Marketing news

• Criteo names Greg Archibald as VP to lead sales across the Americas

  30-03-2017 21:15
  
  Criteo has announced the appointment of industry veteran Greg Archibald (pictured below) as executive vice president of sales as the publicly listed adtech outfit seeks to bolster its revenue-generation in the Americas with a suite of new products. 
  Archibal’s appointment comes as Criteo (historically know for selling ad retargeting solutions) begins a concerted effort to roll out its predictive search offering as well as its sponsored product feature, one it was a
  
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• Basketball fan suffers from ‘hunger vision’ in Snickers ad starring Toronto Raptors point guard Cory Joseph

  30-03-2017 19:43
  
  Snickers’ latest riff on its ongoing ‘You’re Not You when You’re Hungry’ campaign features a basketball fan whose hunger has made him delusional enough to think that his pudgy friend looks like six-foot-three Toronto Raptors point guard Cory Joseph. 
  Created by BBDO Toronto, the ad stars Joseph himself as he helps the man snap back to reality by handing him a Snickers bar. Once the man takes a bite of the Snickers, he realizes that his friend actually looks not
  
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• Twitter increases character limit as it stops counting usernames to encourage greater engagement

  30-03-2017 19:25
  
  Twitter has relaxed its hallmark brevity once more revealing it will no longer count usernames towards the total 140-character limit. 
  Writing in a blog post Twitter product manager Sasank Reddy said the social network hoped the move would let users better express themselves. 
  The update means @ replies will no longer occupy space in a user's tweet, making it easier to @ or reply to several people at once without running out of space. 
  "The updates we’re making today are bas
  
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• BuzzFeed to expand news operations in Mexico and Germany ahead of elections

  30-03-2017 19:04
  
  BuzzFeed News is set to open local-language bureaus in Mexico and Germany this year as part of the publisher’s bid to attract a global audience, editor-in-chief Ben Smith has revealed.
  The digital media company will hire journalists in the two countries to cover local news in their native language. Certain stories that have global resonance will be translated into English and distributed more widely across the BuzzFeed portfolio.
  The expansion comes ahead of the two countries' nationa
  
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• 4A’s to launch Beyond the Brief to celebrate standout members in its centenary year

  30-03-2017 19:00
  
  The 4A’s is celebrating its 100 year anniversary, with the trade body and The Drum collaborating on a year-long series that will highlight individuals from 4A’s member agencies.
  Set to launch on Monday, April 3 at 4A’s Transformation in Los Angeles, Beyond the Brief will profile the professional and personal lives of a wide range of agency professionals and talent at all levels, throughout the US. 
  “As we celebrate the 4A's hundredth annivers
  
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• Snickers takes ‘first steps’ on diversity journey with LGBTI focus

  30-03-2017 18:30
  
  Snickers is focusing its marketing on the LGBTI community for the first time, using its online advertising to tell consumers they should “be who you are”.
  The brand, which is owned by Mars, has partnered with online publisher Gay Star News to launch Gay Star Support, a new part of the Gay Star News site that will provide resources for anyone in the community who is struggling with accepting themselves or coming out.
  It will also tell stories of LGBTIs who have been through tough time
  
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• Snickers focuses on LGBTI issues as it takes ‘first steps’ on diversity journey

  30-03-2017 18:30
  
  Snickers is focusing its marketing on the LGBTI community for the first time, using its online advertising to tell consumers they should “be who you are”.
  The brand, which is owned by Mars, has partnered with online publisher Gay Star News to launch Gay Star Support, a new part of the Gay Star News site that will provide resources for anyone in the community who is struggling with accepting themselves or coming out.
  It will also tell stories of LGBTIs who have been through tough time
  
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• What advertisers want from startups and data

  30-03-2017 18:00
  
  With traditional funding sources such as venture capital and hedge funds reportedly on the wane, startups have never been more likely to be the acquisition target of brands operating in more traditional industry verticals, as they seek to transition with the times, and consumers’ lifestyles.
  However, while there is not a shadow of a doubt that digital is at the core of the contemporary society, many brands, agencies and media owners are still uncertain over how best to engage, satisfy and
  
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• IAB's Jon Mew: Digital is still the smartest way to reach and wow people but only if we all step up

  30-03-2017 17:48
  
  Jon Mew, the recently installed chief executive of the Internet Advertising Bureau (IAB), responds to the controversies surrounding digital advertising, and sets out three steps for the industry to repair its reputation.
  It has been an interesting time to be taking over at the helm of the IAB, with digital advertising hitting the headlines for all of the wrong reasons.
  But whilst there is work to be done to build, grow and improve digital there is an important role for us to play.
  Part of that r
  
