Marketing news

• ‘I love stories’: Beyond the Brief featuring Shannon Pruitt, The Story Lab

  05-04-2017 21:57
  
  The kitchen table was where a young Shannon Pruitt, president of LA’s The Story Lab, cooked up her first stories.
  Her life and career since then has been nothing short of exceptional, and not only because we featured her on our women's leadership podcast.
  Pruitt’s career has spanned the TV worlds of Warner Bros. and 19 Entertainment, working for the likes of Simon Cowell and Mark Burnett before switching over to the Dentsu Aegis shop in 2014.
  Sit in a room with her and there’s
  
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• The spectacular implosion of Pepsi’s in-house Kendall Jenner ad could mark a win for agencies

  05-04-2017 21:49
  
  Pepsi quickly pulled Kendall Jenner’s Jump In ad Wednesday (April 5) after complaints the spot appropriated the Black Lives Matter movement for commercial gain.
  In a press release announcing the campaign the day before, Pepsi said the ad, which was produced by in-house content creation team Creators League Studio, “takes a more progressive approach to truly reflect today's generation and what living for now looks like.”
  However a subsequent statement issued after the outcr
  
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• Exclusive: Virgin Atlantic sees a 'Bright Side of Brexit' in darkly funny campaign

  05-04-2017 21:22 via campaignlive.com
  
  Figliulo&Partners helps the airline take advantage of a battered British pound.
  
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• Panera Bread, considered a leader in online ordering of high end fast food, is purchased for $7bn

  05-04-2017 21:09
  
  JAB Holding Company, a Luxembourg-based company, is  expanding its empire of coffee-related brands with the acquisition today (April 5) of publicly traded Panera in a deal worth more than $7bn, the investment firm that controls the Krispy Kreme chain announced.
  JAB will pay $315 per share and assume $340m in debt, USA Today reports. Panera shares jumped 14.1% in pre-market trading to $312.49.
  Bob Derrington, managing director and senior research analyst at the Telsey Advisory group, said Pa
  
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• Tribeca Snapchat Shorts finalists announced

  05-04-2017 20:51
  
  Snapchat is a pretty condensed format for storytelling, but the challenge of making a short film through the social platform has been embraced by the Tribeca Film Festival, presented by AT&T, which this year is featuring the 2017 Tribeca Snapchat Shorts as an official category, one created in an effort to discover visionary artists in the mobile space.
   
  The five Snapchat Shorts finalists have been chosen for this year’s festival, which will premiere at the Tribeca Film Festival i
  
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• From Coke’s flower power to Kendall Jenner’s Pepsi ad – how ads co-opt protest

  05-04-2017 20:07
  
  Yesterday, Pepsi pulled its new ad in less than 24 hours. Reality star Kendall Jenner giving a police officer a soft drink to calm a protest was immediately called the ‘worst ad of all time’. Can big business ever have a place in social activism?When Nivea ran a recent Facebook ad with the supremacist-friendly tagline “White is purity”, it would have been reasonable to assume that, as far as misguided promotional campaigns go, it had cornered the market. Then Kendall Jenn
  
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• R/GA, BBDO NY, Droga5, Wieden+Kenndy and McCann NY up for multiple Webby Awards

  05-04-2017 19:18
  
  The 21st Annual Webby Awards nominees have been announced, and several high-profile agencies top the list for nominations this year, putting them in the running for the coveted Agency of the Year honor, which goes to the agency that performs best across all Webby Awards categories.
  R/GA leads all agencies in nominations this year with 13, joined by BBDO New York (10), Droga5 (9), Wieden+Kennedy (9), and McCann New York (8), in primary contention for t
  
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• How to lead creatively: Let people shine, build a decent culture and don’t lose sight of craft

  05-04-2017 19:00
  
  Speaking at the #CEFutureLeaders event last week, held by Creative Equals in London to promote the growth of female creative leaders, agency creative leadership discussed the importance of allowing creatives to shine, the role of craft and how leaders can build the right culture within agencies.
  Here, we share our three takeaways of what it takes to lead a creative team.
  1. Build a culture that’s more than beanbags
  Culture is not about beanbags and football tables, said Vicki Maguire, exec
  
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• Pepsi says 'Sorry' and removes Kendall Jenner ad from the Web

  05-04-2017 18:56 via campaignlive.com
  
  "Clearly we missed the mark, and we apologize," says company after stunning backlash.
  
