Marketing news

• Pornhub creates app to censor nude selfies, with hilarious results

  18-04-2017 21:56 via campaignlive.com
  
  The edited images probably won't fly with HR, but they can get past social media filters.
  
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• AR tops the bill at F8 with Camera Effects Platform beta and launch of VR project Facebook Spaces

  18-04-2017 21:19
  
  Facebook used this year’s F8 keynote address to showcase its augmented reality (AR) initiative, lauded as “the first mainstream augmented reality platform” that will employ artificial intelligence (AI) and virtual reality (VR) to help developers build games and apps based on its technology, amid a host of other announcements.   
  Also included today (April 18) at the social network’s two-day, flagship developer conference were developments regarding: its AR Creat
  
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• The General Election battle lines have been drawn but can marketing make a difference in just 7 weeks?

  18-04-2017 21:09
  
  Prime minister Theresa May today (18 March) called a surprise general election on June 8. With time not on their side, have the Conservatives, Labour and Liberal Democrats learned their lessons from elections gone by to execute a seamless campaign in just seven weeks?
  A general election held less than two-months after it was called is, commentators have speculated, one of the shortest notice periods in living memory. The Fixed-term Parliaments Act 2011 sets the interval between general elections
  
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• Close to 4 out of 5 US digital display dollars estimated to transact programmatically in 2017

  18-04-2017 20:01
  
  With nearly four of every five US digital display dollars estimated to transact programmatically this year, there is no doubt that buyers and sellers are continuing to invest in automated ad buying.
  A fresh study from eMarketer has found that nearly four fifths of US digital display dollars will transact programmatically in 2017, totaling $32.56bn. By the end of the forecast period, that share will rise to 84.0%.
  Additionally, analysts predict as ad buyers and sellers look to muster greater
  
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• ‘It’s about asking a lot of questions’: Deutsch’s Winston Binch on what it takes to be a great creative

  18-04-2017 19:40
  
  The Drum recently caught up with Winston Binch, Deutsch North America’s chief digital officer, to find out what he thinks it takes to be a great creative.
  For Binch, being a great creative means having a curious mind and asking a lot of questions.
  “It’s about searching under rocks and every possible place you can for an answer,” he said. “It’s about exploration.”
  Instead of finding inspiration within the advertising and marketing worlds, Binch said he pr
  
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• Theresa May leaves little to chance, and the Conservatives' general election PR strategy will be no exception

  18-04-2017 19:03
  
  The writing (or lack of it) was, quite literally on the wall. When the podium appeared in Downing Street this morning it was missing the seal of the office of the Prime Minister. If political journalists needed a second source to back up their view that she was going to the country, they had it. 
  This is after all a prime minister who leaves little to chance. She prepares fastidiously and consults narrowly. I’m told the party chairman didn’t even know. Don’t be surprised i
  
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• Pre-roll video ads are still the most effective, study suggests

  18-04-2017 19:00
  
  Pre-roll video ad formats resonate better with mobile users compared to mid-roll and outstream executions, with only 17% of participants in a recent study by IPG Media Lab and YuMe claiming that pre-roll ads interrupt the user experience. 
  This is compared to 60% of respondents who claimed that outstream video ad formats disrupt their content consumption, while 72% claimed mid-roll ads did likewise, according to the study which surveyed over 6,000 users exposed to the di
  
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• Intel launches new ads focused on 'embracing the future' as emerging technologies take hold

  18-04-2017 18:45
  
  Intel launched a global B2B marketing campaign this week starring “The Future” sitting on a train next to actor Jim Parsons.
  The ads' message is focused on sectors where Intel technology is building the future, such as artificial intelligence and autonomous driving. The campaign includes two commercials featuring “The Future” as a character representing how Intel technology empowers businesses to face the future with confidence.
  In the first spot titled “Artificial
  
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• Tumblr launches video chat app Cabana as it looks to 'explore a new direction'

  18-04-2017 18:23
  
  Microblogging site Tumblr has launched a standalone chat app to let users "hang out with friends and watch videos" online. 
  The app is a collaboration between the platform and incubator Polyvore Labs – both of which are owned by Yahoo. The premise of the product is simple: it lets up to six users video chat simultaneously and stream YouTube videos while they are talking. 
  Tumblr is billing the app as a "digital couch" which pulls together video chat and streaming conten
  