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• Honda creates online treasure hunt across its social platforms for the chance to win 2017 Civic

  30-03-2017 17:35
  
  Honda has developed a virtual treasure hunt across its social channels which tasks users with solving a series of clues for the chance to win a 2017 Civic.
  The Honda Civic Live Challenge has been created in partnership with DigitasLBi and aims to promote the carmaker’s new 2017 Civic model.
  The integrated social media campaign is running over 48 hours and takes prospective customers on a virtual treasure hunt where they must decipher a postcode from a series of challenges.
  During the
  
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• Jellyfish opens new Barcelona office to 'future proof' the business amid industry-wide Brexit concerns

  30-03-2017 17:34
  
  Digital agency Jellyfish has opened a new European office in Barcelona to bolster its ties to the EU amid an uncertain Brexit back drop. 
  Jellyfish plans to tap into Europe’s digital talent pool, a move that the agency said will 'future proofing its business amid Brexit concerns'.
  The new office will be overseen by Edward Ball, MD EMEA of Jellyfish with the day-to-day running of the agency being managed by analytics director Elias Nuevo, who moves from the agency’s London headqu
  
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• ‘Marketers must empower their agencies to fail’

  30-03-2017 17:32
  
  My cell biology degree course taught me three things: a lifetime’s worth of Simpsons quotes (do NOT get me started), ‘herbal’ cigarettes are not a career choice and advances in science come from disproved hypotheses.
  And although I’m not denying the transformative power of ideas, perhaps that grounding in learning-through-failure is why eulogising ‘Creativity’ as the root of all progress leaves me cold.
  In contrast, I’ve always warmed to the notion of &l
  
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• Wheelchair racer Josh Cassidy floats in zero-gravity chamber in Bank of Montreal spot

  30-03-2017 17:30
  
  Paralympic wheelchair racer Josh Cassidy is seen floating in a simulated zero-gravity chamber in Bank of Montreal’s (BMO) latest ad.
  The television ad, created by FCB Canada, is part of the BMO’s yearlong “Wish it Forward” campaign, which was unveiled earlier this year to mark the the bank’s 200th birthday. To celebrate its bicentennial, BMO is encouraging people to submit their wishes online or by visiting one of the interactive fountains it created for a chance to
  
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• Glu Mobile and Funworks recruit Cubs MVP Kris Bryant for latest campaign

  30-03-2017 17:04
  
  Just in time for opening day for Major League Baseball (April 3), unconventional agency Funworks has teamed with video game developer Glu Mobile for a humorous campaign to promote multiplayer game MLB Tap Sports Baseball 2017, starring National League MVP Kris Bryant of the champion Chicago Cubs.
  To create the ads, Glu Mobile enlisted San Francisco-based Funworks, an agency that uses social science and sketch comedy techniques to help clients align quickly behind unconvention
  
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• How to use Snapchat Spectacles effectively – a three step guide for brands

  30-03-2017 17:03
  
  Social media evolves at a far quicker rate than most brands’ abilities to even understand it – let alone keep up with it. So it’s vital that instead of reacting to trends that brands attempt to get ahead of them. One way to do this is by experimenting with new technology as it surfaces, not once it has become mainstream.
  This is where our Social Scramble comes in. Each month we pick a new technology and build a product, service or some content with it. This allows us to underst
  
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• Carpetright roll out the rugs with Whippet after success with refurbishment programme

  30-03-2017 17:02
  
  Carpetright has appointed retail creative agency Whippet to its below-the-line account, following a three-way pitch.
  The win will see Whippet develop strategic and creative communications for the flooring retailer’s estate of 430 stores, including promotions, campaigns, value and branding.                   
  Lynsey Crew, marketing manager at Carpetright, said: “As a brand we’re going
  
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• Digital Decoded: Using AI to calculate the value of sports sponsorship

  30-03-2017 16:53
  
  Calculating return on investment is a vital part of the marketing profession. As the role becomes increasingly about the numbers and the creative, marketers are looking for ways to show the value of their advertising spend.
  In this video we look at the latest technology from GumGum Sports, which calculates the ROI of sports sponsorship and advertising using machine learning and artificial intelligence. Chief executive, Ophir Tanz talks through how the technology works and why brands are using it
  
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• Can marketing help bridge the public sector technology divide?

  30-03-2017 16:43
  
  The technology revolution might be underway, but it has yet to reach parts of the public sector. 
  Most hospital consultants still make notes by hand, with appointments delayed when a batch of papers is left in the wrong department. In schools, clerks of governors are paid to sit in meetings for hours to compile and circulate reams of paper that are rarely read. In the court system physical records are still moved from town to town in vans. 
  These examples come from my own experience an
  
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• Can Samsung’s Galaxy S8 marketing strategy help repair its Note 7 wounds?

