Marketing news

• ‘No one should ever be mistreated this way’: United issues a new statement, promising to ‘fix what’s broken’

  11-04-2017 23:38
  
  After releasing what some have called a defensive non-apology with no humanity, United Airlines CEO Oscar Munoz is out with a new statement about the re-accommodation heard around the world, saying United takes full responsibility and will “fix what’s broken so this never happens again.”
  The statement promised a thorough review of crew movement, as well as policies for incentivizing volunteers in oversold situations and an examination of how United partners with airport authori
  
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• The FT encourages users to ‘think beyond black and white’ in a politically polarized era

  11-04-2017 21:30
  
  The Financial Times (FT) has today (April 11) unveiled a global marketing campaign leveraging both its unique approach to news coverage, as well as its historic pink branding, by encouraging users to "think beyond black and white".
  In the wake of Brexit, and the combative Trump Administration in the White House, as well as accompanying concerns around fake news, traditional broadsheet titles, or ‘quality press’, have been keen to highlight their credentials when it comes to quality c
  
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• Native ad spend surpasses growth expectations, latecomers benefiting from best practices

  11-04-2017 21:19
  
  With native ad spend increasing by a whopping 600% from 2014 to 2016, and expected to reach $28bn by 2018, benchmark results from a recent study show that early adopters like automotive and B2B tech have had a rocky relationship with native ads. With these early adopters - which also include industries like entertainment, tech B2C, finance and insurance - adopting native advertising in 2014, their industries have seen a 20% decline in ad spend — from 57% in 2014 to 37% in 2016. n
  
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• Mobile apps dominate smartphone screen time, but fewer apps share in the bounty

  11-04-2017 20:46 via campaignlive.com
  
  An eMarketer analysis predicts a smaller number of popular apps will snag an ever-growing chunk of users' time.
  
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• John Legend and Baobab Studios partner for new VR series

  11-04-2017 20:41
  
  Virtual reality company Baobab Studios is partnering with musician, producer and activist John Legend for a new animated VR series, Rainbow Crow.
  Legend will bring his storytelling sensibility as executive producer and the title character in the Native American-based tale. Legend, together with longtime partner and collaborator, Ty Stiklorius, joins the Baobab Studios creative team to pioneer the brilliantly colored VR animated story of diversity, self-acceptance and sacrifice inspired by Native
  
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• Oink Ink names winner of 18th annual Dead Radio Contest

  11-04-2017 20:11
  
  Radio-focused creative agency Oink Ink has named the winner of its 18th annual Dead Radio Contest in Emmanuel Torres, an art director from Cundari in Toronto. Torres won for a 60-second radio spot called ‘Push’ for client Fixauto.com.
  The Dead Radio Contest was founded 18 years ago to give a second chance to great radio scripts that clients deemed too risqué, too zany, never made it to air. Each year, Oink Ink takes submissions from script writers from around the glo
  
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• Amazon to spend over $4bn on video to take on video rivals this year

  11-04-2017 19:21
  
  Analysts at JPMorgan are saying that Amazon will spend a whopping $4.5bn on video in 2017, which will bump it up towards rival Netflix, according to a story in the Business Insider.
   
  Amazon chief financial officer Brian Olsavsky had said back in July of 2016 that the company would ‘nearly double’ its investment in video and would triple the amount of original content in its Prime Video offering over the rest of last year. The new estimate by JPMorgan for 2017 hints that sp
  
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• San Francisco's Duncan Channon creates new role to focus on social purpose for brands

  11-04-2017 18:58
  
  San Francisco- based advertising agency Duncan Channon today announced the hire of MJ Deery as director of the agency’s new social purpose practice. 
  Deery will serve as one of Duncan Channon’s key creative and strategic leaders in this new role, with a focus on social strategy and development for clients.
  MJ previously worked with Duncan Channon as a freelance creative director on client and new business assignments, and will report to Michael Lemme, chief creative officer in h
  
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• Hush hires Kristen Koeller as executive producer