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• Flipboard enhances video offering, addresses brand safety and fake news

  18-04-2017 18:20
  
  Custom news curation app Flipboard today announced that it is opening the platform up to standard VAST video advertising for brands, bringing the power of video to its magazine-inspired experience.
  With video consumption up 38% since the February launch of the fourth generation of the product, video will be a central part of curation across the platform and expanded substantially in three of its most popular categories: technology, news and lifestyle/entertainment. 
  Content launch partners
  
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• Vox pop: marketing agencies react to snap UK general election announcement

  18-04-2017 17:57
  
  Following PM Theresa May’s snap announcement this morning to call a UK general election on 8 June, The Drum Network asked agency leaders what the likely impacts of the decision on the UK marketing agency sector might be. Issues such as Brexit, economic uncertainty and the exchange value loom large in the responses. Here’s a selection:
  Arabella Lewis-Smith, founder and managing director, Salad 
  If the Conservative party win, they will have a mandate to take the cou
  
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• Ideas and where to find them

  18-04-2017 17:55
  
  Creativity expert Claire Bridges, author and Founder of Now Go Create, and Patrick Burgoyne, Editor of Marketing Week’s sister title Creative Review, conducted a webinar on April 13 to reveal the secrets of finding brilliant creative ideas to meet a commercial brief. This webinar discussed tools and techniques to create better work.
  The webinar covered:
  How to tackle the prospect of a blank page
  How to brainstorm effectively in a group
  How to evaluate your own and others’ creati
  
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• The truth will set you free: how brands can succeed in the post-truth era

  18-04-2017 17:51
  
  As a strategist and communications professional, I care deeply about words. So it was with a heavy heart that I read that Oxford Dictionaries had elected “post-truth” as The Word Of 2016, beating out “woke” and “adulting,” among other worthy and infinitely less depressing candidates.
  Yes, we are living in a post-truth era. We are dealing with the aftermath of an election swayed by fake news, and as a consequence have a President who has such an incredibly casu
  
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• Sports drink BodyArmor unveils first TV ad with Kobe Bryant at the helm

  18-04-2017 17:38
  
  BodyArmor, a relatively new player in the sports drink market, has unveiled its first ever television ad campaign, and at the helm of its creative direction is former NBA superstar Kobe Bryant.
  Bryant is a huge investor in BodyArmor, having plunked down millions through his Kobe Inc investment company, making him the third largest shareholder. He has deals with plenty of top-ranked athletes in all the major sports to help push the drink out to the public, and nine of them are in this first
  
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• UK Top Shazamed ads: Lloyds leaps to the top with only one newcomer to the chart

  18-04-2017 17:34
  
  Lloyds has leapt to the top of the chart from ninth place thanks to Hannah Grace's 'Praise You' track knocking Deezer from first place.
  The only newcomer this week comes from M&S Food with its Easter campaign featuring a few delicious treats you could find in store.
  The 20 second short shows the range of chocolate surprises in a stop motion style to the sound of Clean Bandits 'Rather Be'. 
  Shazam Chart
  
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• Omnicom rides out Brexit wave with UK growth helping it surpass revenue predictions

  18-04-2017 17:25
  
  Omnicom’s concerns over Brexit harming its international growth appeared to have been allayed after the advertising firm reported UK revenue growth of more than 8% had helped it achieve better-than-expected quarterly revenue.
  The New York-based company revealed that organic revenue grew 8.1% in the UK and 8.2% in Europe, for the first quarter ending 31 March.
  With around 44% of Omnicom’s total revenue in 2016 coming from international sales, the results will come as a welcomed boost
  
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• PornHub app Trickpics applies saucy animated filters to nude selfies

  18-04-2017 17:21
  
  Filters and stickers are the core of many photo messaging app, however, PornHub has identified a gap in the NSFW segment of this market and has as a result launched a new app – Trickpics.
  The app, available on Google Play and App Store, allows users to spice up their nude selfies with over 15 animated filters and stickers. It was conceived as a Snapchat-like brand extension that protected users dignity and genitals with colourful animations.
  Snapchat urges users not to share NSFW pict
  
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• Share a Coke campaign returns with holiday twist

  18-04-2017 17:18 via campaignlive.co.uk
  
  Coca-Cola is bringing back its "Share a Coke" packaging campaign - but this time, bottles and cans will feature the names of top holiday destinations.
  
