Marketing news

• Google has tweaked its auction to no longer favour its own bids over competition

  01-04-2017 13:05
  
  Publishers rejoice, Google is set to relinquish the so-called ‘last look’ its own DoubleClick AdExchange had on auctions that mean it is able to bid on every impression and consequently always outbid others.
  The u-turn was revealed by Ad Exchanger, which posted a document that outlined the change for Google’s Exchange Bidding in Dynamic Allocation.
  While the move is still in beta, the online giant’s director of product management Jonathan Bellack confirmed the overhaul to
  
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• Omnicom to sift through YouTube videos to ensure safety for brands

  01-04-2017 12:13
  
  Omnicom is introducing a brand safety drive that could calm those advertisers worried their ads are at risk of being misplaced against inappropriate content on YouTube.
  The holding group will sift through hundreds of thousands of YouTube videos daily to ensure they are safe for its advertisers to appear against, reports Advertising Age. Omnicom will employ a mix of machines and people to conduct the checks and consequently score the posts for brand safety before adding the appropriate ones to a
  
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• MIPTV 2017 Preview: Daniel Klaus, President, Airtime

  01-04-2017 11:00
  
  The below is written by Daniel Klaus, President, Airtime, and is part of Found Remote's MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15).
  Snap’s recent $3 billion initial public stock offering represents a watershed moment in mobile communications. It’s proof that mobile media platforms creating exciting and engaging forms of self-expression can catch on like wildfire, and potentially wi
  
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• Habitat marketing boss optimistic for brand revival, revealing latest Voyeur campaign

  01-04-2017 11:00
  
  Habitat has faced challenges over the past decade that would have been insurmountable for many brands. But, with the backing of Sainsbury’s, the furniture retailer’s marketing boss tells The Drum she’s hopeful for its continued revival as it plots a new ad campaign.
  “Seven years ago the general perception was that Habitat had become overpriced and veered away from its original purpose of creating democratic, original design. The brand became perceived by customers and Hab
  
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• Can Cadbury’s search for a new advertising strategy help recapture its former glory?

  01-04-2017 10:35
  
  Cadbury is in the midst of a creative review that will see the chocolate brand consolidate its account under one single agency as it seeks to return to its former glory days and return its advertising to the heights of its ‘Gorilla’ fame.
  2007 was arguably the most successful year for advertising at Cadbury. It was the year when a TV spot starring a Gorilla drumming along to Phil Collins’ ‘In the Air Tonight’ captured the attention of the public, and propelled
  
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• Can Cadbury’s search for a new advertising agency help recapture its former glory?

  01-04-2017 10:35
  
  Cadbury is in the midst of a creative review that will see the chocolate brand consolidate its account under one single agency as it seeks to return to its advertising to the heights of its ‘Gorilla’ fame.
  2007 was arguably the most successful year for advertising at Cadbury. It was the year when a TV spot starring a Gorilla drumming along to Phil Collins’ ‘In the Air Tonight’ captured the attention of the public, and propelled the brand to a level of notoriety
  
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• On International Fake News Day, see which spurious storymongers have won The Fakers Awards

  01-04-2017 08:00
  
  Today, 1 April, is International Fake News Day and to mark the occasion we are handing out The Fakers, our special new awards for the leading practitioners of cock-and-bull stories.
  Fake news has emerged as one of the dominant topics in modern media and public life in recent times, and so to help our readers separate the facts from fiction, we believe it is about time we shine the brightest possible spotlight on the top exponents of make-believe journalism.
  Naturally, given o
  
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• It's International Fake News Day – here are the best (totally legit) ads from One Minute Briefs to promote the occasion

  01-04-2017 08:00
  
  Today, Saturday 1 April, is the first International Fake News Day, on which The Drum is handing out The Fakers Awards to shine a spotlight on the web's leading proponents of spurious stories.
  So how do you promote a new event like International Fake News Day? Well, you turn to the people who are better than anyone at coming up with spoof creative concepts, of course – so step forward One Minute Briefs.
  Having previously created Trump ads in celebration of the Chip Shop Awards, he
  
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• April Fool's Day round-up: Featuring Durex, Krispy Kreme, Coca-Cola, Argos and more

  01-04-2017 07:35
  
  You better watch out, it is 1 April and as usual no one is safe with brands everywhere trying to make a Fool out of everyone. 
  To celebrate the occasion here is a roll call of some of today's best April Fool's jokes that struck a smile at Drum HQ. Meanwhile, one International Fake News Day, find out which stories and story spinners were the winner of the first Faker Awards.
  Durex 
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  Durex have released information today announcing the addition of three exciting new f
  
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• Latest Apple Watch ads encourage people to ‘live bright’

  01-04-2017 00:18
  
  Apple has released a colorful, vibrant spot for its Apple Watch 2 Series that’s centered around all of the different ways people can use the technology to live more active lifestyles.
  Called ‘Live Bright,’ the upbeat ad features the Beyoncé song “Freedom" featuring Kendrick Lamar and has a similar feel to the ‘Go Time’ ad that Apple released last fall to launch Series 2. 
  The spot opens with a woman sitting at an office desk who has just received a
  
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• Apple Watch's latest ad encourages people to ‘live bright’

  01-04-2017 00:18
  
  Apple has released a colorful, vibrant spot for its Apple Watch 2 Series that’s centered around all of the different ways people can use the technology to live more active lifestyles.
  Called ‘Live Bright,’ the upbeat ad features the Beyoncé song “Freedom" featuring Kendrick Lamar and has a similar feel to the ‘Go Time’ ad that Apple released last fall to launch Series 2. 
  The spot opens with a woman sitting at an office desk who has just received a
  
  Read more

• Apple Watch ads encourage people to ‘live bright’

  01-04-2017 00:18
  
  Apple has released a colorful, vibrant spot for its Apple Watch 2 Series that’s centered around all of the different ways people can use the technology to live more active lifestyles.
  Called ‘Live Bright,’ the upbeat ad features the Beyoncé song “Freedom" featuring Kendrick Lamar and has a similar feel to the ‘Go Time’ ad that Apple released last fall to launch Series 2. 
  The spot opens with a woman sitting at an office desk who has just received a
  
  Read more

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