Marketing news

• ‘I love to create’: Beyond the Brief featuring Jon Arnold, Bohan

  04-05-2017 23:24
  
  (Editor's note: Beyond the Brief is a collaborative project celebrating 100 years of the 4A's and their members. See the industry pros we're featuring here.)
  As a native son of Coolville, Ohio that grew up reading his older brother’s One Show annuals, SVP/ECD Jon Arnold of Nashville’s Bohan may know a little bit about what makes “cool” advertising.
  For over 2 decades, he’s been a cold-blooded creative with work from agencies like TBWA/Chiat Day in St. Loui
  
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• P&G parts ways with AudienceScience as it looks for more flexibility

  04-05-2017 23:13
  
  In a sign that its earlier threat to clean up its third-party relationships was not an idle one, the world's highest-sending advertiser Procter & Gamble is ending its longtime relationship with AudienceScience as it looks to partner with different ad tech firms around the globe. 
  Ad Age reports that P&G’s contract with AudienceScience is set to expire on June 30. After that date, it is unclear whether or not AudienceScience will continue to work with P
  
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• ‘Get involved’: Exceptional Women of the World featuring Liz Valentine, Swift

  04-05-2017 22:59
  
  For Liz Valentine, CEO and co-founder (along with Alicia McVey) of Swift in Portland, community is a big deal — and it starts when people walk through the door of the Possible agency. There is a sense of calm but it is quickly obvious that the agency has energy and vitality and is bound together by the work and philosophies that Valentine, McVey and the rest of the leadership convey.In many ways, Valentine is an ideal player/coach and especially strong at advising women, both inside and ou
  
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• R/GA expands US creative leadership with key promotions and new hires

  04-05-2017 20:38
  
  R/GA has bolstered its US creative leadership team with promotions and multiple hires and across offices and departments across the country.
   
  Chloe Gottlieb and Taras Wayner have been promoted to joint chief creative officers, US and will continue to drive the creative vision across R/GA’s six US offices while partnering with senior clients to create what they hope is more industry-disrupting work. They will continue to report to vice chairman, global chief creative officer Nick
  
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• Formula One strikes first major broadcast deal since takeover as pay-TV networks begin to move in

  04-05-2017 19:52
  
  Formula One has agreed its first major media rights deal under the new ownership after confirming a new partnership with pay TV broadcaster Canal+.
  The multi-year deal with the Vivendi Group Major-owned network will run from 2018-2020 and follows on from the recent announcement that the French Grand Prix will return to the Formula One calendar in 2018 after a ten-year absence.
  Under the terms of the agreement, the French channel will have the rights to broadcast all grand prix events, as well as
  
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• Starbucks expands its rewards programme at grocery stores

  04-05-2017 19:08
  
  Starbucks has expanded its loyalty programme to allow customers to earn rewards on a wider range of products sold in grocery stores.  
  The coffee chain has more than tripled the number of products included in its rewards initiative for US customers who will now be able to accumulate ‘Stars’ for items purchased at participating retail outlets. Now fans of the brand can accumulate points when purchasing its K-Cup packs, packaged roast and ground coffee, chilled coffee and other pr
  
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• ZiMAD taps TVC North America to support communications for its mobile game Magic Jigsaw Puzzles

  04-05-2017 18:01
  
  ZiMAD, an international developer and publisher of mobile games based in San Francisco, has chosen TVC Group to support its integrated public relations and communications efforts for its Magic Jigsaw Puzzles mobile game over the next 12 months.
  Magic Jigsaw Puzzles is a digital collection of more than 20,000 puzzles available to assemble on tablets, phones and computers. The game currently has more than 4m monthly active users.
  TVC will handle media relations strategy and execution as well as pr
  
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• General Mills names Jeff Harmening CEO

  04-05-2017 17:31
  
  Cereal giant General Mills has announced that Jeff Harmening will replace Ken Powell as chief executive of the company.
  Powell, who has served as chief executive and chairman for the past 10 years, is set to retire within the next year. Harmening will officially take on his new role on June 1, 2017.
  50-year-old Harmening most recently served as president and chief operating officer of General Mills, a position he took on last year. A 23-year veteran of the company, Harmening has held a number of
  
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• Lord’s Taverners launches rugby 7s tournament to raise funds for disadvantaged youth

