Marketing news

• 'You can go farther together': Beyond the Brief featuring Christine Fruechte, Colle+McVoy

  02-04-2017 22:10
  
  Back in her late 20s, a chance business meeting caused Christine Fruechte, CEO of Colle+McVoy in Minneapolis, to take a huge personal (and professional) leap of faith, moving her family all the way to Honolulu to lead client services at DDB affiliate MVNP.It was a short stint, but an impactful one that opened her eyes to diversity, international business and tourism. Upon returning to Minneapolis, it became clear that her risk paid off. Her newly-found international expertise has helped Col
  
  Read more

• 'You can go farther together': Beyond the Brief featuring Christine Fruechte, Colle + McVoy

  02-04-2017 22:10
  
  Back in her late 20s, a chance business meeting caused Christine Fruechte, CEO of Colle + McVoy in Minneapolis, to take a huge personal (and professional) leap of faith, moving her family all the way to Honolulu to lead client services at DDB affiliate MVNP.It was a short stint, but an impactful one that opened her eyes to diversity, international business and tourism. Upon returning to Minneapolis, it became clear that her risk paid off. Her newly-found international expertise ha
  
  Read more

• Russell Parsons: Digital natives? How about just valuing good marketers

  02-04-2017 21:54
  
  Age has been on my mind a lot recently. It’s not just because I have reached middle age and the subsequent reflection of life so far and to come. As editor of Marketing Week I receive a lot of suggestions from marketers on subjects we should cover and one that has come up a few times recently is the question of age discrimination. Specifically, that older marketers are losing out because of ageism.
  Such comments were the inspiration for the debate we recently published in which we heard f
  
  Read more

• Russell Parsons: Digital natives? How about just employing good marketers

  02-04-2017 21:54
  
  Age has been on my mind a lot recently. It’s not just because I have reached middle age and the subsequent reflection of life so far and to come. As editor of Marketing Week I receive a lot of suggestions from marketers on subjects we should cover and one that has come up a few times recently is the question of age discrimination. Specifically, that older marketers are losing out because of ageism.
  Such comments were the inspiration for the debate we recently published in which we heard f
  
  Read more

• Advertisement

• Reynolds Wrap partners with Cubs’ Anthony Rizzo to create ‘Rizzo Wrap’

  02-04-2017 21:16
  
  Following the iconic 2016 Chicago Cubs World Series win, first baseman Anthony Rizzo made a bet with Reynolds Wrap. If the team won the series, they would change the name of their product. With the wager and the win, Reynolds Wrap is releasing a limited-edition run of “Rizzo Wrap,” which he announced in a mock press conference, touting the sponsors of the tarp at Wrigley Field.
  “A bet’s a bet, and we’re happy to uphold our side of the deal,” said Mike Maz
  
  Read more

• Reddit sets eyes on profitability with revamped self-serve ad platform

  02-04-2017 13:00
  
  Reddit has launched a revamped self-serve advertising platform that includes improved analytics  and a redesigned interface, signs the platform is getting serious about advertising.
  Key to the update is more detailed reporting of metrics. Previously advertisers could only view the performance of the campaign over the entire time. Now they can track particular weeks, months, days in addition to CPM, CPC, and click through rates.
  It comes at a time when digital advertising has been called int
  
  Read more

• Ad of the Day: Gogglebox star Scarlett Moffatt fronts latest EE advert alongside Kevin Bacon

  02-04-2017 12:00
  
  Scarlett Moffatt, known for starring on Channel 4 show Gogglebox and ITV’s I’m a Celebrity, has become the latest star to front EE’s celebrity-laden adverts alongside brand ambassador Kevin Bacon.
  In the latest ad, Bacon spares the Queen of the Jungle from eating bugs by showing her she can order food online with EE’s 4G network, which has 4G “in more places than any other network”, he proclaims.
  “Now Scarlett can order some proper grub,” he says,
  
  Read more

• Fox News parent and Bill O’Reilly settle harassment claims for $13m

  02-04-2017 11:20
  
  Fox News parent company has stood by anchor Bill O’Reilly in the wake of sexual harassment claims, and has agreed a settlement together with the anchor against the five complainants, according to reports.
  The New York Times reports that O’Reilly himself or his employer 21st Century Fox, the Rupert Murdoch-owned media company which owns Fox News, have made payments amounting to roughly $13m to settle complaints made from five women working at the channel.
  According to a source cited b
  
  Read more

• Advertisement

• New York Post apologises after app sends ‘Heil President Trump’ alerts in hacking gaffe

  02-04-2017 10:30
  
  The New York Post app was the victim of an unfortunate April Fools’ hacking that saw the publisher send out a series of push alert notifications hailing President Trump.
  The publisher, owned by media mogul Rupert Murdoch, quickly apologised for the hacking incident in a follow-up alert and on Twitter.
  "Our push alert notification system was compromised this evening. We are working to resolve the issue. Please accept our apologies,” the publisher wrote.
  The push alert system for our m
  
  Read more

Follow @marketing_UKnws on Twitter!