  30-03-2017 16:40
  
  Samsung will next month launch (arguably) its most important phone to date, the Galaxy S8, as it looks to move consumer’s minds away from the widely-reported debacle of the Note 7, towards a plethora of new features it hopes will propel the brand to become the king of the smartphones.
  When Samsung was forced to recall its Galaxy Note 7 last autumn after some of the devices caught fire due to a fault with the battery, the news was splashed across media outlets with the force of a hurricane.
  
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• International bulletin: Paris bans ‘sexist’ ads, Mattel, Reebok

  30-03-2017 16:21
  
  Paris bans ‘sexist’ outdoor ads
  From 20 November, ads deemed “sexist and discriminatory” will be officially banned from appearing in outdoor public spaces in France’s capital.
  The city council voted earlier this week to approve a new contract with ad distributor JCDecaux, which states the company will not disseminate ads that contain any of the following types of imagery: sexist stereotypes; homophobic images; any degrading, dehumanising, or offensive representation
  
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• Premier League launches first unsponsored TV ad

  30-03-2017 16:09 via campaignlive.co.uk
  
  The Premier League is launching its first-ever ad campaign, with a TV spot starring players including Theo Walcott and Gary Cahill interacting with kids at a primary school as they read from TH Palmer's inspirational poem 'Try, Try, Again'.
  
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• Creative Tech Awards: Deadline extended to April 13

  30-03-2017 15:16 via campaignlive.co.uk
  
  The deadline to enter the Creative Tech Awards has been extended from 30 March to midnight on 13 April.
  
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• Coke eschews YouTube for Facebook for new video series

  30-03-2017 14:58
  
  Get to know Holly and Patricia as they take the ‘Get To Know You Challenge’ in our very first Diet Coke Break. Cats or…
  Posted by Diet Coke on Thursday, 30 March 2017
  Coca-Cola is launching a video series for Diet Coke on Facebook rather than YouTube as it looks to “bring the brand to life”.
  ‘Diet Coke Break’ will see brand ambassador Holly Willoughby feature alongside a host of online influencers to cover topics such as friendship, beauty, travel
  
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• Formula One looks to jump-start its media rights strategy and hospitality programme with two key appointments

  30-03-2017 14:16
  
  Formula One has appointed two new global directors to help increase the commercial growth of the sport across its media rights and hospitality programme.
  As part of the ongoing management restructuring at within the sport new owner, Liberty Media, has appointed Ian Holmes as global director of media rights and Kate Beavan as global director of hospitality.
  Holmes has worked for Formula One since 2001 and previously held the role of head of media rights. In his new role, he will le
  
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• How the NBA's controversial one-and-done mindset is changing the ad industry

  30-03-2017 14:00
  
  In the midst of March Madness, it’s appropriate to think about how the NBA and NCAA’s “One and Done” rule has changed the game. You may remember that it used to be possible, albeit unusual, for outstanding basketball players to skip college altogether and go straight to the pros. That’s what both Kobe Bryant and LeBron James did. But the powers that be decided it would be better to force young players to spend one year in college – or cooling their heels &ndas
  
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• Data as a conversation starter is a key component to marketing success today, notes Media Maths' Joanna O'Connell

  30-03-2017 13:30
  
  With television advertisers, publishers, editors, mathematicians and agencies all working at finding answers about how marketing should work, for Media Math’s CMO Joanna O’Connell, it comes down to valuable conversations.In a recent interview with Beet TV, the marketing analyst turned marketing chief notes that despite coming at it from different angles, there are some fundamental truths about marketing which includes helping a marketer or agency create conversation at scale with the
  
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• Marketoonist on optimising content

  30-03-2017 13:24
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on optimising content appeared first on Marketing Week.
  
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• H&M aiming to revive sales with new clothing brand this autumn

  30-03-2017 13:15
  
  Retail giant, H&M has announced new clothing brand, Arket in a bid to revive sales in key European markets.
  Due to launch after the summer, Arket will to focus on “a broad yet selected range of essentials for men, women and children, as well as a smaller, curated assortment for the home,” according to chief executive office, Karl-Johan Persson.
  Arket’s first retail store is set to open on London’s Regent Street early autumn of this year, followed by Bru
  
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• Grappling with the decline in traditional TV viewing, advertisers increasing look to agencies for answers

  30-03-2017 12:55
  
  With his multi-decade background at NBC, CNBC and TiVo, Tom Rogers knows well that continued viewing declines in traditional television are a concern, with an 18% viewing decline since 2014, and on average a three percent decline each year since 1990.  
  “We are facing something really different today. One, the pace of decline is accelerating because of new sources," said Rogers, who is the executive chairman of WinView Games and chairman and CEO of TRget Media
  
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• Cadbury calls ad account review

  30-03-2017 12:44 via campaignlive.co.uk
  
  Cadbury, the Mondelez International-owned chocolate brand, is reviewing its creative account putting 11-year incumbent Fallon on alert.
  
