Marketing news

• EasyJet's Carolyn McCall: when you've done something wrong, apologise

  26-04-2017 22:42 via campaignlive.co.uk
  
  Being ready and willing to apologise and make amends when mistakes are made is vital to maintaining brand affinity, easyJet's chief executive has said.
  
  Read more

• Mandate for B2B marketers from Marketo CEO: Stop marketing and start engaging

  26-04-2017 22:39
  
  This week at the Marketing Nation Summit, Steve Lucas, chief executive officer at Marketo, Inc., urged the audience of nearly 6,500 marketers to market less, engage more with customers and stay relevant in a competitive landscape.
  "The time is now for marketers to stop marketing and start engaging customers, prospects, employees, and partners by curating personalized, meaningful experiences that resonate with them. This requires a new way for brands to listen, learn and engage," said L
  
  Read more

• Original Penguin partners with IFAW and actor Lamorne Morris for #ShareConservation on World Penguin Day

  26-04-2017 22:32
  
  In honor of World Penguin Day (April 25), Original Penguin launched the second iteration of its Project #ShareConservation program with a video starring actor and comedian Lamorne Morris (The New Girl). Each time the video is liked or shared on Facebook, Original Penguin will donate $1 to the global conservation organization International Fund for Animal Welfare (IFAW) to help African penguins and other animals worldwide.
  The Project #ShareConservation video, voiced by Morris, follows the story
  
  Read more

• ComScore's new free viewability measurements bring a sigh of relief

  26-04-2017 21:50 via campaignlive.com
  
  Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.
  
  Read more

• Advertisement

• Amazon wants to help you get dressed in the morning with Echo Look

  26-04-2017 21:43
  
  The Alexa family is growing. Amazon has revealed a hands-free camera and style assistant called Echo Look that it says will help consumers look their best.
  Like Echo and Dot, Echo Look is voice-enabled, allowing consumers to take full-length photos and videos of themselves with their voices.
  The device includes built-in LED lighting and a depth-sensing camera that also allows users to blur the background to “make your outfits pop, giving you clean, shareable photos”.
  Echo Look h
  
  Read more

• Gen Z thinks Netflix, Oreos and VR are cool, but not the Wall St. Journal and Yahoo

  26-04-2017 21:04
  
  Brand affinity starts young so when Google checked in with Gen Z in a recent report called “It’s Lit” it found that several Pacific Northwest companies — Nike, Amazon, Microsoft, and Starbucks — are “cool” according to the report, but as a whole teens do not think the Wall Street Journal, Yahoo, Sprint, Virgin America, TMZ or McDonalds have the cool factor.What is Cool
   
  Loading...
  For those who grew up thinking jazz was cool, the Google r
  
  Read more

• ‘Stay humble, stay hungry’: Beyond the Brief featuring Mo Osunbor, J. Walter Thompson

  26-04-2017 20:00
  
  (Editor's note: Beyond the Brief is a collaborative project celebrating 100 years of the 4A's and their members. See the industry pros we're featuring here.)
  There's always risk involved with taking on any pro-bono client in a charged political and societal atmosphere--but Mo Osunbor, a senior art director at J. Walter Thompson, knew the payoff of reaching out to collaborate with Black Lives Matter.
  Their first collaborative effort, a utility geared to promoting brick-and-mortar black busin
  
  Read more

• ComScore will release a free viewability measurement tool

  26-04-2017 19:57
  
  In these uncertain times, media measurement and analytics company ComScore said it will offer free viewability measurement via its ComScore Viewability tool.
  And, according to a rep, anyone will be able to access this free tool – not just ComScore clients.
  ComScore said this will allow advertisers to “focus on the metrics that matter” as the initiative promotes trust and transparency in digital advertising and improves cross-media comparability.
  According to a re
  
  Read more

• Advertisement

• Paul Feig and Michael Che talk diversity and comedy at Tribeca Film Festival

  26-04-2017 19:26
  
  Paul Feig is a champion of diversity in the film industry. The director/writer/producer has helmed some of the top female-led movies in the last few years, including Bridesmaids, Spy, The Heat, and the remake of Ghostbusters. Sitting down with Saturday Night Live’s Michael Che, the two talked about diversity and film, but mostly comedy, at one of the Tribeca Talks during the Tribeca Film Festival presented by AT&T.
  Many may not know that Feig, who rose to fame with the much-loved Freak
  
