Marketing news

• IBM study finds most people are disappointed with digital brand experiences

  10-04-2017 23:35 via campaignlive.com
  
  70 percent of consumers aren't impressed with "The Experience Revolution."
  
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• Nielsen and ESPN strike partnership to measure OOH video viewing

  10-04-2017 23:00
  
  Nielsen has today (April 10) announced that ESPN is the first broadcaster to sign up to its measurement tool that helps it measure audience viewership out-of-home (OOH), this an increasingly important function for media owners given the rise of both linear viewing away from the living room.Although the significance of the deal may have more depth than is initially apparent, according to influential media industry analyst Brian Wieser.
  The announcement of the partnership marks the roll out o
  
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• The Movie Marketing Blog: How Netflix does - or doesn’t - market its original movies

  10-04-2017 22:11
  
  There aren’t many companies that have disrupted existing business models the way Netflix and Amazon have.
  In the last two years, for example, they’ve blown up the movie acquisition process at the Sundance Film Festival. This year alone, Netflix acquired 14 feature films, joining the eight it bought in 2016. That doesn’t even count the original productions it’s financed and released. In all, between the end of 2015 and what’s currently scheduled for 2017, Netflix has
  
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• Marketers renew focus on cross-channel measurement and attribution this year, edging ahead of programmatic

  10-04-2017 21:47
  
  With almost 60% of US digital marketers polled in a recent interactive study suggests that B2B and B2C marketers are seeing an increased interest in cross-channel measurement and attribution this year, edging ahead of former go-to tactics like general audience analytics and programmatic media buying, according to eMarketer. 
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  With cross-channel measurement and attribution having fallen between 2015 and 2016, with consumers focusing more on their mobile phones or ahead at the
  
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• Gender equality movements in advertising are making gains

  10-04-2017 21:40
  
  For its Spring 2016 campaign, high-end shoe company Stuart Weitzman used three naked supermodels in an effort that looks very much like an advertisement from a bygone era.
  “It’s three of the most powerful supermodels in the world reduced to three objects wearing shoes,” said Madonna Badger, chief creative officer at ad agency Badger & Winters, at the Women in the World event in New York on April 6. “I can’t stress enough the power we have as women to make econom
  
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• Stein IAS creates a 12-strong management team amidst agency growth

  10-04-2017 20:38
  
  After a record year with revenues up by 24%, global B2B marketing agency, Stein IAS, has undergone one of their biggest management restructures in 44 years, forming a 12 person strong executive management team. 
  Led by CEO, Rob Morrice, and chairman and chief client officer Tom Stein, the newly formed team will lead the next phase of growth for Stein IAS in the Americas, Europe and APAC. 
  The senior team comprises Reuben Webb (chief creative and values officer), Marc Keating (chief inn
  
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• Meghan Trainor and Fandango Fanshop unveil apparel to benefit Girls Inc

  10-04-2017 19:27
  
  Pop songstress and Grammy Award-winner Meghan Trainor is partnering with the newly-launched Fandango Fanshop and Sony Pictures Animation to sell her “I’m a Lady” apparel to benefit Girls Inc. LA.
  Trainor is featuring two shirts and one hoodie sweatshirt with an image of Smurfette from the movie “Smurfs: The Lost Village”, and the phrase “I’m a Lady” on it, from Trainor’s song of the same name that is featured in the movie. The exclusive-
  
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• Insight-led, motivational and behaviour changing: The key to effective marketing

  10-04-2017 19:00
  
  Whatever the objective, effectiveness is arguably the key measure all marketers should judge success by. Shifts in the media landscape, new platforms and changing demands from the c-suite may have changed how it is measured but has it changed how marketers define effectiveness?
  Ahead of the deadline (1 May) for Marketing Week’s Masters of Marketing Awards, we caught up with some of the judges for the awards and asked them what they think makes effective and, yes, masterful marketing.
  Anna
  
