Marketing news

• Spotify founder pays tribute to executive Chris Bevington, confirmed as one of four killed in Swedish terrorist attack

  09-04-2017 19:42
  
  Spotify founder Daniel Ek has confirmed that one of the victims killed in Friday's terrorist attack in Sweden was Chris Bevington, the company's director of global partnerships/business development. 
  Bevington was one of four who lost their lives in Stockholm in an attack involving a truck being driven at people. 
  Ek published a Facebook post about the tragedy on Sunday afternoon, which read; "It is with shock and a heavy heart that I can confirm that Chris Bevington from our Spot
  
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• Brewdog valued at $1bn following Stateside cash injection which could help aid US brand expansion

  09-04-2017 13:01
  
  Self-styled 'libertine craft brewery' BrewDog has raised $100m from a US private equity firm in a move that could help contribute to the brand's global expansion. 
  As reported by the Sunday Times, the cash injection from TSG Consumer Partners has given the independent Scottish company an enterprise valuation of £1bn. 
  In a message to investors, BrewDog said: "TSG has acquired approximately 22% of the company in a transaction where £100m in proceeds went into
  
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• Ad of the Day: Kaiser Permanente enlists NBA star Steph Curry to front mental health campaign

  09-04-2017 12:12
  
  US healthcare provider Kaiser Permanente has picked Golden State Warriors guard Stephen Curry to shine a spotlight on mental wellness in its latest spot. 
  Launching this weekend, the beautifully-shot ad shows how the two-time NBA Most Valuable Player winner handles the stress of driving toward another championship and underlines on the firm's commitment to helping patients overcome challenges that aren't necessarily physical.  
  Created by New York-based agency Translation, th
  
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• Facebook wants to take on Slack with free version of team collaboration tool Workplace

  09-04-2017 11:45
  
  Facebook is looking to offer up a challenge to business messaging services like Slack and Microsoft Teams with a free version of its Workplace product. 
  CNBC claims the company will offer a lighter version of the team collaboration tool, which first launched last October, to the public for free. 
  Following a conversation with Facebook product manager Simon Cross, the report notes that the new product will look and feel similar to the original version, but will not offer the same admini
  
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• Twitter drops federal lawsuit as US government removes pressure to identify President Trump critic

  09-04-2017 10:59
  
  Twitter has dropped a lawsuit it was poised to pursue against the US government after the Trump administration withdrew pressure it was putting on the tech giant to handover details of a user who had been critical of the President. 
  Earlier this week, the platform took the unusual step of submitting a federal lawsuit against the White House. The move followed a request from the government which demanded Twitter hand over the identities of the individuals behind an account whi
  
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