Marketing news

• McAfee cybersecurity is back as standalone business with new corporate identity

  04-04-2017 23:08
  
  With all the talk about brand and internet safety lately, a familiar name has re-emerged on the cybersecurity front, as McAfee announced that it has begun operating as a new standalone company, in place of what had been known as Intel Security. 
  As a standalone business, McAfee is one of the world’s largest pure-play cybersecurity firms. Built on the belief that “Together is Power”, the new McAfee will expand upon its leading security solutions platform to better enable cu
  
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• Advertiser barred from geo-targeting anti-abortion ads in landmark ruling

  04-04-2017 22:34
  
  A landmark settlement was reached today (April 4) with a Massachusetts court ruling that barred digital outfit Copley Advertising from using geo-fencing technology to target women entering reproductive health facilities with anti-abortion messages.
  In Court papers Massachusetts Attorney General Maura Healey claimed Boston-based Copley Advertising, which uses geo-fencing technology for location-based ads, had "the potential to digitally harass people and interfere wi
  
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• P&G’s Marc Pritchard says ad landscape needs to ‘get simpler’ and consolidate

  04-04-2017 21:49
  
  P&G’s chief brand officer Marc Pritchard has talked at length about the content “crap trap” that he believes has led to a surplus of bad ads that overpopulate screens and feeds. At the 4A’s Transformation conference in Los Angeles on Tuesday, Pritchard encouraged both brands and agencies to dig themselves out of the trap by creating fewer, but better, ads. 
  “If legends like Leo Burnett and David Ogilvy were to come back and observe our behavior today, what
  
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• Southern California water conservation campaign aims to curb drought

  04-04-2017 20:43
  
  The drought in California may be easing after a long and wet winter, but that doesn’t mean the Golden State is free from water troubles. That’s why a new campaign by LA agency Quigley-Simpson for the Metropolitan Water District of Southern California (a state-established cooperative of 26 cities and water agencies serving nearly 19 million people) is informing people that water conservation is still a priority.
   
  In a new $1.3m campaign, the district is evolv
  
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• Too much 'complexity' and 'crap' hinders agency-brand relationships, says P&G CMO

  04-04-2017 20:22
  
  At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.
  
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• B2B marketers seek more streamlined approach to marketing tools, cite the need to focus more on clients and customers

  04-04-2017 19:41
  
  While B2B marketers have more data than ever, they cannot harness it in a way that helps them market more effectively with 85% of marketers spending more time than ever managing marketing technology, at the expense of spending time engaging with customers.   
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  Available today, a new study commissioned by the Martech Industry Council highlights the surprising dearth of accessible data and intelligence to B2B marketers. The study of senior marketing leaders in B2B com
  
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• VisitBritain, American Airlines and British Airways unleash Diane Morgan’s comedy to entice trips to Britain

  04-04-2017 19:29
  
  VisitBritain has revealed the fruits of its American Airlines and British Airways partnership by releasing the ‘British Famous’ campaign featuring comedian Diane Morgan who is trying to emulate what she thinks is peak American behavior.
  The $3.7m campaign hopes to entice Americans to the UK, with Morgan underlining its best parts, first as a self-styled guru (above) and as a rock star (below) in the first two ads of the series.
  The creative, from Ogilvy, also looks to direct viewers
  
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• IHeartMedia names Rahul Sabnis as first executive creative director

  04-04-2017 19:26
  
  IHeartMedia has named its first ever executive creative director in Rahul Sabnis. The newly created position will have Sabnis guide the development of breakthrough content that delivers value for advertisers and brands, and will help iHeartMedia and its clients prove what’s possible across all of the iHeartMedia platforms: broadcast radio, digital, mobile, video, social and events.  Rahul Sabnis takes executive creative director role at iHeartMedia
   
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• Finn Partners acquires Asian B2B marketing and PR firm to focus on continent's tech sector

  04-04-2017 19:00
  
  Finn Partners, a global PR and marketing firm, announced today (4 April) it has acquired the  Singapore-based marketing company Ying Communications, a B2B marketing and PR firm with a special focus on the tech sector. 
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  Going through together with Finn Partners' sister agency True Worth Consultants, the acquisition marks an important step into the Asia Pacific region for the company where it will focus on marketing and communication support in the tech sector there.Finn Partn
  