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• GS&P hires Grey London creative team Theo Bayani and Miguel Gonzalez

  10-04-2017 18:23
  
  Creative duo Theo Bayani and Miguel Gonzalez have left Grey London after four years to join San Francisco’s GS&P.
  Their appointments are the latest in a string of new hires at the California shop. Last month, creative team Jo Cresswell and Sian Coole joined GS&P after spending nearly seven years at adam&eveDDB in London. In October, Mike Costello left Leo Burnett Chicago to join GS&P as associate creative director. 
  During their time at Grey London, Bayani and Gon
  
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• Facebook advertiser count tops 5m thanks to small businesses

  10-04-2017 17:41
  
  The number of businesses using Facebook to advertise their products and services has increased by 1 million since the end of last year to hit the 5 million mark.
  The company announced the news in a blog post today, with chief operating officer Sheryl Sandberg telling Forbes that she believed technology was democratizing businesses. 
  "Your phone can shoot a video ad, and for just a few dollars, you can reach people on Facebook," she said. "The fact that those tools are now simple enough and
  
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• Why Deezer's killer app is making music more intimate than ever

  10-04-2017 17:33 via campaignlive.co.uk
  
  Flow, the feature that streaming service Deezer has put at the centre of its latest ad campaign, is not just an instant playlist - it is more like a window to the user's soul, says the brand's top marketer.
  
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• Age is just a number: why we should reverse aging adult stereotypes in advertising

  10-04-2017 17:00
  
  If you’re a marketer, when you hear “age is just a number” you might roll your eyes a little bit. Or maybe just wince. 
  Because if you’re in the business of segmentation, you know that age is so much more than just a number. It’s an identity, a shorthand way of reaching people. An age can tell you so much about a person. Everything from what they wear to what they drive to where they buy their coffee every morning. 
  When figuring out how to market to an ag
  
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• Watch: Brave Bison wants its new creator studio space to be a 'living gallery'

  10-04-2017 16:33 via campaignlive.co.uk
  
  Campaign goes behind the scenes at social video broadcaster Brave Bison's new Yellowstone Studios, which it wants to become a "living and breathing gallery".
  
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• Martin Short, Felicity Huffman, Anthony Anderson and LeAnn Rimes sing PSAs for Stand Up to Cancer

  10-04-2017 16:31
  
  Four stars have stepped into the recording booth to record public service announcements for Stand Up to Cancer and Rally Health. The video PSAs feature actor and comedian Anthony Anderson, singer LeAnn Rimes, actress Felicity Huffman and actor and comedian Martin Short.
   
  The digital and broadcast awareness campaign is part of a larger campaign to raise awareness about the importance of proactive cancer screenings and early detection. The short video PSAs are set to jingly music and utilize
  
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• Talon Outdoor poised to sell to private equity after Omnicom offloads its stake

  10-04-2017 16:18 via campaignlive.co.uk
  
  Talon Outdoor is poised to win investment from a private equity firm after Omnicom Media Group sold its minority stake in the out-of-home buying specialist.
  
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• Center for Advertiser Intelligence launched to help understand trends, issues and media

  10-04-2017 15:50
  
  Advertiser Perceptions, which provides data-driven business intelligence for the advertising industry, has launched an online resource providing marketing executives, agency professionals, media sellers and investors with access to its proprietary insights on advertising trends, issues and media.  
  The Center for Advertiser Intelligence (CFAI) was launched to deliver unique and useful market research and business intelligence on the complexities, opportunities and changes occurring in
  
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• Samsung, Nationwide & Direct Line: The 10 biggest TV advertisers in March

  10-04-2017 15:18
  
  Samsung has topped a list of the biggest TV advertisers by airtime in March, according to information compiled by data science company 4C.
  Samsung came in at number one with 1,964 minutes of TV airtime across both free and pay-to-view TV. That was up 60% compared to the previous month and meant it rose in the rankings from 7th to 1st place.
  The ad shows engineers and technicians at Samsung revealing all the safety and quality tests one of its smartphones goes through before it is launched. It fo
  
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• Inflation hits UK grocery prices after supermarkets slash promotional offers

  10-04-2017 15:04 via campaignlive.co.uk
  
  Inflation has started to creep into food prices in the UK, but base prices - those for products not sold on promotion - have not gone up, IRI data shows.
  