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• Revealed: who won at Campaign and PRWeek's Brand Film Festival London?

  05-04-2017 18:19 via campaignlive.co.uk
  
  Abbott Mead Vickers and J Walter Thompson London were the big ad agency winners at today's inaugural Brand Film Festival London.
  
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• Adblock Plus Flattr acquisition could lessen publishers' reliance on ads and paywalls

  05-04-2017 18:13
  
  The parent company of Adblock Plus, Eyeo, has acquired micropayment service Flattr in a move that could lessen publishers’ reliance on ads and paywalls by allowing internet users to sustainably fund content they want to support.
  The Swedish-based company’s micropayment model allows users to directly fund online publishers and content creators simply by browsing the web.
  Implemented as a browser extension, Flattr asks users to set a budget for how much they want to spend on suppo
  
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• Pepsi mentions up 7,000% as Kendall Jenner’s soft drink civic dispute solution stuns social media users

  05-04-2017 17:59
  
  Soft drinks giant Pepsi has recieved a dramatically enlarged social media footprint of late as a result of its 'Jump In' ad - with one minor caveat -  it is not for the right reasons.
  The company released a flagship ad for its global 'Live for Now Moments' campaign called ‘Jump In’, by Ogilvy New York, earlier in the week. It put, Kardashian influencer Kendall Jenner, front and centre, as she ‘gets woke’ and leads a protest that, after two minutes, culminates in the
  
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• ACLU takes over Times Square with multilingual campaign defending the First Amendment

  05-04-2017 17:59
  
  The American Civil Liberties Union (ACLU) has launched a multilingual campaign in New York to reassure immigrants that they are protected by the Constitution and remind the general public of their rights under the First Amendment. 
  "This campaign is intended to remind people that the Constitution is for all of us. It doesn’t matter who you are or what language you speak. 'We the People' means everyone," said Anthony D. Romero, executive director of the organization.
  The creative
  
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• HPE and Publicis New York turn tech naysayers into ‘Yeasayers’ with latest campaign

  05-04-2017 17:41
  
  In the IT world, there are plenty of reasons to not tackle the more complex issues, including false assumptions, fears or technical issues. Hewlett Packard Enterprise (HPE), along with Publicis New York, has come up with a new campaign that turns IT naysayers into ‘Yeasayers’.
  Two 30-second broadcast commercials, directed by Wayne McClammy of Hungry Man Productions, mingle wit and insight to address the major pain point in the category head on: the disconnect between what businesses
  
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• Recruitment, AI and dark social: The big challenges facing marketers

  05-04-2017 17:34
  
  Marketing Week caught up with Douglas Lamont, CEO, Innocent Drinks, Leila Fataar, head of culture and entertainment at Diageo Europe and Jeremy Waite, evangelist at IBM.
  Each discuss what they think will be the next emerging trends in marketing, with the likes of AI and dark social both name-checked. Fataar. meanwhile, says brands can ‘up the pace’ of a campaign by choosing the right music.
  The post Recruitment, AI and dark social: The big challenges facing marketers appeared first o
  
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• Dreams refocuses creative around UK roots with help from M&C Saatchi

  05-04-2017 17:32
  
  British bedding company Dreams has launched its first campaign since it appointed M&C Saatchi, refocusing its creative to tout its UK manufacturing credentials. 
  The company's roots take centre stage in the new spot, which features a sleeping couple making the journey from factory to home, atop a Dreams mattress, under the watch of the company’s factory staff and delivery drivers.
  The ad marks the first creative spot from the brand since it parted ways with Creature afte
  
