Marketing news

Trump marks first 100 days with fresh attack on the New York Times

30-04-2017 13:47

Donald Trump used the occasion of his first 100th day in office to once again laid into the press.
The president was speaking at campaign-style rally in Harrisburg, Pennsylvania where he told a crowd of supporters that he was "thrilled" to be far away from Washington D.C. where members of the press were gathered for the annual White House Correspondents' Association dinner.
He wasted little time in calling out specific media outlets, including the New York Times, with his frequently used '

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Fearless Girl statue generates $4.7m in free advertising

30-04-2017 13:07

The 'fearless Girl' statue which stares down Wall Street’s famous “Charging Bull” has generated a huge amount of media attention since it was installed last month and, in addition to serving as a feminist symbolism, the sculpture has generated millions in free advertising.
Kristen Visbal’s bronze statue became an instant sensation upon its unveiling on International Women’s Day. Since then hundreds of tourists and passersby have stopped to take pho

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Sainsbury's reaping the rewards of Argos takeover as it begins to see growth

30-04-2017 11:35

Sainsbury’s takeover of Argos looks to be paying off as the supermarket prepares to announce a jump in sales and profits for the catalogue retailer.
According to reports in the Telegraph, the supermarket is expected to report a 7% jump in underlying pre-tax profits for the year from £548m to around £584m in 2016, coupled with a 2% increase in sales totalling £26.4bn.
The profits margin will be dented by a one-off charge of around £62m to cover additional costs

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Bleacher Report challenges sports fans to ‘Up Your Game’

30-04-2017 11:30

In honor of their 10th anniversary, Bleacher Report teamed up with agency Johannes Leonardo to create “Up Your Game.” With this new brand campaign, the brand is “campaign shining a light on the intersection of sports and culture.
It begins with, “You think you get the game? Of course, you do. But you gotta get the style.”
The spot highlights different young sports fans, as well as odes to powerful moments in sports. When Kevin Durant left and Russell Westbrook post

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San Miguel's millenial mindset is boosting sales but the brewer admits it can be tricky for alcohol giants to drive brand purpose

30-04-2017 10:00

The words ‘Rich List’ may for some conjure up images of Sunday Times fat cats, but San Miguel has sought to make the term its own by celebrating individuals who have dedicated their lives to seeking out experiences.
In 2016, ‘The San Miguel Rich List’ featured a host of trailblazers – from artists to athletes – who had shunned the pursuit of wealth and status to find value in exploration. This year, the world beer brand is inviting nominations from the p

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