Marketing news

• Dunkin’ Donuts debuts with Waze's Order Ahead feature to boost brand loyalty

  28-03-2017 22:00
  
  Dunkin’ Donuts is the debut partner with Waze to launch a service that lets consumers order from within the real-time, crowdsourced traffic and navigation app, a move it hopes will further brand loyalty.
  The service, name Order Ahead, lets Waze users place orders prior to hitting the road – with additional brand options to come, according to Jordan Grossman, head of business partnerships in North America at Waze.
  As of March 28, the more than 6 million members of
  
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• Demand for digital marketers and content curators exceeds supply in 2017

  28-03-2017 20:24
  
  Digital marketers remain the highest in demand in 2017, with advertising and content ranking as the highest among digital marketing needs, according to a recent report on 2017 marketing trends which reports a need for marketing talent that exceeds the supply with mid-level marketers most in demand.
  The study polled over 300 directors, vice presidents, C-level marketing executives, as well as hiring managers. Focusing on the issues and trends that are important to the careers of those in the
  
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• Pinterest rolls out app-install ads as it appears to be chasing the Facebook effect

  28-03-2017 20:02
  
  Pinterest is rolling out Promoted App Pins, a new format which will allow advertisers to purchase app-install ads within its walls.
  The move will let iOS users download apps to their device without leaving Pinterest, with the visual bookmarking platform has been testing the feature with the likes of Glu Mobile, Stash and Ibotta since July.
  Promoted App Pins were announced earlier today (28 March) in a blog post, with the feature now available to all marketers via the platform&rsqu
  
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• ECB stirs up bidding war among broadcasters for the rights to new Twenty20 cricket tournament

  28-03-2017 18:58
  
  The England and Wales Cricket Board (ECB) has begun talks with social media platforms as well as an array of free-to-air and paid broadcasters over the rights to its new Twenty20 tournament.
  Tom Harrison, the chief executive of the ECB confirmed the new competition earlier this week, promising that it would help will “future proof” the sport and engage a generation of children.
  It will feature eight regional teams based at the biggest venues in the country and is scheduled to begin i
  
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• Legoland Florida Resort extends the park experience with educational, road-trip-friendly GPS for kids

  28-03-2017 18:32
  
  Legoland has launched what it calls a location-based GPS adventure for kids in order to keep the whole car happy on road trips to Legoland in Winter Haven, Florida this spring and summer – and beyond.
  The interactive theme park for kids developed the experience, Quest to Legoland, in conjunction with Google and marketing and ad agency VML.
  Intended for children ages 7 to 13, users enter their departure date and departure place within the map-based experience and choose a Legoland Mini
  
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• Is it the tipping point for traditional financial services?

  28-03-2017 18:17
  
  In 2003, William Gibson famously noted: “The future is already here – it’s just unevenly distributed.” This rumination is particularly acute when we muse about the future of the financial services industry.
  Whither the banks? It’s a question that can induce glazed stares and exasperated exhalations among even the most evangelical proponents of disruptive innovation. Why? Because although the high water mark of the global financial services industry has long since pa
  
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• Microsoft: ‘CMOs are not comfortable with the growing role of tech’

  28-03-2017 18:06
  
  There has been an explosion in the marketing technology available to marketers. The latest estimate from chiefmartech estimates that in 2016 there were 3,874 martech solutions, double the previous year. This year’s estimate, due out later this month, is likely to tell a similar story.
  This is a concern for Microsoft’s US marketing chief Grad Conn. He believes “a lot of CMOs are being pushed into the technology space in a way that they are not comfortable with” and says &l
  
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• How the Royal British Legion transformed perceptions of the charity through retail

  28-03-2017 18:04
  
  The Royal British Legion has been working for some time to transform perceptions of the brand. It has high brand awareness, particularly around its annual Poppy Appeal, and as John Norton, head of retail trading at the charity puts it, is in a unique position as the “custodian of remembrance”.
  However with that comes challenges. While millions of people buy a poppy every year, the majority of its most active supporters are aged 70+ and tend to be white and male.
  That in turn held bac
  
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• Tinder moves to the desktop with new messaging feature

