Marketing news

• Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn

  19-04-2017 23:31 via campaignlive.com
  
  After seeing the viral ad, people don't have a taste for the otherworldly drink.
  
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• Manchester United partners with the new Facebook augmented reality developer platform

  19-04-2017 21:36
  
  Manchester United is one of the first brands to partner with the newly launched Facebook developer platform for augmented reality, Camera Effects.
  "We are making the camera the first augmented reality platform," were the opening words of Mark Zuckerberg as he announced about the new reality image filters and interactive experiences to its new Camera Effects platform.
  Facebook will depend on an inventory of  external developers to contribute towards this new platform.  After Facebo
  
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• Drone photographers find thier niche and market on social site Dronestagram

  19-04-2017 20:58
  
  Shooting from altitude was once limited to professionals with helicopters but since 2010, drones have soared where helicopters cannot go, changing the scope, range and availability of stunning aerial photographs.
  Frenchman Eric Dupin, founder of Dronestagram, first saw the potential for drone photography back in 2008 and then bought his first camera drone in 2010. According to a recent article in Wired Magazine, Dupin's site is part gallery, part social network and offers pho
  
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• McDonald's quietly builds a team of in-house 'storytellers'

  19-04-2017 20:10 via campaignlive.com
  
  The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of its brand, according to a job post.
  
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• Matt Damon ousted from United Airlines seat in spoof Jimmy Kimmel ad

  19-04-2017 20:00
  
  Jimmy Kimmel has enlisted the help of his ultimate 'frenemy' Matt Damon to rip United Airlines in a spoof campaign. 
  The fake film is underscored by Damon and Kimmel's longstanding fake feud, which was ignited when the presenter off-handedly apologized to the actor for bumping him from an episode of his late-night show. 
  Showcasing serene in-air scenes and panning shots of United Airlines jets in flight, the ad starts out by referencing the brand's recent PR disaster in which an a
  
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• Match.com launches Lara - a dating chatbot to help people find love using AI

  19-04-2017 19:17
  
  Match.com has launched what is it describing as the "first dating bot" for Facebook Messenger in the UK to help single people find love using artificial intelligence. 
  The chatbot, called Lara, has been programmed to help those on the lookout for a partner to create their profile on the dating site without having to leave Facebook's walls. 
  Lara uses natural language processing techniques to interact with users in a "seamless" manner according to Match.com, and will soon be rolled
  
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• What defines ‘digital culture’ and how to achieve it

  19-04-2017 17:53
  
  The topic of ‘digital’ culture is currently en vogue. As more companies are formalising their digital-led transformations, they want to know how to ensure that change sticks. This is an effort that involves leadership and, increasingly, HR.
  There is a certain consensus on company culture. Most agree it affects the ability to compete (more so than strategy, perhaps), it is difficult to change, and it is chiefly about people.
  But, further than that, what is it?
  In a recent talk, B
  
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• Twitter takes a swipe at YouTube with in-stream video offering for advertisers

  19-04-2017 17:51
  
  Twitter is rolling out an in-stream video buy for advertisers, meaning brands will be able to buy pre and mid-roll slots against premium content. 
  The platform announced the new ad unit in a blog post, saying that ads can now be aligned with highlights clips and live-streams from Amplify partners, including  TV networks, major sports leagues, publishing houses and magazines, and news outlets.
  "Twitter is home to brand-safe video from hundreds of the world’s top publishers," said
  
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• Recommended reading: Disruptive technologies and the fan-based economy

  19-04-2017 17:49
  
  Connected World
  Philip Larrey
  Author Philip Larrey is a Catholic priest and chair of logic at the Vatican University. ‘Connected World’ features his conversations with a wide range of thought leaders such as Eric Schmidt, executive chairman of Google parent company Alphabet, and Publicis Groupe CEO Maurice Levy, in which they consider the philosophical implications of the artificial intelligence revolution. Covering areas such as design, data and industrial systems, this is
  
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• Alexa? What does the growth of voice recognition software mean for the marcomms industry?