  04-05-2017 16:33
  
  The Lord’s Taverners, the UK charity that provides young people from disadvantaged backgrounds and those with disabilities the chance to enjoy sport, is launching its first ever Rugby 7s tournament and family day, in partnership with London based media agency John Ayling and Associates. 
  The tournament is open to corporate teams and has seen several media and creative industries enter to be a part of the action-packed day. Famous faces from the world of rugby, including Olympic silver
  
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• International round-up: Facebook tackles ‘Live’ suicide videos, Twitter lands in hot water

  04-05-2017 16:24
  
  Facebook tackles ‘Live’ suicide and murder videos
  Facebook has not had an easy ride with its ‘Live’ offering. A string of disturbing videos have surfaced on the social network over recent weeks, including a Cleveland man’s murder, a teenager who accidentally shot himself while broadcasting on Instagram Live Stories and the killing of an 11-month-old girl in Thailand.
  As a result, Facebook is hiring 3,000 more people for its community operations team,
  
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• Four boredom-busting ways to revive your B2B creative

  04-05-2017 16:20
  
  Business-to-business marketing has an often-unfair reputation for being dry and boring — and yet sometimes that reputation is all too justified. So what can you do to spark brilliance when your B2B creative starts gathering dust? Here are a few tips:
  #1 Always (always!) tell a story
  In B2B marketing, it can be easy to fall into the trap of relying on ‘specs and stats’ to build content. After all, you’re talking to busy professionals who want to get down to brass tacks, ri
  
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• New Balance unveils commemorative Celtic kit to mark 50th anniversary of the Lisbon Lions

  04-05-2017 16:17
  
  New Balance has created a special commemorative kit for Celtic FC to mark the 50th anniversary of the Lisbon Lions.
  The new 2017/18 home kit has been designed to pay homage to the jerseys worn by the team when they won the 1967 European Cup against Inter Milan in Lisbon.
  New Balance live streamed the unveiling of the kit today (4 May) across Facebook Live and YouTube from outside Celtic Park.
  The kit will be released on 23 May and features a gold version of the Scottish champion’s crest wi
  
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• O2 targets Global radio listeners through outdoor

  04-05-2017 16:02 via campaignlive.co.uk
  
  O2 is launching a highly-targeted digital radio campaign that pinpoints consumers in close proximity to out-of-home billboards, using Global's Dax platform.
  
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• Labour Party ad questions May's 'strong and stable' slogan

  04-05-2017 16:01 via campaignlive.co.uk
  
  The Labour Party is questioning prime minister Theresa May's decision-making in its latest ad.
  
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• Muslim mums feel under-valued by brands, says survey

  04-05-2017 15:58 via campaignlive.co.uk
  
  Increasing the visibility of Muslim families in mainstream marketing could help improve race relations, according to a survey of mothers.
  
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• Marketoonist on bringing ideas to life

  04-05-2017 15:16
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on bringing ideas to life appeared first on Marketing Week.
  
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• Carat trials out-of-hours emails ban

  04-05-2017 15:10 via campaignlive.co.uk
  
  Carat, the Dentsu Aegis Network media shop, is trialling a new email policy to encourage better health among employees.
  
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• Growth in mobile ad spend leading to decline in ad viewability levels

  04-05-2017 15:04
  
  The increase in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics.
  While mobile advertising has recently helped the UK’s digital ad spend surpass the £10bn mark for the first time, other forms of digital advertising are now showing signs of stagnating.
  According to figures from Meetrics the first quarter of 2017 saw the proportion of banner ads served that met m
  
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• Snapchat streamlines ad buying for brands with new self-serve platform

  04-05-2017 15:00
  
  Snapchat’s promise to investors ahead of its recent IPO was pinned on growth rather than profit, but now the app has unveiled a self-serve platform with the hope of opening itself up to businesses of all sizes and keeping pace with its rivals
  Snapchat is planning to make ads on the app more easily available to a wider range of advertisers on a self-serve basis, kicking off with the roll out of a Snapchat ad manager which will let clients purchase slots directly.
  The feature offers brands a
  
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• Snapchat to launch self-service ad platform for brands of all sizes

  04-05-2017 14:59 via campaignlive.co.uk
  
  Snapchat has launched Ad Manager, a tool that makes it easy for brands of all sizes to advertise on the platform.
  