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• If agencies want procurement to work for them, they need to give clients full disclosure

  05-04-2017 17:31
  
  I was on a panel at Advertising Week about in-house production units and whether the lack of disclosure by the agency that they were using their own production unit to deliver the work to the clients was actually in the clients’ best interests. 
  Of course, it isn’t and I have always advocated transparency in what us procurement types called the supply chain (the definition being the sequence of process involved in the production and distribution of a commodity – in ou
  
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• How own-label brands are dialling up desirability

  05-04-2017 17:28
  
  As post-Brexit price hikes continue to bite, consumers across the UK are opting for own brand products in increasing numbers. According to recent research by Retail Economics, 48% of 2,000 consumers questioned said they would switch to cheaper own-label alternatives if their weekly food shopping bills rose by 3%.
  Analysts suggest that between now and the conclusion of the Brexit process the price of food imported from the EU is expected to rise by 8%. The price of goods is already up 2.3% c
  
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• Google enhances Programmatic Guaranteed for DoubleClick

  05-04-2017 17:00
  
  With the recent furor over issues such as brand safety, walled gardens, murky contractual terms and bias in Google's auction process placing adtech in the dock, the online advertising giant has made a host of announcements around Programmatic Guaranteed in a move that would appear as a ripose to some of those allegations leveled against it. 
  The announcements revolve around the continued roll out of its Programmatic Guaranteed offering for both media buyers and owners, with the online
  
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• Poll: Is Pepsi's ad fiasco what happens when you bring creative in-house?

  05-04-2017 16:32 via campaignlive.com
  
  Critics are blaming Pepsi's "tone-deaf" ad on the brand's decision to create it without agency partners. Do you agree?
  
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• The next American Playboy: Cooper Hefner on his father's legacy and bringing back nudity

  05-04-2017 16:16
  
  The legacy of Hugh Hefner, founder of one of the world’s most famous media brands, is unique and impossible to live up to. But that’s the task his son Cooper, now chief creative officer at Playboy, is set to take on.
  Catching up with Cooper Hefner at SXSW following the launch of Amazon’s new drama-documentary series American Playboy, which tells the life story of his father Hugh, The Drum spoke to the heir to the throne about his plans for the global brand, its online strategy
  
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• Facebook launches tools to combat 'revenge porn'

  05-04-2017 16:04 via campaignlive.co.uk
  
  Facebook has announced new tools to combat the spread of "revenge porn" images being spread on its social network in a further effort to address online privacy concerns.
  
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• ‘Bots are constantly evolving, getting smarter, and becoming harder to detect’

  05-04-2017 16:00
  
  A myriad of reports into the financial impact of online ad fraud are available to almost anyone who researches the subject on the web, with a more drastic scenario claiming it will cost advertisers up to $50bn a year by 2025. 
  Rich Khan, chief executive officer of eZanga, believes that one of the key reasons for this is that most anti-fraud solutions focus on arbitrary metrics to identify what is, and is not fraudulent, viewable, non-human traffic. 
  “As advertisers continue
  
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• Parkinson’s UK appoints Space & Time to promote annual Awareness Week on 200th anniversary of the condition’s recognition

  05-04-2017 15:29
  
  Space & Time Media has been appointed by Parkinson’s UK to handle online media planning and buying activity to support and promote the charity’s annual Parkinson’s Awareness Week.
  This year the week, which runs from 10 -16 April, coincides with the 200th anniversary of the publication of James Parkinson’s short study ‘Essay on the Shaking Palsy’, which established what we now know as Parkinson’s as a medical condition.
  A new campaign - ‘We Won&
  
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• How M&S starts planning its Christmas campaign 15 months ahead

  05-04-2017 15:27 via campaignlive.co.uk
  
  Planning for next year's festive campaign starts months before the current campaign has finished, Marks & Spencer's head of Christmas revealed today.
  
