Marketing news

• ITV pins celebrities against viewers in new game show 'Don't Ask Me Ask Britain'

  20-04-2017 23:04
  
  ITV premiered the new live interactive game show "Don't Ask Me Ask Britain" in which celebrity teams try to guess the answers the viewers vote via the app.
  Take part in the nation's LIVE interactive gameshow! #DontAskMeAskBritain with @XanderArmstrong. Tonight 8pm @ITV.https://t.co/tvPBbQgyLv pic.twitter.com/tp7eP6ukHe
  — ITV (@ITV) April 18, 2017
  On April 18th, ITV premiered its new live interactive game show "Don't Ask Me Ask Britain", which asks British viewers to participate v
  
  Read more

• Brand Safety is a Two-Way Street

  20-04-2017 23:00
  
  Advertisers’ concerns about endorsing objectionable content have forced Google to introduce solutions that protect customers’ brand safety. However, these updates do not favor creators, and Google certainly does not seem to realize that YouTubers have their own brands to protect...
  Over a year ago, when Google rolled out programmatic guaranteed – a method of delivering ad campaigns brokered directly between a publisher and a media buyer using algorithms – when &
  
  Read more

• '13 Reasons Why' is the most popular digital series in the US

  20-04-2017 22:56
  
  Netflix original "13 Reasons Why" is the most popular digital series in the US. Here are the full insights from Parrot Analytics. 
  For 6 April to 12 April, 2017 - Top 5 Digital Original Series in the US and Average Demand Expressions™:
  13 Reasons Why, Netflix:  57,678,398 
  Marvel's Iron Fist, Netflix:  13,700,058
  The Get Down, Netflix: 7,366,745 
  Marvel's Luke Cage, Netflix: 6,023,379
  Orange Is The New Black , Netflix:  5,949,833 
  Insi
  
  Read more

• Lowe's and Applebee's see largest Social Lift from commercials in March

  20-04-2017 21:52
  
   
  Loading... 
  Loading...
  Found Remote is continuing our partnership with 4C to look at brands' Social Lift after their commercials air. Lowe's and Applebee's  were in the lead in March. Here are the full insights for the above charts.
  Broadcast TV spots during the NCAA tournament drove 194% TV Social Lift Impact for Applebee’s, helping Applebee’s earn an average social engagement lift of 144% during March and claim the top spot in the broadcast rankings. Applebee
  
  Read more

• Advertisement

• Marketo buys ToutApp to boost sales and marketing alignment capabilities

  20-04-2017 20:58
  
  Engagement marketing software company Marketo said it acquired sales engagement software company ToutApp to supplement its portfolio of products that help align sales and marketing teams.
  According to a press release, ToutApp provides sales campaign, content management and analytics software to sales teams in order to engage prospective customers in a personalized way. Its products also enable marketing teams to partner more closely with sales to listen, learn and engage with customers and
  
  Read more

• Are we entering adtech's era of accountability?

  20-04-2017 19:30
  
  When it emerged that the Guardian was suing Rubicon Project (an adtech outfit that professes to be the friend of publishers) for non-disclosure of fees, the potential problems posed by adtech were spelt out. The Drum consults various sources to gauge how relationships between adtech and publishers will likely pan out.
  The more recent news of the breakdown of Rubicon Project's subsequent relationship with premium publisher alliance Pangaea has fur
  
  Read more

• Ad of the Day: Jonathan Banks takes on the role of ‘Frampa’ in ads for oil filter brand Fram

  20-04-2017 19:07
  
  Mike Ehrmantraut, the tough-yet-caring character Jonathan Banks plays on Better Call Saul and previously on Breaking Bad, is the ultimate fixer. Banks exudes the same rough charm in a series of ads for Fram oil filters, by Chicago-based agency Laughlin Constable.
  Banks is the perfect choice to play “Frampa”, the salty sage teaching the next generation of DIYers to do right by their cars in a new campaign from Fram Group. The four spots feature Frampa giving advice to younger DIY oil
  
  Read more

• Facebook is developing mind-reading technology

  20-04-2017 19:03
  
  Facebook is turning its attention to "silent speech communications", working on a system that will let people type words on a computer using only their brains.
  The company made the announcement during the last day of its annual F8 conference on Wednesday (19 April), and was quick to assuage users of what the project means for their privacy. 
  60 engineers are currently working on the technology from clandestine Building 8 - Facebook's innovative product research and development hub.&nbs
  