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• Netflix teases its big Marvel team up The Defenders with CCTV leak

  04-04-2017 18:14
  
  The second trailer for Marvel’s The Defenders has landed, providing fans a grainy CCTV clip from an elevator showing Netflix’s hero team assembled for the first time.
  The video sees a coming-together of Jessica Jones, Daredevil, Iron Fist and Luke Cage as the streaming giant to capitalise on its long-coming team-up, the jewel in Netflix's content crown and one of the best uses of Marvel properties on TV.
  Now competing with ABC’s Marvel: Agents of Shield and Fox’s newcomer
  
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• Jeep celebrates second annual 4x4 Day with the ‘Jeep Hair, Don’t Care’ Snapchat lens

  04-04-2017 18:12
  
  The Jeep brand is once again celebrating Jeep 4x4 Day on April 4 – and this year it has what it calls a custom “Jeep Hair, Don’t Care” Snapchat lens that lets fans see themselves behind the wheel of an open-air Jeep Wrangler.
  When Snapchat users raise their eyebrows, the hair in the lens “blows wildly, giving them that ‘Jeep Hair, Don’t Care’ feeling that only Jeep Wrangler drivers understand,” the brand said. 
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  The custom
  
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• Creating physical spaces: do installations make sense?

  04-04-2017 17:47
  
  With a focus on digital media, especially social media, many brands and media outlets have turned to the web to get their messages across.
  But that doesn’t mean that physical installations don’t have a place.
  Take Refinery29 for example. In September, Refinery29 knocked its second installation of 29Rooms out of the park in an 80,000-square foot Brooklyn warehouse that ran for two days. They created “29 individual rooms curated to feature the best in style, culture, and mus
  
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• AR will allow consumers to personalise and build their own cars, says Jeep

  04-04-2017 17:37
  
  Jeep has launched augmented reality (AR) technology into 800 of its European dealerships, with the automotive brand allowing consumers to trial its new Compass vehicle months before its summer release.
  Visitors to Jeep dealerships are given a mobile device so they can see and interact with a life-sized virtual reality recreation of the Compass car and explore it via 360-degree camera options. External colours and wheel options can be interchanged, while the car’s doors can be opened to sho
  
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• Mark Ritson: The era of price promotions is over

  04-04-2017 17:35
  
  One of the biggest and strangest reversals in recent marketing history is taking place, unnoticed by most, in the supermarket aisles of the UK. In these fantastical days of Trump, Brexit and ad fraud, this statement might strike you as somewhat odd. But trust me, what’s going on with price promotions right now is worthy of your significant attention. Well at least a column’s worth.
  For the past decade, British supermarkets have been engaged in a spectacular amount of promotional acti
  
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• Doner, Gallop, R/GA get with Equal Pay Day

  04-04-2017 17:22
  
  Today (April 4) is Equal Pay Day, a day dedicated to showing how much further into the year a woman, on average, must work to earn what her male counterpart earned the previous year. The day, originated by the National Committee on Pay Equality (NCPE) in 1996 as a public awareness event, is now being embraced by more and more people and businesses around the globe.
   
  In the marketing world, there is the 3% Conference and movement, started by Kat Gordon, which fights for gender equality
  
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• Mediavest Spark chosen as media agency by Bel Group

  04-04-2017 17:17
  
  French cheese marketer Bel Group, with brands including Laughing Cow, Boursin and Mini Babybel, has named Mediavest Spark as its media agency in the US and 19 other markets.
   
  Mediavest Spark, a Publicis Media global agency, took over for OMD, which had previously handled the business. The account will be handled by Mediavest Spark’s Paris office, with other regional offices, such as Chicago, also handling some of the business.
   
