Marketing news

• Walt Disney Company world's leading licensor with $56.6bn in licensed products in 2016

  17-04-2017 23:16
  
  With more than $272bn in global sales of retail merchandise last year, a License Global magazine report lists the Walt Disney Company as the world’s leading licensor with brands that include Lucasfilm, Marvel, ABC, ESPN, DisneyPixar and Walt Disney Studios and a total of $56.6bn in licensed merchandise sold in 2016.        
  With 55 out of the 150 brands profiled in the report earning $1bn or more in retail licensing sales last year,  the report notes
  
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• Top 150 licensors report $272bn in sales, with Walt Disney Company leading the way earning $56.6bn in licensed products in 2016

  17-04-2017 23:16
  
  With more than $272bn in global sales of retail merchandise last year, a License Global magazine report lists the Walt Disney Company as the world’s leading licensor with brands that include Lucasfilm, Marvel, ABC, ESPN, DisneyPixar and Walt Disney Studios and a total of $56.6bn in licensed merchandise sold in 2016.        
  With fifty-five out of the 150 brands profiled in the report earning $1bn or more in retail licensing sales last year,  the report no
  
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• BBDO Atlanta makes key creative and production hires

  17-04-2017 22:05
  
  BBDO Atlanta has hired Craig Miller as group creative director and Marc Calamia as head of integrated production. Both will report to chief creative officer Robin Fitzgerald and represent her first senior hires since she joined the agency in September 2016. Miller will work across multiple accounts while Calamia takes on a new role at the agency.
   
  Miller joins BBDO after recent stints at Arnold Boston, VCCP London and CP+B Boulder, where he helped spearhead Domino’s Pizza’s &ls
  
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• Gourmet Belgian waffle startup, WaffleWaffle, chooses agency of record, set to debut new ad campaign in June

  17-04-2017 21:27
  
  The gourmet Belgian waffle company WaffleWaffle today announced it has chosen creative independent shop Barker as its ad agency of record.
  Founded in 2009 by two college classmates Justin Samuels and Sam Rockwell, WaffleWaffle is expanding its distribution to include Whole Foods and Gristedes among other chains.  The New York-based agency Barker has been tapped to handle WaffleWaffle's branding and strategy including new packaging and logo design, along with media buying and
  
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• Daily Mail sells Elite Daily to Bustle, which becomes Bustle Digital Group

  17-04-2017 20:50
  
  Media company Daily Mail and General Trust (DMGT) said it sold Elite Daily, a publisher of content for millennials, to Bustle Digital Group, a digital destination for millennial women.
  DMGT acquired Elite Daily in January 2015 to boost its appeal to younger consumers, but announced it planned to “increase its portfolio focus” in December 2016. That’s also reportedly when the Daily Mail wrote down all of its investment and took a $31m loss on the deal, citing poor perf
  
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• Pre-roll ads are the least interruptive, finds IPG study

  17-04-2017 19:00 via campaignlive.com
  
  83 percent of consumers said viewing wasn't disrupted by the non-skippable format
  
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• Zlatan Ibrahimovic adds to his tattoo collection in Casillero del Diablo ad

  17-04-2017 16:55
  
  Casillero del Diablo is leaning in the popularity of Manchester United star Zlatan Ibrahimovic for its latest ad which shows the striker adding to his tattoo collection and labels him 'another legendary devil'.
  Beyond his achievements on the pitch and his outspoken and witty personality off it, the 6 ft 4 inch Swedish footballer is renowned for his vast collection of tattoos over his body.
  It's this aspect of Zlatan which the Chilean wine brand has focused in its latest marketing activation with
  
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• Red Nose Day USA launches third annual campaign by asking Americans to get their 'noses on'

  17-04-2017 16:52
  
  Comic Relief is kicking off its third annual Red Nose Day fundraising campaign in the US in the lead up to Red Nose Day on Thursday, May 25. Already a three-decades-old charity telethon tradition in the UK, the US version of Red Nose Day aims to help end child poverty, one nose at a time. 
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  Red Nose Day is all about bringing the nation together to have fun and make a difference for children in need – here in the US and around the world. Starting today (April 17), the campaig
  
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• Ofcom accused of failing to implement ethnic diversity measures at the BBC

  17-04-2017 14:16
  
  Ofcom has been accused of absconding its responsibilities to improve ethnic diversity at the BBC by former culture minister, David Lammy.
  The regulator's draft framework failed to include diversity targets or processes to monitor off-screen employment  at the BBC. Instead Ofcom said it expects the publically funded broadcaster to "increase diversity off-screen and off-air and to report on its progress".
  Labour MP David Lammy played a key role in the push to include diversity in the new
  
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• BBC picks up broadcast rights to women's football Super League tournament

  17-04-2017 11:24
  
  The BBC has added to its women's sports coverage after acquiring the broadcast rights to the Women's Super League One, a one-off transitional football tournament ahead of the league’s switch from a summer to winter calendar for the 2017/18 season.
  As part of the agreement the BBC will provide coverage across TV, radio and online when the competition kicks-off later this month.
  A total of 20 games will be shown live on the BBC's digital platforms, while BBC2 will broadcast a highlights prog
  