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• General election 2017: What marketers should consider

  18-04-2017 16:40
  
  More uncertainty could knock consumer confidence
  Announcing her intention to call a snap general election, Prime Minister Theresa May claimed Britain needed “certainty, stability and strong leadership” following the EU referendum.
  Clarity over the Brexit process could calm nerves as the latest GfK figures show consumer confidence is “stuck in the doldrums” as shoppers “hold their breath”, waiting for reassurance regarding the UK’s negotiat
  
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• Cara Delevingne Rimmel ad banned by ASA

  18-04-2017 16:40 via campaignlive.co.uk
  
  Coty, the owner of cosmetics brand Rimmel, has been rapped by the Advertising Standards Authority for a TV ad that exaggerated the effect of its mascara.
  
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• City Football Group to factor social video price into future commercial deals as it launches Etihad Airways online series

  18-04-2017 16:35
  
  City Football Group (CFG) could use the value it places on sponsored social media videos to broker future deals with brands in a bid to monetise what has become the biggest thing in sports marketing – shareable content.
  It’s part of the Manchester City owner’s response to a climate where a video on Twitter can be seen millions of times more than any live broadcast. As the way people watch sports changes, so must the measurement of sponsorships as sponsors start to pivot their d
  
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• IPA Bellwether reports rising marketing budgets despite gloomy outlook

  18-04-2017 16:31 via campaignlive.co.uk
  
  Marketers have revised their budgets up in the first quarter of the year thanks to a growth in online adspend, according to the latest IPA Bellwether report.
  
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• Colin Lewis: Innovation is the key test of marketers’ competence

  18-04-2017 16:26
  
  We live in an age of technological acceleration and marketers are on the frontline. New ideas, new channels and disruptive technologies appear to be coming at us exponentially faster. The two most commonly cited responses to this rapid product and technological advancement (or indeed obsolescence) is to ‘disrupt yourself’ or to ‘innovate more’.
  But what exactly is innovation? There is a plethora of opinions regarding innovation and why it is important. Innovation is about
  
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• Posterscope inks deal with smart city tech experts The Digit Group

  18-04-2017 16:18 via campaignlive.co.uk
  
  Posterscope has signed a global partnership with The Digit Group, a company founded by architects and urban planners specialising in smart city technologies.
  
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• Lastminute.com brings content creation in-house as it looks to bring back ‘human touch’

  18-04-2017 16:06
  
  Lastminute.com is bringing its commercial creative and content production teams in-house as it looks to bring the ‘human touch’ back to marketing and ensure it does not get too caught up in data.
  The ‘Travel People’ content strategy will see new content hubs created for the company’s travel sites across Europe. Content will be created in-house for brand partners, with the aim of bringing storytelling techniques it has learnt from its marketing to bear for partners.
  
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• Snapchat wants to paint your world with rainbows and flowers

  18-04-2017 15:53 via campaignlive.co.uk
  
  Snapchat has launched World Lens, an augmented reality camera view that will let users paint the world around them with 3D content and experiences.
  
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• Industry welcomes potential for stability as Theresa May calls general election

  18-04-2017 15:48 via campaignlive.co.uk
  
  Following Theresa May's surprise announcement of a snap general election in June, industry figures have said the prime minister must act to secure the future of the UK's advertising and marketing industries.
  
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• Brands' integrated briefs on rise but still not enough for agencies

  18-04-2017 15:26 via campaignlive.co.uk
  
  Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.
  
