Marketing news

• Nobody knows what creative technologists do, survey says

  23-03-2017 21:24 via campaignlive.com
  
  Just 12 percent of CTs think coworkers understand their job, and 3 in 4 expect to find a new gig this year.
  
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• The new Most Interesting Man is a bore

  23-03-2017 20:39
  
  I don’t often criticize other people’s creative, but when I do it’s because a brand has decided to ruin a much-loved campaign. 
  Seriously, why did the creative minds behind one of the best ad campaigns of the past decade – Dos Equis’ “Most Interesting Man in the World” — decide to gut its soul? Seventy-seven year-old Jonathan Goldsmith’s “Most Interesting Man” was your quirky, traveled uncle or grandfather. It was never
  
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• Advertising Week Europe 2017 | The definitive soundbites

  23-03-2017 20:02
  
  What is a marketing conference without its well-rehearsed soundbites? We’ve rounded up the definitive quotes of #AWEurope, which range from the Matt Brittin-apologetic to the Nigel Clarkson-piss-take.
  Watch the video above for key insights from the likes of Dave Trott, Christian Broughton and the ever-thoughtful Gary Barlow.
  Catch all the news and analysis from Advertising Week Europe 2017 here.
  
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• Pantene celebrates African American hair in latest ‘Strong is Beautiful’ ad

  23-03-2017 19:55
  
  Pantene is shining a spotlight on African American hair in the latest installment of its “Strong is Beautiful” campaign.
  The ad, which stars Lion Babe singer Jillian Hervey alongside other African American women, promotes the brand’s recently launched Gold Series hair care collection. According to Pantene, Gold Series marks the first time that the brand worked with African American PhD’s, scientists, stylists and dermatologists to co-create a hair care collection. The new
  
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• SteelHouse releases robust creative platform, welcomes new executive team

  23-03-2017 19:38
  
  Los Angeles-based adtech and digital advertising company SteelHouse has been pushing forward on transparency and promoting the power of creativity, which is why the company recently launched the Premier Edition of its Advertising Suite at SXSW. They are calling it the “world’s first fully transparent, self-serve retargeting solution with creative capabilities.”
  The product is ultimately designed to make retargeting easier for marketers of any skill level.
  “Any company sel
  
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• Hearst and Lad Bible agree line between church and state is 'blurring' as newsrooms fine-tune branded content

  23-03-2017 19:20
  
  Some of the UK's largest online publishers have revealed that the lines between church and state are 'blurring' in their newsrooms as their branded content outfits become more sophisticated and seek to carve out an authentic tone of voice for brands.
  Over the past year some news outlets, including City AM, have spoken out about tearing down the traditional commercial divide while sticking to the guidelines, but it would appear the viewpoint is gathering pace.
  Hearst, Bleacher Report, the Lad Bib
  
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• M&S wants a ‘single front door to the brand’ as it looks to promote inclusivity

  23-03-2017 17:35
  
  Marks & Spencer (M&S) will promote a “shared attitude” that connects with consumers regardless of age or demographic in a bid to promote itself as an “inclusive brand”.
  Global brand and marketing director Rob Weston believes M&S needs to express its values of inclusivity, quality and sustainability, which he admits have not always been clearly communicated in the past.
  “Moving forward we want to make sure we have a single front door to the brand. We want
  
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• Sandra Oh plays ‘The Woman Who Can’t Lie’ in funny promo for National Canadian Film Day

  23-03-2017 17:09
  
  Canadian actress Sandra Oh is starring in a promo film for National Canadian Film Day in which she plays a woman who is unable to lie.
  Aptly titled “The Woman Who Can’t Lie,” Oh plays the role of Esther Parks, a woman who is literally incapable of lying since doctors say “the part of her brain that filters thoughts is missing.” 
  Throughout the short film, her inability to lie puts her in some awkward, albeit amusing, situations. At one point, she says to a woma
  
