Marketing news

• Girls pop-up exhibition in Brooklyn celebrates series finale

  14-04-2017 20:57
  
  Hannah, Adam, Shoshanna, Jessa, Marnie and company are calling it a series — and to celebrate six seasons of Girls, which ends its run Sunday night, HBO and Refinery29 have collected some of the best moments, memorabilia and memories at a Brooklyn pop-up gallery to say thank you to fans.
  Girls: The Exhibition set up shop this weekend in Hannah’s Bushwick neighborhood in Brooklyn, and the experience is meant to take select fans through the entire series, in all its millennial joy, ang
  
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• ‘We have the power to make a positive impact’: Beyond the Brief featuring Jason Harris, Mekanism

  14-04-2017 20:48
  
  Take a quick look at some of the work NYC-based Mekanism has created in Jason Harris’s tenure as President and CEO, and you wouldn’t deny his wish to have Morgan Freeman narrate his life story either.
  A complete advertising rock star, Harris has helped Mekanism deliver virtuoso work for the likes of Pepsi, Ben & Jerry’s, The North Face, Charles Schwab, Alaska Airlines, and HBO (who’s new spot is exceptionally cool). And his supporting band, an elite crew that’s
  
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• Why the YouTube ad boycott is pointless

  14-04-2017 15:45
  
  The YouTube ad boycott could reportedly cost Google up to $750m. And while this is chump change for the digital giant, if the movement was to pick up speed, it could arguably put a real dent in Google’s coffers – if not transform the digital marketing industry entirely.
  But, like so many boycotts these days, insiders say it’s not likely to have much impact at all even if concerns are justified. That’s because advertisers and their agencies will likely become more sel
  
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• Work & Co supporting SF injunction against ‘sanctuary city’ executive order

  14-04-2017 14:38
  
  Sanctuary cities in the US is a decidedly hot-button issue that’s has had both sides digging in for the long haul. One of the first executive orders that President Donald Trump signed after his inauguration was one against such protective urban havens. Cities across the country with the designation have fought in the courts to ensure that protections for undocumented immigrants remain intact without losing federal funding.
  In the term’s most basic form, cities that protect undocument
  
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• People on the Move: Featuring Vogue, Snapchat, Havas Group and more

  14-04-2017 14:00
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Vogue
  In a surprise move, British Vogue has hired an external candidate as its editor - magazine fashion director Edward Enninful - following the departure of its longest-serving editor Alexandra Shulman in January this year.
  Enninful, who will take up the role on 1 Aug
  
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• Kim Kardashian West promotes morning sickness drug on Instagram despite previous FDA warning

  14-04-2017 13:40
  
  Kim Kardashian West has stirred up controversy on Instagram, after posting an ad promoting the same anti-morning sickness drug which landed her in hot water with the FDA a few years ago. 
  The Keeping Up With the Kardashians star – who is not believed to pregnant – shared a somewhat bizarre image pitching the prescription medication, Diclegis, to her followers on Thursday (13 April). The post was complete with a caption laden with medical and legal information
  
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• Business on the Move: Beats by Dre, Carpetright, East Midlands Trains and more

  14-04-2017 13:30
  
  Apple-owned Beats by Dre has moved its $20m EMEA media planning and buying account from WPP to Havas Media.
  Havas Media will run the Beats account across EMEA with a specialist team of “builders and buyers” - a bespoke model of media planners, creative, content specialists and strategists. The team will be headed up by Havas Group head of creative media Nick Wright.
  East Midlands Trains has appointed The One Off as its lead creative agency. The One Off will be working through the lin
  
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• Ad of the Day: Dove shows 'there’s no right way to do it all' in celebration of #RealMoms

  14-04-2017 13:12
  
  Dove shows there’s no one way to be a mother in its latest commercial celebrating #RealMoms. 
  The two-minute long film, encourages mothers to use their unique personalities and circumstances to inspire how they raise their children. 
  As part of a bid to “shatter stereotypes about motherhood”, the ad features different kinds of women with their children, including transgender woman Shea and her partner, who comments “there’s no right way to do it all”
  
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• Instagram Stories puts more pressure on Snapchat as it hits 200 million users mark

  14-04-2017 12:50
  
  Instagram is continuing its month of milestones, revealing that 200 million people are now using its Snapchat clone Stories every day. 
  The announcement means that the feature has attracted 50 million more daily active users since January, when Stories rolled out new ad formats to brands.
  Snapchat, meanwhile, revealed during its IPO that that it ended 2016 with 158 million daily active users; meaning Instagram's milestone is likely to put pressure on the service to hold
  
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• Tesco apologises for 'Good Friday just got better' beer ad

  14-04-2017 11:50
  
  Tesco has apologised after its Easter campaign drew criticism from Christians for linking a beer deal to Good Friday. 
  The ad, which ran in several newspapers earlier this week, claimed "Good Friday just got better" thanks to the grocer's deals on alchohol, but for some the sentiment missed the mark. 
  Vicar and broadcaster, Reverend Richard Coles, said the ad was "extraordinarily and unnecessarily ignorant," for linking the promotions with a day in which Christians commemorate the
  
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• The trailblazers of taste – building the digital teams of the future

  14-04-2017 11:41
  
  From goji berries to street food; kimchi to the Paleo diet; the food and beverage world is changing fast. Global trends fuse with local specialities. Favourite snacks compete with new sensations. The digital revolution has brought a world of flavours and choices to our doorsteps. New taste ideas are now just a click or a swipe away.  
  Just as fashion became 'fast' to reflect digital change, global FMCG (Fast-Moving Consumer Goods) players must also now accelerate. In this world of frenetic
  
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• Snapchat poaches Facebook DACH country manager Marianne Bullwinkel to lead German office

  14-04-2017 11:20
  
  Snapchat has hired Marianne Bullwinkel as country manager for Germany, Austria, Switzerland (DACH), announcing that it plans to open an office in Germany. 
  She joins from the same role at Facebook, where she has worked since 2015.
  The European hire comes just months after Snapchat changed the focus of its London office and will mark the upstart's second foray into the continent – where it already has a French base. 
  The German office will open in the
  
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• Easter 2017: The best marketing campaigns

  14-04-2017 10:00
  
  The ‘So White Project’ takes on Easter
  In December last year, a campaign was started to encourage more diversity when it comes to Christmas stock imagery. Instead of the usual white families enjoying the festive period, the #ChristmasSOwhite campaign saw a number of black and ethnic minority families unpacking presents and spending time together.
  READ MORE: The dangers of images that reinforce stereotypes
  The ‘So White Project’ garnered a huge amount of global media atten
  
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• Foot Locker sends three customers across the world for new sneakers

  14-04-2017 05:45
  
  From New York to Milan, Toronto to Amsterdam and London to New York, three Foot Locker customers got to head across the world to pick up a new pair of kicks. In their newest campaign, 'Pick Up Trips,' Foot Locker was looking to bring sneaker culture to a whole new level.
  “As the leading global retailer of athletic footwear and apparel with more than 1,800 stores, Foot Locker wants to celebrate global sneaker culture in a unique way around the world. We know that sneakerheads sometimes have
  
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