  According to a report by AdAge, the change of agen
  
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• If you want to retain staff, company culture has to mean more than interior decoration

  04-04-2017 17:17
  
  You would think that as a recruiter, I wouldn’t be in the business of offering tips on staff retention. That’s a long way from the truth and more and more we are asked about staffing strategy as a whole. One theme that keeps recurring is how do we retain and reward our staff?
  It's interesting to note that all the supposed ‘soft’ perks such as coffee machines, free fruit and office dogs have absolutely no effect whatsoever. How about financial bonuses you might ask? The an
  
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• Spotify inks Universal Music Group deal – allows album exclusivity behind Premium paywall

  04-04-2017 17:14
  
  Music streaming service Spotify has tied down one of the world’s biggest record labels Universal Music Group (UMG) and to do so has offered it a unique deal - timed album exclusivity in its Premium tier.
  Spotify has signed the group up for a multi-year licensing deal that will ensure top artists such as Kanye West, Adele, Mariah Carey and Lady Gaga, remain on the platform.
  To seal the partnership, Spotify has had to evolve its commercial offering to accommodate the label, in what
  
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• Topman: The biggest barrier to digital transformation is a legacy mindset

  04-04-2017 17:02
  
  Traditional retailers are facing a huge challenge in the digital transformation of legacy businesses and adapting to the pace of change within the industry.
  Speaking at an event on retail and technology in the age of disruption, run by personalisation company Qubit, Topman’s global digital director, Gareth Rees-John, said the “biggest barrier is a legacy mindset”.
  He said that people working in digital are “excited by this sort of disruption and technology” but they
  
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• The rise of independent PR: Part three - where we’re headed

  04-04-2017 16:58
  
  Founder and CEO of Radix Collective Nicole Jordan thinks that public relations is undergoing disruptive shifts largely driven by the booming freelance, or independent, movement. In a three-part series, she examines how this movement is impacting PR as we know it and why she believes the independent PR market segment will emerge to become an industry lynchpin in the next ten years. Check out part three of her series below.
  Have I got your wheels turning yet? We covered a lot of ground in part two
  
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• Watch: Female leaders share top tips for female creatives

  04-04-2017 16:56
  
  Campaign asked industry leaders who spoke at Creative Equals' Future Leaders Conference on what their top tips would be for young, female creatives.
  
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• Nivea sorry for 'white is purity' Facebook ad

  04-04-2017 16:53
  
  Skincare brand Nivea has apologised for running a Facebook ad that ran the tagline "white is purity" and prompted accusations of racism.
  
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• Trinity Mirror signs global deal with native advertising platform

  04-04-2017 16:46
  
  Trinity Mirror has signed a global deal with Adyoulike, a native ad tech platform that will now power native in-feed advertising units across the Daily Mirror and all Trinity Mirror regional media titles.
  
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• Domino's picks VCCP for creative account

  04-04-2017 16:46
  
  Domino's has appointed VCCP as its lead creative and strategic agency for the UK and Ireland after a competitive pitch process.
  
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• Pitch update: Public Health England, Richemont, Brand USA, Sunny, Carpetright

  04-04-2017 16:32
  Public Health England has set a pitch date for its sexual health awareness brief, while Sunny is meeting media agencies this week.
  
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• Blackwood Seven hands MD role to Arena's Parkus

  04-04-2017 16:18
  
  Blackwood Seven, the artificial-intelligence media agency, has poached Elliot Parkus from Arena Media to be its first UK managing director.
  
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• BBC launches £4m Culture UK creative partnership to hail new era of arts and culture

  04-04-2017 16:18
  
  The BBC has launched a major creative partnership with the UK's four arts councils as part of its drive to attract new audiences to the arts and encourage the public to engage in culture at a time when “working together is more necessary and more urgent than ever”, director-general Tony Hall has said.
  The five-year project, Culture UK, is formed of the BBC, Arts Council England, the Arts Council of Northern Ireland, the Arts Council of Wales and Creative Scotland.
  The BBC today
  
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• Goodstuff buys out OMG to be fully independent

  04-04-2017 16:15
  
  Goodstuff Communications has become 100% independent after the two founders bought Omnicom Media Group's 20% stake.
  