  19-04-2017 17:11
  
  The huge success of Amazon’s Alexa device, and the growth of voice recognition software in general, throws up a number of very interesting conundrums for the marcomms industry – and for search in particular.
  It’s now becoming clear that in the same way communication has moved from the desk/laptop to on-the-move devices like tablets, mobiles and wearables, the way we interact with our devices is moving away from the keyboard and the touchscreen to the microphone.
  And why no
  
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• Giffgaff makes a splash with epic new ad

  19-04-2017 16:42 via campaignlive.co.uk
  
  Giffgaff has launched a major new ad - a 90-second spot from Who Wot Why's Sean Thompson, Matt Gooden and Ben Walker.
  
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• News UK to promote Europcar across The Sun and Virgin Radio

  19-04-2017 16:25 via campaignlive.co.uk
  
  News UK is launching its first cross-channel marketing campaign since buying Wireless Group with a six-month deal for Europcar, the car rental company.
  
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• Lastminute.com teams up with Spotify to soundtrack travel adventures

  19-04-2017 16:18 via campaignlive.co.uk
  
  Travel site Lastminute.com has launched a partnership with Spotify that will offer a range of music content based around ten world cities.
  
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• Google Earth relaunches with guided tours and 3D detail

  19-04-2017 16:01
  
  Google has evolved its Earth service to allow web users greater navigation of the world from their armchairs, integrating it with its search network to provide knowledge about select locations.
  The latest update, which is available on Chrome and Android phones, offers features including 3D viewing, streetview and a guided tour called Voyager. The 'I’m Feeling Lucky' function also makes a return, warping users to a random place.
  The Verge reports that the redesign took two years of wor
  
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• Apple to launch Search Ads in the UK

  19-04-2017 15:35 via campaignlive.co.uk
  
  Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next Tuesday (25 April).
  
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• Ask the experts: how to be more creative – as it happened

  19-04-2017 15:32
  
  Join us on this page from 1–2pm on Wednesday 19 April to talk to our expert panel about how to come up with great ideas or pivot your business 2.40pm BSTA quick round-up of some of the panel’s favourite ways to get creative:We frequent have brainstorms with post-it notes. In some of them all of the team is involved. In others only part of the team. When we do a brainstorm in our weekly team meeting, then one team member generally presents a challenge, and then the rest of the team wo
  
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• US Creative Works: Featuring McGarryBowen, Wieden + Kennedy, Mono and more

  19-04-2017 15:30
  
  Welcome to The Drum's US Creative Works in partnership with Workfront.
  As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.' 
  For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. 
  To vote for your favorite, make sure
  
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• Converse, Paddy Power, Volvo: The top 10 YouTube ads in March

  19-04-2017 14:57
  
  1. Grohe: Garbage dog
  The proof is in the pudding; feature a cute dog in your advertising and your YouTube views will skyrocket. At least, that’s what sanitary fittings manufacturer Grohe has found. The ad, which looks to convince viewers of the importance of its new smart Sense system, racked up over four million views in March.
  2. Mercedes-Benz Cars UK: The C-ClassDespite a fairly functional ad, Mercedes-Benz has generated a lot of eyes with its latest campaign, having bagged the second
  
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• France 2 launches immersive escape game experience for season 2 of Les Témoins

  19-04-2017 14:54
  
  In 'Émilie S. - Libérez Émilie', fans of the series are challenged to free Émilie Sauvage, the first murder victim of season two, from her prison. The game can be played as an actual escape room adventure at La Pièce in Paris or online at liberez-emilie.fr. Both escape experiences are designed for two players, with one playing the game in virtual reality.
  La Pièce in Paris offers its visitors the special 60-minute escape room experience since 15 March. W
  
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• France 2 launches immersive escape game experience for season 2 of 'Les Témoins'

