Marketing news

• Mobile media veterans introduce new agency Madison Avenue Social

  01-05-2017 22:20
  
  Three top martech executives announced today the formation of Madison Avenue Social, a new agency dedicated to social and mobile transformation in both the B2B and B2C space. Created as a partnership by Deirdre Catucci (president); Mike Gentile (executive creative director); and Tim McHale (chief media officer), the new agency was founded on the shared belief that social media should engage, educate and inspire people to take action.   Catucci, Gentile and McHale have a proven track re
  
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• Stein IAS, BBDO, Gyro lead B2B ACE Awards

  01-05-2017 21:56
  
  The 2017 ACE awards, held April 27, offered B2B agencies the opportunity to showcase their most creative work, and B2B marketing agency Stein IAS was a big winner on Thursday, being recognized for a film series the agency co-produced with The Drum for its Cliché Killers film series. 
  The series features a shining cast of marketers, from Google to Adobe, and comes out swinging at the most abused clichés in the history of marketing.
  Reuben Webb, chief creative at Stein IAS,
  
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• The Internet of Pizza? Domino’s orders to connect with smart devices

  01-05-2017 20:19
  
  Not content to sit on its pizza delivery laurels – which include reindeer and drones, to name a few – pizza chain Domino’s said it teamed up with the platform IFTTT to allow customers to connect their smart devices with the various stages of the Domino’s Tracker.
  According to a press release, IFTTT is a free service that allows consumers “to add and create countless connections between digital devices and services with simple conditional statements, c
  
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• Hot dog! Oscar Mayer product line gets a radical makeover

  01-05-2017 19:46
  
  Oscar Mayer is ramping up its hot dog game in order to get its signature product in the hands and bellies of every American by making changes to its full line.
  The brand's hot dogs will no longer have added nitrates or nitrites (except those naturally occurring in celery juice, of course), no artificial preservatives in their meat, and no by-products in every single one of their hot dogs.
  The company is celebrating the change with a massive summer mission to get a hot dog to every person in the
  
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• Trump establishes American Technology Council as he courts tech elite

  01-05-2017 19:02
  
  President Donald Trump reportedly plans to meet with “top technology executives” in early June to discuss how to modernize the federal government.
  That’s according to Recode, which cited confirmation from a White House official.
  The forthcoming meeting is tied to the American Technology Council, which was established in an executive order signed May 1.
  According to Recode, the White House did not specify which technology executives it was targeting. However, Axios rep
  
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• Dish Network sees drops in revenue, income and subscribers in Q1

  01-05-2017 18:15
  
  Direct broadcast satellite service provider Dish Network reported revenue of $3.68bn for the first quarter of 2017, which is down from $3.83bn in Q1 2016.
  In a press release, Dish said subscriber-related revenue for the quarter was $3.64bn, which was also down from $3.78bn in the same period in 2016.
  Net income attributable to Dish was $376m for the quarter versus $400m from the year-ago quarter. Diluted earnings per share also saw a drop to $0.76, compared with $0.86 the first quarter of 2016.
  
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• Bixby Voice makes its debut in South Korea

  01-05-2017 17:33
  
  Samsung has reportedly made the voice command feature on intelligent device interface Bixby available to customers in South Korea.
  That’s according to ZDNet, which also reports Samsung enabled the voice command service at 1pm KST on Monday (May 1) “after sending a notice in the morning to users of the [Galaxy S8 and S8 Plus models]”.
  While some Bixby features were available with the global launch of the Galaxy S8 in April, Samsung reportedly said Bixby Voice
  
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• Rupert Murdoch's 21st Century Fox eyes up takeover bid for TV operator Tribune Media

  01-05-2017 17:30
  
  Rupert Murdoch's 21st Century Fox is reportedly in talks with private equity firm, Blackstone, to launch a joint takeover bid for Tribune Media.
  The takeover bid for one of the largest television operators in the US would see Blackstone provide funds and 21st Century Fox would provide TV stations.
  According to reports in the Guardian, Fox and Blackstone will submit the bids on Thursday (4 May) and will hope to trump a rival bid from Sinclair Broadcasting, the largest owner of US television
  
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• ‘Ask how you can help someone else’: Beyond the Brief featuring Annie Elliott, RPA

  01-05-2017 14:48
  
  (Editor's note: Beyond the Brief is a collaborative project celebrating 100 years of the 4A's and their members. See the industry pros we're featuring here.)
  This year’s SXSW was one of the more memorable in recent history, especially for job-hunters and their MacBooks, as LA agency RPA infiltrated their AirDrops with recruitment invites—if you got one of those, send your thanks to ACD Annie Elliott.
  Innovation isn’t new to this creative and social media maven—Elliot
  
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• HarperCollins uses #WhyIRead social campaign to encourage readers to share what reading means to them

  01-05-2017 14:17
  
  HarperCollins Publishers has begun a new social media and giving campaign, #WhyIRead, that encourages book lovers everywhere to share what reading means to them. The initiative aims to highlight the importance of literacy and is a part of a global campaign commemorating the company’s 200th anniversary.
   
