Marketing news

• Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'

  21-04-2017 19:32 via campaignlive.com
  
  "If we think we can do it better, cheaper or faster internally, we will."
  
  Read more

• YouTube wants to help teenagers spot fake news and combat online abuse with Internet Citizens initiative

  21-04-2017 19:13
  
  YouTube is poised to lay on workshops aimed at 13 to 18-year-olds to help them identify fake news. 
  The move is part of the brand's wider Internet Citizens initiative, and will also look to raise awareness of issues like free speech, online abuse and comment moderation.
  The classes will be hosted in cities across the UK as part of YouTube's Creators for Change programme, and will teach young people skills about participating in online discussion safely and responsibly. 
  Each
  
  Read more

• A bird's-eye view - Ten inspiring images taken by drone on Dronestagram

  21-04-2017 18:10
  
  Shooting from altitude was once limited to professionals with helicopters but since 2010, drones have soared where helicopters cannot go, changing the scope, range and availability of stunning aerial photographs.
  Drone photography and video is also emerging as a medium in its own right with, as an example, YouTubers like BlackSheep gaining huge subscribers by posting daredevil videos captured by their drones from interesting and unique places around the world. The availability of images for bran
  
  Read more

• ‘It can come from here’: Exceptional Women of the World featuring Karen King, CEO, Spawn Ideas

  21-04-2017 17:45
  
  If you think that, tucked away in Alaska, there isn’t much in the way of creativity or outstanding work, Karen King, president and CEO of Spawn Ideas will certainly prove you wrong many times over. The full-service, independent shop, with offices in Denver and Seattle, embraces its Alaska — and it is an enticing environment steeped in the abundance of the state, especially the outdoors. In fact, the agency has been named one of Outside magazine’s best places to work for fi
  
  Read more

• Advertisement

• Unveiling the secret of YouTube fame: How to navigate YouTube and generate more click through on videos

  21-04-2017 17:17
  
  Getting your video to go viral is a hefty task. The most popular YouTube videos are filled with reality, humour, and most importantly, a clear connection with its audience. They follow people’s lives, disrupt the atmosphere with reality or mock our human nature; psy soars through streams with an air of nonchalance, his dominance unchallenged with 2.6bn views to date for Gangnam Style and Star Wars kid majestically dances through shares on social media.
  Getting a tutorial or work based vide
  
  Read more

• Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's

  21-04-2017 17:12 via campaignlive.co.uk
  
  The UK's two largest commercial channels, ITV and Channel 4, are working together for the launch of a new brand campaign for Alzheimer's Society - a first for thebroadcasters.
  
  Read more

• IPG’s Michael Roth makes timely U-turn on threat of management consultancies, saying he’s open to partnerships

  21-04-2017 17:03
  
  Interpublic Group (IPG) boss Michael Roth has seemingly back-peddled on how much of a threat he perceives management consultancies to be, saying in a few years the holding company could “partner” with one.
  Last month, at the 4A’s Transformation Conference, Roth suggested that the likes of Accenture are trying to get into advertising "because their own business isn't doing particularly well." Accenture has acquired a raft of digital, creative and analytics agencies in recen
  
  Read more

• Match.com to focus on dating events as it launches ‘pioneering’ Messenger bot

  21-04-2017 16:58
  
  Match.com has launched the first dating bot for Facebook Messenger in the UK, in a move it describes as “pioneering” and hopes will “surprise and delight” its users.
  The bot, which is named Lara, helps singles create their dating profile on Match.com through interacting with Facebook Messenger. The idea is that a Facebook user can create a profile on the dating site without having to leave the social media platform.
  Lara uses natural language processing techniques and Art
  
  Read more

• Advertisement

• AFC Bournemouth appoints Two Circles to drive more commercial opportunities through revamped digital platform

  21-04-2017 16:52
  
  Premier League side AFC Bournemouth has appointed data-driven sports agency Two Circles to develop a new digital platform that will enhance fan engagement and increase the club’s commercial performance.
  The data-driven sports agency has been tasked with expanding Bournemouth’s commercial opportunities through the new digital platform as the club looks to increase their scale to capitalise on being in the top flight.
  Rob Mitchell, commercial director at AFC Bournemouth, said: “W
  
  Read more

• Which jeweller is shining brightest online? The Drum's Mystery Shopper finds out

  21-04-2017 16:31
  Like many other sectors, jewellers have had to come to terms with an increase in the number of consumers choosing to find that perfect gift for a special someone through the online channel.
  This is a sector where national chains are fighting TV retailers like QVC as well as new online only entrants and giants like Argos and where digital has allowed smaller high street specialists to continue to compete.
  So have any of the national chains has taken steps to ensure that they are the owner of a di
  
  Read more

• Cosabella's other AI raised website conversions by 38%

  21-04-2017 16:28 via campaignlive.co.uk
  
  While trialling digital marketing AI, Albert, online lingerie retailer Cosabella was also putting Ascend, a website optimisation AI through its paces.
  