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• Publicis teams with Microsoft to enhance data and AI capabilities

  23-03-2017 16:41
  
  Publicis Groupe and Microsoft has announced an alliance that combines the marketing and data capabilities of the former with cloud computing service Microsoft Azure and data and analytics platform Cortana Intelligence Suite to “help enterprise businesses leverage the power of online and offline data to reimagine their digital operations at scale".
  According to a rep, by leveraging Microsoft technologies, Publicis and its agencies are helping clients deliver new customer experiences fo
  
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• Watch: Our AdWeek Europe panel on the agency of the future

  23-03-2017 16:15
  
  The findings of a new report by the IPA and Econsultancy into the agency of the future was the subject of debate at AdWeek Europe yesterday (23 March).
  READ MORE: What brands need to know about the future of agencies
  Marketing Week editor Russell Parsons was joined on stage by a panel of experts  including Amelia Torode, formerly of TBWALondon, Joydeep Bhattacharya from Accenture Interactive, Leigh Thomas from Facebook, George Prest from Blood, and&n
  
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• Watch online now: Our AdWeek Europe panel on the agency of the future

  23-03-2017 16:15
  
  He will be joined by a panel of experts, including Amelia Torode, formerly of TBWALondon, Joydeep Bhattacharya from Accenture Interactive, Leigh Thomas from Facebook, George Prest from Blood, and Liz Wilson from Karmarama, to discuss how agencies are evolving and what that means for brands.
  The panel is taking place on the IPA Centenary Stage at Advertising Week Europe from 4pm, when this video will start.The post Watch online now: Our
  
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• Massive studio roundtable finds ‘lifecycle’ the key to promoting films in the digital age

  23-03-2017 15:58
  
  Launching a successful movie marketing campaign isn’t what it used to be. Today, marketing a film takes not only a well-thought out campaign, but also working with other marketing entities on the digital and talent front to make a complete campaign that can stretch longer than just a trailer.
   
  That’s the conclusion that was come to at the Studio Roundtable: The Art and Science of Opening a Film, Presented by Media Funding Partners at the Massive event in LA put on by Variety.
  &
  
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• Virgin America brand to be retired by Alaska Airlines

  23-03-2017 15:29
  
  Virgin America, Richard Branson’s foray into the US airspace, brought some flair to the skies, with free in-flight entertainment, comfortable economy class seats, mood lighting and boarding music. When Alaska Airlines bought the Virgin America brand last year in a $2.6bn merger, it didn’t say whether or not the Virgin brand would remain, but now it has been reported by CNN, and confirmed in a letter by Branson, that Alaska will phase out the Virgin America name.
  The merger resulted i
  
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• International bulletin: Adidas uses robots to knit personalised jumpers and Miller Lite tests mobile ordering

  23-03-2017 15:24
  
  Miller Lite tests push-button beer ordering
  Lazy beer drinkers have another reason not to get up from the sofa – MillerCoors is offering US consumers the chance to order beer with the touch of a button or a simple voice command.
  The brewer has teamed up with IPG Mediabrands for the new suite of connected home services called ‘Miller Lite On-Demand’ that will allow consumers to stock their fridge using a voice-activated Amazon Alexa command, or by using a programmable button kno
  
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• Curious, accountable and collaborative: The key characteristics a marketer must possess

  23-03-2017 14:59
  
  Marketers must be curious, collaborative and accountable, in order to influence key stakeholders in their business and make a difference, according to Mark Evans, marketing director at Direct Line Group and Annabel Venner, global brand director at Hiscox.
  When looking at how marketing teams might be structured in the future, meanwhile, Zoe Harris, group marketing director at Trinity Mirror says leaders will have to take into account the different pace teams work at, particularly
  
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• What gas station coffee and in-house production have in common

