Marketing news

• Havas Group appoints Peter Mears as chief operating officer of media business

  13-04-2017 21:38
  
  Havas Group has appointed Peter Mears as the new chief operating officer for Havas’ network of media agencies.
  In this newly created role, Mears will oversee operations and strategy of all Havas media units, plus, he will support regional and local leadership for agency management, new business and local client strategy. He will report directly to the chief executive officer of the Havas media business, Alfonso Rodés, as well as to the Havas Media executive committee.
  Mears will als
  
  Read more

• Study: Teens, college students favor Snapchat while Gen Z spends up to 11 hours per day on social

  13-04-2017 21:03
  
  It may come as no surprise that Snapchat and Instagram have a solid lead over Facebook when it comes to the frequency that high school and college students use the social media channels, with young Snapchat users checking in at a rate of up to six times per day or more.
  An online study of college and high school students found that 88% use Instagram and Snapchat compared to 81% for Facebook. Twitter appears to trail on all fronts, with only 66% reporting use and fewer than 50% using it ofte
  
  Read more

• Tribeca Film Festival launches ‘See Yourself in Others’ campaign from DDB

  13-04-2017 20:14
  
  The Tribeca Film Festival, presented by AT&T, has launched a campaign for its 2017 festival, called ‘See Yourself in Others’ by DDB New York.
  Over the past year, the US has seen an uptick in hurtful and hateful talk and action between individuals and groups whose beliefs, backgrounds and lifestyles differ from one another. The campaign, marking the first work from Tribeca Enterprises with DDB New York since announcing their partnership in December and with Noble People, Tribeca&r
  
  Read more

• SpotX partners with VR company with promise of better distribution for brands and advertisers

  13-04-2017 20:07
  
  SpotX and OmniVirt today announced a partnership that will enable brands to promote and drive viewers to their VR experiences through improved distribution; an area that has long been an unfulfilled promise of virtual reality (VR) advertising for brands.
  The new partnership will integrate OmniVirt's 360 degree VR technology across the SpotX platform, enabling brands to drive viewers to their VR sites and enable marketer to distribute their VR content at scale.  
  Publishers like The New
  
  Read more

• Advertisement

• Oracle Data Cloud teams with Simulmedia to enter TV ad space in big way

  13-04-2017 19:25
  
  The television ad buying space just got a big shot of competition with Oracle getting into the mix, thanks to an agreement between Simulmedia and Oracle Data Cloud. The agreement enables purchase-based targeting on national TV, which should help advertisers reach audiences based on their in-store purchases using Simulmedia’s Performance TV platform.
  Simulmedia, a leader in data-optimized TV campaigns for major brands, is working with Oracle Data Cloud, a leading global data-as-a-service so
  
  Read more

• ‘My work is not who I am’: Exceptional Women of the World featuring Pam Scheideler, chief digital officer, Deutsch LA

  13-04-2017 18:07
  
  Occupying the unique space between brands, technologists and creative can be an interesting place — and uncomfortable for some. For Pam Scheideler, chief digital officer of Deutsch Los Angeles, it fits like the glove.Though a technologist at heart, Scheideler understands the machinations of each segment and has an innate ability to bring right- and left-brain people together for the common good, especially when it benefits a brand and CMO.
  In fact, one of Scheideler’s key strengths i
  
  Read more

• Ad of the Day: War Child enlists the help of Batman to fight the injustice faced by young refugees

  13-04-2017 16:16
  
  MassiveMusic has teamed up with War Child, In Case of Fire, Sony and Universal to create an advert showing a young refugee's unlikely bond with Batman. 
  In the ad, the boy struggled to carry a jerrycan of water in a refugee camp until Batman turned up to help. They then spent the day playing a variety of games in the makeshift tents, sitting on tattered furniture and with old broken toys.
  Eventually the child grew tired and fell asleep on the superhero's shoulder only to wake up and realise
  
  Read more

• Ask the experts: how to be more creative – live chat

  13-04-2017 16:15
  
  Join us on this page from 1–2pm on Wednesday 19 April to talk to our expert panel about how to come up with great ideas or pivot your business 3.08pm BSTSubmit a question
  You can post questions in the comments section below during the chat. Or you can send questions in advance, or during the discussion, by emailing [email protected] or by tweeting us at @GdnSmallBiz with your question. 3.08pm BSTHow to join in the discussion
  Make sure you are a registered user of the Gua
  
  Read more

• Advertisement

• BrewDog taps Studio of Art and Commerce for global marketing brief as brewer seeks brand evolution post-investment

  13-04-2017 16:11
  
  BrewDog has tapped the Studio of Art and Commerce – an agency that “gives brands an active role in culture” – for a global marketing brief it hopes will spearhead a renewed push for corporate success after it sold a stake in the business to private equity owners.
  The first slate of work launched today and turns the focus from the founders – largely the faces of the brand’s marketing to date – to the 50,000 people that have invested in BrewDog though crow
  
  Read more

• Kellogg's hunts for most cray cray Crunchy Nut fan

  13-04-2017 16:09 via campaignlive.co.uk
  
  Kellogg's is today launching "Search for the ultimate Crunchy Nutter", a digital-led campaign that challenges lovers of Crunchy Nut cereal to eat a bowl "in a troublesome place or at a troublesome time".
  