  Read more

• General Election, Carlsberg, Tesco: 5 things that mattered this week

  21-04-2017 16:21
  
  Is it a done deal, or could marketing prevent another Conservative victory?
  Earlier this week, Theresa May announced there will be a snap election on 8 June. At first sight, it seems the majority of voters want her to remain prime minister.
  The first voter indication poll from YouGov has the Conservative government extending its lead by four percentage points, with 48% saying they will vote Tory compared to only 24% signalling an intention to vote for Jeremy Corbyn as the next PM.
  However, 31%
  
  Read more

• Johnston Press chief Ashley Highfield to chair this year’s Online Media Awards, as nominations are announced

  21-04-2017 16:15
  
  Johnston Press chief executive Ashley Highfield will chair this year’s Online Media Awards, which will see publishers and broadcasters such as BuzzFeed News and ITV compete to be rewarded for their endeavors over the last 12 months.
  The awards, now in its seventh year, include nominations from all corners of the media industry, with editors all the way through to photographers hailed for their achievements during a momentous 2016. 
  Among those up for awards will be those nominated for
  
  Read more

• What brands can learn from Facebook’s gamble on AI, VR and mind-reading

  21-04-2017 15:48
  
  When day one of Facebook’s much-hyped F8 conference came to a close, we were left a little shellshocked. Traditionally these conferences will drip-feed bits of information, most of which is only relevant to developers, and save a few big announcements until the end. This time around, the news just kept flowing.
  Facebook announced ambitious moves on Facebook Messenger 2.0 and chatbots (or Messenger bots, as they would prefer you to call them). It is creating a virtual reality social platfor
  
  Read more

• Why eSports represents an untapped brand opportunity

  21-04-2017 15:09
  
  eSports is on the brink of becoming a billion-dollar industry. It’s growing exponentially fast, and in the US its audience figures rival those of more traditional sports like baseball and hockey. While in Asia, it was recently announced that eSports would become a medal event at the 2022 Asian Games in Hangzhou, China.
  Despite eSports’ swift audience growth, when it comes to brand sponsorships, the industry is lagging behind and investment is largely driven by partnerships with other
  
  Read more

• Newly merged Mod Op agency helps Microsoft realize creative vision for flagship store

  21-04-2017 14:50
  
  A recent merger of digital marketing agency Modus Operandi with creative branding and motion graphics company Eyeball has resulted in its first major project as the merged agency, Mod Op: a ‘Culture Wall’ for the Microsoft flagship store in New York City.
   
  Microsoft tasked Mod Op with helping the company utilize its street-facing wall at the NYC flagship store to create an artistic reflection of what technology can bring to the community in an artistic sense. The
  
  Read more

• Dave Buonaguidi to leave CP&B

  21-04-2017 14:06 via campaignlive.co.uk
  
  Dave Buonaguidi is leaving Crispin Porter & Bogusky London to launch a new business.
  
  Read more

• ASA reveals it vetoed a record number of ads in 2016 as it underlines challenge of regulating advertiser-owned content

  21-04-2017 13:36
  
  The Advertising Standards Authority (ASA) banned or requested alterations to almost 5,000 ads last year, marking a record number for the watchdog.
  The figure also sees a 5% increase on action taken in 2015, with the regulator saying that over the past five years a large portion of the complaints it received were in relation to ‘advertiser-owned’ ads – ie content featured on companies' own websites, YouTube channels and social media platforms. 
  Last year, the body banned sp
  
  Read more

• English football embarks on a new era as the FA's first marketing push thrusts it into the spotlight

  21-04-2017 13:30
  
  If England football bosses are to shed the culture of impunity that has enveloped the game then any concessions they make internally will need to be matched by a brand that looks and sounds more like the ones it partners with.
  It's the reason why the Football Association's (FA) tasked creative agency VCCP with helping it articulate the brand to fans.
  Several issues which were out with its control, such as the Allardyce affair, have cultivated an atmosphere of visceral disgust amongst f
  
  Read more

• Brothers Cider appoints Satellite75 as social agency ahead of summer season

  21-04-2017 13:28
  
  Brothers Cider, a family owned Somerset brand best known for its presence at music festivals in England since 1995, has selected London-based agency start-up Satellite75 to deliver their content strategy and support the execution of a summer of social content.
  The project will focus on the upcoming 2017 Festival Season, during which Brothers Cider will be present at Sound City, Detonate, El Dorado, Glastonbury Fringe and many more iconic UK events.
  Geraldine Doyle, sales and marketing manag
  
  Read more

• PG, Tetley and Twinings: Who is winning consumer hearts and headspace on National Tea Day?