  28-03-2017 18:02
  
  Tinder has announced plans to move from the palm of users' hands to the desktop with a new website that lets would-be daters to view their match’s profile while messaging.
  Currently, Tinder is only available on smartphone and tablet devices but soon, users will be able to swipe from the comfort of their desktops if there are unable to access the company's app.
  New and returning users can visit Tinder.com, log in through their Facebook accounts and swipe left or right like they would on the
  
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• Tinder moves online with new messaging feature

  28-03-2017 18:02
  
  Tinder has announced plans to move online with a new website that allows users to view their match’s profile while messaging.
  Currently, Tinder is only available on smartphone and tablet devices but soon, users will be able to swipe from the comfort of their desktops if there are unable to access the company's app.
  New and returning users can visit Tinder.com, log in through their Facebook accounts and swipe left or right like they would on the app.
  "Tinder is present in more than 190 coun
  
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• Tennent Caledonian launches three new beers with Loch Katrine projection

  28-03-2017 17:57
  
  Tennent Caledonian has underlined its new range of premium ales with a projection stunt at Loch Katrine, north of Glasgow.
  The loch, where the brewer sources its water, will feed into the new range, the Outpost IPA, Double Hop and Hopscotch.
  The proposition, ‘to light up the beer scene’ is reinforced by the projection stunt that will see the legacy brand make a move against craft brewers in the region with its own line of products in the category.Caledonian packaging
   
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• Two decades of ecommerce reveals that peer reviews and product recommendations are the industry standard

  28-03-2017 17:35
  
  The US Department of Commerce reports that increasing consumer comfort with shopping online is today a  $400bn industry with a recent report by Astound Commerce suggesting that over the past 20 years the online shopping experience has gone from a game of guesswork and order taking to a standardized industry.
  The report analyzed two decades of change based on nearly 300 metrics studied across 100 top retailers. The research features trends that grew the most from market e
  
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• Two decades of e-commerce reveals that peer reviews and product recommendations are the industry standard

  28-03-2017 17:35
  
  The US Department of Commerce reports that increasing consumer comfort with shopping online is today a $400bn industry with a recent report by Astound Commerce suggesting that over the past 20 years the online shopping experience has gone from a game of guesswork and order taking to a standardized industry.
  The report analyzed two decades of change based on nearly 300 metrics studied across 100 top retailers. The research features trends that grew the most from market entry to tod
  
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• Unicef picks FCB Inferno for refugee campaign

  28-03-2017 17:30 via campaignlive.co.uk
  
  Unicef has appointed FCB Inferno to create a global campaign on refugee and migrant children after a competitive pitch.
  
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• Olivia Chalk named Grey production chief

  28-03-2017 17:27 via campaignlive.co.uk
  
  Grey London has appointed Olivia Chalk as its first chief production officer to instil a "maker" culture at the agency.
  
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• We Buy Any Car calls £14m ad pitch

  28-03-2017 17:21 via campaignlive.co.uk
  
  We Buy Any Car, the used-car buying service, is reviewing its £14m UK advertising account.
  
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• Facebook adds more Snapchat-esque camera features for brands and users

  28-03-2017 17:17
  
  Facebook has rolled out a raft of new camera features for users and brands as it continues to edge closer to rival Snapchat. 
  The social network will now allow users to add effects to images they are uploading to the site, as well as send disappearing photos and videos to friends and stitch together their content to share via a 'Stories' platform. 
  The first of the features, dubbed Camera Effects, is similar to Snapchat Lenses and will let users adorn their selfies with interactiv
  
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• Connected tech is not just for 'geeks', British Gas says

  28-03-2017 17:13 via campaignlive.co.uk
  
  The connected home concept is failing to resonate with consumers because they don't understand the benefits and think it's for "geeks", according to British Gas' head of marketing.
  
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• Co-creation - the death knell for creative agencies?

  28-03-2017 17:09
  
  The broadcast model of advertising is dead. Audiences, especially younger audiences, do not trust mainstream media outlets, Government, politicians, banks or big business and if brands are not careful, they will also fall into this growing bucket of institutions that have lost touch with their audiences.
  Young people are becoming increasingly disenfranchised. This is hardly groundbreaking news, but recent global events seem to be making matters much worse. The banking crisis, Brexit and Trump ge
  
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• Rosie Bardales takes CCO role at BETC London

  28-03-2017 17:02 via campaignlive.co.uk
  
  BETC London has promoted executive creative director Rosie Bardales to chief creative officer, as the agency moves offices to Shoreditch.
  