  19-04-2017 14:54
  
  In 'Émilie S. - Libérez Émilie', fans of the series are challenged to free Émilie Sauvage, the first murder victim of season two, from her prison. The game can be played as an actual escape room adventure at La Pièce in Paris or online at liberez-emilie.fr. Both escape experiences are designed for two players, with one playing the game in virtual reality.
  La Pièce in Paris offers its visitors the special 60-minute escape room experience since March 15. W
  
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• PhRMA launches GoBoldly ad campaign that focuses on the promises of finding cures for major diseases in this lifetime

  19-04-2017 14:28
  
  The Pharmaceutical Research and Manufacturers of America (PhRMA) has launched the next phase of its Go Boldly campaign, titled "Together," featuring the stories of researchers and patients who are benefiting from ground breaking research in areas like Alzheimer’s Disease, cancer and heart disease. The new phase of the campaign has been created by WPP's health and wellness group in conjunction with Y&R and will run across TV, print and digital. The series c
  
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• Clients laud improvements to pitch process, but agencies are sceptical

  19-04-2017 14:11
  
  Despite improvements in how integrated pitches are managed there is still a worrying gap between how beneficial advertisers and agencies think those changes have been, according to new research from the World Federation of Advertisers (WFA).
  Tensions between brands and agencies on the pitch process have been long running, with agencies lamenting an unwillingness to share data, poor briefing, absences during pitches or unreasonable terms.
  The WFA survey suggested that while advertisers are happy
  
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• Clients laud improvements to briefing process, but agencies are sceptical

  19-04-2017 14:11
  
  Despite improvements in how integrated campaigns are briefed and managed there is still a worrying gap between how beneficial advertisers and agencies think those changes have been, according to new research from the World Federation of Advertisers (WFA).
  Tensions between brands and agencies on the pitch and briefing process have been long running, with agencies lamenting an unwillingness to share data, poor briefing, absences during pitches or unreasonable terms.
  The WFA survey suggested that w
  
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• Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign

  19-04-2017 14:02 via campaignlive.co.uk
  
  Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand's new campaign, "The Danish Way".
  
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• Adidas issues apology after congratulating runners for 'surviving' the Boston marathon

  19-04-2017 13:16
  
  Adidas has apologised after sending a marketing email to customers congratulating them on surviving this year’s Boston marathon.
  The German sports brand, which was the title sponsor of the 121st instalment of the coveted race, issued an email on Tuesday (18 April) to runners with the subject line "Congrats, you survived the Boston Marathon!"
  Unsurprisingly the message was met with backlash given the 2013 bombing which claimed the lives of three people and injured around 260 others. Many cu
  
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• Marketers feeling ‘optimistic’ about hiring new staff

  19-04-2017 13:00
  
  Marketers are feeling more optimistic about taking on new staff after recovering from a dip in confidence at the end of 2016, the latest quarterly IPA Bellwether report has revealed.
  When asked whether they expected overall employment to be higher, the same or lower at their company in three months’ time, almost a third (31.3%) of those surveyed signalled positive expectations for employment, compared to 16.8% who predicted a fall.
  As a result, the net balance of marketers looking to hire
  
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• A third of marketers hired more staff in the first quarter

  19-04-2017 13:00
  
  Marketers are feeling more optimistic about taking on new staff after recovering from a dip in confidence at the end of 2016, the latest quarterly IPA Bellwether report has revealed.
  When asked in January whether they expected overall employment to be higher, the same or lower at their company in three months’ time, almost a third (31.3%) of those surveyed signalled positive expectations for employment, compared to 16.8% who predicted a fall.
  As a result, the net balance of marketers looki
  
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• AOL & Twitter sign video content partnership

  19-04-2017 12:48 via campaignlive.co.uk
  
  AOL UK and Twitter have inked a deal that will allow brands to run pre-roll ads against AOL's videos via Twitter's Amplify platform.
  