  11-04-2017 18:30
  
  Brooklyn-based agency Hush has bolstered its management team, naming Kristen Koeller executive producer, as the experience design agency seeks to embark upon "more extensive, ambitious" projects.
  Koeller comes to Hush from B-Reel, where she led teams producing efforts including the globe-spanning, UGC-focused MTV Bump, and also pioneered on some of the earliest Android Wear devices by helping to build and design watch-faces and software for such items. 
  During her career, Koe
  
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• On the move - US millennials switch jobs over shorter periods than any prior generation

  11-04-2017 18:12
  
  Keeping track of the movements of millennials may require a geo-tracker as a new study suggests that two in five millennials (41%) have moved to a new city this year - with no intention of staying permanently.
  The 18 to 35-year-olds are often equated with a generation flocking to tech centers like San Francisco, but the study, which focused on millennial moving trends also found that more than half (53%) of millennials say they're likely to make a temporary, or "vacation," move in the next five
  
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• Tough Mudder drafts in all-star team of British Olympians as the series builds on its media partnership with Sky

  11-04-2017 18:05
  
  Tough Mudder has recruited an all-star team of British Olympians to compete in its global events for a new documentary series that will build on the brand’s media partnership with Sky.
  The six-part ‘Mission Mudder’ series will air on Sky Sports Mix this summer and will follow six popular British Olympians including double Olympic Taekwondo gold medalist Jade Jones, London 2012 track cyclist Jess Varnish and snowboarder Aimee Fuller.
  The programme will cover the athletes’
  
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• Marketoonist on digital natives

  11-04-2017 18:01
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on digital natives appeared first on Marketing Week.
  
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• Costa seeks agency for global loyalty programme

  11-04-2017 17:58 via campaignlive.co.uk
  
  Costa, the coffee-shop chain owned by Whitbread, has put its global CRM account up for review in an attempt to become a more joined-up global brand.
  
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• Electoral Commission kicks off ad and media reviews

  11-04-2017 17:56 via campaignlive.co.uk
  
  The Electoral Commission is reviewing its advertising and media planning accounts, putting MullenLowe London and MEC on alert.
  
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• Johnnie Walker opens digital talks

  11-04-2017 17:52 via campaignlive.co.uk
  
  Johnnie Walker is speaking to agencies about its digital activity.
  
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• Turkey of the week: Pepsi ad is a lesson in value of diversity

  11-04-2017 17:44 via campaignlive.co.uk
  
  The backlash to Pepsi's ad featuring Kendall Jenner will make agencies and marketers nervous, but it should encourage them to embrace diversity, industry executives have said.
  
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• Instagram takes aim at Snapchat once more with update to its Direct messaging service

  11-04-2017 17:25
  
  Instagram has revamped its Direct messaging feature to make it simpler for users to send Snapchat-style ephemeral messages within its walls. 
  From now on, disappearing photos and videos will appear in the same text threads as regular messages between users and their friends, with the aim of streamlining private conversations. 
  The Facebook-owned app unveiled the Snapchat-style update in a blog post on Tuesday (11 April), revealing that 375 million people now use the Instagram
  
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• Pick of the week: Unison "15 minute care makeover" by Don't Panic

  11-04-2017 17:19 via campaignlive.co.uk
  
  Simon Gwynn found this game-show spoof as brutally funny as it is effective.
  
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• Movers and shakers: Barclaycard, Vogue, News Corp, Poke, the7stars and more

  11-04-2017 17:14 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Unilever plots U-Studio expansion as it eyes €2bn efficiency savings

  11-04-2017 17:06 via campaignlive.co.uk
  
  Unilever is to expand branded content arm U-Studio as it seeks to save €2bn (£1.7bn) a year.
  