  Read more

• The7stars, Amplifi and Maxus Global lead The Drum’s DTA nominations

  26-04-2017 18:20
  
  Nominations for The Drum’s Digital Trading Awards (DTAs) have been announced, with the7stars, Amplifi and Maxus Global amongst the agencies with the most nominations.
  The DTAs were judged by a panel of experts, including TripAdvisor’s global head of audience and programmatic, Mathilde Verron; Kayee Cheung, VP global head of trading at Spotify; and Danny Aldred, global trading director at the Financial Times.
  Chairing the panel was David Frew, senior programmes manager at Internet Adv
  
  Read more

• US Creative Work of the Week: Carhartt gets historical in brand film

  26-04-2017 18:19
  
  It’s fair to say that there are two sides to Carhartt — one that is occupied by those who just want to look cool in rugged gear and another that lives daily in what the venerable product is supposed to do, outfit those who work really hard, especially in the elements. The latter is the focus of an epic film created by the brand’s in-house creative department, in collaboration with actor Jason Momoa and his Pride of Gypsies production company, and voted as this week’s
  
  Read more

• Mobile surpasses 50% of all US digital ad spend for the first time ever

  26-04-2017 18:19
  
  Mobile advertising accounted for more than half (51%) of the $72.5bn spent on digital advertising in the US in 2016. That’s according to the latest IAB Internet Advertising Revenue Report, which noted this is the first time this has happened.
  The report also found total US digital ad spend was up 22% from $59.6bn in 2015.
  Meanwhile, mobile specifically saw a 77% jump from $20.7bn in 2015, hitting $36.6bn in 2016.
  What’s more, digital video hit a record $9.1bn in 2016, which the IAB s
  
  Read more

• Only 2% of millennials prefer to consume sport via social media clips, says sport viewing behaviour study

  26-04-2017 18:16
  
  The decline in viewing figures for live sport have been largely blamed on younger audiences’ preference for consuming highlights on social media, however new research has revealed only 2% of millennials prefer to watch their sports as clips on social media.
  The findings come from a study analysing the viewing habits of young millennials, those aged between 18 and 24, and sheds more clarity on the evolution of live sports consumption and the growing problem of piracy.
  Traditi
  
  Read more

• Cutwater hires first ECD in Ronny Northrop

  26-04-2017 18:16
  
  San Francisco-based independent agency Cutwater has appointed Ronny Northrop as executive creative director, a first for the agency which had not previously had an ECD. Northrop will partner with chief creative officer Chuck McBride to continue driving growth for the agency and its clients, as well as taking on a significant role in the development of the creative team.
   
  Northrop joins Cutwater from Gyro San Francisco, where he served as executive creative director and was the gl
  
  Read more

• P&G overhauls its marketing as it concedes ‘parity doesn’t cut it’

  26-04-2017 18:13
  
  P&G is looking to “raise the bar” with its marketing by setting new benchmarks on what makes for a high-quality campaign, which includes the rule that a campaign must drive growth for at least a full year.
  The FMCG giant revealed its latest results today (26 April), which show total sales for the third quarter were $15.6bn (£12.1bn), a fall of 1% compared to the previous year.
  The company’s chief financial officer Jon Mueller said slowing sales were caused by difficul
  
  Read more

• Make your dream world: three tips for creativity from Refinery29's Gelardi

  26-04-2017 17:59 via campaignlive.co.uk
  
  Refinery29's creative chief shares advice from the D&AD Festival for tapping into creativity.
  
  Read more

• EU reviews sponsorship, product placement and ads on TV in child protection drive

  26-04-2017 17:51
  
  MEPs are legislating to protect children from illicit content portraying violence, hatred, terrorism and harmful advertising both on TV and across the internet.
  Culture Committee MEPs advocated more stringent child protections across a fragmented media base throughout member states.
  A leading suggestion was for video platforms to have in place an “easy-to-use mechanism” allowing users to report questionable content unsuitable for children.
  The committee also proposed banning advertis
  
  Read more

• EasyJet CEO Carolyn McCall on why marketers need allies across the business

  26-04-2017 17:41
  
  It is critical for marketers to develop strong relationships with colleagues across the business, especially the finance department, according to EasyJet CEO Carolyn McCall.
  Speaking at Mumsnet’s annual conference Mumstock today (26 April), McCall argued that it is incumbent on marketers to find allies across the company, from finance to HR, to ensure their colleagues fully appreciate their impact on the business.
  “No matter how fantastic the ad is we expect a return on that ad and t
  
  Read more

• Havas UK revenue growth slows in Q1

  26-04-2017 17:34 via campaignlive.co.uk
  
  Havas' UK revenue declined by 0.5% year on year to €60m in the first three months of 2017, although it rose slightly on an organic basis, as the group's global revenue rose 2.6% year on year to €519m.
  
