Marketing news

• Index Exchange's Andrew Casale: 'A correction will be driven into the market'

  27-04-2017 23:00
  
  Having built his first ad network while he was still at high school, Index Exchange chief executive officer Andrew Casale can justifiably lay claim to being one of the foremost commentators on adtech. Albeit, his stereotypical Canadian modesty would preclude him from making that claim himself. 
  Speaking with The Drum on the sidelines of his company's inaugural partner event in Miami, Florida, Casale addresses a number of issues facing the online media trading market. The disc
  
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• Framestore opening third US location in Chicago

  27-04-2017 22:13
  
  Oscar and Bafta-award-winning creative studio Framestore is expanding its North American operation after a successful year. 
   
  The third US office, and fifth globally, is based out of Chicago's vibrant West Loop and will encompass all of Framestore's diverse capabilities. The office will be run by current Framestore employees David Mellor, in the creative director role, and Raven Sia, as head of production. Newly appointed Krystina Wilson will lead as executive producer, joining f
  
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• Dairy Queen has Guardians of the Galaxy mixtapes, too, but it’s BYO cassette player

  27-04-2017 18:28
  
  Doritos isn’t the only brand with cassette tapes to fete the release of Marvel’s Guardians of the Galaxy: Vol. 2.
  That’s because fast food chain Dairy Queen is celebrating its own cameo in the upcoming movie with a mixtape of songs inspired in part by its infamous Blizzard treat. Think: Watch the Stove, the album Hamburger Helper released for April Fool’s Day 2016, or Rise to the Occasion, the DiGiorno Pizza Anthem.
  A mixtape plays a pivotal role in the first movie,
  
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• Hillary Clinton's election campaign was designed on Wagtail platform created by Torchbox

  27-04-2017 16:57
  
  Twitter may have been a vital tool in both election campaigns, but it wasn’t the only bird backing Hillary.
  The US presidential election campaign needed a website that was scalable and flexible, and a content management system (CMS) that could power multiple sites and applications. In bobbed Wagtail, the open source CMS originally developed by digital agency Torchbox.
  Tom Dyson, technical director at Torchbox, commented: “Learning that the Clinton campaign site was going to
  
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• Hilary Clinton's election campaign was designed on Wagtail platform created by Torchbox

  27-04-2017 16:57
  
  Twitter may have been a vital tool in both election campaigns, but it wasn’t the only bird backing Hillary.
  The US presidential election campaign needed a website that was scalable and flexible, and a content management system (CMS) that could power multiple sites and applications. In bobbed Wagtail, the open source CMS originally developed by digital agency Torchbox.
  Tom Dyson, technical director at Torchbox, commented: “When Hillary’s campaign CTO got in touch to le
  
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• Robert De Niro tries out Snapchat at Tribeca Film Festival

  27-04-2017 16:41
  
  Robert De Niro got a hands-on tutorial in Snapchat at the 2017 Tribeca Film Festival.
  Film-maker Alex Berry, a finalist in the Tribeca Snapchat Shorts category, which is in its second year and this year expanded to an official section for storytelling on Snapchat, took the festival co-founder and Academy Award Winner through some of the social app’s fun features and filters.
  De Niro is seen experimenting with the puppy and panda filters, the flower crown, and
  
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• Karmarama wins two weeks free media for Air New Zealand push

  27-04-2017 16:06 via campaignlive.co.uk
  
  An outdoor campaign created by Karmarama for Air New Zealand will run across the London Tube network for free over the next two weeks after the creative agency won a national competition.
  
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• International round-up: Google and Facebook’s digital dominance, HP fights against hiring bias

  27-04-2017 16:04
  
  Google and Facebook take almost all revenue growth for digital advertising
  Google and Facebook together took 99% of revenue growth from digital advertising in the US last year, according to an analysis of IAB estimates by Pivotal Research senior analyst Brian Wieser.
  In a note to clients seen by Business Insider, Wieser said that both ad giants captured a combined 77% of gross spending in 2016, an increase from 72% in 2015. Facebook specifically accounted for 77% of the digital ad industry&rsquo
  
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• Two thirds of big brands say they will increase ad spend despite ongoing brand safety concerns

  27-04-2017 15:33
  
  Two thirds of big brands have committed to increasing online ad spend despite ongoing concerns around ad fraud and misplacement, according to a study conducted by the World Federation of Advertisers and Ebiquity.
  The study analysed the intentions and concerns of more than 50 global advertisers who collectively have an annual ad spend of more than $80bn. The research found that around two thirds plan to increase spend with 12% maintaining the same levels and 21% indicating they will reduce online
  