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• Programmatic: Rachelle Dagis, VP of Marketing at Media iQ, discusses what's next

  18-04-2017 14:38
  
   What do you think will be the next big thing in programmatic in the next year?
  Definitely data and analytics. About half of marketers say they have little to no transparency into what they spend on specific brands within their portfolio, what works and what doesn’t - and that has to change.  Companies will have to develop or hire the ability to ingest large amounts of data and then translate it into actionable insights - they’ll be the success stories.
  What are the biggest
  
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• Ad of the Day: Panasonic brings Hollywood to your Home

  18-04-2017 14:37
  
  Panasonic has highlighted the power of home cinema with a trailer curating dramatic scenes from ‘the greatest movie you will never see’.
  The creative from Brave, Framestore Pictures and the Directors Duo, brings together imagery from four genres of film to screens in 4k.
  The campaign runs online and in electronic store screens in the UK, New Zealand and Europe. TVCs will also run in New Zealand.
  Amaya Albisu, head of marketing communications at Panasonic Consumer Marketing Europe, sa
  
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• Facebook will allow staff to protest Trump on May Day strike

  18-04-2017 14:30
  
  Facebook has consented to give its employees time off to partake in anti-Trump, pro-immigrant protests during the upcoming International Workers’ Day.
  The company will also investigate whether any of its vendors prevent staff from exercising their right to protest, forming part of the wider tech industry’s battle against the current government’s regime.
  The social media company outlined its commitment to “fostering an inclusive workplace” in a post on an intern
  
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• How affiliate marketing is helping brands go global

  18-04-2017 14:10
  
  For British retailers, the overseas shopper is becoming increasingly desirable. The UK boasts the biggest ecommerce trade surplus of any country for good reason; not only are British goods in demand but the fiercely competitive domestic retail climate has made brands lean and logistically match-fit to compete in a global market.
  Affiliate represents its natural digital marketing bedfellow. With a 25-year focus on honing a transparent, return-on-investment-focused and performance-based payment mo
  
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• Why DigitasLBi believes its new CRM hub will ‘break category norms’ and transform its client’s customer strategies

  18-04-2017 14:05
  
  DigitasLBi’s new CRM hub has launched in to the market today (18 April) with a focus on building valuable relationships between brands and their consumers via ‘transformative’ new strategies. Drawing on the expertise of Kitcatt Nohr and Chemistry, the new division believes it can break category norms. The Drum caught up with the hub’s lead Hattie Whiting to find out more.
  Can you explain the idea behind the hub and how it will operate?
  We have managed to bring together Ki
  
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• Lucozade film chronicles Anthony Joshua’s journey from troubled past to heavyweight champion of the world

  18-04-2017 13:58
  
  Lucozade has created a film telling the origin story of Anthony Joshua’s tumultuous past as the heavyweight champion prepares for the biggest fight of his life later this month.
  The IBF heavyweight champion is currently preparing to face-off against one of the most highly regarded heavyweights in recent memory when he steps in the ring with Wladimir Klitschko at a 90,000-capacity sold-out Wembley on 29 April.
  Lucozade is looking to capitalise on the fervour around the title fight with
  
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• Theresa May springs a surprise although the outcome seems anything but – what to expect ahead of June's snap election

  18-04-2017 13:57
  
  So, politics can still bring surprises. In a world where pretty much every major political announcement is trailed in the media, politicians and their advisers can indeed still keep a secret. And no prime minister can look at opinion polls that promise an absolute romp home without ultimately giving in to temptation.
  What else did we learn today?
  We learned that the prime minister’s astute positioning during last year’s referendum – keeping her head down and emerging as the ult
  
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• Netto gives Easter Bunny reboot the Hollywood treatment

  18-04-2017 13:49 via campaignlive.co.uk
  
  Social video experts at Unruly review "Easter surprise", the latest viral by Netto.
  
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• Pinterest doesn’t want to be in the ‘social media bucket’ – but can it bill itself as an alternative for advertisers?

  18-04-2017 13:30
  
  What do a family Easter lunch and a steampunk wedding have in common with a Harry Potter-themed nursery? Well, if you really wanted to, you could plan for all three on Pinterest.
  Over the past few years the platform has sought to position itself as one of the ‘largest human curated interest graphs in the world,' unveiling creative tools and ad units for marketers to experiment with. It revealed its first ad format – Promoted Pins – in the US in 2015, landing in the UK 12 m
  
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• Diageo, McDonald's and Mars top agenda at Media360 amid General Election fever

  18-04-2017 13:15 via campaignlive.co.uk
  
  Industry leaders from Diageo, Disney, Facebook, ITV, Mars, McDonald's and Omnicom Media Group are among those speaking at Campaign's Media360 in Brighton next month.
  