  23-03-2017 14:47
  
  “A great business was never attained by chasing the dollar, but is due to pride in one’s work, the pride that makes business and art.” - Henry L. Doherty 
  Would you buy your dinner at your gas station? Why not? Think of all the benefits – while you fill up your car, you can get yourself a cold cardboard pizza or a rubbery hotdog in a plastic bun, and it’s cheap to boot. 
  Okay, let’s be serious, I wouldn’t even drink the coffee in a gas sta
  
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• Coca-Cola streamlines marketing under new chief growth officer amid wider leadership shake-up

  23-03-2017 14:34
  
  Coca-Cola has combined global marketing, customer and commercial leadership under the newly created 'chief growth officer role'  amid several other senior leadership appointments.
  It comes as part of the drinks giant's ongoing transformation to facilitate further growth and accelerate innovation across its brand portfolio. 
  The six appointments will assume the roles on 1 May, when Coca-Cola president and chief operational officer, James Quincey, becomes the company’s new chi
  
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• Coke marketing chief Marcos de Quinto retires amid leadership shake-up

  23-03-2017 14:32 via campaignlive.co.uk
  
  Marcos de Quinto is retiring from Coca-Cola as global chief marketing officer after nearly 35 years with the soft drinks giant.
  
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• Coca-Cola ditches global CMO role in leadership shake-up

  23-03-2017 14:26
  
  Coca-Cola is getting rid of its global chief marketing officer function by merging it with ‘customer and commercial leadership as well as strategy’ to create a new ‘chief growth officer’ role. As a result, current chief marketing officer Marcos de Quinto is set to retire after a near 35-year career at the company.
  The change comes as the soft drink giant announced a number of senior leadership appointments today (23 March), which look to drive its ongoing transformation i
  
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• Felix invades ads in London Underground #uptomischief campaign

  23-03-2017 13:55
  
  UK cat food brand Felix is aping on the mischievous nature of its long-time mascot to disrupt other ads on the London Underground in a campaign culminating in an AR experience.
  Specially-created digital ads will see the mascot leap from ad to ad throughout the stairway, looking to emulate the resolute and destructive nature of cats in an amusing way, while also producing a shock value around Felix’s supposed disruption of other ads.
  The cat swings from clocks, spills paint, and even plays
  
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• Sadiq Khan cancels Advertising Week Europe appearance following Westminster attack

  23-03-2017 13:41
  
  The mayor of London Sadiq Khan has pulled out of appearing at Advertising Week Europe today (23 March) in light of yesterday’s terror attack on Westminster.
  The event’s organiser told attendees that Khan is “dealing with the events of yesterday and is required elsewhere”.
  The mayor, who was featured prominently in Ad Week 2017’s marketing collateral as part of his office’s #LondonIsOpen campaign, was due on stage with Evening Standard editor Sarah Sands &ndash
  
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• Facebook, ABC, Hulu and others discuss crowded TV space and connecting through campaigns

  23-03-2017 13:30
  
  Are we in the golden age of television or the golden age of video, streaming and viewing? Several television, social and streaming marketers debated that topic, finding what works and what doesn’t in connected campaigns at the “Always On – Masters of the Connected Entertainment Campaign” panel at the Massive event put on by Variety on Wednesday (March 22).
   
  They looked at the best ways to spread the word about their shows, with not one answer truly standing out but
  
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• Terror survives on the oxygen of attention

  23-03-2017 13:24 via campaignlive.co.uk
  
  Terror survives on the oxygen of attention and it's not good enough for Facebook and Google to say they are separate from content they host, according to DigitasLBi international chief creative officer Chris Clarke.
  
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• Budweiser enlists passionate baseball fans to design cans for their MLB team

  23-03-2017 13:15
  
  Budweiser has partnered with Major League Baseball (MLB) for a personalisation marketing stunt which sees local artists create designs inspired by their city to feature on the brand’s beer cans.
  The beer brand selected local artists across several cities with MLB teams to create the designs for their hometown. Each design is unique and features ocal landmarks such as the Gateway Arch for the St. Louis Cardinals.
  Baseball and the culture it created is a true celebration of the American spir
  
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• AB InBev calls global media review

  23-03-2017 13:11 via campaignlive.co.uk
  
  Anheuser-Busch InBev, the world's largest beer brewer, has reportedly kicked off a global media agency review, putting Vizeum on alert in the UK.
  