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• Top 'makers and innovators' share the places that inspire them most in Instagram-led feature

  19-04-2017 12:30
  
  From being on stage to getting back to nature, or simply letting loose in the kitchen, it’s safe to say that creatives draw inspiration from a number of places – and not necessarily at their desk between the hours of 9-5.
  Back in February, Goodvertising author Thomas Kolster wrote a piece for The Drum declaring “work is not worth dying for” as the debate around overworking – particularly among young creatives – intensified. Since then the conversation has cont
  
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• SXSW17 Trends: Succesful businesses advance their people skills as rapidly as their technology

  19-04-2017 12:27
  
  Far from following the Texas phrase “all hat, no cattle”, SXSW proved itself yet again to be more than a tech conference; it delivered opportunity and inspiration in spades. In fact, the outcome was so good that I came away with five very clear trends that brands can apply to their business right now. The general trend is about relating it back to people.
  Part four of this series focuses on the industry’s reaction to the notorious ‘bro culture’ attached to the &lsqu
  
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• How Jeremy Corbyn could make himself and Labour electable

  19-04-2017 12:06
  
  Theresa May's party may be pleased with her new political position but the lady’s sudden taste for turning might yet take the biscuit in Brexit Britain.  
  She could well have spectacularly misjudged the true mood of the nation when she announced plans for a snap June election.
  After repeatedly going on record to pooh-pooh an early poll, the opinion pollsters proved too tempting to resist.
  The reasons against were all pretty sound. May didn’t want to swap her kitten heels fo
  
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• Avon's shirt sponsorship with Liverpool FC women's team represents an evolution in female sports marketing

  19-04-2017 12:03
  
  Avon has become the first female-focused brand to sponsor a women’s professional football club after agreeing a shirt sponsorship deal with Liverpool FC's ladies team.
  The three-year partnership sees the cosmetic and beauty brand replace Standard Chartered as the Liverpool Ladies Football Club (LLFC) front of kit sponsor and marks the first time that the ladies squad have had their own shirt deal independent of the men’s team.
  The team will wear the new Avon sponsored kits
  
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• Alibaba’s Alipay to launch in Singapore, Malaysia, Indonesia and Phillipines

  19-04-2017 11:39
  
  Alipay, the online and mobile payment system owned by Alibaba’s financial affiliate Ant Financial, is set to launch in Singapore, Malaysia, Indonesia and the Phillipines.
  The move is the result of a merger between Ant Financial and HelloPay Group, the company behind the online payment platform, helloPay, which was established for use on the ecommerce site Lazada.  
  The deal will see helloPay rebranded as Alipay and its staff will become part of the Ant Financial Services Group. H
  
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• Mark Ritson: Here’s why you don’t ask a marketing professor for career advice

  19-04-2017 11:37
  
  One of the delights of being the fat bloke in a suit on the back page of Marketing Week for many years and then, with the digital revolution, the fat bloke in a suit on the Marketing Week website for many more, is that young marketers start to venerate you.
  Don’t get me wrong. A lot of them anti-venerate you too. Dear God, they do that a lot more. But simple numbers mean occasionally you get the odd positive mentoring question about qualifications, career advice and general marketing stuff
  
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• Sorrell: PM wants ability to compromise on free movement

  19-04-2017 11:35 via campaignlive.co.uk
  
  Theresa May is seeking a bigger majority to make it easier to resist Brexit hardliners in her own party in the forthcoming negotiations, Sir Martin Sorrell has said.
  
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• Oracle acquires measurement company Moat

  19-04-2017 11:34 via campaignlive.co.uk
  
  Oracle has signed an agreement to acquire digital measurement company, Moat for an undisclosed sum.
  
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• Why 'Radical Candour' may be the key to being a successful leader

  19-04-2017 11:28 via campaignlive.co.uk
  
  Kim Scott, a well-known CEO coach in Silicon Valley has written Radical Candour, a book that explains how managers can be direct without being too aggressive. Here, she outlines some key advice.
  
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• Lida promotes Claire Cootes to MD

  19-04-2017 11:28 via campaignlive.co.uk
  
  Lida has promoted managing partner Claire Cootes to managing director of its London agency, replacing Jonathan Goodman who has been appointed founding partner of Lida New York.
  