  21-04-2017 13:13
  
  With National Tea Day upon us, tea is likely to be on the minds of many today, but how can tea brands make sure they stand out from the crowd?
  The UK tea market has suffered a long-running volume decline since 2010, yet, from a branding perspective, it remains a stable category, populated by solid, well-recognised marques. 
  Today’s tea marketers find themselves under growing pressure from within and beyond their category. All manner of drinks now vie for the drinking occasions that we
  
  Read more

• Almost one in five FTSE 100 CEOs now come from a marketing background

  21-04-2017 13:09
  
  Almost one in five (18%) FTSE 100 CEOs are former marketers, according to new research from Heidrick & Struggles. This makes marketing the second most common route to the CEO position, behind only those with a background in finance (36%).
  The recruitment firm’s 2017 Route to the Top study explores the backgrounds of CEOs at the top 100 companies from the FTSE 100 in the United Kingdom, the Fortune 500 companies in the US, the DAX 30 and MDAX 50 in Germany, and the SBF 120 in France. An
  
  Read more

• Lucozade turns to boxer Anthony Joshua in bid to prove its health credentials

  21-04-2017 13:06
  
  Lucozade is placing its purpose of getting people to exercise at the heart of its brand, as the soft drink giant says it needs to “go beyond marketing” to have a real impact.
  Its new campaign ‘Made to Move’, which was created by creative agency Valenstein & Fatt (formerly known as Grey London), features British boxer and IBF Heavyweight Champion Anthony Joshua, and looks to emphasise his belief that ‘”nobody moves forward by standing still”.
  The film
  
  Read more

• Lucozade Sport turns to boxer Anthony Joshua in bid to prove its health credentials

  21-04-2017 13:06
  
  Lucozade is placing its purpose of getting people to exercise at the heart of its brand, as the soft drink giant says it needs to “go beyond marketing” to have a real impact.
  Its new ‘Made to Move’ campaign ad, which was created by creative agency Valenstein & Fatt (formerly known as Grey London), features British boxer and IBF Heavyweight Champion Anthony Joshua, and looks to emphasise his belief that ‘”nobody moves forward by standing still”.
  The f
  
  Read more

• How to make sure your brand's marathon sponsorship doesn't run out of steam

  21-04-2017 12:50
  
  On Sunday, more than 40,000 people – me included – will run 26.2 miles round the streets of our capital city with millions more watching on the ground and around the world.
  And after a career in the agency sector, the best analogy I can make is that running a marathon can feel a bit like an extremely drawn-out pitch process: there's the excitement at the start when you find out you’re in; the realisation of the hard graft ahead; the wobbles and self-doubt; the hours p
  
  Read more

• Ad of the Day: Calvin Klein shows there’s no age limit for being an underwear model

  21-04-2017 12:39
  
  Calvin Klein has enlisted 73-year-old model Lauren Hutton along with actresses Rashida Jones and Kirsten Dunst to front its latest campaign.
  Directed by Sophia Coppola, the campaign features a series of minimal black and white films in which the stars reminisce about pivotal moments in their lives, such as their first kiss.
  Introducing the new tagline – ‘Calvin Klein or nothing at all’ – there’s an air of 80s/90s nostalgia around the campaign which also features Nat
  
  Read more

• Marketoonist on corporate apologies

  21-04-2017 12:34
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on corporate apologies appeared first on Marketing Week.
  
  Read more

• IPG posts flat first quarter revenue growth

  21-04-2017 12:17 via campaignlive.co.uk
  
  Interpublic Group reported revenues of $1.75bn (£1.37bn) in the first three months of the year, up 0.7% year on year.
  
  Read more

• How El Clásico generates over $40m in media value for sponsors

  21-04-2017 12:00
  
  FC Barcelona and Real Madrid’s El Clásico matches generate over $40m in media value for sponsors, however live TV broadcasts now account for less than half of that figure, highlighting the need for brands to better understand the worth of the different media platforms available to them.
  As two of the world’s biggest clubs prepare to meet in what is likely to be a league-deciding fixture this Sunday (23 April), research specialist Nielsen Sports has attempted to provide a clear
  
  Read more

• Project management leading up to Cannes – what are marketers missing?