  Read more

• International round-up: Coke Life quietly pulled in Australia, Google shuts down Burger King ad

  13-04-2017 15:16
  
  Coca-Cola quietly pulls Coke Life in Australia
  After announcing Coca-Cola Life’s death in the UK last week, Coca-Cola has now quietly removed the brand from shelves in Australia as well. However, while the brand is disappearing the product isn’t. Coca-Cola has instead replaced Coke Life with a variation with a new recipe and a new name – ‘Coca-Cola with Stevia’.
  “Coca-Cola has recently relaunched Coke-Life in Australia as Coca-Cola with Stevia as part of our O
  
  Read more

• Launch creative enterprise zones to boost UK growth, govt urged

  13-04-2017 15:13 via campaignlive.co.uk
  
  The government should create "creative enterprise zones" as part of measures to boost economic growth in the UK, urges the Creative Industries Federation in a manifesto today.
  
  Read more

• UN partners with video creation platform Showbox to celebrate Human Rights declaration

  13-04-2017 14:29 via campaignlive.co.uk
  
  The United Nations is marking International Day for the Elimination of Racial Discrimination by launching a participatory project to celebrate the 70th anniversary of the Universal Declaration of Human Rights next year.
  
  Read more

• Pandora names Susan Panico SVP of strategic solutions

  13-04-2017 14:21
  
  Internet radio and streaming audio service Pandora has promoted Susan Panico to its senior leadership team as senior vice president of strategic solutions. She will report directly to Pandora’s chief revenue officer John Trimble.
  Panico was previously vice-president of B2B marketing for the company, where she oversaw the marketing strategy for Pandora’s billion-dollar advertising business. 
  She replaces former senior vice-president of strategic solutions, Heidi Browning, who lef
  
  Read more

• Brexit drives buy British mentality but price remains the clincher for most

  13-04-2017 14:20
  
  A fifth of consumers are more likely to purchase British goods in support of the UK economy following the Brexit, a YouGov poll has found.
  Following the public’s decision to leave the European Union, much emphasis has been placed upon local goods, British wares and more, especially as the cost of imports increase in response to the deflation of Sterling.
  The Buying British report revealed that 23% of consumers are more likely to buy British food in direct response to the UK’s decisio
  
  Read more

• 'Easter So White' campaign looks to draw attention to lack of BAME diversity in advertising

  13-04-2017 14:17
  
  Diversity is not just for Christmas – that's the message behind 'Easter So White', the latest campaign from a group of creatives looking to find a solution to the under-representation of the Black, Asian, and minority ethnic communities in advertising. 
  In the same vain as last year's 'Christmas So White' initiative, the latest project aims to counter the "cultural white-wash" often presented in imagery around Easter. 
  Kickstarted by a team of creatives, the S
  
  Read more

• A look at Edward Enninful’s ‘Herculean task’ of shifting Vogue from celebrity to authenticity

  13-04-2017 14:10
  
  If British Vogue’s announcement of its new editor is anything to go by, Edward Enninful has a long road ahead in pivoting the global fashion bible away from a world where celebrity trumps authenticity.
  From painting white model Lara Stone black, dressing Karlie Kloss as a geisha in its diversity issue, to photoshopping able-bodied models to appear as though they have disabilities for a Paralympics special, Vogue’s nearly 125-year history is steeped in diversity missteps across i
  
  Read more

• Sky Media revealed as headline partner of Campaign's Marketing New Thinking Awards 2018

  13-04-2017 13:53 via campaignlive.co.uk
  Campaign is delighted to announce Sky Media as the headline partner of the Marketing New Thinking Awards 2018.
  
  Read more

• Sky Media named headline partner of Marketing New Thinking Awards 2017 as deadline extends to 22 June

  13-04-2017 13:53 via campaignlive.co.uk
  
  Campaign is proud to reveal Sky Media as headline partner of the Marketing New Thinking Awards for the third year running.
  
  Read more

• Marketing New Thinking Awards now open for entries

  13-04-2017 13:53 via campaignlive.co.uk
  
  Brands and agencies successfully navigating today's complex consumer landscape are invited to enter Campaign's Marketing New Thinking Awards.
  