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• A woman goes to great lengths to destigmatize female condoms in funny spot for Veru Healthcare

  10-04-2017 14:52
  
  Female condoms have been suffering from an image problem since they were first introduced to Americans nearly 30 years ago. Instead of being embraced as an empowering alternative to male condoms, the female condom has largely been perceived as a peculiar and even unnecessary option for safe sex, drawing comparisons to everything from a sandwich bag to Edvard Munch’s The Scream. 
  That's why Veru Healthcare isn’t pulling any punches in an ad for its FC2 female condom, which the co
  
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• Poke promotes Tom Bayliss to managing director amid string of appointments

  10-04-2017 14:51
  
  Digital agency Poke has promoted its current head of client services, Tom Bayliss, to the role of managing director. 
  The move comes amid a shakedown which will see Christina Marks, a business leader on some of the agency’s key accounts, take on the position of head of client services and Colin Byrne join from VCCP. 
  Bayliss will take responsibility for the day-to-day running of the agency, and will oversee continued growth of the business. He will continuing
  
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• Former Google programmer speaks out about 'brain hacking' and the addictive nature of smart phone apps

  10-04-2017 14:36
  
  Technology companies and content creators are so good at what they do - making content as engaging as possible - that a 60 minutes news report  asked Tristan Harris, a former Google engineer, if there is a type of deliberate “brain hacking’ that makes gaming, apps, social media channels and “likes” truly addictive. 
  The surprising answer was yes. As a Silicon Valley ‘drop-out,’ Harris is clear that everything on a smartphone is designed somewhat like
  
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• British Vogue appoints ex-i-D and W fashion director Edward Enninful as first black male editor

  10-04-2017 14:01
  
  In a surprise move, British Vogue has hired an external candidate as its editor - magazine fashion director Edward Enninful - following the departure of its longest-serving editor Alexandra Shulman in January this year.
  Enninful, who will take up the role on 1 August, will become British Vogue's first black editor, and first male editor, in its over 100-year history.
  He joins from American magazine W, where he has served as creative and fashion director since 2011.
  He joined the world of fa
  
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• Ad of the Day: Lloyds Bank celebrates the 'resilience of the British people' in ad featuring famous black horse

  10-04-2017 13:57
  
  Lloyds Bank wants to reassure its customers that it is 'By Your Side' in times of change with a new advert featuring the brand's famous black horse. 
  The campaign shows how Lloyds Bank has been a constant through changes of every kind over the last 250 years, be that in the way British people live, changes in the way British people work, and upheavals like the Industrial Revolution. 
  Mat Goff, joint chief executive at adam&eveDDB who created the campaign said: "This new chapte
  
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• Zest the Agency merges with Towers Design

  10-04-2017 13:46
  
  Zest the Agency and Towers Design have agreed a formal merger.
  Ben Towers, the 18-year-old founder and chief executive of Towers Design, becomes managing director of ‘Zest Live’ as part of the merger deal, where he will build the influencer, content and social arm of Zest the Agency’s offering. He also takes a seat on the board of directors and will relocate his current Towers Design operation to the Zest offices in Kent.
  Towers was recently named at the top of The Times Super
  
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• Are PRs wasting too much time at work?