  21-04-2017 11:39
  
  The biggest advertising event of the year, Cannes Lions, is coming up in June to celebrate the best in creativity. The industry’s top marketers will gather to discuss creative strategies as well as give insights on what to expect in the future. But in the run-up to the event, what about the back-end campaign preparation?
  Campaign management is getting more complicated as marketers have to increasingly deal with shifting timelines, painful review and approval processes, as well as measuring
  
  Read more

• Heineken bids to heal cultural divides in social experiment

  21-04-2017 11:34 via campaignlive.co.uk
  
  Heineken has launched a campaign, "Open your world", that promotes the virtues of sitting down with someone to discuss your differences over a beer.
  
  Read more

• Singapore Tourism Board rebuffs Singapore's portrayal on Criminal Minds: Beyond Borders

  21-04-2017 11:31
  
  Singapore Tourism Board (STB) has shot back against American crime TV series, Criminal Minds: Beyond Borders' portrayal of Singapore with a brilliantly crafted Facebook post.
  The series received brickbats from locals after an episode, titled Cinderella and the Dragon aired, portraying the island republic as a caricature of orientalist features.
  The STB has sent its rebuttal with a Facebook post highlighting the various locales that the series got wrong with a tongue-in-cheek captions that direct
  
  Read more

• Government requests for Google data hit record high

  21-04-2017 11:18
  
  Google is responding to a lower share of government data requests than ever before despite continued growth in data requests, which hit a new record in 2016.
  In its latest transparency report Google divulged that it had received more government requests for user data in the second half of 2016 than in any other six-month period since it first began to register such requests in 2010.
  Over that period requests have jumped from around 15,000 per year to just over 45,000 this year but in that time t
  
  Read more

• Facebook's AR plans have the industry in a tizzy

  21-04-2017 11:01 via campaignlive.co.uk
  
  We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR and more AR.
  
  Read more

• Uber extends internal inquiry into sexual harassment claims

  21-04-2017 10:51
  
  Uber has reportedly extended an internal investigation into alleged sexual harassment and a wayward workplace culture following the launch of an inquiry into allegations made by a former female engineer.
  Uber chief Travis Kalanick recruited former US attorney general Eric Holder  and  Tammy Albarran, partners at the law firm Covington & Burling, to head up an inquiry into practices at the ride hailing service after Susan Fowler's widely read blog post into her own experie
  
  Read more

• Wins this week: Boots, Accenture, Carpetright

  21-04-2017 10:40 via campaignlive.co.uk
  
  Campaign's weekly round-up of account moves across advertising and media in the UK.
  
  Read more

• Channel 4 whips up Bake Off feeding frenzy with auction of sponsorship rights

  21-04-2017 10:10
  
  Channel 4 is seeking to recoup some of the £75m it splurged on wresting control of The Great British Bake Off from the BBC over the next three years by inviting 350 advertising executives to compete against each other to secure the sponsorship rights.
  A floor price of £8m has been set for the trophy placing with expectations that the final price could surpass TalkTalk’s record breaking £10m sponsorship package for ITV’s X Factor.
  Advertisers are queuing up to be ass
  
  Read more

• Watch: behind the scenes of Carlsberg's new campaign

  21-04-2017 10:04 via campaignlive.co.uk
  
  Campaign talked to Carlsberg and Fold7 about the new campaign which strives to revive the beer's Danish origins.
  
  Read more

• Campaign TV: behind the scenes of Carlsberg's new campaign

  21-04-2017 10:04 via campaignlive.co.uk
  
  Campaign talked to Carlsberg and Fold7 about the new campaign which strives to revive the beer's Danish origins.
  
  Read more

• Stranger Things, Chrissy Teigen & Thomas Sanders stand tall at Shorty Awards

  21-04-2017 09:18
  
  This ninth annual Shorty Awards have grown up with recognition being lavished on a dozen big category winners ahead of this Sunday’s reveal of the full clutch of winners.
  Leading the pack with a best actor accolade was Stranger Things’ Dustin Matarazzo, who was lauded alongside comedians Tyler Oakley and Thomas Sanders who were recognised with awards for best webseries and best YouTube comedian.
  Other individuals set fair for a merry 23 April include Same but Different who snatched I
  
  Read more

• MediaCom recaptures Boots UK media after WPP's Walgreens win

  21-04-2017 09:11 via campaignlive.co.uk
  
  Boots has appointed MediaCom as its UK media planning and buying agency, nine years after the Group M shop lost the business to OMD, following a global account move by parent Walgreens Boots Alliance into WPP.
  