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• How smart adjustments to your new business programme can help protect revenue, profit and growth plans - even when the boat rocks

  23-03-2017 13:08
  
  In the first ten weeks of 2017, over 30% of the UK’s top spending brands have indicated that they will be kicking-off agency reviews before the summer*.
  The hesitancy and inertia we witnessed in the first half of 2016 is now a distant memory, and marketing budget holders across all major sectors are making changes to their rosters to address the many macro-economic challenges and opportunities ahead.
  While agencies affected by imminent reviews are unlikely to greet this news with enthusias
  
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• The internet of marketing experiences: Cheil China on using tech as a weapon in a war of time

  23-03-2017 13:05
  
  Being meaningful and useful is core to using technology, according to Cheil China ECD Jacky Lung, while Cheil PengTai Beijing associate innovation research director, Alex Liu, says technology is a weapon in a war of time.
  The senior Cheil network staffers met with The Drum at Adfest in Thailand this week, discussing the delicate balance between technology and creative and noting the importance of making people comfortable using tech, so that they’ll give you their time.
  Liu went as far as
  
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• England and Wales Cricket Board's digital strategy to be driven by fan made video

  23-03-2017 13:01
  
  The England and Wales Cricket Board (ECB) is overhauling its digital strategy and has recruited digital agencies Seenit and Little Dot Studios to help it engage more with audiences through new channels and personal content creation.
  The partnerships will ultimately aim to strengthen the ECB’s ability to engage more deeply with cricket fans ahead of what is a busy summer for the ECB, with the ICC Champions Trophy in June and ICC Women's World Cup 2017 in July.
  Video collaboration platform S
  
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• Fanta changes recipe to swerve sugar tax as part of 'biggest shakeup in brand's history'

  23-03-2017 12:55 via campaignlive.co.uk
  
  Coca-Cola is slashing the sugar content on Fanta and rolling out a new visual design for the brand with an "industry-first" spiral-shaped bottle.
  
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• Why brands must embrace storytelling's 'dark side'

  23-03-2017 12:54 via campaignlive.co.uk
  
  Identify what you are against to build narratives that truly resonate with consumers, marketers from Airbnb and Direct Line told an Advertising Week audience today (23 March).
  
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• Scalable Capital appoints MAG as media agency to help drive growth

  23-03-2017 12:44
  
  Scalable Capital, a fast-growing online wealth management company, has appointed Media Agency Group (MAG) as its assigned media agency.
  The management company approached MAG looking for an agency to support its in-house marketing team with highly-targeted offline media placements to help drive continued growth.
  Having already cemented its position as Europe’s fastest-growing digital investment manager, and with a partnership agreement with Siemens Private Finance, Scalable Capital aim
  
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• M&S new ad strategy with Grey will be based on attitude, not age

  23-03-2017 12:12 via campaignlive.co.uk
  
  Bluntly categorising consumers based on age is "meaningless", Marks & Spencer's brand and marketing director Rob Weston has said.
  
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• LinkedIn wants to drive daily visitors with Trending Storylines business news

  23-03-2017 12:10
  
  LinkedIn, the Microsoft-owned professional social network, is looking to utilize its wealth of data on users’ occupational interests to deliver relevant trending news to users.
  The company wants to compete for eyes as a news platform with the launch of Trending Storylines, a daily newsfeed providing the top stories in related fields of interest – a move which will drive content and engagement, likely able to establish more of those all-important network connections.
  On the featu
  
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• Posters to reveal entire text of book about fighting tyranny

  23-03-2017 12:00
  
  Timothy Snyder’s manual for resisting populism, On Tyranny, to be pasted in full on a street in east LondonIn what is believed to be an industry first, the entire text of a book billed as “a practical guide to resisting the rise of totalitarianism” is to be fly-posted along an east London street next week. Related: On Tyranny: Twenty Lessons from the Twentieth Century by Timothy Snyder – reviewContinue reading...
  