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• 'Less than 10% of marketing decision makers are certain how to implement content marketing', reveal Zazzle results for 2017

  27-04-2017 15:29
  
  So, it’s official – content-led marketing initiatives are claiming more of the overall marketing budget than ever before.
  That should be great news for someone who has spent his entire career preaching the value of the medium as a central cog in the marketing machine, but I’m afraid – afraid that this surge in investment could soon disappear into a fireball of disappointing delivery and results. Those concerns are not entirely misplaced either.
  The following infographic&n
  
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• Nespresso fuels George Clooney’s trip through classic movie scenes

  27-04-2017 15:20
  
  Longtime Nespresso ambassador George Clooney is fronting a new ad campaign showing he is willing to traverse even classic movies in order to get his hands on some of the brand’s coffee.
  Viewers take a nostalgia trip down some classic movies, whereupon Clooney is injected into the proceedings.
  The work from McCann New York implements more references than you can shake a stick at, but featured are Kermit the Frog and Fozzie Bear, Andy Garcia, Burt Reynolds, Peter Fonda, Psycho’s Janet
  
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• Channel 4's 'We're the superhumans' wins two D&AD black Pencils

  27-04-2017 15:17 via campaignlive.co.uk
  
  Channel 4's "We're the Superhumans" has taken two of the five black Pencils awarded for creative excellence in marketing at tonight's D&AD awards ceremony.
  
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• Marketoonist on upselling and customer experience

  27-04-2017 15:10
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on upselling and customer experience appeared first on Marketing Week.
  
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• Brand of the Year Pret A Manger serves up record results

  27-04-2017 15:00
  
  Pret A Manger hailed elements of its marketing mix for helping it post record results in 2016.
  The sandwich marketer says sales from stores open for a year or more increased 4.8% last year. Total sales including income from the 50 new stores opened last year increased 15% to  £776m.
  Innovation in both product and formats was credited for driving the increase. Pret says its new soup ranges led to a 16% increase in soup sales and its two Little Veggie stores, the first of which was open
  
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• IPA president Sarah Golding's maiden speech outlines tech agenda to help ad industry learn from the machines

  27-04-2017 14:59
  
   
  Issuing her agenda to the advertising industry in the UK as IPA president, succeeding Tom Knox after two years, Sarah Golding, chief executive of CHI & Partners issued her agenda for her time in charge, discussing the need for the industry to better understand and work with technology and stating her intention to help the industry understand the opportunities better. Below is the speech ver batum that she made during the annual presidents lunch. 
   
  T
  
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• Aviva and Tesco issue ‘call to arms’ to do more for mums

  27-04-2017 14:09
  
  Removing complexity to enhance simplicity and speed is essential if Aviva is to build greater affinity with mums, according to brand communications and marketing director Pete Markey.
  Reacting to news that the insurance and pensions provider hadn’t made the cut in Mumsnet and Saatchi & Saatchi’s list of the top 10 highly effective brands mums love, Markey admitted that both his company – and sector – could do more.
  Revealed yesterday (26 April) at
  
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• Not unlike El Bulli, Taco Bell will offer limited reservations at its Test Kitchen

  27-04-2017 14:00
  
  Taco Bell fans may already be planning to dine at the Mexican-inspired quick service restaurant on Cinco de Mayo, but they’ll also have an opportunity that day to score reservations for an exclusive May 19 dinner at the hallowed grounds of the Taco Bell Test Kitchen at the brand’s Irvine, California headquarters.
  Just 32 seats will be available via online restaurant reservation provider OpenTable for the “dining experience inspired and plated by Taco Bell’s top creat
  
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• Join The Marketing Academy at its annual showcase lecture

  27-04-2017 13:45
  
  The Marketing Academy is offering Marketing Week readers free tickets to its annual showcase lecture, offering the opportunity to hear from its Scholarship class of 2016 and celebrate their graduation.
  Taking place on 9 May at the British Film Institute on the Southbank in London, the event will offer the chance to hear from the combined wisdom of 100 marketers – 30 of the industry’s future leaders as well as their mentors and coaches, Fellows of the Academy and previous alumni. It w
  
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• Kickstarter CEO Yancey Strickler says corporations will be forced to change as he talks about raising $3billion

  27-04-2017 13:38
  
  Crowdfunding site Kickstarter has just passed the milestone of raising over $3bn for startups, founders and creators with dreams. What started as a platform to give struggling artists and filmmakers a chance to realise their vision has burgeoned into a multi billion dollar launch pad for an array of early stage businesses and ideas. Many projects start as unproven concepts from the recesses of the makers’ minds, and yet the platform has a remarkable 91% hit rate of delivering funded projec
  
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• Kickstarter CEO Yancey Strickler on raising $3billion: “Corporates will be forced to change.”