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• AOL and Yahoo's cult-like #TakeTheOath mantra invokes rebrand ridicule

  04-04-2017 16:10
  
  As a rule of thumb, the internet does not like change. As a result, many people were left scratching their heads after legacy web companies AOL and Yahoo made the announcement they will merge into a company called Oath.
  The bold new entity was formed as part of Verizon's $4.8bn deal in July, but was plagued by news of data breaches, which resulted in a $350m discount for Verizon.
  Spearheading what seemed to be an early launch in response to media leaks, AOL chief executive Tim Arm
  
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• TripAdvisor reviews creative in Europe

  04-04-2017 16:05
  
  TripAdvisor, the holiday reviews site, is on the hunt for a creative agency to handle activity across Europe.
  
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• Samsung straps a smartphone to a CGI bird and films one of 2017's best tech ads

  04-04-2017 16:03
  
  Social video experts at Unruly review "Ostrich", the latest viral by Samsung.
  
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• SoulCycle launches first brand campaign with Laird+Partners

  04-04-2017 16:01
  
  SoulCycle, an indoor cycling company that taps into the spinning craze, has launched its first brand campaign in partnership with agency Laird+Partners. The campaign, titled ‘Find It!’, is the first by SoulCycle since it was founded nearly 11 years ago.
  ‘Find It!’ celebrates the dedicated SoulCycle community and is built around the idea that riders find something – strength, purpose, clarity, a breakthrough or anything else that inspires them.
  The centerpiece of the
  
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• Sokoloff takes creative charge at MullenLowe UK

  04-04-2017 15:48
  
  MullenLowe Group UK has appointed José Miguel Sokoloff, global president of the network's creative council, to the additional post of chief creative officer.
  
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• Virgin Media extends football fan partnership

  04-04-2017 15:43
  
  Virgin Media is expanding its campaign to support football matchgoers across the country.
  
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• Kitcatt Nohr Alexander Shaw founders win Publicis Groupe case

  04-04-2017 15:41
  
  The founders of Kitcatt Nohr Alexander Shaw have won their case against Publicis Groupe's MMS subsidiary over their 2011 merger with Digitas, in a decision that could cost the French advertising giant up to £5m.
  
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• Kaspersky online security ad banned for 'normalising' sexting

  04-04-2017 15:09
  
  A TV ad for internet security brand Kaspersky has been banned by the ads watchdog after prompting dozens of complaints that the spot was "normalising" the practice of texting sexual images.
  
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• My Media Week: Andy Atkinson, Trinity Mirror

  04-04-2017 14:27
  
  We join Andy Atkinson, chief revenue officer at Trinity Mirror, for a week that begins on the French slopes, diverts to Glasgow for a comedic collaboration and ends with a new brief in London.
  
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• Watch: Tiger Beer and Air-Ink show pollution can be turned into ink

  04-04-2017 14:12
  
  Tiger Beer has teamed up with the inventor of Air-Ink, Anriudh Sharma, to promote the innovative method of turning air pollution into ink.
  
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• Nivea perspires after ‘White is Purity’ ads embolden white supremacists

  04-04-2017 13:49
  
  Skincare brand Nivea has taken down a Facebook post that was accused of spreading white nationalist rhetoric.
  Promoting its non-stain deodorants, a Facebook post originally intended for the Middle East region showed the back of a woman bathed in light, followed by the strapline, 'White is Purity'. 
  Although obviously referring to the product, the German brand almost immediately faced complaints on the post that was captioned: “Keep it clean, keep it bright. Don't let anything ruin it,
  
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• Roku offers Nielsen ratings in mile marker for OTT advertisers

  04-04-2017 13:36
  
  The advancement of Roku’s video ad platform capabilities have reached a mile marker with the company becoming the first OTT platform to offer demographic guarantees based to advertisers on Nielsen Digital Ad Ratings.
  "As we drift away from linear television our data allows for advertisers to transact the same way as they would with measurements in the linear space in the OTT space. This is very big for us – with both comScore and Neilsen data available – we can h
  
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• EE focuses on targeting as it unveils personalised ads

  04-04-2017 13:35
  
  EE's most personalised campaign to date is the "sign of things to come", according to the mobile operator's marketing chief.
  
