Marketing news

• Walmart steps into sports through arena partnership deal with the Oak View Group

  26-03-2017 19:22
  
  Walmart has partnered with the Oak View Group, a sports entertainment facility promoter, to become the big box retailer of 21 arenas across the US. The agreement is for three-years and said to be worth $40m, according to the Sports Business Journal.
  This new partnership will be shaped around a program called Walmart Community Playmakers. Through this program, local residents will be honored for their work in education, fighting hunger and the environment, among other causes. The arenas will feat
  
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• Enticing millennials to visit Illinois through tourism ad campaign

  26-03-2017 18:26
  
  Millennial tourists. The state of Illinois. That’s what tourist officials were thinking when they released their 2017 ad campaign, alongside its agency of record JWT Chicago, using the tagline, “Up for Amazing” to entice millennials to visit.
  The ad begins with, “When was the last time you did something for the first time?”
  It then goes on to highlight sites such as Route 66, the historic sites in Springfield that detail President Lincoln through museums and other s
  
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• Home secretary calls for Whatsapp backdoor access following Westminster attacks

  26-03-2017 13:29
  
  The standoff between tech firms and intelligence agencies over back door access looks set to intensify after the home secretary revealed that the man who killed killed four people in Westminster this week was using Whatsapp moments before the attack.
  Speaking to BBC One's Andrew Marr Show the home secretary, Amber Rudd, said intelligence services must have access to encrypted messaging services to ensure that there is "no place for terrorists to hide".
  "We need to make sure our intelligence serv
  
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• Amazon avoids $1.5bn tax bill after judge rules its dealings with 'tax haven' Luxembourg were legal

  26-03-2017 12:59
  
  Amazon has avoided a $1.5bn (£1.2bn) tax bill in the US after a court ruled that it was legal for the online retailer to have paid tax on its European sales through a Luxembourg sub-company.
  The lengthy court battle between Amazon and the Internal Revenue Service (IRS) came to a conclusion after Judge Albert Lauber ruled in favour of Amazon.
  In his ruling Lauber said it was legal for Amazon to have funnelled its European sales through a low-tax Luxembourg sub-company in 2005 and 2006, rath
  
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• Uber pulls its self-driving cars from the road following crash

  26-03-2017 11:50
  
  Uber's self driving car initiative is on hold after one of its cars was left on its side following a crash.
  The incident occurred in Arizona and involved a Volvo SUV operating in self-driving mode. The crash badly damaged another vehicle, however Uber said no one was hurt.
  A spokeswoman for the police in Tempe, Arizona said the accident occurred when another vehicle "failed to yield" to the Uber car at a left turn.
  "There was a person behind the wheel. It is uncertain at this time if they were c
  
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• Boris Johnson questions Google's willingness to address extremist content on YouTube

  26-03-2017 11:14
  
  Boris Johnson has attacked Google for its failure to curb jihadist websites, mounting more pressure on the internet giant which could also be forced to cut advertising fees on YouTube in response to extremist content.
  Speaking to The Sunday Times, the foreign secretary said he was "furious" about Google and other internet firms for the way they financially benefit from terrorist content.
  "It’s disgusting," said Johnson. "They need to stop just making money out of prurient violent material.
  
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