  27-04-2017 13:38
  
  Crowdfunding site Kickstarter has just passed the milestone of raising over $3bn for startups, founders and creators with dreams. What started as a platform to give struggling artists and filmmakers a chance to realise their vision has burgeoned into a multi billion dollar launch pad for an array of early stage businesses and ideas. Many projects start as unproven concepts from the recesses of the makers’ minds, and yet the platform has a remarkable 91% hit rate of delivering funded projec
  
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• Just Eat seals X Factor sponsorship and goes on the hunt for the UK’s best singing chefs

  27-04-2017 12:58
  
  Food ordering platform Just Eat has sealed a dinner date with The X Factor, a broadcast sponsorship that will generate significant exposure throughout the ITV flagship singing competition’s 14th series.
  Bringing life to the sponsorship which encompasses off and online branding touching down with all formats of the show, will be the ‘Chef Factor’ campaign, the brand’s hunt for the best singing takeaway chef in the land.
  Just Eat will scour its 27,600 restaurant partners fo
  
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• JICWEBS sees 20 more brands sign up to its safety audit following Times expose

  27-04-2017 12:31
  
  A further 20 brands have signed up to a brand safety audit conducted by the Joint Industry Committee for Web Standards’ (JICWEBS) as part of ongoing efforts to clean up the digital advertising supply chain.
  AdMaxim Inc, Clearstream and Index Exchange are among the 20 brands to sign up to the audit as they look to join the 35 companies who have now achieved JICWEBS' certification for brand safety.
  The audits are the latest attempts by industry bodies to improve the effec
  
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• Andy Duncan steps down as Camelot CEO

  27-04-2017 11:57 via campaignlive.co.uk
  
  Camelot chief executive Andy Duncan is leaving after six years with the National Lottery operator.
  
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• ‘You can’t communicate yourself out of shit’ warns McDonald’s marketing VP

  27-04-2017 11:50
  
  While it’s important to keep customers informed, McDonald’s vice-president of marketing Emily Somers believes in times of difficulty brands must make any necessary changes to their business before trying to communicate with consumers.
  “Act first and then talk about it. You can’t communicate yourself out of shit,” she said at Mumsnet’s Mumstock conference yesterday (26 April).
  Somers believes McDonald’s became the “poster child for everyth
  
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• Cancer Research UK’s marketing director departs after 17 years for Sea Life

  27-04-2017 11:45
  
  Anthony Newman, director of brand, marketing and communications at Cancer Research UK, has left the charity after a 17-year stint to become global brand director for Sea Life.
  He begins his new job with the Merlin Entertainments business at the end of May, replacing the outgoing Dominic Warne. He will report to Fiona Eastwood, global marketing director – Midway, at Merlin.
  Newman will handle brand management for more than 50 Sea Life attractions globally, with a remit to create memora
  
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• Dentsu tops D&AD pencil haul

  27-04-2017 11:37 via campaignlive.co.uk
  
  Dentsu is the top awarded agency of this year's D&AD festival, in which 733 pencils were awarded in total.
  
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• New Balance creates special 125th anniversary kit for Liverpool FC

  27-04-2017 11:24
  
  New Balance has created a special commemorative kit to mark the 125th anniversary of Liverpool FC.
  The new home kit was unveiled today (27 April) in a special film revolving around four loyal Liverpool fans who embody what it is to be “Pure Liverpool FC”.
  In the video, each of the supporters discuss what the club means to them and tell their own unique story before being surprised with a visit from players past and present, including captain Jordan Henderson, who gift them the new 20
  
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• Speculation surrounding Havas-Vivendi merger reaches fever pitch

  27-04-2017 11:08
  
  Industry gossip surrounding a rumoured merger between French communications specialists Havas and Vivendi has hit a new crescendo in the wake of comments from Havas CEO Yannick Bolloré, which did nothing to dispel the rumours.
  Yannick’s father, Vincent Bolloré, just so happens to be chairman of Vivendi. The company's chief executive Arnaud de Puyfontaine said only yesterday that a merger ‘makes sense’ when the issue was broached.
  Stoking the fire of spec
  
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• NMPi launches Australian office with ex-Googler Sam Shennan at the helm

  27-04-2017 11:00
  
  London-based digital advertising agency, NMPi, has opened an office in Sydney, Australia. This makes their third international office launch within the last six months, hot on the heels of its expansion into the Netherlands and Switzerland.
  “The digital industry in Australia is adapting and moving forward at an astonishing rate,” commented Damien Bennett, director of business strategy. “Extending NMPi into Australia will enable us to provide even greater localised activity for
  
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• Tribal Worldwide London boosts senior team with promotions and a hire

  27-04-2017 10:48 via campaignlive.co.uk
  
  Tribal Worldwide has promoted its managing director, Tom Roberts, to chief executive.
  