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• Campo Viejo and Impero create interactive 360-degree tour of winery estate in Spain

  04-05-2017 14:49
  
  Campo Viejo, the world’s number one Rioja wine brand, has launched a 360-degree interactive tour of its state-of-the-art sustainable winery in La Rioja, Spain and guided wine tasting with the winemakers with help from creative agency Impero.
  The winery is discreetly located on the edge of a plateau, nestled underground, allowing it to blend naturally with the landscape. The tour forms part of the ongoing work for the brand’s ‘Live Uncorked’ digital campaign and has been d
  
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• Facebook Messenger search is turning up risqué results

  04-05-2017 14:35 via campaignlive.co.uk
  
  Facebook Messenger is suggesting pages for escort agencies to users unlikely to be looking for them, Campaign has found.
  
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• 'Skinny bundle not so skinny;' Hulu adds Scripps, Turner, NBCU, Disney to new live TV package

  04-05-2017 14:17
  
  Hulu chose the Digital Content NewFronts – which the company was among its original founders – to unveil its new live TV service, promising consumers a way to cut their cable cord while continuing to receive premium TV channels. 
  With consumers receiving so many new choices where they can find television, Hulu ad sales SVP Peter Naylor told BeetTV that “we are a very attractive price point for people contemplating how they get their TV. For programmers, they want to be the
  
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• Channel 5 continues sports rights expansion by debuting Premiership Rugby on free-to-air TV

  04-05-2017 14:12
  
  Channel 5 has expanded its sports coverage with a new broadcast agreement that will see Premiership Rugby shown live on free-to-air TV for the first time in the competition’s history.
  The four-year agreement with Premiership Rugby will see Channel 5 broadcast five live games each season from the start of the 2017/18 and builds on the broadcasters growing live sports portfolio which now includes boxing, Formula E, English Football League (EFL) highlights and cricket with a deal to air
  
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• Refinery29 announces slate of new programming under 'Our Party is Women' banner

  04-05-2017 14:03
  
  Refinery29, a digital media company for young women, marched out stars of television, music and their own digital channels to tout its upcoming content at a NewFronts presentation Wednesday (May 3) afternoon in New York.
   
  The presentation came off more as a frenetic, loud and energetic variety show, filled with colors, stars and plenty of hype, fitting of its audience of millennial and Gen Z women and girls.
   
  The digital channel announced a slate of new programming that supports
  
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• Refinery29 announces new female-empowering content, more stars, new partnerships with TV

  04-05-2017 14:03
  
  Refinery29, a digital media company for young women, marched out stars of television, music and their own digital channels to tout its upcoming content at a NewFronts presentation Wednesday (May 3) afternoon in New York.
   
  The presentation came off more as a frenetic, loud and energetic variety show, filled with colors, stars and plenty of hype, fitting of its audience of millennial and Gen Z women and girls.
   
  The digital channel announced a slate of new programming that supports
  
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• M&S’s marketing boss on bringing a ‘cultural point of view’ to the retailer

  04-05-2017 13:51
  
  Marks & Spencer has unveiled its first work under new creative agency Grey London, with the slogan ‘Spend It Well’ replacing ‘Only M&S’ and an emotive TV ad designed to resonate across the generations.
  It’s a big change for the retailer and comes a year after it appointed a new CEO in Steve Rowe and promoted marketing boss Patrick Bousquet-Chavanne to a new role as executive director of customer, marketing and M&S.com.
  M&S has struggled in recent yea
  
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• Mark Ritson to pick marketing excellence winner at Festival of Marketing

  04-05-2017 13:23
  
  Marketing Week columnist, academic and brand consultant Mark Ritson is going to hand out his own award for marketing excellence as part of this year’s Marketing Week’s Masters of Marketing.
  The ‘Mark Ritson Award for Marketing Excellence’ will be Ritson’s pick of The Masters’ channel and sector category award winners. The only way to win is to enter The Masters. For more information and to enter go to www.themastersofmarketingawards.com
  The Masters awards cere
  
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• Has the idea of the marketing CEO lost its froth?

  04-05-2017 12:53
  
  A great CMO to CEO story is over, as recently Howard Schultz, Starbucks' former chief executive, officially handed over the reins to his chief operating officer Kevin Johnson.
  While leadership teams are looking towards their marketing leads as business drivers, does the new hire at Starbucks signify that businesses are reverting back to a more traditional succession story?
  I don’t think so, and here's why. PWC launched a survey in 2015 to showcase what skills today’s chief executives
  
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• Trinity Mirror print ad revenue falls another 19% on anniversary of The New Day's demise

  04-05-2017 12:14 via campaignlive.co.uk
  
  Trinity Mirror's print ad revenue fell by nearly one-fifth in the first four months of the year, the publisher revealed ahead of its annual general meeting today.
  