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• Vauxhall to cut sponsorship ties with England and other home nation football bodies

  30-03-2017 12:34
  
  Vauxhall is severing its sponsorship ties with the home nations football teams after admitting that its “business priorities have changed”.
  The car manufacturer announced that it would end its seven-year relationship with the England, Scotland, Wales and Northern Ireland football associations when its contract expires after the 2018 World Cup.
  It’s sponsorship with the four home nations is reportedly worth £11m a year with the English Football Association’s (FA) con
  
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• Colman's Mustard moves into snacking market with Snaffling Pig Co pork crackling partnership

  30-03-2017 12:29
  
  Unilever-owned condiment brand Colman’s is making a move into the snacking category for the first time ever as part of a partnership with the Snaffling Pig Co.
  The union is designed to tap into what both companies believe to be a growing demand for pork crackling, and to leverage Snaffling Pig’s position within the market.
  As part of the partnership Snaffling Pig Co’s double hand cooked pork crackling will be paired with the the flavour of Colman’s Eng
  
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• Brand safety: How the YouTube kerfuffle is playing out in APAC

  30-03-2017 12:28 via campaignlive.com
  
  Reaction has been measured, and insiders welcome the much-needed attention to what is certain to be a long-term issue.
  
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• Marsh & Parsons to remove controversial advert following Twitter backlash

  30-03-2017 12:15
  
  Estate agents Marsh & Parsons has sparked a sexism row over its latest London Underground billboard ads, thanks to an advert featuring an older man embraced by a younger woman along with the copy line, ‘A charming period property with a modern extension’.
  Despite best intentions, Marsh & Parsons confirmed it will remove the ad after the billboard received complaints online and to the Advertising Standards Authority (ASA).
  The ad is one in a series that describes people as tho
  
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• The Duke of York and Pitch@Palace partner with The Drum for human tech issue: Watch Prince Andrew explain the theme

  30-03-2017 12:05
  
  The Duke of York, Prince Andrew, and his technology programme Pitch@Palace are joining forces with The Drum to produce a special issue of the magazine focused on human tech.
  Published on 22 April, the human tech issue will explore the impact of technology on our lives and business, featuring interviews with web pioneer Sir Tim Berners-Lee, musician Will.i.am and human cyborg Neil Harbisson.
  Prince Andrew, who will be a key contributor to the issue, discussed the importance of this kind of t
  
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• Viceland builds buzz for TV’s first ‘Weed Week’ with out-of-home stunts

  30-03-2017 12:04
  
  Vice Media's TV channel Viceland is set to launch TV’s first ‘Weed Week’ next month with a slate of cannabis-themed originals, documentaries and comedies.
  To build buzz around the programming, the network has kicked off an elaborate marketing campaign that includes shop front activations and a weed-scented ATM.
  The channel is hoping to capitalise on the growing adoption of legal marijuana across states in the US, where more than one-quarter of Americans are now living in states
  
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• BT boss Patterson: marketers must take action on brand safety

  30-03-2017 11:56 via campaignlive.co.uk
  
  Brands must step up and take action in the wake of the Google brand safety scandal, warned the chief executive of BT.
  
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• Samsung’s flashy Galaxy S8 impresses but the brand ‘isn’t out of the woods yet’

  30-03-2017 11:54
  
  Samsung has unveiled its first new smartphones since the Note 7 disaster, as it looks to prove the quality, safety and craftmanship of its devices.
  Launching on 28 April, the new Galaxy S8 and S8+ feature an ‘infinity display’ screen that runs the full width of the device, an invisible home button, the ability to unlock your phone via facial recognition technology and even an earphone port. The latter is a dig at rival Apple, which controversially decided to get rid of the port and p
  
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• Cannes Lions urged to change trophy to promote gender equality in advertising

  30-03-2017 11:52 via campaignlive.co.uk
  
  Crispin Porter & Bogusky London and Creative Equals have launched a bid to get the Cannes Lions Festival of Creativity organisers to adopt a new trophy for all winners in 2017.
  