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• Campaign TV: Why nightlife is crucial to creativity

  27-04-2017 10:46 via campaignlive.co.uk
  
  A vibrant nightlife is a key ingredient in fostering creativity in cities, says the night mayor of Amsterdam.
  
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• STV2 promises to revolutionise Scottish news, but will it win over a politically polarised nation?

  27-04-2017 10:00
  
  There is no doubt that Scotland’s first minister Nicola Sturgeon is an accomplished television performer and yet the feeling persists among many of her supporters that she is the victim of a grand media conspiracy against her.
  In these strange political times, it’s not necessarily a bad thing for a statesman to be on the wrong side of the so-called 'mainstream media'. We have seen how politicians in other parts of the world have embraced the idea that they are being hounded by the es
  
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• Arcade to handle more brands for Suntory Beverage & Food Singapore

  27-04-2017 09:46
  
  Arcade has expanded its relationship with Suntory Beverage & Food Singapore, handling four consumer beverage brands for the company.
  The work will include conceptualisation and execution of advertising campaigns through all channels for Ribena, Lucozade, MYTEA and a yet to be launched beverage brand.
  The campaigns will include TVC, print and digital, running across North and Southeast Asia in 2017. Arcade Singapore will be in charge of the regional work, while Arcade’s Jakarta office w
  
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• Just Eat to sponsor The X Factor in £30m broadcast deal

  27-04-2017 09:37 via campaignlive.co.uk
  
  Just Eat will sponsor ITV's The X Factor in a £30m deal over two years that will see the food order app launch TV idents, behind the scenes content and ticket giveaways.
  
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• Pope Francis delivers surprise TED Talk technology sermon

  27-04-2017 09:12
  
  Pope Francis has elected to reach out to a new audience through the unlikely medium of a TED Talk, an occasion the pontiff used to exhort technology firms to do better.
  Beaming into this year’s annual TED conference in Vancouver, via a pre-recorded lecture, the Catholic figurehead spoke of the moral responsibilities that technology firms must shoulder in addition to those carried by individuals.
  His Holiness said: “Each and everyone’s existence is deeply tied to that of others:
  
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• McAfee research indicates large increase in the number of Indian children using 'inappropriate' websites

  27-04-2017 09:02
  
  The number of children in India logging on to 'inappropriate' websites has surpassed the number in 13 countries, which includes the likes of  US and UK, as reported by McAfee.
  According the survey conducted, more than half the Indian parents claimed to have discovered that their child visited an inappropriate website. This was highest when compared to 13 other countries, including Australia (26%), Brazil (45%), France (41%), the US (37%) and the UK (23%). However, 50 per cent parents s
  
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• WPP exceeds targets with Q1 revenues up 3.6%

  27-04-2017 08:06 via campaignlive.co.uk
  
  WPP saw revenues grow 3.6% on a constant currency basis in the first three months of 2017- but like-like-like growth at the world's biggest advertising company was the lowest in two years.
  
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• Cancer Research UK’s outgoing marketing director on the third sector’s new thirst for innovation: ‘It’s the most challenging – but exciting – time for charities’

  27-04-2017 07:30
  
  Innovation underpinned Anthony Newman’s 17-year tenure at Cancer Research UK, which comes to an end this month. Now, it’s a life raft for third sector brands as the industry turns the corner to prize engagement above all other things.
  Kids Company’s closure and the suicide of Olive Cooke punctuated a difficult few years for the charity sector. Now with the government slowly pulling funding from under the floor, it’s clear that something’s got to give in the way char
  
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• HP and Leo Burnett collaborate on anti-collision tech in #RoadsThatHonk campaign

  27-04-2017 07:24
  
  HP Lubricants and Leo Burnett India have partnered to combat highway accidents and make them safer by implementing anti-collision vehicle management system. 
  The idea for the technology came from Leo Burnett India and has been implemented on NH1 in North India, along the Jammu-Srinagar Highway which is deemed as one of the most dangerous highways in the world, according to National Geographic.
  The coalescing of communications infrastructure and technology aims to create smarter and saf
  
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• How Diageo sold The Singleton whiskey using virtual reality

