Marketing news

• Ford hopes to remain in the UK for 'quite some time' despite Brexit fears

  08-04-2017 13:31
  
  Ford’s chief executive, Mark Fields, has assured Brits that the car manufacturer will remain in the UK for “quite some time” despite concerns over Brexit, however, he could not guarantee what would happen once the UK leaves the EU. 
  Speaking to the BBC, Fields repeated Ford’s position that a free trade agreement would need to be reached with the European Union. 
  “We need to make sure that all of our facilities around the world are globally competitive,&rdq
  
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• Google denies US government's claims of 'systemic compensation disparities' between male and female employees

  08-04-2017 12:51
  
  The US Department of Labour (DoL) claims it has evidence of “systemic compensation disparities” against female employees at Google. 
  As part of an ongoing investigation of Google, the government claims to have information suggesting the internet search giant has been violating federal employment laws with its salaries for women. 
  Testifying in court in San Francisco yesterday (Friday 7 April), DoL regional director, Janette Wipper, said: “We found systemic compensatio
  
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• MTV Movie Awards switches to gender neutral categories

  08-04-2017 11:49
  
  MTV has dropped male and female categories from its annual MTV Movie Awards in favour of gender neutral prizes. 
  Pitting actors against actresses for the first time, the move responds to debate that only acting categories still differentiate between male and female talent. 
  Dropped in favour of ‘Best Performance’, the decision has sparked conversation around whether awards shows like the Oscars and the Golden Globes should follow suit. 
  The male/female divide in awards
  
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• Dutch retail chain apologises for colouring book featuring Adolf Hitler colour-by-numbers

  08-04-2017 11:22
  
  Dutch retail chain Kruidvat has pulled colouring books featuring Adolf Hilter from its bookshops blaming a “nasty combination of circumstances” for allowing the books to be sold. 
  Apologising for the mistake via a statement on its website, the chain confirmed the books were immediately pulled from sale after the discovery of an “inappropriate image”. 
  The colour-by-numbers book, which was produced in India, featured images of Nelson Mandela, Albert Einstein and
  
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• Uber denies 'demonstrably false' claims it stole self-driving tech from Google

  08-04-2017 10:58
  
  Uber has hit out against “demonstrably false” claims that it stole self-driving technology ideas from Google. 
  Back in February, Google company Waymo filed a lawsuit claiming its former employee Andrew Levandowski, who went on to co-found self-driving truck company Otto, which was acquired by Uber for $6000m, had stolen 14,000 documents containing information relating to the core technology used in its autonomous vehicles (LiDAR). 
  As part of the lawsuit, Waymo has asked fo
  
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• Time Inc. chooses Vivid Seats as official ticketing partner for the Sports Illustrated Group

  08-04-2017 10:49
  
  Time Inc. has chosen Chicago-based Vivid Seats, an online ticket marketplace, as the official ticketing partner for its Sports Illustrated Group — SI.com, Golf.com and Fansided.com.
  Through this partnership, Vivid Seats’ branding, links and content will be used across the website and mobile apps for all three sites. Users will be able to purchase tickets to sporting events across the US.
  "We are very pleased to provide another resource for our millions of consumers to connect with th
  
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• Under Armour launches digital campaign, #IMPRETTY

  08-04-2017 09:46
  
  Under Armour has created a digital campaign that focuses on women, their careers and their craft.
  The brand explained the idea behind the campaign focused around the notion, that the phrase 'You’re so pretty’ was still  the highest compliment some people think a woman can receive and to counter that. 
  Attica Jaques, vice president of brand management, Under Armour, said that the campaign aims to "celebrate and inspire the strong female spirit."
  
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