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• How the Gorillaz embraced mixed reality to tell the story behind their new album Humanz

  04-05-2017 11:57
  
  The Gorillaz have opened up fresh avenues of storytelling with their newly-launched app (simply called Gorillaz), which has been offering fans augmented reality insights and early access to trailers and songs from the band's new album, Humanz.
  The app, available on App Store or Google Play, also brought music fans together for a simultaneous launch of the Humanz House Party, showcasing songs from the group's latest record. 
  Davor Krvavac, executive creative director at B-Reel
  
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• Murdoch turns the screw on Google with fake news database

  04-05-2017 11:55
  
  Rupert Murdoch's News Corp’s video creation division Storyful, has turned the screw on Google by creating a database designed to track fake news and hate speech websites, maintaining pressure on the search giant since advertisers began boycotting the service over unsavoury content.
  Storyful in partnership with ad measurement specialist Moat, will twist the knife in deeper with Open Brand Safety – a collaborative effort to monitor, track and catalogue extremist web doma
  
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• Uber admits it has ‘never really had a brand voice’

  04-05-2017 11:52
  
  Uber is looking to evolve its product offering and better establish its brand voice in its marketing this year after admitting it had previously failed to communicate what it stands for and believes in.
  Speaking at the Millennial 20/20 conference yesterday (3 May), Fred Jones, general manager and head of cities at Uber, said that will now form the focus of its activities this year, with the brand also planning to run more national campaigns as opposed to local PR stunts.
  “We’ve grown
  
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• Designated Survivor fans mock jarring Ford Fusion product placement

  04-05-2017 11:33
  
  Designated Survivor, the new Kiefer Sutherland-led political drama co-broadcast by ABC in the US and Netflix outside of the US and Canada, has come under fire for a really on-the-chin product placement underlining all the latest features of the Ford Fusion.
  The show tells the story of Kiefer Sutherland’s ‘designated survivor’, the US secretary of housing who becomes president after a bomb takes out much of the cabinet.
  Last week, episode 18 came under fire for heavily featuring
  
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• Amazon must lose its utilitarian image if it wants to become a credible fashion player

  04-05-2017 11:33
  
  On-demand grocer, AI pioneer and Oscar winner, Amazon has now added own-brand fashion house to its growing list of achievements.
  The next stage of its world domination, the ecommerce giant quietly unveiled two brands for the UK and Europe – lingerie specialist Iris & Lily and newly-launched men’s and womenswear concept, Find. Both will be sold alongside more than 350 branded collections from the likes of Warehouse, Levi’s and Ted Baker.
  Flying large
  
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• Sodastream hits back at bottled water industry after ASA ruling

  04-05-2017 11:23 via campaignlive.co.uk
  
  SodaStream's chief executive has rebuffed the ASA's decision to censure its Game of Thrones-inspired ad, calling its use of the f-word a "small crime" compared to the environmental impact of plastic bottles.
  
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• Employer Brands 2017: The best places to work and why

  04-05-2017 10:44
  The post Employer Brands 2017: The best places to work and why appeared first on Marketing Week.
  
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• Facebook switches attention to video as 2bn monthly user landmark nears

  04-05-2017 10:38
  
  Facebook is displaying no sign of dialing down its ambitions as it nears the psychologically powerful milestone of 2 billion monthly users by suggesting that it could be about to embrace long-form video.
  The strategy is a logical next step for the social media leviathan which only recently introduced a dedicated video tab and follows in the wake of a standout first quarter earnings report.  
  Opening the floodgates of speculation Facebook chief finance officer David Wehner said: “We ar
  
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• Buckingham Palace gathering spurs the Sun to wrongly publish Prince Philip death story

  04-05-2017 10:17
  
  The Queen has called an all staff meeting in Buckingham Palace and across her residences today (4 May), sparking rumours that led to the Sun publishing a story wrongly claiming that Prince Phillip had passed away at the age of 95.
  The newspaper rolled out a holding piece headlined ‘Prince Philip dead at 95, how did the Duke of Edinburgh die, etc etc’ hours after the announcement as speculation of the prince’s health began to circulate on social media.
  The Sun accident
  
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• Verizon coughs up $20m to stream one solitary NFL game this autumn

  04-05-2017 10:08
  
  Telecommunications provider Verizon has agreed to dish out $20m in order to secure the rights to screen a single regular NFL football match this autumn.
  The chosen game will see the Jacksonville Jaguars head-to-head with the Baltimore Ravens at London’s Wembley Stadium this 24 September. The match will be streamed to a global audience via Verizon platforms such as AOL, Fios, go90 and Complex.
  This will augment an existing agreement between Verizon and the NFL to stream games on mobile devi
  
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• Over half of online adspend will track users across devices by 2020

  04-05-2017 09:39 via campaignlive.co.uk
  
  Cross-device audience ID matching, which can match online users across their smartphone, tablet and computers, is forecast to make up over half of UK online adspend by 2020.
  