  Read more

• The science of creativity in advertising

  26-04-2017 17:04
  
  Some people believe that advertising creativity and science are like oil and water. It’s understandable – after all, if creativity is a scientific process, then one would have to believe that equations instead of people would formulate every song, every work of art, and every photograph.
  As big data becomes a more significant part of the conversation around advertising, many in the industry have voiced concern that it will come at the sacrifice of amazing creative. But what we’
  
  Read more

• PepsiCo says it is ‘smartly’ prioritising healthier products and ecommerce

  26-04-2017 16:36
  
  PepsiCo is increasing its focus on ecommerce and sustainability, as the company’s CEO says it “isn’t just necessary, but smart business”.
  The company revealed its Q1 results today (26 April), which show that total sales were up 1.6% in the first quarter of this year, while organic revenues grew 2.1% for the same time period.
  Speaking on an investor call, the company’s CEO Indra Nooyi says its “strong performance” has been enabled by Pepsi’s ability
  
  Read more

• Twitter ad revenue decline worsens

  26-04-2017 15:53 via campaignlive.co.uk
  
  Twitter reported a worsening decline in ad revenue today, despite a growth in user numbers, as promoted tweets and direct response ad formats got weaker at pulling in spend.
  
  Read more

• Brit-nominated Frances explains why she lent her song to Refuge

  26-04-2017 14:57 via campaignlive.co.uk
  
  Brit-nominated Frances' song Grow was made into an animated video by Refuge and Bartle Bogle Hegarty.
  
  Read more

• P&G plans $2bn in marketing spend savings as net sales drop

  26-04-2017 14:24 via campaignlive.co.uk
  
  P&G's net sales for the third quarter of 2017 dropped by 1% versus the prior year to $15.6bn (£12.17bn).
  
  Read more

• Land Rover expands rugby sponsorship with Glasgow Warriors deal

  26-04-2017 14:23
  
  Land Rover has broadened its rugby sponsorship portfolio after forming a new partnership with Glasgow Warriors.
  The three-year deal was announced today (26 April) at the Warriors’ Scotstoun Stadium and sees Land Rover become the official vehicle partner of the rugby union side.
  Under the terms of the agreement Land Rover’s branding will feature on the front and back of the Warriors playing shirts, beginning this Friday (28 April) when the Glasgow side travel to Dublin to face Leinste
  
  Read more

• Carlsberg is doing things the Danish way, but will UK drinkers buy into its new positioning as a high-quality brand?

  26-04-2017 14:13
  
  At first glance, you would be forgiven for mistaking Carlsberg’s glossy new £15m campaign for a whisky ad. Sleek production, check. Sophisticated worldly gentleman, check. Emphasis on provenance, check.
  Focused on the brand’s Danish heritage, the spot is a departure from the beer giant’s former, more irreverent spots, and stars homegrown talent Mads Mikkelsen.
  The Casino Royale actor is shown taking viewers on a journey through some of Cophenhagen’s most iconic land
  
  Read more

• Mark Denton gets snubbed by a ‘clerical error’ in his copywriting youth | You Couldn't Make This Crap Up Episode 4

  26-04-2017 14:03
  
  The creative boss of Coy Communications explains how his first big piece of work on a Cadbury’s commercial landed him the job at BBH in You Couldn't Make This Crap Up.
  The first script and storyboard Mark wrote for a short TV ad was much more well-liked than the ideas of his superiors, causing tension in the agency. Mark got to make the ad and it made the cut for the D&AD annual. However, there was a small problem...
  “I look at the credits," he said. "And there’s my boss&rs
  
  Read more

• 64% of marketers believe it’s their role to collect - but not analyze - data, report suggests

  26-04-2017 14:00
  
  Nearly two-thirds (64%) of UK and US marketers agree it’s their role to collect customer data, but not actually analyze it on a daily basis, and a recent report by BlueVenn indicates a vacuum exists between the need for data analysis and the burden of data on the more creative aspects of a marketer's role. 
  Loading... The report found 57% of UK and US marketers still don’t use data to form accurate views of their customers and that although B2C and B2B marketers are develop
  
  Read more

• Fitbit data incriminates man accused of killing his wife

  26-04-2017 13:24
  
  Data collected by a fitness tracker Fitbit has contributed to a Connecticut murder investigation, drawing suspicion upon the alibi of the lead suspect.
  Richard Dabate stands accused of killing his wife at their home in 2015. He said that an intruder broke into the building and shot her dead.
  His account was reportedly brought into doubt when police accessed both his, and his wife Connie’s, movements using the device.
  He told the police that a masked person broke into their home at 9am 23 D
  