  Read more

• India's cab hailing startup Ola seeks further investment to take on rivals like Uber

  21-04-2017 09:11
  
  India's version of Uber, Ola, is all set to raise another  $100 million funding after successfully raising  $250 million from its largest shareholder, Japan’s SoftBank Group Corp.
  In a regulatory filing made to the Corporate Affairs Ministry under the Comapnies Act, the company said: "The board of directors of the company at their meeting held on 16 March 2017 proposed the infusion of additional funds up to $100 million, which is approximately Rs 670,00,07,046
  
  Read more

• Barbie sales fall in Q1

  21-04-2017 08:26 via campaignlive.co.uk
  
  Mattel, which manufactures Barbie, has reported net and gross sales down 15%, with operating loss of $127m, in the first quarter of the year.
  
  Read more

• Softbank to capture 20% stake in both Flipkart and Paytm in India

  21-04-2017 08:25
  
  In an interesting turn of events, Japan's richest man Masayoshi Son's company Softbank is in talks to capture around a 20% stake (estimated around $1 to $1.5 billion) in both Flipkart and Paytm, as reported by Economic Times.
  The move is interesting because in 2011,  Flipkart wanted to rope in Softbank as an investor, which would have cost Son a few hundred million, rather than billions, for a similar stake. However, things didn't turn work out and Flipkart raised a funding round,
  
  Read more

• Some are dismayed as Bill O'Reilly leaves Fox News over sexual harassment claims 'with up to $25 million' , says New York Times

  21-04-2017 08:04
  
  Bill O'Reilly, kingpin of the O'Reilly Factor,  is leaving Fox News after allegations of sexual harassment,  with a package believed to be $25 million , the New York Times reports today.
  As  news of  the  exit package spread through the Fox newsroom , some employees questioned how committed executives were to rooting out sexual harassment, said  the Times - which broke the original story of the harassment allegations earlier this month.
   O’Reilly's &
  
  Read more

• Sky roadmaps the path to programmatic TV

  21-04-2017 07:01
  
  The UK's TV market might be several years from adopting a programmatic solution that resembles the efficiency of digital ad-serving, but that doesn’t mean the medium is short of innovation as Sky steps closer to making addressable TV ubiquitous.
  Sky has a clear roadmap for when digital TV (video-on-demand, mobile) will have the technology in place to be served programmatically. It’s programmatic platform, Sky Audio Visual Exchange (AVX), currently offers advertisers the ability to pu
  
  Read more

• Sky roadmaps the future of programmatic TV

  21-04-2017 07:01
  
  The UK's TV market might be several years from adopting a programmatic solution that resembles the efficiency of digital ad-serving, but that doesn’t mean the medium is short of innovation as Sky steps closer to making addressable TV ubiquitous.
  Sky has a clear roadmap for when digital TV (video-on-demand, mobile) will have the technology in place to be served programmatically. It’s programmatic platform, Sky Audio Visual Exchange (AVX), currently offers advertisers the ability to pu
  
  Read more

• As Britain retreats from Europe, should Asia care?

  21-04-2017 06:51
  
  Brexit took another twist with an announcement of a snap election on June 8 by current British prime minister Theresa May, and according to Roland Rudd, chairman and founder of Finsbury, the move was mostly about shoring up party support.
  “In terms of timing you can see why she [May} wants to do it, she’s 20 points ahead in the opinion polls,” said Rudd at his talk, What does Brexit mean to Asia, at Lee Kuan Yew School of Public Policy.
  “During her speech, she said &lsquo
  
  Read more

• How Yoola aims to ‘build a bridge’ between Western creators and China

  21-04-2017 06:50
  
  Yoola, the US digital media and video distribution company, aims to “build a bridge” between western content creators and Chinese audiences following a series of deals with China’s leading social media networks.
  Yoola has signed deals with Weibo, Youku-Tudou and Tencent, along with a host of other platforms - Toutiao, Miapoi, Kuaishou, Bilibili, Meipai, AcFun, and Aipai – to adapt and localise global content for Chinese audiences.
  The deals will see Yoola distribute and p
  
  Read more

• Lazada, Uber and Netflix forge an alliance against Amazon in Southeast Asia

  21-04-2017 06:26
  
  Lazada, Uber and Netflix have joined forces in the fight against Amazon with a membership that mimics Amazon Prime called LiveUp.
  For a yearly membership fee of S$28, Live Up subscribers get access to a range of deals across the companies, including Lazada and Taobao, as well as RedMart, the online grocery service. The membership also includes a free six-month subscription to Netflix and discounts on Uber rides and UberEats deliveries.
  The alliance is one of the first major signs that the ecomme
  
  Read more

Follow @marketing_UKnws on Twitter!