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• Mother London gets maternal with a rooftop inflatable celebrating breastfeeding

  28-03-2017 16:59
  
  Mother London celebrated its namesake holiday, Mother’s Day, on Sunday (26 March) by installing a large breast upon its office in one of the adworld’s weirder out of home executions.
  The activity was centred around the free-the-nipple movement; how there is still a stigma around breastfeeding in the UK. To tackle the issue, it latched a giant inflatable boob to its rooftop.
  The agency said: “This was our Mother’s Day project. A celebration of every woman’s right to
  
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• Hellmann's refocuses ads on taste and food culture

  28-03-2017 16:54 via campaignlive.co.uk
  
  Hellmann's has ditched gender segmentation in its marketing in favour of celebrating food culture, global brand vice-president Joanna Allen has told Campaign.
  
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• Become the Ghost in the Shell as Paramount Pictures partners up with Perfect Corp

  28-03-2017 16:45
  
  Paramount Pictures has partnered with Perfect Corp to launch augmented reality (AR) app features that allow fans to look like characters from the upcoming Ghost In The Shell film.
  The new technology allows uses to interact with their feature film viewing experience through the use of their smartphone and YouCam apps.
  As part of the partnership, YouCam has created filters, frames and collages inspired by the film's female characters.
  There are complete interactive beauty looks via YouCam Makeup f
  
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• Pitch update: Britvic, Haven, Bwin and Carpetright

  28-03-2017 16:36 via campaignlive.co.uk
  
  CHI & Partners has joined Bartle Bogle Hegarty in choosing not to repitch for Britvic.
  
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• Mother puts giant breast on its roof to stand up for breastfeeding mums

  28-03-2017 16:24 via campaignlive.co.uk
  
  Mother erected a giant breast on top of its office building in London for Mother's Day in order to slay the stigma of women breastfeeding in public.
  
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• AWAL demystifies streaming data for independent artists

  28-03-2017 16:18
  
  Awal, Kobalt’s streaming label for independent artists, today announced the release of its new streaming data and insights tool, the Awal app, available to all Awal members for download on iOS and Android devices. The Awal app offers independent artists a unique lens into their streaming performance across Apple Music and Spotify, including corresponding fan demographics, Awal-curated data-driven insights, and comprehensive royalty revenue.
  “What’s true today is that
  
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• Argos rapped for failure to estimate PlayStation promo demand

  28-03-2017 16:13 via campaignlive.co.uk
  
  Argos fell foul of the UK advertising code over ads for a PlayStation 4 bundle promotion because the retailer failed to predict and meet demand, forcing it to withdraw one of the ads, the regulator has ruled.
  
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• Mother wins global Lion and Cheerios

  28-03-2017 16:05 via campaignlive.co.uk
  
  Cereal Partners, which makes Nestlé's breakfast cereals, has appointed Mother as its global advertising agency for Lion cereal and Cheerios.
  
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• Public Health England hunts shop to tackle rise in STDs

  28-03-2017 15:58 via campaignlive.co.uk
  
  Public Health England is looking for an advertising agency to help it combat an "explosion" of sexually transmitted diseases in the UK.
  
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• Burger King owner selects Pablo ahead of UK launch

  28-03-2017 15:49 via campaignlive.co.uk
  
  Pablo has been hired by Tim Hortons to help the restaurant break into the UK under the direction of a former Marks & Spencer food marketer.
  
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• My Media Week: Mobbie Nazir, We Are Social

  28-03-2017 15:34 via campaignlive.co.uk
  
  Mobbie Nazir, chief strategy officer at We Are Social, hosts a session on automated assistants at SXSW and hears the case for fake news in a new digital democracy.
  
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• Marketers must tell their boards '60% of programmatic spend is wasted'

  28-03-2017 15:25 via campaignlive.co.uk
  
  Ebiquity has urged marketers to face up to the fact that 60% of their programmatic ad spend is being wasted because of the "ever more complex" media supply chain and problems with fraud and viewability.
  