  10-04-2017 13:34
  
  Do you feel as if you are wasting vital time at your job? How much time do you spend on tasks without knowing just how, exactly, they contribute to your work? Does it all feel like a waste of time? And more to the point, what would make your job more efficient?
  Everybody wastes some time at work. A study by Sharp Europe revealed that 34% of respondents had fallen asleep in meetings, which says a lot about the value of those meetings. Meanwhile, chief financial officers told a survey by recruiter
  
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• How to drive digital effectiveness on a shoestring

  10-04-2017 13:08
  
  Mixing data-driven insights with programmatic targeting helped Australian swimming pool company Narellan Pools drive sales, cut ad spend and devise an IPA Effectiveness award-winning campaign. 
  Working with Australian agency Affinity, the team cross-referenced five years’ worth of Narellan Pools’ first-party data, including sales, site analytics, leads and conversion rates, with five years of third-party data spanning the weather and consumer confidence.
  The research f
  
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• Twitter head of APAC Aliza Knox joins Unlockd as COO

  10-04-2017 13:00 via campaignlive.co.uk
  
  Twitter's former Asia-Pacific vice president, Aliza Knox, has joined mobile ad platform Unlockd as chief operating officer.
  
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• Dynamo works his magic with Barcelona FC players in Betfair partnership

  10-04-2017 12:54
  
  Street magician Dynamo and Betfair, the official betting partner of FC Barcelona, have collaborated to help the team bond with a series of unconventional training techniques.
  The #MagicOfBarça campaign has tasked the magician with helping meld the team using “visualisation techniques… the likes which have never been seen in football before”.
  Back in February Dynamo touched down with players including Suárez, Piqué, Alba, Busquets and Sergi Roberto two
  
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• Grand Visual rolls ad tech business into new company Qdot

  10-04-2017 12:49 via campaignlive.co.uk
  
  Grand Visual, the digital out-of-home production house, is rolling its ad tech business into Qdot, a new independent company for campaign management.
  
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• 'Dysfunctional and socially destructive': News Corp chief executive unleashes further attack on Google and Facebook

  10-04-2017 12:47
  
  News Corp is escalating efforts to reprimand the digital duopoly of Google and Facebook with an impassioned message about the “dysfunctional and socially destructive” digital ecosystem versus the quality of authenticated news environments.
  “Google’s commodification of content knowingly, wilfully undermined provenance for profit. That was followed by the Facebook stream, with its journalistic jetsam and fake flotsam. Together, the two most powerful news publishers in
  
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• President Trump's tweets to be archived by White House

  10-04-2017 12:43
  
  The National Archives and Records Administration has said the White House is definitely saving President Trump's tweets – even those he deletes or corrects. 
  As per the Presidential Records Act, officials have a duty to preserve Trump’s public communications, and according to reports published last week archive head David S. Ferriero informed two Democrats that the leader's tweets are being preserved for posterity. 
  Ferriero said in a letter to
  
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• Vogue UK appoints Edward Enninful as first male editor

  10-04-2017 12:33 via campaignlive.co.uk
  
  Vogue UK has hired Edward Enninful as its first male editor-in-chief to run the Conde Nast magazine, replacing the long-serving Alexandra Shulman.
  
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• The four rules of fandom: how to build, hold and engage a global audience

  10-04-2017 12:32
  
  I was honoured to recently host a discussion panel as part of the annual Youth Marketing Strategy event, the largest event of its type in the world, which took place in London’s Old Truman Brewery.
  For the discussion we called upon insights from an expert panel from four major corners of the entertainment industry: film, television, theatre and game. Offering their insights were Andy Gray from Codemasters, Posie Doughty from Twentieth Century Fox, Sam Zdzieblo from Joe Public and Colin Smi
  
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• 'Social media marketing' is completely useless – but it could be a lot better

  10-04-2017 12:28
  
  It was going to be a glorious age. A pristine age. An age without advertising. Social media media was going to kill everything from TV commercials to display advertisements. People were going to 'engage' and have 'conversations' with brands instead.
  Too bad it was completely wrong.
  Someone might want to tell that to Adidas chief executive Kasper Rorsted, who recently suggested that the company is dropping television ads in favour of pursuing digital "engagement".
  Who do people follow on social m
  
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• Watch: how Cannes Lions trophies could be male and female

  10-04-2017 12:04 via campaignlive.co.uk
  
  Crispin Porter & Bogusky and Creative Equals have proposed a new mould for the Cannes Lion award, showing both a male and female lion, to Jose Papa, the managing director of the festival.
  
