Marketing news

• ‘We’ve got to bring art back to advertising’: 4A’s attendees talk storytelling in 2017

  12-04-2017 22:34
  
  “Storytelling” and “content marketing” have been the buzzwords du jour of the ad world in recent years, so much so that the latter was voted as the ANA’s Marketing Word of the Year in 2015. While both are favorite topics of discussion at advertising panels and events, a number of industry execs at the 4A’s Transformation conference in Los Angeles said that there needs to be less talk around storytelling and more doing.
  “We’re living in a world of s
  
  Read more

• Indian Prime Minister Modi tops the list of most followers on Instagram amongst world leaders, report states

  12-04-2017 21:28
  
  Former US president Barack Obama has lost his top spot as the most followed world leader on Instagram, surpassed this week by Indian prime minister Narendra Modi with 6.8 million followers accordng to a Burson-Marsteller study on world leaders and Instagram. The third most followed world leader is current US President Donald J. Trump who has 6.3 million followers. Pope Francis remains a popular leader as well and comes in third with 3.7 million followers, just ahead of the White House accou
  
  Read more

• Mobile apps used more than mobile browsers, though number of apps in decline

  12-04-2017 20:18
  
  App time will take up nearly 20% of total media time for US adults this year, although the average user still spends 26 minutes per day with a mobile browser. 
  With mobile apps now accounting for 84.9% of total mobile time spent, 10.3% more time spent using mobile apps than last year among US adults, the number of apps used is in decline dropping from an average of 21 apps per month on smartphones used in 2016, to 20 this year, eMarketer reports.Monthly Smartphone App Use
   
  Loadin
  
  Read more

• Poignant Dairy Farmers of Canada film illuminates tradition

  12-04-2017 19:45
  
  Creative production company Gentleman Scholar, with offices in LA and New York, recently teamed with DDB Canada and the Dairy Farmers of Canada (DFC) to produce a touching animated short film at the heart of a new integrated campaign to help elevate the quality perception of Canadian cheese.
  With new trade laws coming soon that will make imported cheese more accessible to the Canadian consumer, DFC crafted a narrative that establishes Canadian cheese as a global competitor and an indulgence wort
  
  Read more

• Advertisement

• ‘Live your truth’: Beyond the Brief featuring David Angelo, David&Goliath

  12-04-2017 18:55
  
  In 1999, David Angelo founded his agency with the belief that everyone has Goliaths keeping them from reaching their true potential — and that if you’re inspiring and relentless, you can win the day.
  Welcome to 2017, where David&Goliath (D&G) and their clients have slayed their lion’s share of challenges. You probably remember the epic Melissa McCarthy-led Kia spot during the Super Bowl — millions did, and it topped USA Today’s Ad Meter that night. It's one
  
  Read more

• ‘You always have to doubt a little bit of yourself’: Saatchi & Saatchi New York’s Javier Campopiano on what it takes to be a great creative

  12-04-2017 18:21
  
  The Drum recently caught up with Saatchi & Saatchi New York’s chief creative officer Javier Campopiano to find out what he thinks it takes to be a great creative.
  Campopiano said the best creatives are often the ones that harbor a healthy amount of self-doubt.
  “All that great creatives I’ve met had a hint of insecurity,” he said. “They were never one hundred percent sure of what they were doing, and I think that that’s a good thing.” 
  He also re
  
  Read more

• Lidl appoints Synergy Creative to employer brand strategy brief

  12-04-2017 18:09
  
  Lidl has appointed Synergy Creative to their employer brand strategy brief. Synergy is tasked with providing employer brand strategy, recruitment advertising and content creation. The appointment forms part of Lidl UK’s ongoing commitment to investing in attracting and retaining talent as the company continues to grow.
  Laura Norman, Lidl’s retail recruitment and employer brand manager, said: “As a Times Top 100 employer, we needed a partner that understood our brand and ho
  
  Read more

• Zenith floors competition in Carpetright media review

  12-04-2017 17:15 via campaignlive.co.uk
  
  Carpetright has awarded Zenith UK its £10.3m UK media planning and buying account as it looks to expand its service beyond carpets.
  