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• Starbucks on why ‘conversational commerce’ is the future

  23-03-2017 11:59
  
  Starbucks says its heavy focus on technology is enabling it to embrace conversational commerce “very rapidly”, allowing consumers to order coffee at home or in their car using smart devices such as Amazon Echo.
  Speaking at its annual meeting of Shareholders yesterday (22 March), the company’s chief technology officer Gerri Martin-Flickinger spoke about how the ways in which consumers are interacting with technology is radically changing. While young people currently “use
  
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• BT and RBS on why marketers should kill off the word ‘digital’

  23-03-2017 11:59
  
  BT’s top marketer has called for marketers to stop using the word ‘digital’. Speaking on a Marketing Society panel at Advertising Week Europe yesterday (22 March), its chief brand and marketing officer Zaid Al-Qassab claimed that by prioritising digital, marketers only weaken their advertising and chase all the wrong metrics.
  “We need to stop saying the word digital. When marketing was growing in the first half of the 20th century, particularly around print, we didn&rsquo
  
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• Medium introduces paid subscription tier to balance books

  23-03-2017 11:53
  
  Curated stories aggregation platform Medium has debuted a new paid subscription tier for its members as part of a much vaunted new business model designed to bolster its balance sheet.
  Members willing to pay for the privilege will be rewarded with exclusive content as well as early access to new features as soon as they are published, before the penny-pinching masses. Fully paid-up subscribers can also take advantage of an offline reading list which can be downloaded onto any device.
  Medium is o
  
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• Apple picks up iPad and iPhone automation tool Workflow

  23-03-2017 11:35
  
  Apple has concluded negotiations to purchase iPad and iPhone automation tool Workflow which serves to facilitate combining multiple apps and functions in order to automate more complex tasks.
  Built by a small team of coders including Ari Weinstein, who rose to prominence by jailbreaking iPhones to run unapproved software, Workflow has been out in the wild for a number of years – building up users and downloads in the process.
  Having parted with an undisclosed sum Apple will also obtain the
  
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• Apple brushes off threat by hackers to erase millions of iPhones

  23-03-2017 11:35
  
  Apple has dismissed out of hand unsubstantiated claims made by an unknown group of hackers who claim to have obtained access to hundreds of millions of iCloud accounts, pointing out that none of its systems had been breached.
  A group calling itself the Turkish Crime Family claimed to have stolen account details of up to 300m iCloud users and demanded a payment of $75,000 Bitcoins or $100k in iTunes gift cards by 7 April or reset each and every one of them, remotely deleting linked Apple devices
  
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• He-Man has a bone to pick with Skeletor in MoneySuperMarket's 'fresh' take on its Epic campaign

  23-03-2017 11:30
  
  MoneySuperMarket is continuing its clamorous ad drive, by dropping animated 80s villain Skeletor into the real world and filling him with uncharacteristic glee at a demonstrable car insurance saving using the service.
  Sequelling Epic Dance Off and Epic Squads, the He-Man nemesis shakes it to the soundtrack of Fame!, dancing in the streets in a convincing rubber skull suit.
  Delivering on the campaign’s strapline, the video from Mother agency, saw the recognisable voiceover reveals that Sket
  
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• A closer look at the globe by Bellerby & Co for Royal Ascot's heritage campaign

  23-03-2017 11:21 via campaignlive.co.uk
  
  Peter Bellerby and his team of craftspeople created a globe decorated with hand-painted illustrations that told the tale of Royal Ascot's heritage, as part of a new campaign by Antidote.
  