  Read more

• Twitter trumps lukewarm financial estimates but revenue growth is still in decline

  26-04-2017 13:00
  
  Twitter has surprised analysts in its latest quarterly update, posting better-than-expected figures for both user growth and revenue. However, the platform has also reported its first ever year-on-year decline in revenue growth for the first quarter of its earnings. 
  The social network has revealed that in the initial three months of the year it courted nine million new monthly active users bringing its total count to 328 million. Initial predictions had forecast the number would hit 321 mi
  
  Read more

• John Lewis on the journey to make its advertising iconic throughout the year

  26-04-2017 12:55
  
  John Lewis has launched a new in-store Summer campaign, which aims to celebrate the quirks of being British via illustrations by artist Paul Thurlby.
  Set to run until 20 August, the summer campaign will be brought to life across all 48 John Lewis shops and features window displays (see above) as well as cardboard cut-outs –of which 220 life size characters will appear throughout the Oxford Street store – that show quirky interpretations of Brits enjoying scenes such as the British se
  
  Read more

• John Lewis on the journey to make its advertising as iconic throughout the year

  26-04-2017 12:55
  
  John Lewis has launched a new in-store Summer campaign, which aims to celebrate the quirks of being British via illustrations by artist Paul Thurlby.
  Set to run until 20 August, the summer campaign will be brought to life across all 46 John Lewis shops and features window displays (see above) as well as cardboard cut-outs –of which 220 life size characters will appear throughout the Oxford Street store – that show quirky interpretations of Brits enjoying scenes such as the British se
  
  Read more

• Doritos unveils cassette pack preloaded with the Guardians of the Galaxy Vol. 2 soundtrack

  26-04-2017 12:50
  
  Snack brand Doritos and Disney's entertainment powerhouse Marvel have assembled what may be one of the most confounding movie marketing products ever rolled out.
  To celebrate the launch of Guardians of the Galaxy: Vol. 2, Doritos has unveiled limited edition bags housing cassette decks and the movie’s much anticipated soundtrack, looking to emulate upon the chart-topping prowess of the debut album.
  The bags are purchasable on Amazon.com/Doritos from 28 April running up to the launch o
  
  Read more

• Brands take note: mums notice details like the size of crumpet holes

  26-04-2017 12:38 via campaignlive.co.uk
  
  When it comes to appealing to mums, attentiveness to details is a key trait, as Warburtons learnt when it redesigned its crumpets.
  
  Read more

• Branded content regulation recommended for parliamentary review, as advertiser pressure is posed as a remedy for fake news

  26-04-2017 12:24
  
  Stakeholders have called for a parliamentary review on regulation surrounding branded content publishing – a move influenced in part by advertisers’ part to play in the fake news solution.
  Yesterday (25 April) saw the Branded Content Research Network present both academic and anecdotal findings around the intensifying merging of media and marketing communications to members from the likes of the ASA, the IAB, Ipso and Ofcom. It highlighted the problems arising from unlabeled branded
  
  Read more

• Discovery Networks targets APAC millennials with new digital partnerships

  26-04-2017 12:16
  
  Discovery Networks Asia Pacific has partnered with China’s VS Media and Japan’s Tabilabo in a bid to engage the region’s “mobile first” millennial audiences.
  Discovery has inked a content partnership with VS Media, a multichannel network with more than 120 million subscribers and 320 million video views a month in Greater China, to launch a short-form digital video content brand.
  The brand, called Tan Ba, will target millennials with shortform video content from Dis
  
  Read more

• How can marketers apply machine learning? New report from The Drum explores the power of data-driven marketing

  26-04-2017 12:00
  
  The Drum in partnership with intent marketing specialist, Iotec, has launched a report exploring the application of machine learning to solve commercial challenges.  
  The report, Machine Learning: Empowering the Next Generation of Marketing, examines what implications machine learning has and will have on the marketing world, identifies common misconceptions and sheds light on applicable AI-driven marketing solutions.
  A growing body of research indicates that machine learning is moving to t
  
  Read more

• John Lewis aims to put a smile on Britain's face with ambitious summer campaign

  26-04-2017 11:27 via campaignlive.co.uk
  
  A series of specially commissioned illustrations depicting the quirks of the British summertime will appear in John Lewis stores nationwide today, as the retailer launches its biggest ever customer engagement push.
  