  Read more

• Advertisement

• Don't look now: the artists who turn their backs on the world

  20-04-2017 17:57
  
  Stanley Brouwn had books about his work pulped, Cady Noland plagues anyone trying to sell or show hers … even in this oversharing, celebrity-driven age, some artists refuse to play to the gallery
  Making art is not enough. Today, artists are expected to promote themselves. They have to rub shoulders with supermodels at the big art fairs and gladhand movie stars at glitzy summer parties. But in his new collection of essays, Tell Them I Said No, the art critic Martin Herbert focuses on the o
  
  Read more

• How Google is disrupting the education system

  20-04-2017 17:46
  
  Google has unveiled plans to use its online course We Are Squared to disrupt the education system, as it says it is  “successfully” merging classroom and online learning styles, something others have failed to do.
  “Squared Online bridges the gap between the classic classroom experience, where you can’t get scale, and e-learning that can sometimes be a bit dry. It offers a more experiential learning experience,” says Shuvo Saha, director of the Google Digital Ac
  
  Read more

• ASA stamps down on record number of ads in 2016

  20-04-2017 17:35 via campaignlive.co.uk
  
  Almost 5,000 ads were changed or withdrawn in 2016 as a result of action from the Advertising Standards Authority and Committee of Advertising Practice, the organisations' annual report reveals.
  
  Read more

• Disney ABC TV, IAB & The Programmatic Advisory to judge The Drum DTA US Awards

  20-04-2017 17:23
  
  Disney ABC TV Group, The Programmatic Advisory and the IAB will be involved in this year's The Drum Digital Trading Awards, held in association with MediaiQ and sponsored by OpenX, Digital Remedy, BidSwitch,  Intermarkets and Unacast. 
  The awards champion programmatic performance across the US adtech industry over the last 12 months based on the recommendations of senior industry professionals.
  Among the judges are: Wayne Blodwell, founder and CEO of The Programmatic Advisory; Mac
  
  Read more

• The importance of getting the right cultural fit for digital transformation

  20-04-2017 17:20
  
  According to Dell, 89% of organisations are activating strategies and digital transformation programmes to reduce the gap between modern customer demands and what is actually delivered by organisations.
  Putting the customer at the centre of the organisation's strategy is essential and to do this, the first step in a transformation should address the cultural implications of the organisation. In other words, is the organisation recruiting and building the right skills to manage the needs of the c
  
  Read more

• General Election 2017: A foregone conclusion? Or can marketing create an upset?

  20-04-2017 17:13
  
  It’s official, Britain will go to the polls this June to decide whether or not it wants Theresa May to remain as its prime minister.
  The early signs suggest an overwhelming yes. In fact, the first voter indication poll from YouGov has the Conservative government extending its lead by four percentage points, with 48% saying they will vote Tory compared to only 24% signalling an intention to vote for Jeremy Corbyn’s as the next PM.
  This 24-point lead represents the highest vote share f
  
  Read more

• Heineken’s social experiment aims to get consumers to ‘focus on the things that unite us rather than divide us’

  20-04-2017 17:07
  
  Heineken is highlighting its brand values of bringing people together socially in a new campaign featuring a social experiment that aims to explore if the benefit of finding common ground with one another can lead people to be more open.
  Launched today (20 April) the Worlds Apart film puts together two real life strangers, meeting for the first time who are divided by their beliefs. Heineken is hoping to prove that people see past a label even the most divided groups can come together to find co
  
  Read more

• Bio-oil looks to strengthen brand with record digital investment

  20-04-2017 16:24
  
  Bio-oil is to make its biggest ever investment into digital marketing in the coming year as it looks to cement its position in the UK market.
  The brand – which promises to reduce the appearance of scars and stretchmarks -  has appointed PR consultancy Finn to lead the charge.
  The activity will leverage a new campaign proposition which aims to widen the uses for the treatment. Finn will look to broker media partnerships, run an influencer engagement programme and has a raft of soc
  
  Read more

• International round-up: McDonald’s unveils first unbranded ad, TK Maxx launches in Australia

  20-04-2017 16:07
  
  McDonald’s launches its first ever unbranded ad
  McDonald’s latest ad for the US is slightly unusual – for starters, the fast food giant’s name is not mentioned at any point during the 30-second clip. The ad features actress Mindy Kaling, who encourages viewers to Google ‘that place where Coke tastes so good’. You might be able to guess what ranks highly.
  According to McDonald’s, this is the company’s first unbranded marketing campaign. The ad
  
  Read more

• Channel 4 kicks off search for £8m Bake Off sponsor

  20-04-2017 15:56 via campaignlive.co.uk
  
  Channel 4 has confirmed the Great British Bake Off will return this autumn and has started talking to advertisers about its estimated £8m sponsorship package.
  