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• The Atlantic magazine implements 'hard white wall' to discourage ad-blocking amongst its non-subscribers

  11-04-2017 17:05
  
  The Atlantic has updated its adblocking strategy, moving from a 'soft wall' to a 'hard wall'.
  The move means those who have installed such software on their browsers will have to either whitelist the site to allow their adblocking software to display ads from the paper, or alternatively purchase a subscription to access content. Ad Block useage
   
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  Earlier this year, the Atlantic began offering readers a soft wall option where they could purchase an ad-free subscript
  
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• Pitch update: Costa, Sainsbury's, Argos, Cadbury

  11-04-2017 16:59 via campaignlive.co.uk
  
  Agencies join Costa pitch, while Fallon is not repitching for Cadbury.
  
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• Change in strategy helped boost sales, Birds Eye says

  11-04-2017 16:52 via campaignlive.co.uk
  
  Birds Eye's decision to scrap its "masterbrand" strategy to focus on product categories is transforming the fortunes of the business, its new marketing director has said.
  
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• Tom Bazeley named Hoot Comedy CEO

  11-04-2017 16:46 via campaignlive.co.uk
  
  Former M&C Saatchi chief executive Tom Bazeley has been named chief executive of Hoot Comedy, the content production company he helped set up five years ago.
  
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• Adam & Eve/DDB poaches Brewtroleum creatives

  11-04-2017 16:46 via campaignlive.co.uk
  
  Adam & Eve/DDB has hired the creatives behind Colenso BBDO's Cannes Lions Grand Prix-winning Brewtroleum campaign.
  
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• Ad of the Day: Chipotle enlists comedians to tell its story in biggest TV push to date

  11-04-2017 16:45
  
  In Chipotle’s latest campaign, comedians find themselves spilling some of their deepest, darkest secrets inside of a giant burrito that’s voiced by Jeffrey Tambor. 
  Created by the brand’s recently-appointed agency Venables Bell & Partners, the 'As Real as It Gets' campaign aims to drive home the point that Chipotle is committed to using real, quality ingredients in its food. 
  To relay this commitment in a fun way, the brand enlisted the help of comedians John
  
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• Adam & Eve/DDB's Hopson exits to join M&C Saatchi Sydney

  11-04-2017 16:39 via campaignlive.co.uk
  
  Adam & Eve/DDB's group managing director Russell Hopson is leaving the agency to join M&C Saatchi Sydney in the same role.
  
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• New business drops in Q1 despite more ad reviews

  11-04-2017 16:37 via campaignlive.co.uk
  
  Completed new-business reviews fell 5.1% year on year in the first quarter of 2017, dragged down by the CRM, digital and media sectors.
  
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• ‘You must follow life’s plan for you’: Beyond the Brief featuring God-is Rivera, VML

  11-04-2017 16:25
  
  VML’s Global CEO said recently that the presentation he most looked forward to hearing at his agency’s annual meeting was an ode to Black Twitter by God-is Rivera, assistant director of social media: “Woke, Lit, & Ready”.
  Rivera is clearly all of these things — and more. The Bronx, NY native and Clark Atlanta alum has been “lit”, spending a decade at some top shops such as iCrossing and T3 before starting at VML in early 2016. As someone who executes
  
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• Dominic Williams joins Mail from Dentsu Aegis

  11-04-2017 16:23 via campaignlive.co.uk
  
  Dominic Williams, chief trading officer at Dentsu Aegis Network's buying arm Amplifi, is joining Mail Brands.
  
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• Guardian’s David Magliano reflects on the ‘humiliation’ of England’s 2018 World Cup bid

  11-04-2017 16:03
  
  Seduced by advertising after an engineering education and a post at Shell as a business process analyst, David Magliano’s career journey moved into the agency world and then spanned startups, Olympic and World Cup bids, a retailer in turmoil and a news industry in the midst of building a new business model.
  Magliano’s career moments include feeling “exhausted” at the management buyout of British Airways’ low-cost airline Go, which was then bought by easyJet, f
  
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• Zoopla ads bring broader brand proposition to life

  11-04-2017 16:02 via campaignlive.co.uk
  
  Zoopla is branching out beyond its property search service as it launches an innovative above-the-line ad campaign featuring hermit crabs next week.
  