  Read more

• Advertisement

• M&M’s misinformed mascots wrongly think they've met Guardian of the Galaxy’s Rocket Raccoon in movie ad

  12-04-2017 17:15
  
  Marvel’s Guardians of the Galaxy: Vol. 2 is continuing its commercial drive, partnering with cinema-snack staple, M&M’s in a new ad campaign.
  The brief ad marks the partnership showing Red and Yellow bump into a hungry raccoon seated in a theatre. They naturally mistake the character for Rocket Raccoon, the fearless – and bloodthirsty – mammal from the Guardians of the Galaxy.
  Tanya Berman, brand director for the M&M'S brand, said: “M&M'S reaches moviego
  
  Read more

• Hermes to test delivery robots in Southwark

  12-04-2017 16:56 via campaignlive.co.uk
  
  Delivery company Hermes is launching a testing programme for self-driving delivery robots in London, starting with parcel collections in Southwark.
  
  Read more

• Tesco’s new top marketer on why Food Love Stories campaign is under the spotlight despite promising start

  12-04-2017 16:48
  
  Alessandra Bellini is just six weeks into the top marketing job at Tesco but tells The Drum why the future of its diversity-focused, food-porn style ads  from the Food Love Stories campaign are already the focus of her attention. 
  The once embattled retailer today (12 March) reported a £1.28bn annual profit with group sales for the year up 4.3% to £49.9bn, marking its first full-year growth in seven years. 
  At a press conference, chief executive Dave Lewis was kee
  
  Read more

• Fairy creates installation from 43,000 balloons

  12-04-2017 16:34 via campaignlive.co.uk
  
  Procter & Gamble brand Fairy has created a vast installation composed of 43,000 balloons to demonstrate the power of a single drop of the washing up liquid.
  
  Read more

• Code Computerlove’s Tony Foggett on ‘doing the deal’ and agency life as part of MediaCom

  12-04-2017 16:17
  
  It’s just over three months since Code Computerlove announced its merger with MediaCom North in a deal that saw the media giant take a 75% stake in the long-established digital business. We caught up with Code’s founder and CEO Tony Foggett to discuss how the deal came about and what being part of MediaCom North means now.  
  How did Code start out?
  Myself, Louis Georgiou and Wini Tse established Code in 1999. The three of us broke away from an agency called Mainstream (that
  
  Read more

• Truthiness in marketing: is the evidence behind brand purpose flawed?

  12-04-2017 16:13
  
  Stephen Colbert, the American comedian, coined the word ‘truthiness’ to refer to arguments not based on fact but what we want to be true. He famously said:
  "It used to be, everyone was entitled to their own opinion, but not their own facts. But that's not the case anymore. Facts matter not at all. Perception is everything. It's certainty. People love the president because he's certain of his choices as a leader, even if the facts that back him up don't seem to exist. It's the fact th
  
  Read more

• The Drum Scottish Design Awards finalists revealed: See which brands and agencies have made it on to the shortlist

  12-04-2017 16:00
  
  Two decades on from the first ever Scottish Design Awards it's time to reveal the nominees for the 2017 event. 
  The scheme, which rewards top design agencies and architecture firms for their contribution to the country's design culture, is now in its 20th year and our esteemed judging panel has whittled down the entries to a final shortlist. 
  When it comes to the design nominations there are several agencies up for gongs across various categories including Best Use of Craft and Best Ap
  
  Read more

• Tesco concedes rising food prices are causing a ‘resurgence’ at the discounters

  12-04-2017 15:50
  
  Tesco returned to sales growth for the first time since 2009/10 in 2016, with like-for-like sales at its core UK business increasing by 0.9%. Pre-tax profits for the year to 29 February 2017 fell 28% to £145m; a decline that reflected one-off costs it had to make to conclude a separate probe into its 2014 profits scandal.
  On balance the results are good news for Tesco, with some analysts claiming they complete a turnaround chief executive Lewis has steered since joining the business back i
  