  Read more

• Consumer confidence falls among Brexit supporters after Article 50 triggered

  13-04-2017 13:36 via campaignlive.co.uk
  
  Leave voters are becoming both less confident about the economy and less enthusiastic about Brexit, new Nielsen data shows.
  
  Read more

• 5 reasons why you should enter the Masters of Marketing awards

  13-04-2017 13:21
  
  Marketing Week is proud to be behind the Masters of Marketing this year. With 36 categories judged by some of the biggest names in marketing, it is unique among marketing awards in its scope and prestige.
  Here’s why you should enter.
  Be part of the UK’s biggest celebration of marketing
  Marketing Week is the only UK title that covers everything in marketing from strategy through to execution and Marketing Week’s Masters of Marketing are the only awards  to do the same. From
  
  Read more

• Ten ways businesses can best market trade show events using new and forgotten technologies

  13-04-2017 13:14
  
  Event formats aimed at the professional trades tend to be predictable.
  Keeping audiences captive after the goody bag exchange and turning product testers into loyal brand advocates is a question of customer journey. It takes joined-up thinking, a multi-channel approach and meaningful online and offline interactions. 
  Trade shows continue to be an important part of the mix that tend to fall flat because too few are using the tools at their disposal to maximise their potential. From the pre-s
  
  Read more

• Co-op’s ‘strips back gloss of advertising’ in new campaign that ups community focus

  13-04-2017 13:01
  
  The Co-op has unveiled an ambitious new campaign focusing on the difference its members make to their local communities.
  Set to launch across the Easter Bank Holiday weekend, the campaign’s primary ad (see above), created by Leo Burnett, has a script performed by George the poet that touches on the way the brand’s members are changing people’s lives. The use of poetry taps into a recent advertising trend that has seen brands such as Nationwide also use poetry to fuel their TV c
  
  Read more

• Co-op ‘strips back gloss of advertising’ in new campaign that ups community focus

  13-04-2017 13:01
  
  The Co-op has unveiled an ambitious new campaign focusing on the difference its members make to their local communities.
  Set to launch across the Easter Bank Holiday weekend, the campaign’s primary ad (see above), created by Leo Burnett, has a script performed by George the poet that touches on the way the brand’s members are changing people’s lives. The use of poetry taps into a recent advertising trend that has seen brands such as Nationwide also use poetry to fuel their TV c
  
  Read more

• Snapchat to let US advertisers track when customers visit their stores

  13-04-2017 13:00
  
  Snapchat is to start offering more location data to marketers in the US, allowing them to better track the efficacy of their ads in the offline world.
  A new tool called Snap to Store has been in beta testing with a select number of brands and will now let advertisers with physical stores in the States see how in-store traffic correlates the Snap campaigns.
  Wendy’s, 7-Eleven and Paramount Pictures are among some of the first brands to have used the feature. According to data from Snapchat,
  
  Read more

• Snapchat aims to be the online-to-offline conversions social network

  13-04-2017 12:45 via campaignlive.com
  
  A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic.
  
  Read more

• Facebook on its moderation of child porn and extremist videos: ‘It is clear that we can do better’

  13-04-2017 12:45
  
  Facebook’s reluctance to take responsibility for the content circulated on its network could see it face criminal prosecution according to a prominent UK QC, furthermore it has drawn criticism from the Prevention of Cruelty to Children (NSPCC) for an apparent inability to remove select child pornography images, a shortcoming that "poses serious questions".
  Several examples of child pornography and terror content flagged on the social network were not been removed by Facebook
  
  Read more

• Burger King ads locked out of Google Home after voice activated trolling

  13-04-2017 12:02
  
  Fast food chain Burger King irked Google Home owners on Wednesday by running an ad capable of triggering the smart home device, an arguably invasive tactic that was promptly addressed by Google.
  The company was grilled for its deliberate efforts to trigger smart home devices with the following spiel in its 15 second ad buys.
  "You're watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich. But I've got an idea. OK, G
  
  Read more

• Burger King just became the first brand fail on Google Home

  13-04-2017 11:39 via campaignlive.co.uk
  
  Yesterday, Burger King US ran a 15-second spot that ended with the question: "OK Google, What is the Whopper Burger?"
  
  Read more

• Creative Tech Awards: ten ways to creating a winning entry

  13-04-2017 11:28 via campaignlive.co.uk
  
  As deadline pressure is on to enter Campaign's inaugural Creative Tech Awards, here are ten tips for entrants not seasoned in selling their successes to intimidating-sounding panels of judges.
  
  Read more

• Creative Tech Awards: ten ways to create a winning entry

  13-04-2017 11:28 via campaignlive.co.uk
  
  With the deadline to enter Campaign's inaugural Creative Tech Awards extended to 27 April, here are ten tips for entrants not seasoned in selling their successes to intimidating-sounding panels of judges.
  