  Read more

• Stein IAS appoints Danny Turnbull as its new managing director, Europe

  20-04-2017 15:49
  
  B2B marketing agency Stein IAS announced today the appointment of Danny Turnbull as managing director, Europe, who will lead growth plans for the company in the UK and on the Continent. Danny Turnbull
   
  Loading...
  Turnbull joins Stein IAS after ten years leading gyro’s Manchester office. He will report to chief executive officer, Rob Morrice, and chairman and chief client officer, Tom Stein. The move coincides with a management restructure across the agency resulting in the forma
  
  Read more

• RAPP launches 'It All Starts in Manchester' campaign to promote new direct routes from US

  20-04-2017 15:40
  
  Earlier this month, creative agency RAPP launched its first campaign for Marketing Manchester, VisitBritain and Virgin Atlantic Airways since being appointed at the beginning of the year. The campaign ‘It all starts in Manchester’ will run across social media, capturing the eclectic spirit of the city, while highlighting Virgin Atlantic’s new direct routes to Manchester from San Francisco and Boston.
  RAPP UK’s executive creative director, Ben Golik, explained that Manches
  
  Read more

• Tribeca Film Festival and IBM team up for ‘Storytellers with Watson’ competition

  20-04-2017 15:36
  
  In partnership with the Tribeca Film Festival, IBM is inviting artists, filmmakers and other creatives to participate in its inaugural 'Storytellers with Watson' competition.
  Those who wish to participate will be asked to submit ideas on how they would apply Watson’s cognitive computing technology to storytelling mediums such as film, video, web, gaming, augmented reality and virtual reality. 
  IBM has worked with Tribeca to develop five categories that can help participants determine
  
  Read more

• Global Academy can 'reduce barriers to entry' to media, Tabor says at royal opening

  20-04-2017 15:01 via campaignlive.co.uk
  
  A new school backed by Global can reduce "the barriers to entry" for people looking to get into the media industry, the company's founder declared at its royal opening.
  
  Read more

• Watch: Deliveroo and Three bring Milan to London

  20-04-2017 14:31 via campaignlive.co.uk
  
  Deliveroo and Three's reward app Wuntu brought diners in London and Milan together for a virtual date night experience.
  
  Read more

• LV insures itself against driverless-cars and internet of things with hire of TH_NK

  20-04-2017 14:28
  
  LV has appointed TH_NK to advise on its digital transformation strategy, a move that comes amid a raft of internal changes at the general insurance brand in the hope of future-proofing itself against emerging technologies.
  On joining the company in June last year, chief executive Richard Rowney immediately vowed to significantly increase its digital spend to the tune of £100m over three years admitting that the sector as a whole had “fallen off the pace” when it came to meeting
  
  Read more

• Tribeca Film Festival kicks off with tribute to Clive Davis, will live stream sessions

  20-04-2017 14:26
  
  One of the best marketers of all time wasn’t the head of an agency or a great creative director – he was the chief of a record label (several actually) who hit musical gold time and time again through matching great songs with great artists and treating his talent with the utmost love and respect.
  The Tribeca Film Festival presented by AT&T kicked off Wednesday (April 19) night at Radio City Music Hall with the debut of Clive Davis: The Soundtrack of Our Lives, a documentary abou
  
  Read more

• The art of drinks marketing is changing as the demand for NOLO (No and Low) alcohol reaches its peak

  20-04-2017 14:05
  
  The Office of National statistics last year revealed a fall in global alcohol consumption for the first time this century. It has been reported by the NHS that the proportion of young people choosing to drink alcohol and smoke cigarettes is the lowest on record.
  Meanwhile, the preoccupation with personal image continues to rise at an alarming rate. Our fixation with our appearance and our health is forcing retailers and alcohol brands to stand up and take notice. It is a shift in attitude that i
  
  Read more

• Apple to bring its Search Ads service to the UK in first expansion since launch

  20-04-2017 14:01
  
  Apple is rolling out its Search Ads feature in the UK, marking the first expansion of the service since its US launch in September.
  The company announced the news via its notifications menu in the Search Ads web client where it confirmed that the service would go live on 25 April in the UK, Australia and New Zealand. Developers can already start creating ad campaigns ahead of the launch date though.
  The paid ads appear under the search banner within the App Store when they are related to a
  
  Read more

• Florette combines CGI and live action in campaign featuring animated tractor ‘Rocket’

  20-04-2017 12:57
  
  Bagged salad brand Florette is set to launch a new TV campaign that highlights the sunny farms where the product is grown and also introduces an animated tractor called 'Rocket'. 
  The TV ad, which launches on 25 April, is a combination of CGI and live action and reminds viewers, ‘we only grow where the sun shines’. 
  Viewers will be introduced to Rocket as it travels through the sunlit UK and European Florette farms to gather crops. Filmed on Florette&rsq
  
  Read more

• UM wins Accenture global strategic media planning and buying

  20-04-2017 12:55 via campaignlive.co.uk
  
  Accenture has picked UM as its global strategic media planning and buying agency after ending a 30-year relationship with MEC.
  