  The centerpiece of the year-long campaign is a website showcasing the history and influence of the company and features many HarperCollins authors, including Robyn Carr, Michael
  
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• Universal Music Group chief Sir Lucian Grainge named Cannes Lions Media Person of the Year

  01-05-2017 14:00
  
  Sir Lucian Grainge, chairman and chief executive officer of Universal Music Group (UMG), has been named Cannes Lions Media Person of the Year 2017. 
  The first music executive to be recognised since the award launched in 1999, Grainge has worked with the likes of Abba, Justin Bieber, Elton John and Jay Z during his career which spans almost four decades. 
  Widely credited for laying the foundation that has led to the music industry’s return to growth after more than a decade of dec
  
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• Twitter partners with Bloomberg to create 24/7 news programme

  01-05-2017 13:54
  
  Twitter has partnered with Bloomberg to produce a round-the-clock news show as the social media platform looks to increase its biggest source of ad revenue.
  The global financial news outlet will create a news programme that will stream exclusively on Twitter 24 hours a day, seven days a week.
  It is expected to launch in the autumn and, rather than rebroadcasting footage from Bloomberg’s existing television operation, will consist of live news reporting from the news outlet’s bureaus
  
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• SPFL close to agreeing title sponsorship renewal with Ladbrokes

  01-05-2017 13:28
  
  The Scottish Professional Football League (SPFL) looks set to renew its title sponsorship agreement with Ladbrokes.
  The bookmaker has reportedly agreed a one-year extension to its sponsorship of the top four tiers of the game, with an option for a further one-year renewal.
  All 42 senior clubs are understood to have ratified the deal, which is believed to be worth more than £2m for the season and includes the option for a further year extension. An official announcement is expected in
  
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• Netflix growth goals dented after hacker leaks forthcoming season of Orange is the New Black

  01-05-2017 12:30
  
  Netflix could see its subscriber base dented after a hacker followed through on a threat to leak episodes from the forthcoming season of Orange is the New Black.
  The hacker, who uses the pseudonym The Dark Overlord, is understood to have demanded a ransom from the company to prevent episodes from the new season being leaked online ahead of the official 9 June release date.
  On Saturday (29 April) the hacker announced on Twitter that 10 episodes from the fifth season were available for download on
  
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• Creative Work of the Week: Brave celebrates 'That Superdrug Feeling'

  01-05-2017 12:16
  
  ‘That Superdrug Feeling’ has taken over the latest European Creative Works with Brave and Superdrug winning this week’s Creative Work of the Week title. 
  The first taste of the high street retailer’s new direction, ‘That Superdrug Feeling’ looks to reach a wider demographic through inclusive messaging. 
  The first campaign from Brave following Superdrug’s advertising review late last year, the TV commercial is an energetic and playful take of Su
  
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• Social media platforms could face 'meaningful fines' for failing to swiftly remove extremist content

  01-05-2017 11:46
  
  Social media companies have been accused of putting profit before safety by MPs who say they should face heavy penalties for failing to swiftly remove extremist material from their platforms.
  A new report by the Commons home affairs committee has called for "meaningful fines" for social media firms which fail to remove inappropriate content within a strict timeframe.
  The inquiry said social media companies were more concerned with commercial risks than public protection, pointing out that conten
  
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• Karmarama co-founder pays tribute to 'charming, smart & decent' Guy Hedger as murder investigation is launched

  01-05-2017 11:25
  
  Karmarama co-founder Dave Buonaguidi has paid tribute to Guy Hedger who was killed at his home during a burglary on Sunday morning. 
  Hedger, the group marketing director of general insurance at LV=, worked with Karmarma in 2008 and was working as marketing director at Avonbourne International and Business and Enterprise Trust while living in East Dorset. 
  As a result of the incident, police have launched a murder investigation and are appealing for wi
  
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• Creative Works: featuring SomeOne, AMV BBDO, Saatchi & Saatchi London, Sedley Place and more

  01-05-2017 10:56
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 8 May.
  For project info
  
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• New diversity category for Bima Awards garners just three nominations despite industry push for parity

  01-05-2017 09:19
  
  Bima's new diversity category has garnered just three entries ahead of the organisation's annual awards, despite the efforts being made across the industry to improve numbers in the marketing services industry. 
  The Drum has learned that both of the new categories introduced for the digital awards this year have failed to elicit any major response, with the Talent category fairing slightly better having received four entries. 
  The award were introduced last month in an effort to raise
  
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• ‘We want to be Uber for trains’ says Trainline’s new marketing boss

  01-05-2017 09:00
  
  Trainline has big plans for its business. It already sells tickets through its website and mobile apps in 24 different European countries, working with 48 train operators, and covering 78% of Europe’s train lines.
  The company was founded in 1997 as part of Virgin Rail but spun out in 2002 as a standalone business. It has since expanded rapidly and last year acquired Captain Train in its bid to create the biggest digital rail ticket retailer in Europe.
  It now wants to establish itself as th
  
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• Mobile marketing company MobAir launches in China

  01-05-2017 07:27
  
  MobAir, the mobile app marketing platform, is launching into China in a bid to take advantage of the explosive growth in mobile advertising.
  The company, which has worked with Chinese advertisers since 2015 including Aliexpress, Baidu and McDonalds, is looking to attract new local clients and offer more personalised mobile app services.
  MobAir has appointed Richard O'Connell as general manager of the China operation, he will be based in Shanghai. O’Connell joins from was previously VP of M
  
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• Digital accounts for almost 50% of all Australian advertising spend

  01-05-2017 04:56
  
  Digital advertising spend accounted for almost half of all Australian ad spend in 2016, according to new figures from the Commercial Economic Advisory Service of Australia (CEASA).
  The CEASA report revealed 48.6% of all ad spend in 2016 was invested in digital channels and formats, up from 42.5% in 2015.
  Mobile advertising spend increased to account for 15% of the entire paid media market in 2016 up from 11% in 2015, while digital video increased from 3% in 2015 to represent 5% of the total ad s
  
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