  Read more

• Tesco admits rising food prices are causing a ‘resurgence’ at the discounters

  12-04-2017 15:50
  
  Tesco returned to sales growth for the first time since 2009/10 in 2016, with like-for-like sales at its core UK business increasing by 0.9%. Pre-tax profits for the year to 29 February 2017 fell 28% to £145m; a decline that reflected one-off costs it had to make to conclude a separate probe into its 2014 profits scandal.
  On balance the results are good news for Tesco, with some analysts claiming they complete a turnaround chief executive Lewis has steered since joining the business back i
  
  Read more

• On trend? What the average UK agency looks like

  12-04-2017 15:45
  
  Six years ago, The Wow Company began its agency benchmarking report - BenchPress.
  The aim was simple; to take an accurate snapshot of agency life in the UK and to share insight and analysis with ambitious agency owners. BenchPress has grown to be the biggest survey of its kind in the country, and as each unique participating agency has changed over the years, statistics and trends have developed with them. We take a look at some of those changing trends, showing some of the key findings in recen
  
  Read more

• On trend? The Wow Company reports on what the average UK agency looks like

  12-04-2017 15:45
  
  Six years ago, The Wow Company began its agency benchmarking report - The Bench Press.
  The aim was simple; to take an accurate snapshot of agency life in the UK and to share insight and analysis with ambitious agency owners. Bench Press has grown to be the biggest survey of its kind in the country, and as each unique participating agency has changed over the years, statistics and trends have developed with them. We take a look at some of those changing trends, showing some of the key findings in
  
  Read more

• Nasa and Amazon to livestream the first 4K video from space

  12-04-2017 15:45
  
  Nasa is to stream real time 4K video from the International Space Station (ISS) in a move underlining advances, and potential of cloud and imaging technology.
  From 250 miles above Earth, Nasa astronaut Dr. Peggy Whitson will converse with Sam Blackman, Amazon Web Services Elemental chief executive and co-founder who will host a panel in the Las Vegas Convention Center (LVCC) Wednesday 26 April.
  The panel, entitled Reaching for the Stars: Connecting to the Future with NASA and Hollywood, is co-pr
  
  Read more

• How to repair a damaged brand reputation

  12-04-2017 15:39
  
  In the fast-paced world of business, one day you can leave the office and congratulate yourself on a job well done; the next, you and your company are being lambasted in Facebook newsfeeds and Twitter timelines around the globe and you must call a crisis management meeting.
  In business, maintaining a good reputation can be tricky. All it takes is a corporate indiscretion or two, a faulty product or poor service provision, or a misjudged ad (hello Pepsi!) combined with an angry, web-savvy consume
  
  Read more

• Telecoms industry told to ‘up its game’ on customer service

  12-04-2017 15:05
  
  The telecoms industry has been told to “up its game” on customer service after a new report by Ofcom revealed issues around the quality and speed of service and how customer calls and complaints are dealth with.
  The report found that while 92% of mobile customers, 89% of landline customers and 87% of broadband customers are ‘satisfied’ with their service, the level of service varies across providers.
  For example, Virgin Media and TalkTalk had the highest proportion of bro
  
  Read more

• People think they won't use LinkedIn, Snapchat and Pinterest in a decade, says survey

  12-04-2017 14:38
  
  Members of the public are not confident they will still use services such as LinkedIn, Snapchat and Pinterest in a decade, underlining a perceptions around brands and their apparent longevity.
  A survey of 2,000 consumers across the UK and France Research from Morar Consulting, commissioned by Mailjet in March 2017, gauged peoples’ perception of online services and social networks.
  With market leader Facebook now seemingly introducing a new feature on a daily basis, it appears that services
  
  Read more

• Mark Ritson: United’s CEO makes a mockery of the word ‘leadership’

  12-04-2017 14:28
  
  Everywhere you look these days you can find definitions, articles and whole speeches about what it takes to lead. Leaders are empathetic. Leaders are disruptive. Leadership means being agile. Leadership means staying fixed on one path. Leaders are friendly and aloof. Leaders are introverts and extroverts. Leaders are this. But they are also that. Blah, blah, blah, blah, blah.
  Let me add to this increasingly confusing and convoluted area with my own helpful definition. Leaders have to fucking le
  