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• Join us for The Drum Digital Trading Awards USA Launch Party in NY

  17-04-2017 11:04
  
  The Drum Digital Trading Awards are returning to the US in just a few months, bringing together and recognizing the best in programmatic performance, after a successful launch last year. 
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  At The Drum Digital Trading Awards Launch Party in New York on April 27, you will have the opportunity to find out how your company could win one of the acclaimed trophies in 2017.
  We and our hosts Digital Remedy, are inviting you to celebrate our 2nd year rewarding programmatic performance acro
  
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• Collateral Damage: Snapdeal suffers due to mistaken association with Indian boycott of Snapchat

  17-04-2017 11:01
  
  Indian ecommerce firm Snapdeal has become mistakenly embroiled in a controversy surrounding similarly named Snapchat.
  Over the weekend, social media momentum had gathered after Snapchat CEO Evan Speigel allegedly said that he had no desire to expand in to countries such as India because the app was for "rich people".
  The comments offended many Indians and led many of them to uninstall Snapchat. Snapchat's rating on the App Store dropped to a "single star" the day after #boycottsnapchat trended t
  
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• Creative works featuring Y&R Russia, 101 London, Ogilvy Paris, Carter Wong and more

  17-04-2017 11:00
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 24 April.
  For project i
  
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• Tough Mudder continues to show its marketing appeal with Lucozade partnership

  17-04-2017 10:36
  
  Lucozade has agreed to a multimillion-pound sponsorship deal with mass participation fitness event series Tough Mudder.
  The Lucozade Ribena Suntory-owned brand will become the official sports drink sponsor of Tough Mudder's UK events, advertising the partnership on 50 million of its bottles.
  James Young, head of sponsorship at the drinks company said the deal made "perfect sense".
  "With Tough Mudder we share the ambition to get people moving more and we’re delighted to come on board,&rdquo
  
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• Is it a surprise PRs are getting top marketing jobs?

  17-04-2017 09:00
  
  When John Lewis announced its director of comms Peter Cross had been promoted to director of customer experience, a few eyebrows were raised.
  After all, John Lewis is a brand built on advertising. So the decision to turn to its most senior PR to help lead its marketing department was a bold one.
  Two years ago, Linkedin made a similar move when it promoted Shannon Stubo from VP of corporate communications to chief marketing officer. At the same time it brought its comms function into the marketin
  
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• Facebook report predicts that $30bn of the fashion market in India will be digitally influenced by 2020

  17-04-2017 08:29
  
  While many Indians may not agree with demonetisation, Facebook thinks it’s great for the ecommerce market in India.
  A report launched by management consulting firm The Boston Consulting Group (BCG) and social networking company Facebook titled ‘Fashion Forward 2020’ has predicted that out of $70bn Indian fashion market today, about $7-9bn is already digitally influenced. This influence is expected to multiply nearly four times to reach $30bn by 2020, a number that will con
  
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• VML Malaysia appointed social media agency of record for innisfree Malaysia

  17-04-2017 07:34
  
  VML Malaysia has been appointed social media agency of record for Korean cosmetics brand innisfree, in Malaysia, after a competitive pitch.
  This follows VML’s partnership with Singapore’s EDB to launch a platforms and experiences centre of excellence.
  VML Malaysia will lead the brand’s digital marketing, including digital transformation, campaign concepts and creative, content marketing, social media management, and analytics and reporting.
  “We look forward to p
  
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• Brands are missing the affiliate marketing opportunity in Asia

  17-04-2017 07:32
  
  Affiliate marketing has arguably been around for longer than the internet with referral and reward schemes being used in business for eons.
  For those who don’t know, affiliate marketing is one of the most cost effective performance channels in a digital marketer's armory. Affiliates or ‘performance partners’ are only paid on a cost per action (CPA) basis, receiving a commission for every sale that is driven to an advertiser's site. This means that advertisers don’t have t
  
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• J. Walter Thompson Pakistan wins Ufone creative and digital account

  17-04-2017 05:19
  
  J.Walter Thompson Pakistan has won the Ufone, Pakistan’s top mobile network provider, creative and digital account after a competitive pitch with other agencies.
  This spot of good news for the creative agency, as it follows a kerfuffle for the global agency earlier this year in which J. Walter Thompson was said to be taken off the HSBC account, but it was later clarified by HSBC that it would maintain its relationship with the agency.
  “I am grateful to the Ufone t
  
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• Social Media in the 1700s: How Joseph Addison used a golden lion's mouth to help report the news

  17-04-2017 00:04
  
  With the growth of social media platforms continuing and more and more people sharing their every day lives, IMP Media took a step back 300 years to show that the phenomenon is nothing new. 
  During SXSW in Austin Texas, IMP Media recreated a gold lions head that was originally unveiled by Joseph Addison in 1713 in a London coffee shop asking people to contribute to his daily paper, The Guardian. 
  Just like modern day media, the coffee houses were plagued with reports of fake news. Addi
  
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