  Read more

• Co-op to take over More 4 in next stage of Shane Meadows collaboration

  13-04-2017 11:26 via campaignlive.co.uk
  
  The Co-op is launching a multi-channel campaign that profiles in detail the diversity of local causes is supports around the UK.
  
  Read more

• Karndean appoints Sagittarius to Sitecore personalisation digital marketing brief

  13-04-2017 11:10
  
  Global flooring company, Karndean Designflooring, have appointed Sagittarius to support their on-going digital personalisation strategy.
  Karndean’s operations extend across the globe to North America, Australasia and Europe, with the business employing over 350 people.
  Using the Sitecore platform, Sagittarius will be supporting Karndean in executing their personalisation and conversion rate optimisation strategy.
  Heather Horton, head of digital at Karndean commented: “We are really e
  
  Read more

• M&C Saatchi’s former CEO Tom Bazeley resurfaces at Hoot Comedy

  13-04-2017 11:02
  
  Tom Bazeley, former chief executive of M&C Saatchi, is rejoining the world of production and IP to become chief executive of Hoot Comedy, a comedy production company he helped set up five years ago,
  He will rejoin Hoot Comedy this month.
  Hoot Comedy was founded in 2012 by comedian James Rawlings, screenwriter Ben Bond and producer Ben Thompson.
  The company splits its time between creating content and advertising for brands and agencies, and creating original content for broadcast, film and s
  
  Read more

• The reasons behind Unilever’s marketing cuts

  13-04-2017 11:00
  
  Unilever’s plans to double efficiency savings from its brand and marketing investment from €1bn to €2bn by 2019 have left ad land reeling.
  As part of the drive, the company will cut the number of ads its creates by 30%, and the frequency it shows ads in emergency markets by 10%. It also plans to cut the number of creative agencies it works with globally by half after finding that it works with a “whopping” 3,000 agencies.
  Unilever’s strategy is very similar to r
  
  Read more

• Twitch and Amazon Music to livestream a Kasabian setlist and Fifa 17 heat

  13-04-2017 10:46
  
  Kasabian are to promote their new album For Crying Out Loud, in a unique live-streaming collaboration with social video company Twitch and Amazon Music.
  On Monday 17 May, the band will play a set at the Kentish Town Forum which will be streamed globally to fans.
  As the gig coincides with Leicester City’s Champions League fixture with Athletico Madrid, where the Leicester lads face a 1-0 deficit, the Kasabian lads will also stream a Fifa 17 fixture.
  Following the fixture, Kasabian will roun
  
  Read more

• Labour's inability to generate news is condemning it to defeat

  13-04-2017 10:12
  
  The Labour party’s communications operation has been under attack in recent weeks. Benedict Pringle argues that what might seem like a small organisational issue for a party that is still three years away from a general election should in fact be a major concern for Jeremy Corbyn.
  In the last couple of weeks there have been allegations of Labour dealing duplicitously with journalists, diatribes about the quality of the party’s social media content and accusations of ap
  
  Read more

• Money Talks: Maximising the human interest in financial services brands

  13-04-2017 10:00
  
  In an old British pub, where our best conversations are had, brand and storytelling agency Rooster Punk held an insight event ‘Money Talks’, focusing on how we can humanise financial brands, and it’s importance in speaking to their consumers.
  Partnering with challenger finance brands such as Profile Pensions, Metro Bank, Funding Circle, Squirrel, Just, RightIndem, and Bankable, as well as industry giants Aviva, The Co-operative Bank and Virgin Money, Rooster Punk collated the t
  
  Read more

• Amazon announces two new partnerships in India to enhance inventory for the local audience

  13-04-2017 09:55
  
  Ecommerce giant Amazon is exploiting India, its fastest growing market, by rapidly pushing Prime Video.
  Amazon clinched a deal with Indian director and producer, Kabir Khan for exclusive online rights for his upcoming title 'The Forgotten Army.' Amazon added that it will be marketing the movie as an original.
  The Forgotten Army will be directed by Khan, and is based on Subhash Chandra Bose’s Indian National Army, an armed force formed by nationalists to fight for India's independ
  
  Read more

• Mobile is set to be the number one media line item for UK marketers

  13-04-2017 09:30
  
  New IAB/PwC ad spend figures confirm all £1.2bn growth in 2016 was driven by mobile, ten years after the release of Apple's iPhone.
  "Every once in a while, a revolutionary product comes along and changes everything." These were the opening words of the late, great Steve Jobs when he launched the iPhone at MacWorld in January 2007.
  But it has to be said, mobile advertising didn’t exactly catch on in a flash (or in HTML5 for that matter.) In fact – as CEO of the Internet Adv
  
  Read more

Follow @marketing_UKnws on Twitter!