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• UKTV profits hit record £91m and 'future-proofs' itself with new Sky deal

  19-04-2017 11:25 via campaignlive.co.uk
  
  UKTV has posted an 11% jump in annual profit to a record £91m and claimed it can continue growing its advertising share after striking a new carriage deal with Sky.
  
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• Grey poaches Martin London's MD Browne

  19-04-2017 10:35 via campaignlive.co.uk
  
  Grey London has poached The Martin Agency's managing director Olivia Browne to replace Natalie Graeme at the WPP agency.
  
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• Why copywriters and creatives need to be critics too

  19-04-2017 10:04
  
  Fans of fizzy drinks and internet furore may well have noticed that Pepsi recently launched – and then sheepishly de-launched – a new advert.
   
  The feedback was full, frothing and not especially charitable, particularly from certain corners of ad land who saw this as a perfect, if not entirely brotherly, opportunity to swing a sockless loafer in the direction of internal creative teams.
   
  Enough words and spittle have been directed at the creative and narrative failings of
  
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• Yahoo reports revenue of $1.3bn says Verizon deal is on track

  19-04-2017 10:01 via campaignlive.co.uk
  
  Yahoo beat most analyst forecasts with revenues of $1.3bn (£1bn) in Q1 2017, a 22% increase on the same quarter a year before.
  
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• Yahoo reports revenue of $1.3bn and says Verizon deal is on track

  19-04-2017 10:01 via campaignlive.co.uk
  
  Yahoo beat most analyst forecasts with revenues of $1.3bn (£1bn) in Q1 2017, a 22% increase on the same quarter a year before.
  
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• Pressure grows for Bill O'Reilly, America's top cable star, to exit Fox as he plans return from his vacation

  19-04-2017 09:30
  
  Bill O’Reilly, America’s most successful cable news personality, currently on vacation in Italy, may be about to leave Fox.  Fox is preparing to cut ties with him, the News Corp-owned Wall Street Journal has reported.The website Deadline said the WSJ reported that “a final decision” on O’Reilly’s future, or not, at News Corp-owned Fox News Channel had not yet been made but “could come as early as this week”.The future of O’Reilly, whose
  
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• Ogilvy & Mather hires creative duo to oversee art direction

  19-04-2017 09:23 via campaignlive.co.uk
  
  Ogilvy & Mather London has appointed two new creative directors to oversee the agency's art direction across clients.
  
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• Australian visa changes to limit foreign workers in advertising, tech and PR roles

  19-04-2017 09:12
  
  Australian advertising, media, technology and PR roles will soon be harder to obtain for foreigners following a major change to the highly skilled worker visa.
  The Australian government has announced changes to its current visa programs, with plans to axe the four-year 457 visa for highly skilled workers and replace it with two temporary skills visas.
  The government has released a list of 216 occupations which will be removed from visa eligibility, these include: public relations manager, web de
  
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• Agencies are sceptical about ‘integrated’ client briefs

  19-04-2017 09:00
  
  Agencies are frustrated that too many brands are still briefing work with specific channels and outputs in mind, rather than adopting integrated communications strategies, new research shows.
  The survey from the World Federation of Advertisers (WFA) is based on responses from 32 multinational clients across 12 sectors with an annual spend of more than $14bn (£11bn). Their responses were compared with those of 46 senior agency staff with global and regional roles to provide an agency view o
  
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• My Media Week: Helen McRae, Mindshare UK

  19-04-2017 08:58 via campaignlive.co.uk
  
  Helen McRae, the chief executive at Mindshare UK, joins a podcast featuring WPP women leaders and weighs up the relative merits of Google Home and Goat Simulator.
  
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• Burger King asked to apologise for adding ads in Wiki entry

  19-04-2017 08:32 via campaignlive.co.uk
  
  Burger King has been asked by Wikipedia to apologise for adding advertising material into its entry on the online encyclopaedia.
  
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• Facebook announces plans to move into AR

  19-04-2017 08:06 via campaignlive.co.uk
  
  Facebook is working on developing augmented reality, its chief executive has revealed.
  
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