  Read more

• Facebook Messenger boss hints that more ads are coming to the service

  12-04-2017 14:15
  
  Facebook Messenger users can expect to see more adds popping up in their inbox. David Marcus, the company's vice-president of messaging products has said advertising, not payments, will be the service's primary revenue driver.
  Speaking to Recode, the boss asserted: "We’re not going to take cuts of payments. One thing we traditionally do, and is a decent business for us, is advertising. So we’ll continue focusing on that."
  Facebook tapped Marcus in 2014 from Paypal, leading
  
  Read more

• ‘We are due for deeper collaboration’: 4A’s attendees give their thoughts on what needs to be transformed in the business

  12-04-2017 14:07
  
  Given that the industry continues to be upended by things like the shift to digital, data and now the rise of artificial intelligence and virtual reality, the theme of “transformation” seemed particularly apt the 4A’s Transformation conference in Los Angeles this year,
  At the event, The Drum asked attendees including ANA CEO Bob Liodice, R/GA’s global chief strategy officer Barry Wacksman, Target’s senior vice president of media and guest engagement Kristi Argyilan,
  
  Read more

• Dentsu Aegis’ Dominic Williams departs to lead investment at Daily Mail’s commerical division

  12-04-2017 13:24
  
  Dentsu Aegis Network’s chief trading officer Dominic Williams is departing the advertising group after 20 years to take up the role of chief investment officer at the Daily Mail’s advertising division.
  Williams, who has been with the advertising group since 1997 when he joined as press director for Carat, has lead its trading division since 2013.
  He leaves to head up the investment team at Mail Advertising, the commercial division of MailOnline, the Daily Mail and The Mail on Su
  
  Read more

• Why social media influencers won’t replace journalists

  12-04-2017 13:22
  
  It’s unlikely that a social media influencer would ever do a Jay Rayner – the influencer market is increasingly a brand-led ecosystem.
  Last weekend the Observer’s food critic Jay Rayner launched an assault on Le Cinq, a high-end restaurant in Paris. His byline was the only part of the article that wasn’t caustic.
  “It’s like eating a condom that’s been left lying about in a dusty greengrocer’s.”
  “[The dining room] is decorated in various
  
  Read more

• BT Sport gives pub teams the chance to play at famous football grounds with 'Pub Cup' tournament

  12-04-2017 13:19
  
  BT Sport is attempting to strengthen its ties with football fans with a new football tournament that promises to give pub teams the chance to play in famous stadiums.
  The BT Sport Cup is inviting anyone over the age of 18 to represent their pub in a grassroots tournament throughout May.
  The competition will start off as a seven-a-side tournament with 16 qualifying teams randomly selected to take part. BT Sport will supply full kits for the teams who will face off at Championship side Queens
  
  Read more

• SXSW17 Trends: a round-up of the new technology set to create a smarter future

  12-04-2017 13:16
  
  Far from following the Texas phrase ‘all hat, no cattle’, this year's SXSW proved itself to be much more than simply a tech conference; it delivered opportunity and inspiration in spades and we came away with five very clear trends that brands can apply to their business right now. 
  One of the most relevant current trends is how technology is effecting our experiences. So, what did the conference reveal as the secret finds for the smart future? 
  The smart future
  A
  
  Read more

• What everyone got wrong about Fiverr’s ‘Doer’ campaign

  12-04-2017 13:14
  
  Fiverr’s latest ad campaign is coming under fire for celebrating freelancers as martyrs of the gig economy, toiling and struggling — seemingly to the detriment of their own health — in the name of cobbling enough paychecks (or PayPal payments) together just to scrape by.
  I happen to think the campaign is phenomenal, and others agree.
  The insight of the Dreamer v the Doer is one that resonates with every freelancer, especially those who cut their teeth in the creative industry.
  