  27-04-2017 05:26
  
  Diageo sold a bottle of The Singleton whiskey to one in five people who tried a virtual reality experience, created by Untitled Project.
  According to the brand, 85% of consumers found the VR journey, hosted in Singapore at the Marina Bay Sands’ Epicurean Market last year, enhanced their whisky tasting experience.
  The experience was a two minute VR video, which used storyboarding, script-writing, animation, CGI and rendering, to take viewers to the Glen Ord distillery and “into the ca
  
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• Facebook bows to pressure; commits to prevent offensive content in Vietnam

  27-04-2017 05:25
  
  The Vietnam government has said that Facebook is committed to work with them to prevent content that violates Vietnam laws from appearing in its platform according to a Reuters report.
  Vietnam has griped about “toxic” anti-government and offensive content on Facebook and YouTube in the past, pressuring local companies to pull ad spend on the platforms until a solution is found.
  The social media giant’s commitment came after Monika Bickert, head of global policy management, Face
  
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• Ultimate Asset’s James Lyon answers: does the marketing industry have a marketing problem?

  27-04-2017 05:11
  
  Attracting and retaining talent in an era of exponential change is a global challenge, but in a region as fragmented as Asia Pacific, it becomes even more interesting.
  The opportunities do outweigh the challenges of course, so how can the industry make sure it’s future-ready from a people point of view?
  Ultimate Asset Asia Pacific’s managing director James Lyon answers The Drum’s weekly Q&A, in which industry leaders, new talent and everyone in between, will cast their opin
  
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• Mothers of sick children persevere in ad for SickKids Foundation

  27-04-2017 04:15
  
  A mom crying in the bathtub. A mom praying in a church pew. A mom screaming and losing it in the driver’s seat of her car. A mom crying as a nurse helps her learn to take care of her sick child. All things that moms with sick kids understand.
  For Mother’s Day, the SickKids Foundation, a children’s health nonprofit raising funds for The Hospital for Sick Children in Toronto, Canada, created the Sick Kids VS: Mom Strong. This 90-second commercial, shows mothers with sick kids &m
  
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• IAB SG Rolling Heavies: SPH’s Su-Lin Tan talks client needs, digital transformation and being a nerd

  27-04-2017 03:45
  
  The IAB Singapore has launched ‘Rolling Heavies’, a new video series that puts the most senior digital leaders in APAC, members of the IAB Singapore Board, on a bike to ask them about their career and experiences.
  The second in the monthly series features Su-Lin Tan, deputy head of the digital division at Singapore Press Holdings (SPH), who talks to Miranda Dimopoulos, CEO of IAB Singapore and ambassador to Southeast Asia about career progression, digital transformation at the publis
  
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• LA Lakers director of new media Nick Kioski on what fan engagement means in a post-Kobe Bryant era

  27-04-2017 02:00
  
  The LA Lakers value sits at around $3 billion, up 11% year on year, claiming the throne as the most valuable team for the last two decades, despite going through their worst season on court last year.
  Kobe Bryant's last tour helped the Lakers attract a lot of fans and an impressive sponsorship list, including Adidas, Cannon, Chevron, EA Sports among others, which has ensured them good revenue.
  The Drum spoke to LA Lakers director of new media Nick Kioski about how digita
  
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• TMC, Crowd, The Fresh Group and jones knowles ritchie take home top prizes at The Drum's RAR Awards

  27-04-2017 01:30
  
  TMC Strategic Communication, Crowd, The Fresh Group and jones knowles ritchie were among the winners at The Drum’s Recommended Agency Register (RAR) awards, held last night (26 April) in London.
  Now in their seventh year, brands including Unilever, Coca-Cola and River Island submitted their views on a cross-section of the industry’s marketing services providers.
  In the ‘Small Agency’ category (defined as a company with less than 40 staff) included the likes of T
  
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• Advertisers to keep increasing online spend despite the majority thinking they’ve over-invested

  27-04-2017 01:01
  
  Two-thirds of advertisers are committed to increasing online ad spend, despite the fact there are growing concerns around viewability, fraud and basic metrics.
  The research from the World Federation of Advertisers (WFA) and Ebiquity, a marketing analytics specialist, is based on responses from more than 50 global advertisers with an annual advertising spend of more than $80bn.
  It found the majority of the world’s largest advertisers are planning to increase investment in online
  
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• Keith Weed: our female consumers are increasingly women first, mums second

  27-04-2017 00:06 via campaignlive.co.uk
  
  The delay in the average age at which women have their first child is having a fundamental effect on how they define themselves, Unilever chief marketing officer Keith Weed said.
  
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