Marketing news

• Rob Lowe plays the Colonel to promote KFC’s new U.S. menu addition

  23-04-2017 23:36
  
   
   
  For Kentucky Fried Chicken’s newest addition to the U.S. menu, the Colonel, played by actor Rob Lowe, gives a press briefing that mimics the U.S. putting a man on the moon, for the new menu item. The Zinger, which will be available on April 24, is one of the top selling sandwiches internationally for KFC.
  "I have no idea how we'll launch a chicken sandwich into space, but the marketing team thinks they can do it," said Kevin Hochman, KFC U.S. president and chief concept
  
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• Arsenal becomes the first Premier League club to launch an Amazon Alexa Skill

  23-04-2017 20:02
  
  Arsenal is the first Premier League club to launch an Amazon Alexa Skill, developed by digital agency AKQA, that allows fans to stream live matches.
  Skills are Alexa's in-built capabilities that enables users to interact with devices, like Amazon Echo and Echo Dot, using voice.
  The Arsenal Skill for Alexa allows fans in the UK and US to access live commentary and real-time match stats, plus pre-match build-up, line-ups, score updates and post-match analysis.
  Charles Allen, head of marketing
  
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• Philatelic delight: India Post launches coffee flavored stamps to push the branding of Indian coffee

  23-04-2017 19:21
  
  Indian Postal department, in collaboration with the Coffee Board, has launched its new coffee scented stamps in order to give a branding push to Indian coffee. 
  Telecom minister Manoj Sinha released the stamp in the presence of commerce and industry minister Nirmala Sitharaman, which are a collector's version and are priced at Rs 100.  
  Sitharaman, said: "Today is an age of branding, we need to brand everything, we need to sell everything, we need to have high profile ma
  
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• Zee Entertainment to launch Bollywood channel Zee One in more European markets

  23-04-2017 18:39
  
  After venturing in Germany last year, Zee entertainment is all set to launch a customised version of Zee One, its Bollywood film and entertainment channel, for the Polish audience, expanding its presence in Europe. 
  In a press release statement, Zee Entertainment Enterprises Ltd (ZEEL) chief executive officer, international broadcast business, Amit Goenka, said: "After the successful launch of Zee One in Germany last year, we want to further strengthen our presence in Central Europe an
  
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• Labour makes social media marketing a key part of its election strategy

  23-04-2017 12:22
  
  Labour has created its own digital tool called Promote to put targeted social media marketing at the heart of its general election campaign.
  Promote is linked with Labour’s voter database and will enable the party to identify specific people in a constituency for candidates to target a message to, its joint national elections coordinator Andrew Gwynne told the Guardian.
  He cited so-called Waspi women – those born in the 1950s and opposed to changes to the state pension scheme &n
  
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• Twitter marks El Clasico clash with Real Madrid and Barcelona emojis

  23-04-2017 11:18
  
  Twitter has unveiled a range of special emojis ahead of tonight's hugely anticipated Spanish football clash between Real Madrid and Barcelona.
  The El Clasico graphics include a delighted-looking Lionel Messi, a rather more stern-faced Cristiano Ronaldo and a half-and-half shirt sure to leave football purists aghast.
  Fans can activate them before and during the game by using the associated hashtags.
  Matches between the two giants of Spanish football generate over $40m in media value for spon
  
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• Kopparberg brings Raspberry Smooth draught cider to the UK with glass design by Certain

  23-04-2017 10:08
  
  Kopparberg has enlisted creative agency Certain to design a distinctive glass to accompany the launch of its new Raspberry Smooth draught cider in the UK.
  The glass was made using laser printing and features copy telling the story behind the Swedish drinks maker's ‘Fanga Dågen’ – 'seize the day' – brand positioning.
  Phil Dean, managing director at London-based Certain, said: “Our brief was to design a glass that would be a coveted piece of
  
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