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• Nissan Rogue unlocks immersive VR battlefield to celebrate Star Wars Rogue One hitting stores

  05-04-2017 15:25
  
  Nissan Rogue, a leading partner of Disney’s Rogue One: A Star Wars Story, has unveiled an extensive virtual reality experience showcasing its exclusive vehicle in a battlefield scenario.
  Marking the release of Rogue One on Blu-Ray, the auto brand is accelerating its marketing around the movie as Disney prepare to tease the next in the Star Wars saga – inevitably revealing a new round of partners.
  The 360 degree video, created in conjunction with Lucasfilm and Skywalker Sound, is
  
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• Nickelodeon’s head of marketing exits for Viceland VP role

  05-04-2017 15:25
  
  Faye Harcourt has left her role as head of marketing at Nickelodeon to become vice president, marketing at Vice’s TV network Viceland in the UK.
  The brand said her arrival "signals the continued growth of the network's international offering and expanding UK presence", following its launch in September 2016. 
  Loading...
  Harcourt will oversee the consumer, affiliate and trade brand and marketing strategies across the network's multiple platforms, with a focus on both lin
  
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• Digital consumer agency Collective appoints Laing as managing director

  05-04-2017 15:23
  
  Digital consumer agency Collective London has appointed Carolyn Laing as its managing director, who has been tasked with taking the agency to the next stage of it development in the coming years.
  At Collective, which employs around 20 people at its Farringdon offices, Laing is now responsible for growing the agency and building even closer relationships with key clients at the agency which include Hyundai, BP and MQA.
  She joins Collective with more than 22 years marketing experien
  
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• New Balance becomes England cricket kit supplier and vows to bring back traditional cream cable knit sweaters

  05-04-2017 14:46
  
  The England and Wales Cricket Board (ECB) has today (5 April) confirmed that New Balance will be its new kit sponsor, replacing Adidas which has scaled back its interest in the sport.
  The five-year deal will see the US brand provide match and training wear to all England teams including the men’s and women's Test, one-day and T20 sides as well as the Lions and all four England disability teams.
  The New Balance kits will be worn for the first time at the men’s one-day international se
  
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• Argos rolls out 'world first, date-stamped' campaign but forced to change media plan in wake of Google controversies

  05-04-2017 14:22
  
  Argos has launched the first ad campaign since the Sainsbury's takeover. But the execution of the "unique" activity has faced challenges after the brand decided to pull spend from Google in wake of ad misplacement controversies. 
  Argos claims to have launched a “world first” with the advertising push that will see a date-stamped TV spot run every day between now and June in an effort to highlight the retailer’s same-day delivery offering.
  Dubbed ’80 Days of Argos&rsq
  
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• Adblock Plus owner buys Pirate Bay founder's publisher payment service Flattr

  05-04-2017 14:22 via campaignlive.co.uk
  
  Adblock Plus parent Eyeo is buying Flattr, the micropayents service created by Pirate Bay founder Peter Sunde, as the ad-blocking service looks to revolutionise the way customers pay for online content.
  
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• Things we like: Sky Media moves into social content and Russell Brand joins Radio X

  05-04-2017 14:10 via campaignlive.co.uk
  
  Sky Media acquires Diagonal View and Rusell Brand returns to radio.
  
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• Critical Mass chooses Amanda Levy as first-ever global chief client officer, makes other staff moves

  05-04-2017 14:03
  
  Global digital experience design agency Critical Mass, part of the DAS Group of Companies, a division of Omnicom Group, has promoted Amanda Levy as its first-ever global chief client officer. In her new role, Levy will oversee client services across the agency’s 12 global offices. The new role comes as the agency continues to expand in scope and services.
  Levy first joined Critical Mass in 2007 and has served as chief marketing officer for the past two years. During her ten years at C
  
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• Maltesers’ ads featuring disabled actors prove to be ‘most successful’ advert for the brand in 10 years