  Read more

• Cablevision-owner Altice US files for IPO to fuel growth following adtech buys

  12-04-2017 13:03
  
  The US-arm of Cablevision, and Teads-owner, Altice has filed documents with the US Securities Exchange Commission (SEC) signaling its intention to make an initial public offering (IPO), in the hope of raising up to $2bn in cash. 
  Altice USA’s parent outfit is based in the Netherlands, and has recently gone about assembling its own adtech stack with last month’s purchase of purchase of Teads for over $300m, adding to its purchase of Audience Partners, following on from its $
  
  Read more

• Marriott and Wyndham on how they built a successful app strategy

  12-04-2017 12:43
  
  Apps, on average, lose 75% of daily active users within 90 days of being installed, claims Marriott International. Given that high churn rate, it might seem expensive and time consuming to build an app, especially given the competition in the hotel sector.
  Yet Marriott still sees its app as a key way to reach customers. And it has recently updated the app to go beyond “transactions and one-size-fits-all content”, with the aim of personalising the user experience.
  Driving actions
  It h
  
  Read more

• Marriott and Wyndham explain the key to a successful app strategy

  12-04-2017 12:43
  
  Apps, on average, lose 75% of daily active users within 90 days of being installed, claims Marriott International. Given that high churn rate, it might seem expensive and time consuming to build an app, especially given the competition in the hotel sector.
  Yet Marriott still sees its app as a key way to reach customers. And it has recently updated the app to go beyond “transactions and one-size-fits-all content”, with the aim of personalising the user experience.
  Driving actions
  It h
  
  Read more

• What should United Airlines do next? 6 crisis experts weigh in

  12-04-2017 12:11 via campaignlive.com
  
  Can United bounce back and fix its reputation? Here's what six experts said.
  
  Read more

• Tesco boss Dave Lewis: we are protecting our shoppers from inflation

  12-04-2017 11:58 via campaignlive.co.uk
  
  Tesco chief executive Dave Lewis has admitted that the post-Brexit landscape is leading to price pressure, but insisted it would still do everything it could to maintain low prices for its customers.
  
  Read more

• Microsoft's chatbot Ruuh wants to connect with young people in India

  12-04-2017 11:30
  
  Microsoft has unveiled a new AI chatbot, designed specifically for the youth population of India. The AI bot is named as Ruuh and is an aimed to provide entertainment only.
  The chatbot made its debut on February 7, 2017. On its Facebook page, Ruuh is introduced by: “Hey, I’m Ruuh, a desi AI who never stops talking. Let’s make #fraandship.
  Ruuh is a chatbot provided to you for entertainment purposes. She is English speaking and only available to users in India. Do not rely on he
  
  Read more

• Ecommerce giant JD.com in offline push with rural stores

  12-04-2017 11:22
  
  JD.com, China’s second largest ecommerce company, will partner with rural convenience store owners to launch branded stores across the country.
  The move aims to help the brand penetrate rural markets, where ecommerce is less popular and consumers favour local stores, despite the higher prices. This deal will provide rural customers with JD products at JD.com prices.
  JD.com will partner with store owners to provide training, branding and products as part of a large scale franchise model. Th
  
  Read more

• #NewUnitedAirlinesMottos: Social media users take up a righteous and brutal advertising brief

  12-04-2017 10:57
  
  The United Airlines brand has suffered irreversible damage this week after it made the mistake of forcibly reaccomodating a passenger off an oversold flight- imagery that went viral resulting in an instantaneous backlash.
  The company rolled out a distant and widely panned statement – days later replacing it with a much more on-the-ball response in which it finally accepted some responsibility for the incident. 
  In some United backroom, an ad type has probably been charting the future
  
  Read more

• Former CDP chairman John Salmon dies

  12-04-2017 10:52 via campaignlive.co.uk
  
  John Salmon, the former Collett Dickenson Pearce chairman and creative chief who played a major part in keeping the agency alive after a Sir Frank Lowe-inspired breakaway threatened it with extinction, has died aged 85.
  
  Read more

• When will Asia reach the ‘golden age’ in mobile video advertising?