  Read more

• Ikea handbags pretentious Balenciaga blue tote bag ‘flirt’ with hit and run social media campaign

  26-04-2017 11:05
  
  Ikea has issued a tongue firmly-in-cheek response to luxury fashion house Balenciaga’s cheeky riff on its iconic blue tote bag, by issuing a step-by-step guide to help consumers differentiate between the two holdalls.
  Last week Balenciaga raised eyebrows with the launch of an oversized blue bag which bore more than a passing resemblance to the Swedish furniture chain’s own carriers – although one area where this notable similarity didn’t extend was price with an Ikea bag
  
  Read more

• Facebook is testing moving cover images to help businesses drive engagement

  26-04-2017 10:51
  
  Facebook is looking to make its Pages offering for businesses and publishers more interactive with the addition moving cover images. 
  The social network confirmed it was testing a feature that will allow page owners to use videos they have uploaded as cover images. 
  In a statement on the matter, the social giant said it was "always looking for ways to help businesses create more engaging experiences and drive more rich experiences for their audiences."
  "To do this, we’re testing
  
  Read more

• The D&AD president's picks 2017

  26-04-2017 10:42 via campaignlive.co.uk
  
  Judges pored over 26,000 pieces of work during this week's D&AD Festival. D&AD president Bruce Duckworth selects ten of his favourites from tonight's show.
  
  Read more

• Ask the editors: submit your questions for Facebook execs Nicola Mendelsohn and Mark D'Arcy

  26-04-2017 10:31
  
  Facebook’s top team, Nicola Mendelsohn vice president for Europe, the Middle East and Africa, and Mark D’Arcy, chief creative officer of its Creative Shop, will be answering questions posed by The Drum readers via our Facebook page.
  Part of a project that will see the two guest edit July’s edition of The Drum along with Facebook’s chief operating officer, Sheryl Sandberg. 
  Questions for the pair can be submitted and voted upon via Facebook to be put to the guest
  
  Read more

• Pick & turkey of the week: Battle of the beer brands

  26-04-2017 10:28 via campaignlive.co.uk
  
  Carlsberg and Heineken go head to head in this week's pick and turkey.
  
  Read more

• Viacom signs deal with Hulu in Japan; introduces MTV’s first subscription-based digital channel in Asia

  26-04-2017 10:11
  
  Viacom International Media Networks Asia has signed a deal with HJ Holdings to introduce MTV’s first subscription-based over-the-top (OTT) linear channel in Asia on 1 June 2017.
  MTV MIX on Hulu on Japan will offer access to curated international and local music videos, entertainment content such as MTV reality programs on demand, and will be the only music channel on the subscription video on demand service.
  This move comes after Viacom’s reshuffling to focus on six priorit
  
  Read more

• Twitter goes all-in for live video with plans for 24/7 broadcasts

  26-04-2017 09:56
  
  Twitter is cranking up its live video commitment in a big way after confirming that it will build toward streaming live content 24 hours a day, seven days a week – although it won’t immediately have the capacity to meet these ambitions.
  Outlining the scale of the micro-blogging platforms vision for what could be a profitable sideline to BuzzFeed, chief operating officer Anthony Noto revealed the broadcasts would span news, sport and entertainment as part of a new always-on philosophy
  
  Read more

• Engine reacts to marketer demand with in-house shop

  26-04-2017 09:56 via campaignlive.co.uk
  
  Engine has launched NuFu, a global agency that will provide personalised teams to work inside client companies.
  
  Read more

• M&C Saatchi lined up for Tory election campaign

  26-04-2017 09:49 via campaignlive.co.uk
  
  M&C Saatchi is understood to be in talks about working on the Conservative Party's general election campaign.
  
  Read more

• Subaru in talks with creative agencies

  26-04-2017 09:42 via campaignlive.co.uk
  
  Subaru UK is talking to agencies about its advertising requirements ahead of a possible review.
  
  Read more

• Endemol Shine and JTBC Korea partners to develop international content

  26-04-2017 09:39
  
  The Endemol Shine Group and JTBC have entered into an international co-development partnership to create, produce and distribute content for the international market
  This move follow’s Endemol Shine’s partnership in the Middle East, as the company seeks content deals with telcos.
  The partnership with JTBC will give Endemol Shine a new pipeline of Korean content for the international market, while expanding JTBC’s footprint globally. Both companies are currently developing an or
  
  Read more

• Badly targeted marketing leads to distrust in brands

  26-04-2017 09:38 via campaignlive.co.uk
  
  Half of UK consumers are bombarded with badly targeted marketing, new research has revealed.
  
  Read more

Follow @marketing_UKnws on Twitter!