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• Creative Work of the Week: Merck Consumer Health asks 'am I too old for this?'

  10-04-2017 11:54
  
  Merck Consumer Health and Ogilvy Italy have won this week’s European Creative Work of the Week title with a social experiment launching the pharmaceutical company’s corporate purpose movement, WE100.
  Born out of the simple fact that life expectancy is increasing more and more, WE100 looks to prepare society for a new era of humans living 100 healthy years.
  As the lead agency and global hub for Merck brands Neurobion, Pain Relief Franchise, and the WE100 Purpose Movement, Ogilvy Italy
  
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• Poke promotes Tom Bayliss to run agency

  10-04-2017 11:33 via campaignlive.co.uk
  
  Poke has promoted Tom Bayliss, its head of client services, to the role of managing director, to run Publicis UK's digital agency on a day-to-day basis.
  
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• Royal Bank of Scotland and Domino’s reveal their secrets to innovation success

  10-04-2017 11:29
  
  Royal Bank of Scotland and Domino's recently offered their top tips for innovating within a business.
  At Innovation Social’s recent Innovation Stories event, Royal Bank of Scotland’s head of open experience, Kristen Bennie, and product owner at Domino’s Pizza, Sara Canavan, took to the stage to share their experiences from within their respective organisations.
  Royal Bank of Scotland
  Bennie has spent the past four years at RBS, taking its innovation arm, which was housed in the
  
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• Snapchat’s Bitmoji collars app download top spot in the US, UK, France, Canada & Australia

  10-04-2017 11:20
  
  Snapchat’s Bitmoji has dethroned Facebook and Google from the top of the app download charts in a sign of resurgence at the young upstart following its initial public offering in March.
  The personal emoji app, bought by Snapchat parent Snap last year, is now riding high in the top ten download charts in eight of the world’s top ten app markets – including the coveted top spot in the US, UK, France, Canada & Australia.
  The rankings come courtesy of App Annie and is based on
  
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• Jay Z pulls his music from Spotify and Apple Music to raise appeal of Tidal

  10-04-2017 11:18
  
  Jay Z is looking to raise the appeal of his music streaming platform Tidal by pulling his back catalogue from rivals Apple Music and Spotify.
  There’s been no announcement from the artist around the move but it can serve only to draw attention to his struggling service – at the risk of losing millions of listeners on his music.
  Spotify admitted the music was removed at the request of the artist, likely as Jay Z attempts to strengthen the appeal of Tidal with the exclusivity as the Swe
  
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• The Electoral Commission turns to Snapchat to encourage young people to vote

  10-04-2017 11:17
  
  Snapchat and the Electoral Commission are harnessing the power of the selfie to encourage young people to register to vote ahead of the UK local elections in May.
  The pair have created a voter registration Geofilter which reminds teens to register for the 4 May vote before the deadline on Monday 17 April.
  The simple overlay can be used on Snaps and features comic strip-style text saying: 'Register to vote by 17 April'. 
  The move marks a UK first for Snapch
  
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• Google launches APAC financial dashboard, reveals brands top search in mature markets

  10-04-2017 11:08
  
  Google launched the APAC financial dashboard, revealing financial search trends for 10 countries, Australia, Hong Kong, Indonesia, India, Japan, Malaysia, Singapore, Philippines, Thailand and Vietnam.
  The dashboard segments the search volume into mobile searches as well, giving a picture of what financial questions countries are asking via smartphone.
  This dashboard launches as search blooms for social networks.
  While two in three Singaporeans conduct searches with brands in mind, Google said th
  