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• The Financial Times runs reader testimony videos on 'premium' websites to reinforce its global community

  23-03-2017 10:55
  
  The Financial Times has launched a series championing a range of global FT readers, underlining the intrinsic value of its premium content while motioning at its global outlook.
  A seven-part series, produced by film director Felipe P. Soares, stars an LA economist, a corporate comms Londoner, a law consultant from Singapore and an MIT professor in the US.
  It documents the publication’s international premium appeal positioning it above the mass of quick-fire and free-to-access content that&
  
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• Feargal Sharkey fronts Salute Music Makers, an unsigned artist competition he claims will shake-up TV talent shows

  23-03-2017 10:55
  
  Former Undertones singer turned music executive Feargal Sharkey has teamed up with Salute Music Makers to launch a new TV talent show that is driven by user contributions to an app and which, Salute claims, will have the biggest cash prize of any talent show worldwide.
  The UK competition – the brainchild of entrepreneurs Lars Bylehn, Michael Bylehn, Jean-Claude Charnier, Patrick Butterfield and Minesh Patel – will cover all music genres and task unsigned acts with uploading their tra
  
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• CCTV's 315 show: how Nike and Muji found themselves accused of misleading consumers on Chinese TV

  23-03-2017 10:54
  
  Nike and Muji have been criticised for misleading advertising on China Central Television (CCTV)’s annual consumer rights program.
  The brands were named and shamed on a two-hour program, called “315”, which airs annually on the global consumer rights day on the state-run broadcaster.
  The program uses hidden camera techniques to follow up customer complaints and expose companies that are behaving badly.
  This year’s broadcast accused Nike of falsely claiming its basket
  
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• The brand safety row shows marketers still need to get wise to programmatic

  23-03-2017 10:52
  
  This week’s publicity about ad placement and brands being near inappropriate content is more than just a seven-day wonder.
  Or at least it should be: what it shows is that the checks and balances that should exist in the marketing ecosystem aren’t working for digital. Marketers need to get wise and provide leadership and guidance.
  In fact, programmatic has become a lightning rod for a host of digital advertising challenges. Notably transparency, highlighted by both the ANA in the US l
  
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• Airbnb's Mildenhall hit outs at Cannes Lions again over lack of 'brown faces' among speakers

  23-03-2017 10:30 via campaignlive.co.uk
  
  Jonathan Mildenhall, the chief marketing officer at Airbnb, has hit out again at Cannes Lions organisers for "only three brown faces" being among this year's speakers.
  
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• IAB Australia joins international Coalition for Better Ads

  23-03-2017 10:06
  
  The Interactive Advertising Bureau of Australia (IAB) has joined the ‘Coalition for Better Ads’ and will work with the international organisation to create local guidelines for online advertising.
  The international group, which launched last September, brings together trade bodies, publishers, technology companies, advertising and media agencies, and consumer brands such as Unilever and Procter & Gamble, with an aim to improve consumers’ experience with online advertising.
  
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• Google Maps sparks privacy concerns after enabling location sharing

  23-03-2017 10:02
  
   
  Google Maps has added location sharing to its roster of features for the first time, making it easier to share your whereabouts with your contacts – sparking an inevitable flurry of privacy concerns.
  Mindful of these concerns Google has adopted an iterative approach for its flagship mapping service, particularly in so far as money is concerned, with the changes being a revenue neutral offering with no additional revenue streams for the search giant.
  Instead people can simply give th
  
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• Stop blaming technology and invest time in your creatives and planning, say panellists at mobile advertising debate

  23-03-2017 10:00
  
  Everyone knows consumers are on mobile but advertisers are not investing. Earlier this month, WPP chief executive Sir Martin Sorrell blamed inadequate technology for preventing advertisers from spending on mobile.
  But speaking at The Drum's panel event with AdColony at The Drum Arms pub this week, representatives from Twitter, Google, Shell, and Dentsu Aegis partially disagreed with Sorrell, saying more attention needs to be given to the creative knowledge-gap and lack of pla
  
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