  05-04-2017 14:01
  
  Mars Chocolate UK has revealed that last year’s adverts for Maltesers that put disabled people front and centre have proved to be the most effective advertising for the brand in the last ten years.
  Maltesers rolled out the series of ads in October as part of Channel 4’s Superhumans Wanted competition, all of which were inspired by real-life stories from disabled people, celebrating universally awkward situations. At launch the chocolate brand set itself a number of targets, including
  
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• ‘Pepsi’s tone-deaf Kendall Jenner ad deserves to be criticised’

  05-04-2017 13:09
  
  Teaming up with the world’s biggest supermodel Kendall Jenner to target a soft drink at millennials sounds like a pretty safe bet. Yet just 24 hours after airing its latest celebrity-driven TV campaign, Pepsi has had to defend itself from a spectacularly negative social media reaction.
  Since the Pepsi ad aired on 3 April, there have been 124,598 social media posts referencing it, according to digital agency Meltwater. And of the 105,524 posts by members of the public, 45% (47,202) have bee
  
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• Tech will help humans 'overcome our limitations' & Internet of Things misunderstood says IBM CTO Rob High

  05-04-2017 13:00
  
  Technology is advancing at a pace like never before and the work of global companies such as IBM, Dell and HP have never held such a profound impact on the world as they do today, which could advance in less apparent ways. 
  Speaking to The Drum, Rob High, vice president and chief technology officer for IBM Watson offered his thoughts on how technology and the Internet of Things (IoT) will advance human abilities, claiming that it would do so in ways that we can't yet imagine.
  The
  
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• Women’s Equality Party launches emotive poster campaign spotlighting uncomfortable gender truths

  05-04-2017 12:24
  
  The Women’s Equality Party has begun its campaign for the Liverpool mayoral election with the unveiling of hard-hitting, out-of-home creative that explores domestic violence against women and the gender pay gap.
  The two issues are the main priorities of the WEP’s mayoral candidate , Tabitha Morton, who is standing against representatives from the Conservatives, Labour, Lib Dems, Greens and UKIP in the 4 May ‘metro mayor' elections.
  The creative has been designed by lead agency
  
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• Burger King unveils eSports clan – intent on kicking ass and taking orders – on PlayStation 4

  05-04-2017 12:12
  
  Fast food outlet Burger King is looking to tap into the world of gamers, and position itself as the restaurant of choice during those high endurance multiplayer sessions, by positioning the Burger Clan within Sony’s PlayStation 4 online community.
  The scheme, currently located in Spain where the fast food chain was first in the category to offer home delivery, will see the Burger Clan appear in select multiplayer PlayStation 4 games to both aid gamers (and take their food orders).
  Looking
  
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• Argos to run 80 ads over 100 days in 'world first' campaign

  05-04-2017 12:08 via campaignlive.co.uk
  
  Argos is pushing its same-day delivery service and breadth of its catalogue in a campaign that will see the retailer running 80 different ten-second spots between this Friday and July.
  
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• Aesop Storytelling Series - Episode 1: Why brand storytelling has got zombie movie written all over it

  05-04-2017 12:07
  
  Storytelling is dead.  Or so Raja Rajamannar, the chief marketing officer of Mastercard, declared in a recent article. No it isn’t and I suspect he knows it. 
  I say this because his opening contention is patently good storytelling. By introducing the dramatic conflict that drives his story from the first line, he’s employing a tried and tested narrative device to hook the reader. I’ve just repeated it.
  Mr Rajamannar goes on to explain how the new Mastercard Priceless
  
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• Royal Voluntary Service appoints TVC to promote Grandfest event celebrating the skills of over-70s

  05-04-2017 12:03
  
  TVC Group has been brought on board for the third year running to work on GrandFest, a one-day festival created by the Royal Voluntary Service charity, to celebrate older people and their skills.
  Designed to turn outdated notions of older people on their heads and connect the older generation and the digital generation, the 2015 and 2016 GrandFest festivals were sell-outs and generated significant media coverage of the Royal Voluntary Service and its aims.
  This year’s GrandFest takes
  