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• 8 takeaways from Poke's Brilliant lectures: Wisdom from Mr Bingo, Amy Thomson of Future Girl Corp and Isobar's Simon Gill

  04-04-2017 13:35
  
  What do you get when you cross Publicis and Poke chief executive Nick Farnhill with a tambourine, a klaxon and three creatives? The answer, of course, is Poke's Brilliant lectures.
  Every year during Advertising Week Europe the event provides an anecdote to serious industry panels, taking the form of a game show crossed with PechaKucha.
  For the first time ever the series was hosted at our temporary West End boozer The Drum Arms –  hosted by Farnhill and featuring short talks
  
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• The best work from One Minute Briefs Save Our British Boozer

  04-04-2017 13:33
  
  During Advertising Week Europe, The Drum lived its dream and opened its very own pub in the centre of London. And as it is no secret the British boozer is dying, we took the opportunity to ask those visiting to create their very own chalkboard ad to ask the public to save the pubs.
  Later The Drum and the guys from One Minute Briefs decided to welcome more to get involved and asked the public to send in their own take on the challenge to save the old ale houses from downfall.
  Here we take a look
  
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• 'Green' posters must have scale to make real impact

  04-04-2017 13:30
  
  Outdoor ads helping to address high levels of pollution in major cities can come across as gimmicks, so they need scale to make a true impact, ad agency executives have said.
  
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• Mercedes-Benz pulls ads from The O'Reilly Factor following allegations of sexual harassment against the host

  04-04-2017 13:28
  
  Merecedes-Benz has confirmed it has stopped its ads appearing during to The O'Reilly Factor on Fox News after the host and network settled out of court on sexual harassment claims 
  Automaker Hyundai has also confirmed it will not go forward with planned slots it had booked out for the show. 
  The move from both companies has come in response to a report from the New York Times which claims that over the course of several years settlements totaling $13m had been
  
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• Ad of the Day: Kendall Jenner protests with Pepsi and Skip Marley in "Jump In' ad

  04-04-2017 13:16
  
  Kendall Jenner, Kardashian alumni and one of Instagram’s biggest influencers, has joined up with soft drinks company Pepsi in a campaign touted to boast a star-studded lineup to appeal to millennials in an ad entitled 'Jump In'.
  Scored by music from Skip Marley’s Lions, the ad is designed to “reflect today’s generation”. The creative shows motivated populaces gathering behind one sole cause, all fueled by the soft drink, weaved through it are musicians, dancers, pho
  
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• Dreams claims expertise in 'all things sleep' with first ad by M&C Saatchi

  04-04-2017 12:55
  
  Dreams, the beds retailer, has launched its first ad campaign, created by newly-appointed creative agency M&C Saatchi.
  
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• Channel 4 to bring back ‘Superhumans Wanted’ competition

  04-04-2017 12:51
  Channel 4 is relaunching its ‘Superhumans Wanted’ campaign as it looks to follow-up on the commercial success Mars experienced after it won the competition last year.
  Speaking at the Diversity in Marketing and Advertising Summit today (4 April), Dan Brooke, chief marketing and communications officer at the broadcaster, told the audience that the broadcaster plans to re-run the competition this year following its commercial success.
  “Mars’s vice-president of marketing Mich
  
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• Elle UK names Anne-Marie Curtis as editor-in-chief

  04-04-2017 12:24
  
  Elle UK has appointed Anne-Marie Curtis as editor-in-chief following the departure of Lorraine Candy to The Sunday Times at the end of last year, publisher Hearst Magazines UK has announced.
  Curtis, previously fashion director, has spent 12-years at the magazine, playing a pivotal role in both the creative and commercial success of the brand.
  She began her career in fashion in the early 90s and was fashion director and a founding member of fashion title Wallpaper*. She then worked as a free
  
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• Tribe arrives in UK with Moët and Selfridges signed up as first clients

  04-04-2017 12:21
  
  Brands including Moët Hennessy, Selfridges and Burt’s Bees are among the first to sign up to working with Tribe as the platform, which connects brands and social influencers, arrives in the UK 16 months after launching in Australia.
  Tribe pitches itself as a way to connect advertisers to micro-influencers: those who typically have between 3,000 to 100,000 followers on Instagram, Facebook or Twitter.
  Brands or agencies are able to create a campaign brief on the platform that can then b
  
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