Marketing news

• 'McDonald's, what is wrong with you?' MullenLowe president pens open letter asking brand to contribute to culture

  22-04-2017 23:46
  
  MullenLowe president Geoff Cottrill has written an open letter to McDonalds in response to claims that the burger brand had used the work of street artists in a promotion video without permission. 
  Wrriting on his personal Facebook profile, Cottrill began by asking McDonald's 'What the hell is wrong with you?' in regards to reports that it had used the work of some graffiti artists within a promotional video to promote the launch of a new sandwich there. As a result, the group is now r
  
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• United Airlines brings in ‘customer satisfaction-based pay scheme’ as CEO is denied chairman role

  22-04-2017 13:55
  
  United Airlines is making steps to recover from the brand damage caused when it violently removed a passenger from a flight, bringing in a new pay-scheme based on customer satisfaction.
  The plans for a “targeted compensation plan” tied directly to customer satisfaction scores are aimed at executives of the airline, according to a recent filing.
  "United's management and the Board take recent events extremely seriously, and are in the process of developing targeted compensation pr
  
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• The Sun apologises for Kelvin MacKenzie column comparing Everton’s Ross Barkley to a gorilla

  22-04-2017 12:59
  
  The Sun has apologised for a column written by its former editor Kelvin MacKenzie in which he compared Everton and England footballer Ross Barkley to a gorilla.
  In the apology printed today (22 April), the newspaper claimed it had been unaware of Barkley’s heritage – his grandfather was born in Nigeria – and that there was "never any slur intended".
  In the column, which ran earlier this month, MacKenzie said that Barkley's eyes had given him a "similar feeling when seeing a gor
  
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• Pinterest to ramp up advertising and ditch ‘Like’ button to show it’s different from Facebook and Instagram

  22-04-2017 12:36
  
  Pinterest is set to launch its first major ad campaign in the US this summer as it looks to show that it’s not a social network.
  Chief executive Ben Silbermann this week said that the company’s biggest challenge is getting people to understand that Pinterest isn't a social network, saying it wants to be seen as a visual search engine.
  "The hope is that you'll get ideas for your real life, and you'll close the app, get off your phone and try those ideas,” he said in an interview
  
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• Enquiry into Murdoch’s £11.7bn bid for Sky delayed until after general election

  22-04-2017 11:37
  
  Ofcom’s enquiry into 21st Century Fox’s £11.7bn bid to takeover Sky has been delayed until after the general election in June.
  Culture secretary Karen Bradly was due to receive two reports into the deal –which would see Fox control the 61% of Sky it does not already own – from UK regulatory Ofcom by 16 May.
  However, Theresa May’s decision to call a snap general election on 8 June means the deadline has now been extended to 20 June.
  Ofcom was investigating the
  
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• Burt’s Nature showcases the Burt of Burt’s Bees in VR

  22-04-2017 04:44
  
  “A good day is when no one shows up…and you don’t have to go anywhere,” says Burt’s Bees co-founder and namesake Burt Shavitz in the 2013 documentary Burt’s Buzz.
  This statement is a fairly good window into the life and times of the photojournalist turned beekeeper turned brand ambassador.
  Shavitz died in 2015 – and even though CPG giant Clorox bought his eponymous personal care company for $925m in 2007, the Burt of Burt’s Bees &nd
  
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