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• Why marketers should follow Coca-Cola and P&G's lead on overhyped digital

  28-03-2017 15:24
  
  When Coca-Cola's global chief marketing officer Marcos de Quinto stated a few months ago that TV advertising is the best investment for brands, he showed a refreshing willingness to challenge the conventional wisdom. When de Quinto went one further and criticized his company’s history of digital spending, he outed himself as one of the rare voices of reason in the marketing industry.
  He was recently joined by Procter & Gamble chief brand officer Marc Pritchard, who made it clear he was
  
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• MRM/McCann pegged as a digital marketing leader for its vision and execution, Gartner survey reports

  28-03-2017 15:22
  
  An analysis covering 22 digital marketing agencies has pegged MRM//McCann as a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report.  The advisory company compiled its 2017 analysis based on an evaluation of 15 criteria that includes both vision and execution. 
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  Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business s
  
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• Lyft print ads champion charity and community in attempt to differentiate from Uber

  28-03-2017 15:20
  
  Ride hailing app Lyft has taken to print advertising in a bid to differentiate itself from rival Uber – a company which has faced numerous recent scandals that Lyft is keen to distance itself from.
  The $69m valued startup Uber has been bashed as a result of chief executive Travis Kalanick’s ties to the Trump administration, it has suffered multiple sexual harassment accusations from former employees and was accused of stealing its self-driving tech, following which, its self-dri
  
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• Rubicon Project hits back against Guardian lawsuit

  28-03-2017 15:08 via campaignlive.co.uk
  
  Rubicon Project has insisted that it had disclosed its buyer fees in a contract signed with The Guardian more than a year ago and intends to vigorously contest the publisher's lawsuit in court.
  
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• Women in digital shouldn't feel they have to ask for permission to aim high: 50 under 30 lunch

  28-03-2017 14:45
  
  At Ad Week Europe I was lucky enough to attend a private lunch held at The Drum Arms  for winners of The Drum's 50 Under 30 list of women in digital. Calling it a private lunch suggests a slightly stuffy event, but as it was run by The Drum, it meant burgers, booze and provocative discussions.
  We had been invited in to meet our fellow winners, and talk about what we had got out of the award, and what we might be able to come together and achieve as a group of women in digital.
  The benefits
  
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• Movers and shakers: Publicis London, Coca-Cola, DMS, Malmaison and more

  28-03-2017 14:35 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Britvic launches Robinson's Refresh'd brand for health-conscious on-the-go consumers

  28-03-2017 14:30 via campaignlive.co.uk
  
  Britvic is launching another Robinsons brand variant dubbed Refresh'd, a ready-to-drink squash made using 100% naturally-sourced ingredients and containing spring water mixed with real fruit and no added sugar.
  
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• Sky Sports snaps up exclusive broadcast rights to all-star international football tournament featuring Steven Gerrard's England

  28-03-2017 14:14
  
  Sky Sports has acquired the broadcast rights to the Star Sixes football tournament at the O2 which will see some of the game’s modern greats including Roberto Carlos, Robert Pirès and Steven Gerrard representing their country.
  Presented by Pitch International, in partnership with sports management agency Football Champions Tour, the six-a-side international football tournament will take place over four days with every game being shown live on Sky Sports.
  The tournament will consist
  
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• The Debrief tests new way to make money from audio with sponsored podcast series

  28-03-2017 13:55
  
  Bauer Media’s online women’s brand The Debrief is experimenting with a new way to make money from audio with a podcast series that works to seamlessly transition into sponsored content from the Financial Services Compensation Scheme (FSCS).
  The series will be centred around life advice for The Debrief’s twentysomething female audience, covering such things as how to fix a broken heart and to how banish imposter syndrome, an open topic that can be easily aligned with money savin
  
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• The Economist Group releases first integrated campaign featuring interactive 3D and VR modelling

  28-03-2017 13:46
  
  The Economist Group  launched its first integrated marketing campaign featuring interactive 3D and virtual reality modeling in New York this month (March 27).
  The Inter/Sections campaign, conceptualised and created by The Economist Group, was designed to promote the new Porsche Panamera. Inter/Sections explores the power of two interconnecting ideas across the worlds of architecture, gastronomy, sport and motoring.
  A custom content destination gives readers an immersive and dynamic exp
  