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• Samsung launches Euro CRM review

  11-04-2017 15:44 via campaignlive.co.uk
  
  Samsung is reviewing its European CRM business.
  
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• Beats by Dre picks Havas Media for EMEA duties

  11-04-2017 15:28 via campaignlive.co.uk
  
  Apple-owned headphones brand Beats by Dre has picked Havas Media to handle its media planning and buying across EMEA.
  
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• Boots No7 ad stars 50-year-old stuntwoman smashing through glass

  11-04-2017 15:22 via campaignlive.co.uk
  
  A 50-year-old Hollywood stuntwoman is the new protagonist in Boots No7's "Ready" campaign, which aims to overturn conventional ideas of beauty.
  
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• Artificial Intelligence will cause a revolution of awareness, not the rise of distrust

  11-04-2017 15:16
  
  The latest innovations in automation and AI are surrounded by controversy. Thanks to films such as the Terminator, we have been painted a picture of what happens when AI goes stupendously wrong. This fear does little to assuage the distrust of automated processes and machine learning, but what are the benefits? 
  Enter the digital assistant. Though this technology is a long way off doing mouth to mouth or hoovering my living room, it does provide many benefits. It’s now possible t
  
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• ‘Start treating everybody that you work with like a whole human’: 4A’s attendees sound off on humanity within the industry

  11-04-2017 15:00
  
  At the 4A’s Transformation conference in Los Angeles, The Drum asked some of the industry’s most influential leaders what they think needs to be transformed in 2017.
  While answers were varied, many said that they think we need to transform the way we treat one another. As issues like transparency and diversity continue to be divisive topics within the industry, Kathleen Hall, Microsoft’s vice president of brand, advertising and research, said that it’s important to also f
  
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• The future looks complicated for utilities – can social be the saviour?

  11-04-2017 14:45
  
  When was the last time you went to your bank? Or spoke to them on the phone?
  I was asked this the other day during a chat with a Fintech investor. It is clearly not something I think about all the time but the answer made me realise how little contact I have with something that is so fundamental to my life. But it doesn’t matter. It doesn’t make me think any less of them or that I should seek an alternative, far from it, I am happier than ever with the service, because I don’t
  
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• Paddy Power offers 'Alternative News' with Amazon Echo tie-up

  11-04-2017 14:05
  
  Paddy Power has become the first bookmaker to launch a skill for the Amazon Echo and, in a typical fashion for the brand, has adopted a humorous approach to the initiative with an alternative take on the news headlines.
  The betting firm’s skill, a feature which allows Amazon Echo users to interact with a specific brand in a more intuitive way, takes the form of a flash briefing offering alternative news headlines in an Irish accent.
  The new feature is activated when users ask “Alexa,
  
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• Outside Magazine and REI team to release all women issue

  11-04-2017 13:51
  
  The great outdoors has always been thought of as man’s territory, with rugged guys climbing sheer rock faces and braving severe elements. But women have long been a part of the outdoors and that number keeps growing towards equal footing. With women now making up 51% of outdoor consumers, Outside magazine saw this as a perfect time to call attention to gender.
   
  To celebrate the many achievements of women on all fronts, Outside and REI have teamed up to put out the May issue of Outsid
  
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• Ed Pilkington: Specialists, not brand managers, are the future of marketing

  11-04-2017 13:39
  
  One of the hottest topics around seems to be how to construct a marketing department in an age of such rapid change. We hear lots of debate around generalists and specialists and what the right balance is. One thing is for sure: the old model has gone and there isn’t a perfect new model. Evolution and change will be key.
  When building a department you have to go back to what you want to achieve, and then work out how to deliver that. In a world of change it is interesting that the core el
  
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• The Bobby Moore Fund for Cancer Research UK partners with PSONA to encourage people to get their football shirts on

  11-04-2017 13:07
  
  The Bobby Moore Fund for Cancer Research UK has partnered with engagement specialists PSONA for its ‘Team Believe’ campaign which sees a raft of famous faces pledge their support to Football Shirt Friday.
  Running throughout bowel cancer awareness month this April, the campaign is aiming to raise awareness and funds for Cancer Research UK’s work to beat bowel cancer. It promotes Football Shirt Friday, which is a fundraising initiative that asks people to wear a football shi
  
