Marketing news

Creative industry puts pressure on government to include it in industrial strategy

16-04-2017 13:10

The government is being urged to recognise that the creative industries are as important to the economic success of the UK as cars, oil and gas, and is asking it to include the creative arts sector within its industrial strategy to a greater amount.
The Creative Industries Federation has unveiled a 'blueprint' for UK economic growth and stressed the crucial role the creative industries play in unlocking innovation and growth in other sectors.
The do

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Ellen DeGeneres enlists Bradley Cooper to help keep Oscar selfie tweet record

16-04-2017 11:36

Ellen DeGeneres is desperately trying to cling on to her record of posting the most re-tweeted tweet ever, and has enlisted the man who snapped the famous Oscars selfie, Bradley Cooper to help.
DeGeneres is defending her title from highschool student Carter Wilkerson who is trying to collect 18 million retweets to win a year's free supply of chicken nuggets from Wendy's. So far he is at 3 million tweets, edging closer to DeGeneres record of 3.3 million.
In a segment on her TV sh

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Pepsi's brand image has improved 44% following ad fiasco

16-04-2017 11:10

Despite drawing worldwide condemnation and being forced to pull its recent advert starring Kendal Jenner, Pepsi's brand sentiment has actually improved, with 44% of people saying they had a more favourable view of the soda company after watching the ad.
The survey was conducted by Morning Consult and asked 2000 Americans how their opinion of the global corporation changed after watching the advert. It found that 44% of people had a more favourable view of the fizzy drinks company after

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Indians are uninstalling Snapchat after alleged Snap CEO comment: 'this app is only for rich people'

16-04-2017 10:46

Snapchat users in India are encouraging each other to #UninstallSnapchat after it surfaced earlier this week that Snap CEO Evan Speigel allegedly said that he had no desire to expand in to countries such as India because the app was for "rich people".
Speigel made the comments in 2015 at an internal meeting to an employee who had expressed concern that the app wasn't growing quickly enough overseas. In response, the founder allegedly said: “This app is only for rich pe

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