  Read more

• Condé Nast hits out at The Sunday Times Style over readership numbers

  20-04-2017 12:51 via campaignlive.co.uk
  
  Condé Nast has hit out at The Sunday Times' Style magazine for stating it has a greater reach than some of the top women's glossies combined.
  
  Read more

• GroupM China chief Patrick Xu named CEO of WPP China

  20-04-2017 12:50
  
  Patrick Xu, the current chief executive of GroupM in China, has also been appointed the CEO of parent company WPP in the region.
  Effective from May, Xu has been tasked with aligning WPP companies and resources in China and identifying new business opportunities.
  Based in Shanghai, he will continue to head up GroupM China – a role he was appointed to in 2014 – where he is responsible for the strategic development, operations and continued growth of GroupM and its media agencies in Chi
  
  Read more

• Victoria’s Secret, Sephora and Nike rank as millennial consumers' favourite brands

  20-04-2017 12:45
  
  Victoria’s Secret, Sephora and Nike are leading the way in winning the affections of young consumers, according to a new study analysing the popularity of brands.
  The 2017 ‘Love List Brand Affinity Index’ compiled by Condé Nast and Goldman Sachs examined millennial and gen z consumer preferences in the fashion, retail and beauty categories.
  The poll, of 2,345 US consumers between the ages of 13-39, found that Victoria’s Secret, Sephora and Nike were the top three m
  
  Read more

• The 1% engagement problem: why most B2B advertising fails

  20-04-2017 12:31
  
  Insurance giant MetLife recently ditched longtime mascot Snoopy, after spending hundreds of millions of dollars – and several decades – making the Peanuts beagle its instantly recognizable celebrity spokesperson. (Except this one never asked for a raise, never got caught in a scandal, and never waded into political debates.)
  The move dovetailed with the company’s shift from retail business to B2B sales. In a classic conflation of professionalism and formality, MetLife seemed to
  
  Read more

• Carlsberg focuses on its Danish roots as new campaign taps into ‘hygge’ trend

  20-04-2017 12:30
  
  Carlsberg is launching a new campaign focusing on its Danish roots in a bid to lure consumers back into the lager category, as the beer brand claims it needs to take “bold action” to fight against sales decline.
  The £15m integrated marketing campaign called “The Danish Way” aims to revitalise the Carlsberg and Carlsberg Export brands in the UK by focusing on its Danish provenance.
  Central to the campaign is a TV ad, starring Danish actor Mads Mikkelsen, who ponders
  
  Read more

• Honda recruits Southpaw to support the launch of its Civic Type R

  20-04-2017 12:29
  
  Honda has recruited the services of creative agency Southpaw to help it drive sales of its new Honda Civic Type R, scheduled to hit garage forecourts from July.
  Following a competitive pitch Southpaw will be tasked with devising a digital and social campaign for Europe to communicate the vehicle's key characteristics to a younger demographic, commencing with a film designed to impart Honda’s history to its audience while bringing them up to speed with its latest technological advances.
  Tom
  
  Read more

• Rubicon Project's deal with Pangaea Alliance scuppered due to Guardian lawsuit

  20-04-2017 12:16 via campaignlive.co.uk
  
  Rubicon Project has confirmed that its ongoing lawsuit with The Guardian has led to the termination of the ad tech vendor's relationship with The Pangaea Alliance.
  
  Read more

• Digital ad industry can't grow without proper measurement

  20-04-2017 12:06 via campaignlive.co.uk
  
  If the advertising industry doesn't find a way to measure performance accurately and consistently, Proctor & Gamble's threat to pull spend from digital advertising will be just the tip of the iceberg, warns Kantar Media.
  
  Read more

• Millard to launch MediaLink's UK office

  20-04-2017 11:48 via campaignlive.co.uk
  
  MediaLink boss Michael Kassan is to send his top lieutenant, Wenda Harris Millard, to launch the US company's London office in its first big move since its acquisition by Ascential.
  