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• CEO of Indian retailer Raymond predicts a time when clothing will become “irrelevant” due to technology

  04-05-2017 09:35
  
  Sanjay Behl, chief executive officer of Indian menswear giant Raymond, said that when he looks into the “third horizon” of the future for his business, he can see a time when it creates software instead of physical clothing.
  Speaking at Adobe’s Symposium in Mumbai today, Behl was discussing the ways in which the company was transforming digitally, along three horizons in the future.
  At the third horizon, most distantly in the future, he prophesied a point at which clothing woul
  
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• EFL make overseas subscription play with live streaming offer

  04-05-2017 09:32
  
  The English Football League is setting its sights beyond the saturated domestic market by offering up live streaming subscriptions to the overseas fans for the 2017-18 season.
  The iFollow EFL Digital system will also provide an avenue for its UK fan base to stay abreast of their team’s performance when traveling abroad with Championship, League One and Two games all covered by the new system.
  Rights restrictions presently limit access to an audio commentary by rights issue but from this Au
  
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• Singapore Press Holdings launches multimedia content marketing arm SPH Content Lab

  04-05-2017 09:26
  
  Singapore Press Holdings (SPH) has launched a multimedia content marketing arm named SPH Content Lab.
  The new unit will be billed as SPH’s one-stop shop for content marketing, utilising SPH’s archives, research and insights and creative partners.
  SPH Content Lab is comprised of print and digital journalists who will tell a brand’s story across the group’s media assets such as the Straits Times, The Business Times, AsiaOne and Lianhe Zaobao.
  “With technology moving s
  
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• AppNexus leads adtech consortium to enable ‘people -based marketing’ rivaling Facebook and Google’s duopoly

  04-05-2017 09:00
  
  An adtech consortium including AppNexus, LiveRamp and MediaMath has today (May 4) been launched, which claims it will help advertisers better target users across screens using programmatic media buying technologies, a move that is likely to rival the digital duopoly of Facebook and Google. 
  AppNexus, LiveRamp and MediaMath, along with Index Exchange, LiveIntent, plus Rocket Fuel, have all agreed to to create a standard framework that will enable people-based media buying for advertiser
  
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• Passes and distinctions for IPA Foundation Certificate fall

  04-05-2017 08:11 via campaignlive.co.uk
  
  The IPA's rite of passage qualification has seen 1,119 people pass, slightly down on last year, while the number of distinctions dropped by nearly three-quarters to 120.
  
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• Rivalry can bring out the best in a startup

  04-05-2017 08:00
  
  A novel business idea can quickly attract competition, but there are many ways to turn this into an advantageYou’re about to launch your new business when you find a rival with an almost identical idea. How do you respond? Give up? Rethink it? Or race to be the first to market?
  That was the scenario facing entrepreneurs Massimiliano Gritti and Elliott Aeschlimann Perales right before their business went live. They planned to launch Bombinate as an online marketplace for new brands to sell
  
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• Elon Musk: Tesla will be bigger than Apple one day

  04-05-2017 08:00 via campaignlive.co.uk
  
  Tesla founder Elon Musk has predicted his electric car company will one day exceed Apple in value - despite announcing a bigger than expected loss in the first quarter of 2017.
  
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• Facebook earnings soar on mobile ad sales boom

  04-05-2017 07:40 via campaignlive.co.uk
  
  Facebook's advertising sales in the first quarter of 2017 grew by 51% to $7.86bn (£6.11bn), helping the social media giant exceed analysts' expectations.
  
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• NBA India's Yannick Colaco: "The NBA expects its Indian social media to clock over half a billion impressions for this season"

  04-05-2017 07:21
  
  India's ever growing market is not only attracting tech giants but also, sporting giants. India's sports viewership has seen a paradigm shift, as sports apart from cricket have gained a major audience. The interesting thing, which remains to be seen, is how global sports organisations are planning to market themselves in India. The Drum spoke to Yannick Colaco, managing director of NBA India about NBA's venture into the Indian market.
  Was it a strategic move by NBA to establish its pre
  
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