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• Honey Monster Puffs acquires a new look following Brecks buyout

  28-03-2017 13:39
  
  Brecks has rebranded family breakfast cereal Honey Monster Puffs after reducing its sugar content down from ‘red’ to ‘amber’.
  Working in partnership with branding agency, Robot Food, a study into consumer trends followed by collaborative brand and product development workshops has lead to the cleaner, bolder and more confident logo featuring a contemporary new-look Honey Monster.
  The new packaging replaces the previous red logo with a softer yellow and white des
  
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• UK Top Shazamed Ads: Volkswagen, B&Q, Deezer and Virgin Media enter the chart

  28-03-2017 13:33
  
  This week's top three tracks remain the same, but new entries from Iggy Pop, Rag‘n’bone Man, Sigma and Dillon Francis have pushed their way into the rankings.
  Entering at number eight this week is Iggy Pop’s ‘The Passenger’ which features in Volkswagen’s new campaign. The 30-second clip starts out with an orchestra performing a classical tune in black and white before changing to colour with Iggy’s track, showcasin
  
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• British Gas shifts from acquisition to retention marketing to know the value of keeping the right customers

  28-03-2017 13:20
  
  Customer acquisition may be vital to all businesses but it doesn’t let a marketer see who their customers are, which is why British Gas is pinning its push for more personalised campaigns on a strategy predicated on retention.
  The country’s largest utilities provider knows it can’t rely on tariffs and price cuts to woo new customers if its existing ones are going to leave. It’s tantamount to a never-ending game of whack-a-mole, where for every few hundred thousand custome
  
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• 'One step forward, two steps back': The long road to changing gender portrayals in media

  28-03-2017 13:00
  
  Too often in media brands fall into the trap of “paying lip-service to authenticity” instead of contributing to the gender solution, at a time when it’s fashionable to be a feminist without any notion of what the word means, or stands for.
  At play in the industry is a constant battle between brands that work to “break down stereotypes”, and those that “proliferate stereotypes are really damaging to society”, according to Katie White, the managing directo
  
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• Sir Peter Blake's largest artwork to be won in Mandarin Oriental's 'Our Fans' competition

  28-03-2017 12:59
  
  Commissioned by London Advertising for its client Mandarin Oriental, 'Our Fans' is a massive collage the size of 38 double decker buses and features 100 of the world’s most famous faces.
  ‘Our Fans’ has been used to cover the face of the Mandarin Oriental Hyde Park, London, while the historic building undergoes a £165 million refurbishment. Inspired by Peter Blake’s iconic album cover for Sgt Pepper’s Lonely Hearts Club Band, the artwork has certainly
  
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• Amazon's ambitious retail store delayed over technical diffculties

  28-03-2017 12:54
  
  Amazon has delayed the opening of its cashier-less retail stores thanks to technical problems.
  Due to open to the public at the end of this month, after a trial version was launched in the US in December 2016, the futuristic Amazon Go store uses cameras, sensors and algorithms to track products taken from the shelves. Sticking with the innovative theme, there are no cashiers and customers simply leave the store with their purchases without opening their wallets, as items are charged directl
  
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• My AdWeek Europe: Enough Trump already!

  28-03-2017 12:34
  
  The love fest that is AdWeek Europe took place during a dramatic and tumultuous week, starting with Google apologising to brands who were affected by the brand safety issue on YouTube, and finishing with the far more serious terrorist atrocity in Westminster. That meant that Sadiq Kahn - a great catch for ESI on Thursday - obviously had to cancel. A sombre time to remember -  this is only advertising.
  But the show must go on. And I have to say the 2017 edition of AWE was packed with genuine
  
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• The Guardian is suing adtech outfit Rubicon Project for breach of contract

  28-03-2017 12:18
  
  The Guardian has started legal proceedings against adtech firm Rubicon Project after it allegedly failed to disclose fees earned from advertisers that appeared on the publisher’s site.
  The media owner confirmed today (28 March) that it had “commenced proceedings against Rubicon Project for the recovery of non-disclosed buyer fees in relation of Guardian inventory”. It declined to share any more detail on the move, citing legal reasons.
  It comes just months after the Guardian&rs
  
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