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• Cannes Lions urged to change trophy to promote gender diversity in advertising

  30-03-2017 11:52 via campaignlive.co.uk
  
  Crispin Porter & Bogusky London and Creative Equals have launched a bid to get the Cannes Lions Festival of Creativity organisers to adopt a new trophy for all winners in 2017.
  
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• School Reports 2017: the year in tweets and photos

  30-03-2017 11:51 via campaignlive.co.uk
  
  For our annual School Reports, Campaign asked agencies to sum up 2016 in one image and 140 characters or less. Have a flick through our gallery to see their contributions.
  
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• Creative Equals launches recruitment charter to foster diversity

  30-03-2017 11:40 via campaignlive.co.uk
  
  Creative Equals has launched a seven-point charter to encourage the recruitment industry to hire more diverse people.
  
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• Jellyfish to open seventh global office in Barcelona

  30-03-2017 11:05 via campaignlive.co.uk
  
  Jellyfish is launching a Barcelona office in April, marking its seventh global location and its first in continental Europe.
  
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• The questions clients should ask their programmatic agency

  30-03-2017 11:00
  
  What is programmatic?
  This one may seem blindingly obvious, and something that all brands should already know if they have decided to approach a programmatic agency. Yet figures show a huge proportion of advertisers still do not understand programmatic or feel unhappy with their existing strategies.
  READ MORE: What is programmatic? A beginner’s guide
  In research published in 2016 by the Internet Advertising Bureau UK, 44% of advertisers surveyed said they had little or no knowledge of prog
  
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• Taking programmatic in-house: What you need to know

  30-03-2017 11:00
  
  Taking programmatic in-house is an increasingly popular option for marketers. According to Pivotal Research Group analyst Brian Wieser, 15 of the top 200 US advertisers have taken media-buying in-house due to their ability to buy programmatically.
  “This appeared to us as a relatively significant escalation from the last time we explored the topic,” Wieser says. It is not clear when he last explored the topic, but brands such as Procter & Gamble, L’Oreal and RB have all brou
  
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• MIPTV 2017 Preview: Ashely Deibert, VP of Marketing, iQ Media

  30-03-2017 11:00
  
  The below is written by Ashely Deibert, VP of Marketing, iQ Media, and is part of Found Remote's MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15).
  4 Reasons Advertisers Will Increase Their Traditional TV Investments in 2017
  The transformation and fragmentation of TV over the last decade has caused more than a few headaches for the advertising industry. Accustomed to a broadcast model that was at once dispropo
  
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• Sans Frontières Associates and London Advertising form ‘Glass Half Full’ alliance to promote post-Brexit positivity and international trade

  30-03-2017 10:55
  
  Following the UK’s formal triggering of negotiations to leave the European Union yesterday (29 March),  London Advertising has announced a strategic alliance with Lord Tim Bell's new agency Sans Frontières Associates to help foster global trade between governments and corporations.  
  Moszynski and Bell are both vocal supporters of the move to leave the EU and commissioned a ComRes survey in order to demonstrate the nation’s confidence about leaving the EU when t
  
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• Dentsu Aegis enters Sri Lanka with Grant Group acquisition

  30-03-2017 10:51
  
  Dentsu Aegis Network is set to mark its entry into Sri Lanka with the acquisition of Grant Group, a 59 year-old integrated agency, in a deal that is expected to close this week.
  The acquisition follows Dentsu Aegis' recent acquisition in Indonesia with the agency named leader of the acquisitions spree in 2016.
  The Grant Group was established in 1958 and is Sri Lanka’s first international advertising agency, and now has seven entities over two main groups of Grant Advertising and
  
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• Premier League mounts rear guard piracy crackdown to halt illegal streaming

  30-03-2017 10:37
  
  Faced with dwindling official TV audiences Premier League chiefs have been jolted into action in a bid to shut down illegal streaming sites which fans are increasingly turning to.
  The sporting body is enlisting the help of police forces within the UK and abroad, as well as working with ISP’s to curb access in the midst of growing concern that the sport's lucrative TV rights deals could now be imperiled.
  Piracy has grown from a niche concern to a mainstream headache for authorities with the
  
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• Glasgow 2018 appoints Stripe Communications to lead its digital strategy for inaugural multi-sport event

  30-03-2017 10:21
  
  Glasgow 2018, the multi-sport European Championships event, has appointed Stripe Communications as its digital partner.
  The inaugural event will span 10 days and involves 4,500 top European athletes competing across seven sports- aquatics, cycling, gymnastics, rowing, triathlon golf and athletics. It is being co-hosted with Berlin, which will host the athletics, and looks to build on the legacy created by the 2014 Commonwealth Games in Glasgow.
  As the digital partner for Glasgow, Stripe Com
  
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