  Read more

• The Youth and Philanthropy Initiative Scotland raises awareness of their work with children by launching new videos with Heehaw

  20-04-2017 11:44
  
  The Youth and Philanthropy Initiative (YPI) Scotland is the Scottish branch of a truly global movement. YPI, which is funded and managed by The Wood Foundation, raises awareness among young people about philanthropy and their local community, granting every participating school a YPI Grant to direct to a local charity through a unique programme of team work, research and competition.
  As YPI Scotland approaches its 10 year anniversary and reflects upon growth from a pilot of eight schools to
  
  Read more

• Rubicon Project loses Pangaea relationship as part of its Guardian legal dispute

  20-04-2017 11:30
  
  Following on from its legal dispute with The Guardian, Rubicon Project has also witnessed the end of its relationship with The Pangaea Alliance, a co-operative consisting of both UK-based and trans-Atlantic including: CNN International; Dennis Publishing’s Alphr; The Economist, FT; Inc; The Economist, and Reuters.    
  Rubicon Project helped launch the initiative, which gives advertisers the ability to access display and native advertising across the alliance using the adtech
  
  Read more

• Google considers Chrome ad-blocker

  20-04-2017 11:05 via campaignlive.co.uk
  
  Google is reportedly planning to install an ad-blocker in its Chrome web browser that will reportedly strip out bad ads.
  
  Read more

• Adidas creates limited edition MLS kits using upcycled ocean plastic as part of eco-innovation drive

  20-04-2017 11:03
  
  Adidas is releasing special limited edition versions of four Major League Soccer (MLS) kits as part of its ongoing eco-innovation partnership with ocean conservation group Parley for the Oceans.
  The jerseys have been made entirely from upcycled ocean plastic debris collected by Parley in coastal areas of the Maldives before being reworked into technical yarn fibres to create the kits. On the back neck tape of each jersey is the message “For the Ocean”.
  The four MLS teams involve
  
  Read more

• Mail poaches Telegraph's Melanie Danks as chief client officer

  20-04-2017 10:45 via campaignlive.co.uk
  
  Mail Advertising, the Daily Mail's in-house sales team has poached The Telegraph's Melanie Danks for the newly-created role of chief client officer.
  
  Read more

• Unilever turnover grows 6% to €13.3bn

  20-04-2017 10:35 via campaignlive.co.uk
  
  Unilever performed solidly in the first quarter, reporting year-on-year turnover growth of 6.1% to €13.3bn (£11.15bn).
  
  Read more

• Twitch partners Singapore Cybergame and Online Gaming Association to boost local scene

  20-04-2017 10:31
  
  Video game live streaming site, Twitch, is partnering the Singapore Cybergame and Online Gaming Association (SCOGA) in lending expertise in live-streaming gaming to its new eSports academy according to a report by The Straits Times.
  This comes after the announcement that eSports will be a category in the upcoming Asian Games.
  The academy will hold classes to train professional gamers and other related fields such as live-streaming and shoutcasting. Shoutcasting refers to commentators giving a bl
  
  Read more

• What Facebook’s AR push means for the future of commerce and the concentration of power

  20-04-2017 10:08
  
  After months of quietly shifting its suite of apps to focus on the camera, Facebook has laid out its ambitions to take the augmented reality (AR) baton from Snapchat and lay claim to the medium. But what does this push mean for marketers and the future of commerce, and as Facebook plays with the morphing of reality, where will it draw the line?
  When Mark Zuckerberg pitched what he claims will be the first mainstream augmented reality platform at the annual F8 conference, the industry h
  
  Read more

• Bose accused of spying on the listening habits of wireless headphone users

  20-04-2017 09:20
  
  Audio equipment specialist Bose has found itself dragged behind the dock amidst accusations that it has been spying on the listening habits of wireless headphone users by tracking music, podcasts and other audio channeled through its speakers.
  A lawsuit filed by Kyle Zak at a federal court in Chicago alleges that Bose used its Bose Connect app to gather the data showing ‘wholesale disregard’ for the privacy rights of music lovers by selling on the information it had obtained without
  
  Read more

• AOL strikes content partnership with Twitter to distribute original video

  20-04-2017 09:10
  
  AOL UK is distributing its original video content commercially via Twitter in a bid to help make its video advertising business “as big as TV”.
  The partnership means advertisers will be able to sponsor or run pre-roll ads across AOL’s original video content on its owned properties in the UK, and then retarget those audiences on Twitter. Vice versa, advertisers can choose categories of video content to run ads next to content on Twitter, and the social platform will insert their
  
  Read more

• Sky reports slower rise in ad revenue

  20-04-2017 08:03 via campaignlive.co.uk
  
  Sky's ad revenue increased 4% to £613m in the nine months to 31 March 2017, down from a 7% rise over the same period last year.
  
  Read more

Follow @marketing_UKnws on Twitter!