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• Ridley Scott's studio RSA embraces VR, AR and MR film as immersive Alien: Covenant work creeps closer

  18-04-2017 12:55
  
  Prolific film maker Ridley Scott has embraced virtual reality with an expansion of his studio RSA to handle new video formats - a seal of approval for immersive video from a leading director.
  RSA VR will create virtual reality, augmented reality and mixed reality content. Furthermore, the studio's first client is 20th Century Fox around the movie Alien: Covenant. Not coincidentally, Scott is directing the upcoming installment to the sci-fi series, which will land 18 May.
  Jules Dal
  
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• Why Heineken is embracing a 'naive' view of the world

  18-04-2017 12:31 via campaignlive.co.uk
  
  Heineken's new global campaign encourages men to expand their horizons by portraying their familiar urban environment as a cinematic playground.
  
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• Why Heineken is embracing a 'childlike, naive' view of the world in new global campaign

  18-04-2017 12:31 via campaignlive.co.uk
  
  Heineken's new global campaign encourages men to expand their horizons by portraying their familiar urban environment as a cinematic playground.
  
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• Digital Tourism: the journey starts long before you leave home

  18-04-2017 12:30
  
  Last month, the region of Navarre in Spain welcomed senior members of the travel and tourism sector from across the globe to the eighth International Congress on Rural Tourism. The conference brought thought leaders and specialists together to discuss and debate key themes including sustainability, digitalisation and technology, innovation in service offering and the value of partnerships.
  Over two days in Pamplona, delegates heard from a range of keynote speakers and panelists from over si
  
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• Omnicom grows 8% in UK as first quarter earnings beat estimates

  18-04-2017 12:26 via campaignlive.co.uk
  
  Omnicom's UK revenue has jumped to more than 8% for the first three months of 2017, as the owner of BBDO and PHD's European business outperformed North America.
  
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• Formula One's updated social media rules clash with broadcasters following Lewis Hamilton's Instagram post

  18-04-2017 12:25
  
  Liberty Media’s attempts to strengthen Formula One’s social media presence has sparked conflict with its broadcast partners after Lewis Hamilton was ordered to remove an on-board video clip.
  The Mercedes driver uploaded footage of his pole lap in China to Instagram before Liberty Media representatives ordered that it be taken down because it violated guidelines intended to protect its broadcast partners.
   In a statement the company said: “Formula One has issued a new set o
  
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• Lynx shifts focus to multi-dimensional modern men

  18-04-2017 12:22 via campaignlive.co.uk
  
  Social video experts at Be On review "Men in progress", the latest viral from Lynx.
  
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• Broadchurch and BGT pull in record viewers for ITV

  18-04-2017 11:26 via campaignlive.co.uk
  
  The finale of Broadchurch, the ITV drama starring David Tennant, attracted record viewings for the channel this year, peaking at 9.3 million viewers last night.
  
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• Creative Tech Awards: deadline extended to 27 April

  18-04-2017 10:53 via campaignlive.co.uk
  
  The deadline to enter the Creative Tech Awards has been extended from to midnight on 27 April.
  
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• Capital names Roman Kemp as new breakfast show host

  18-04-2017 10:44 via campaignlive.co.uk
  
  Capital has announced evening presenter Roman Kemp will host the important breakfast show as parent Global hopes to reverse a recent slump in audience figures.
  
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• Former Paddy Power marketing boss Thompson joins Yopa

  18-04-2017 10:30 via campaignlive.co.uk
  
  Gav Thompson, founder of mobile network Giffgaff and former chief marketing officer at Paddy Power, has joined estate agent Yopa as chief marketing officer.
  
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• The bulletproof brand of Marine Le Pen

  18-04-2017 09:05
  
  Marine Le Pen is running for the French presidency as leader of the Front National (FN) party, but you might not know it. Where current frontrunner Emmanuel Macron manages his campaign directly from his own party’s website, Le Pen’s homepage screams ’Marine Présidente’ around a long-stemmed rose, throws up many, many photos of her face and speaks of ’my project’, ’my pictures’ and ’my books’.
  The omission of Le Pen’s surnam
  
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