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• Life in 64 bits: lessons in creativity from the early – and forgotten – designers of the early web

  11-04-2017 13:00
  
  Jim Boulton, self-proclaimed digital archaeologist and Aesop Agency’s digital director, is on a mission to preserve the earliest designs of the web. At his latest exhibition at London’s Here East, he has brought together a collection of digital artworks and early websites to make visitors remember those who were vital in molding the worldwide web that we know and use today.
  Taking its names from a processor type, 64 Bits features 32 “bits” of artwork and 32 websites from
  
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• Digital advertising breaks £10bn barrier despite brand safety controversy

  11-04-2017 12:46 via campaignlive.co.uk
  
  Digital advertising grew by 17.3% last year to £10.3bn - the fastest growth in nine years - according to the latest IAB and PwC Digital Adspend report.
  
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• Hot off the press movie posters: Guardians, Spider-Man, Alien, King Arthur, IT and more

  11-04-2017 12:20
  
  The movie poster is a make-or-break marketing medium that predates TV and cinema. In our mind's eye, good posters live on as a companion piece to our favourite movies, underlining the importance of the creative.
  Tasked with communicating tone and content, studios leverage distinct artwork as ads in the physical world and as social media content, all in pursuit of impressions that may equate to ticket sales.
  Instagram appears to be the platform of choice for studios to distribute artwork to help
  
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• Twitter taps Moat and IAS as third-party measurement partners to appease viewability concerns

  11-04-2017 12:15
  
  At a time when the value of the digital ad ecosystem has been cast firmly into the spotlight, Twitter has agreed to further third-party measurement partnerships with Moat and Integral Ad Science (IAS) as it looks to reassure marketers of the safety of its advertising environment.
  The social media company’s new global relationships with Moat and IAS were formed to enable marketers to see if the video ads they run on Twitter are viewable by humans. The platform claims that 99% of video impre
  
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• Mark of quality: Lexus signs up Ronson to front content campaign

  11-04-2017 11:53 via campaignlive.co.uk
  
  Lexus has unveiled a collaboration with music artist and producer Mark Ronson, who will appear in a six-month campaign, "Make your mark", to promote the brand's new flagship coupe, the Lexus LC.
  
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• Police warn scale of cyber-crime in London may be vastly higher than reported

  11-04-2017 11:36
  
  City of London police chief Ian Dyson has warned that recorded cyber-crime figures for the capital may just be the tip of the iceberg as the many businesses fail to report instances when they fall victim to online fraud and hacking.
  Authorities are openly appealing to businesses to come forward when they fall victim to allow such crimes to be investigated amidst fears that a culture of silence may be taking root.
  Dyson estimates that just 10% of online crime experienced by business and individua
  
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• Mark Ronson instrumental in musical Lexus campaign urging fans to ‘Make Your Mark’

  11-04-2017 11:35
  
  Music producer Mark Ronson is the face of Lexus’ latest campaign as it looks to associate its brand with curated music experiences and fan competitions.
  Underlining the launch of the Lexus LC, the ‘Make Your Mark’ collaboration will run over the next six months to give music fans the chance to attend selected concerts and experiences.
  Alain Uyttenhoven, head of Lexus Europe, said: "Mark Ronson is an iconic music producer behind some of the biggest hits of th
  
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• What should United Airlines' PR response be having done the unimaginable?

  11-04-2017 11:28
  
  Let’s be clear. Dragging a 69-year old doctor off a plane so that one of your employees can take his seat is always going to be an unmitigated reputational disaster. No response you can possibly offer up, no matter how skilfully it is framed, is going to wipe away the harm. 
  But what United has proved is that it is indeed possible to do the unimaginable -and to make a situation where you assault your customers even worse. 
  What was wrong with their response? I’d highlight t
  
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