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• Sainsbury’s marketer says ‘diversity doesn’t happen by accident’ as it signs up to Digify UK programme

  10-04-2017 11:00
  
  Sainsbury’s has become one of the first brand partners for Digify, a bespoke internship programme designed to encourage young people from BAME groups to enter the industry.
  This year, the retailer will the lead the programme which will see a number of agencies on its roster also get involved, including Weiden + Kennedy, Gravity Road and Seven.
  Digify UK launched in 2015 as a unique collaboration between youth marketing agency Livity, the Marketing Agencies Association and Google. It sought
  
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• Helen Tupper: Apply storytelling to your career to increase impact

  10-04-2017 11:00
  
  As marketers, we’re all familiar with the power of storytelling in helping to achieve brand and product engagement. To quote an article from Marketing Week last year, “a strong story based in reality will bring your message and values to life in a way the consumer can believe in”.
  It’s not too much of a leap for us, then, to extend this thinking to our own careers. An ability to effectively tell stories can not only be used to engage consumers with our products but also c
  
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• Wonga informs up to 275,000 customers that they may have fallen foul of a cyber attack

  10-04-2017 09:15
  
  Short-term loan specialists Wonga has become mired in fresh controversy this morning after it emerged that the firm had contacted as many as 245,000 UK customers (together with 25,000 from Poland) that they may have fallen foul of a cyber-attack.
  According to City AM the breach was first detected last week when Wonga’s IT team first realized that they may have lost the name, email address, home address, phone number, bank account number and sort code of customers.
  A Wonga spokesperson said
  
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• National Galleries of Scotland hires Dobbie's former marketing chief Jo Coomber

  10-04-2017 08:58
  
  The National Galleries of Scotland (NGS) has named former Dobbie's Garden centres marketing director Jo Coomber as it's director of public engagement. 
  Based in Edinburgh, Coomber, who left Dobbies at the start of the year, will be tasked with overseeing the press and marketing, digital content, education and trading elements for the organisation in a bid to continually increase its international reputation. 
  Coomber will also be tasked with developing access for the collecti
  
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• Review recap: TripAdvisor, Big Lottery Fund, Sunny

  10-04-2017 08:32 via campaignlive.co.uk
  
  Campaign's weekly round-up of brands reviewing their advertising, digital and media accounts in the UK right now
  
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• Tesco, United, Asda: Everything that matters this morning

  10-04-2017 08:30
  
  Tesco returns to sales growth for first time in seven years
  Tesco’s like-for-like sales were up in 2017, it first growth in seven years as its turnaround continues to take hold. Sales at its core UK business were up by 0.9%, while food was up 1.3%. Total revenues increased by 3.7% year on year to £55.9bn but pre-tax profits dropped by almost 40% due to a charge related to its payment to the Financial Conduct Authority and Serious Fraud Office after Tesco was found to have overstated
  
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• Google, Twitter, Shell: Everything that matters this morning

  10-04-2017 08:30
  
  Google releases pay methodology in attempt to prove no gender gap exists
  Google has responded to Department of Labor claims that it underpays its female staff members. The statement explains the “gender-blind” way the company makes its salary calculations. It says this is based on the role, job level, job location and recent performance ratings.
  Google says analysts calculating the salary have no access to gender information before it is fed into the company’s pay equity model.
  
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• Coca-Cola, Tesco, Wonga: Everything that matters this morning

  10-04-2017 08:30
  
  Copyright: GreenpeaceGreenpeace protests at Coca-Cola’s HQ over 100 billion throwaway bottles
  Greenpeace has installed a piece of art at Coca-Cola’s European headquarters to hold the soft drinks giant accountable for the production of over 100 billion throwaway plastic bottles every year – based on analysis by the campaigning group.
  The group believe that single-use plastic bottles, that make up nearly 60% of all the drinks packaging Coca-Cola sells globally, is on the rise ar
  
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