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• McDonald’s names PepsiCo’s Morgan Flatley as incoming chief marketing officer as Deborah Wahl exits

  05-04-2017 11:47
  
  McDonald’s has announced a process of all-change at the top with the departure of US chief marketing officer Deborah Wahl alongside two other executives, revealing that former PepsiCo chief marketing officer Morgan Flatley will wade into the breach.
  Flatley will continue the role at the fast food chain having held various positions at PepsiCo in a decade-long career and a previous stint at Saatchi & Saatchi.
  The boardroom shake-up follows the promotion of Chris Kempczinski as president
  
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• Over half of young British gay and bisexual men believe the LGBT+ community is ‘invisible’ in advertising, says study

  05-04-2017 11:43
  
  The majority of British gay and bisexual men think that the LGBT+ community is “invisible” in advertising, and while they want greater representation from brands many find the term ‘pink pound’ to be deeply problematic.
  According to a study from creative media agency UM London and dating app Grindr, which interviewed 2000 Grindr users across England aged 18 to 34, 52% of respondents said they didn’t believe LGBT+ individuals were portrayed in advertising.
  While some
  
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• Vodafone lines up stadium naming rights deal with West Ham as it eyes a return to sports sponsorship in the UK

  05-04-2017 11:37
  
  Vodafone is close to agreeing a £20m stadium naming rights deal for West Ham United’s London Olympic Stadium.
  The telecoms giant is understood to have been in talks with the owners of the former Olympic Stadium, the London Legacy Development Corporation (LLDC) and Newham Council, for several months and is now close to finalising a six-year deal worth around £3.3m a year.
  If the deal goes ahead it would mark something of a return to major sports sponsorship deals for Vodafone in
  
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• Mars marketing chief calls on industry to swallow fear of offending to advance diversity

  05-04-2017 11:33 via campaignlive.co.uk
  
  Diversity should not be seen as the answer to the challenges facing advertisers, instead of a problem to be solved, urged Michele Oliver, UK vice-president of marketing at Mars Chocolate.
  
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• Why marketers need to get to grips with Blockchain

  05-04-2017 11:18
  
  At its simplest Blockchain is a digital ledger that enables organisations to record data in a highly secure fashion that is both fully verifiable and decentralised.
  Once encrypted, any data put into the Blockchain can only be changed if all the stakeholders empowered to amend the data have reached a consensus. Any changes made on the Blockchain are registered. This is the reason why Blockchain is hailed as a secure, verifiable and highly transparent platform.
  Currently the word is commonly group
  
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• TH_NK hires Amaze chiefs for new management team

  05-04-2017 11:08 via campaignlive.co.uk
  
  Natalie Gross, the former chief executive of St Ives-owned digital marketing agency Amaze, is joining TH_NK as part of a new-look managing team quartet.
  
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• David Schwimmer leads sexual harassment awareness campaign

  05-04-2017 11:05
  
  Former Friends star David Schwimmer is taking a stand against sexual harassment by producing a series of six short films which together form his #ThatsHarrassment campaign.
  Titled The Actor, The Boss, The Coworker, The Doctor, The Photographer and The Politician each film portray a different form of sexual harassment and are based on real incidents, with Schwimmer himself taking on the role of ‘The Boss’ in one film.
  Outlining his rationale for getting involved in the subject to Cosm
  
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• It's just not the real thing – Pepsi and the Kendall Jenner 'protest' ad controversy

  05-04-2017 11:00
  
  Pepsi’s marketing department might be shaking their heads right now trying to work out why they’ve been trending on Twitter for all the wrong reasons. The answer’s simple. Pepsi, you’re not the real thing. 
  In its latest ad, we see reality TV star and model Kendall Jenner use a can of Pepsi as a peace offering to police during a protest. Really?
  The Twittersphere has lit up because rather than see the “…global ad that reflects people from different walks
  
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