  12-04-2017 10:45
  
  Mobile has become the fastest-adopted technology of all time with 3.17 billion digital consumers, according to a recent report by the Boston Consulting Group. This has escalated the growth of mobile video, with China and India becoming the largest mobile video ad consumers in Asia Pacific (APAC).  Perhaps not surprisingly then, fuelled by the rapid shift in consumer media consumption, sophisticated targeting and use of interactive video, programmatic is poised for a promising future for mob
  
  Read more

• Split the bill with Facebook Messenger: group payments land in US

  12-04-2017 10:16
  
  Facebook is adding to the functionality of the payments service housed within its Messenger app, easing group payments and also perhaps encouraging more users to register their details.
  Person to person payments have been on the US app since late in 2015, but Messenger is now able to sort out complex financial transactions between more than two people using a chat log as a digital ledger of sorts. Bills can be split evenly between those in the conversation or each user can contribute a select su
  
  Read more

• How to salvage the wreckage of United's 'friendly skies' image

  12-04-2017 10:16
  
  United Airlines has soared to heady heights in the annals of PR fails this week with its 'overbooking protest' debacle, ousting Pepsi’s faux protest ad from the top spot.
  Once again a large corporation has crashed and burned sending its shares into a tailspin as it failed to read the PR runes. Once again we see how viral can become virulent at the drop of an ill-judged hat.
  This time social media responded angrily to the real-life video of a man protesting at being forcibly dragged off a U
  
  Read more

• Walmart partners with JD.com to launch Asda in China

  12-04-2017 10:14
  
  Walmart has launched its UK retail brand Asda in China via a partnership with China’s second largest ecommerce company JD.com.
  Asda will launch a flagship store on JD.com’s cross-border platform, JD Worldwide, giving the brand access to the ecommerce platform’s 226 million customers.
  It will sell food and health products, such as biscuits, coffee, tea bags, nuts, energy bars, and foods for babies and children. A number of the products will be from Asda’s Extra Special ran
  
  Read more

• PHD’s Susana Tsui answers: does the marketing industry have a marketing problem?

  12-04-2017 09:45
  
  Attracting and retaining talent in an era of exponential change is a global challenge, but in a region as fragmented as Asia Pacific, it becomes even more interesting.
  The opportunities do outweigh the challenges of course, so how can the industry make sure it’s future-ready from a people point of view?
  PHD Asia Pacific CEO Susana Tsui is the first to answer The Drum’s weekly Q&A, in which industry leaders, hot new talent and everyone in between, will cast their opinions on wheth
  
  Read more

• Iflix announces partnership with Pakistan Telecommunication Company Limited

  12-04-2017 08:56
  
  On demand TV service iflix has announced a partnership with Pakistan Telecommunication Company Limited (PTCL).
  Iflix will offer PTCL broadband subscribers (4 Mbps and above) and Smart TV customers an unlimited access to its service for 12 months. Iflix serves as a digital hosting and distribution platform for Western and Asian dramas, obtained through partnerships with over 150 studios and content distributors globally, including Metro-Goldwyn-Mayer, Disney, Warner Bros, Paramount, NBC Universal
  
  Read more

• Indonesia’s largest telco Telkom unblocks Netflix after new partnership

  12-04-2017 08:40
  
  Telkom users in Indonesia can now enjoy Netflix after the streaming giant signed an agreement with the largest telco in Indonesia, according to an e27 report.
  Telkom originally blocked Netflix in Indonesia when it announced its global launch in 2016.
  The country’s Ministry of Communication and Information Technology also rapped Netflix by giving it a month to comply with local regulations, censoring violent and pornographic content, and requiring it to have a partnership with a local opera
  
  Read more

• UK internet ad spend passes £10bn as Google faces YouTube row

  12-04-2017 08:32
  
  Companies more than double spending on mobile video ads as Britons watch clips, TV and movies on smartphonesInternet advertising spend surged above £10bn in the UK last year as companies more than doubled the amount they spent on mobile video ads.The year-on-year increase of 17% on 2015 comes as many advertisers have pulled campaigns from Google and YouTube after it emerged that some ads have been running around inappropriate content such as extremist videos.Continue reading...
  
  Read more

• United has 'destroyed' its brand among furious Chinese

  12-04-2017 08:21 via campaignlive.co.uk
  
  China consumers are unlikely to forget the manhandling incident anytime soon.
  
  Read more

• Kit Altin named chief strategy officer at The Gate London

  12-04-2017 08:19 via campaignlive.co.uk
  
  Kit Altin, head of innovation and global planning director for Procter & Gamble at Leo Burnett Group, is joining The Gate London as chief strategy officer.
  
  Read more

Follow @marketing_UKnws on Twitter!