Marketing news

• Google placement, brand safety crisis hits US, with AT&T and Verizon pulling ads

  22-03-2017 23:29
  
  Google’s ad placement and brand safety issues have crossed the Atlantic, with AT&T and Verizon announcing that they are pulling advertising from YouTube.
  A wave of the large global brands, including L’Oreal, Audi, Volkswagen and HSBC, pulled advertising after a Times of London report found that household brands were helping to fund terrorist propaganda and pornography on YouTube. UK-based brands, including the Guardian, BBC, Channel 4 and Sainsbury’s, also decided to cease
  
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• Cardboard Justin Trudeaus are banned from diplomatic events in the US

  22-03-2017 22:25
  
  Canadian Prime Minister Justin Trudeau has a certain je nai sais quoi.
  He’s young as political leaders go – just 45 – and is a progressive leader who has welcomed refugees, calls himself a feminist and became the first sitting prime minister to march in Toronto’s Pride Parade. But he also cuddles pandas and has been known to make the likes of Kate Middleton and Ivanka Trump swoon.
  So it is perhaps not surprising life-size cardboard cutouts of this larg
  
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• Facebook continues its video push with shoppable ad format for mobile

  22-03-2017 22:12 via campaignlive.com
  
  New product, Collection, combines video with product links to drive conversions.
  
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• 'Work hard and your work will speak for itself': 8 questions with ​Amanda DeLay, Conill and Team One

  22-03-2017 21:00
  
  Editor’s note: ThinkLA’s DIG (Diversity, Inclusion, Gender) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all.
  Amanda DeLay, associate talent director, Conill and Team One
  Who was your role-model when you were younger?My role model was my mom. I wanted
  
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• Adobe rolls out Ryan Gosling and a host of stars to showcase the emotional capabilities of its Experience Cloud

  22-03-2017 20:37
  
  On day two of its annual showcase, Adobe Summit, the software giant shared the stage with a host of celebrities including Oscar-nominated actor Ryan Gosling and retired NFL star Peyton Manning to trumpet the launch of its Experience Cloud. 
  Gosling topped the bill on the final day of on-stage proceedings, where he sat down with Adobe chief marketing officer Ann Lewnes to engage in a lighthearted conversation where he discussed, the use of social media, the power of storytelling, and th
  
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• Toronto Silent Film Festival creates puzzle-themed Instagram campaign for movie aficionados

  22-03-2017 20:07
  
  This year, the Toronto Silent Film Festival will focus on playing newly restored movies - in fact, some of them will be shown for the first time in nearly a century. To garner some buzz for both the upcoming festival and this year's theme, Toronto agency Red Lion Canada has created an Instagram campaign that leverages the app’s recently added “save” feature.
  Since restoring a lost film is a bit akin to solving a jigsaw puzzle, the agency decided to create an Instagram game that
  
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• AKQA names Mark Uttley group strategy director in San Francisco

  22-03-2017 19:54
  
  AKQA has appointed Mark Uttley to group strategy director at AKQA’s San Francisco office. Mark will lead the research and insights discipline, which is integral to the company’s brand strategy practice. The brand strategy practice, which also includes business strategy, communications strategy and data science, helps AKQA design the end-to-end brand experiences for companies like Audi, Caterpillar and Delta.
   
  Prior to joining AKQA, Uttley served as vice president of g
  
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• Marketing Einstein: How Ron Howard, Brian Grazer and NatGeo brought a complex character to life

  22-03-2017 19:21
  
  Many filmmakers have brought Albert Einstein to the big screen, but few have delved as deep as the new show Genius, a collaboration between Ron Howard and Brian Grazer’s Imagine Entertainment and the National Geographic channel.
   
  The 10-part series stars Geoffrey Rush as Einstein and Johnny Flynn as the younger version of the scientific genius. Grazer and Howard talked at the Massive event by Variety in Los Angeles on Wednesday (March 22), with Debra Birnbaum, executive editor of Var
  
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• Marketing Einstein: How Imagine and NatGeo brought a complex character to life

  22-03-2017 19:21
  
  Many filmmakers have brought Albert Einstein to the big screen, but few have delved as deep as the new show Genius, a collaboration between Ron Howard and Brian Grazer’s Imagine Entertainment and the National Geographic channel.
   
  The 10-part series stars Geoffrey Rush as Einstein and Johnny Flynn as the younger version of the scientific genius. Grazer and Howard talked at the Massive event by Variety in Los Angeles on Wednesday (March 22), with Debra Birnbaum, executive editor of Var
  
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• Instagram hits the 1m advertisers mark thanks to growth fuelled by small businesses

  22-03-2017 19:18
  
  Instagram has revealed that over 1m advertisers now run campaigns within its walls, saying the majority of brands it works with are small businesses.
  The figures mean the number of advertisers using Instagram has grown five-fold from the 200,000 number it cited last year.
  In total there are now 8m business profiles on the app, with the company attributing the million marketer mark to its focus on catering to small businesses, which make up the bulk of Instagram's advertisers, and its growing sui
  
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• IPA’s ‘wedding vows’, Gove’s socks & Barlow’s love of Insta: Wednesday at Advertising Week Europe 2017

  22-03-2017 19:06
  
  Catch up with all the news and gossip from the penultimate day of Advertising Week Europe 2017.
  Watch the video above to find out…                 
  Who the IPA is advocating ‘wedding vows’ for
  What happened when Michael Gove came to Ad Week (spoiler: not much)
  How Twitch plans to win new business with a little help from Pacman
  And what happened when Take That's Gary Barlow met Facebook’s Nicola Mendelsohn
  Catch up with all the
  
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• Facebook rolls out header bidding after partnering with five adtech players

  22-03-2017 18:39
  
  Facebook has announced its entry into header bidding with a partner-first approach that will open its Audience Network to web publishers working with five major ad-tech players.
  The company confirmed today (22 March) that header bidding will available to mobile web publishers via its partnership with five adtech companies – AppNexus, Index Exchange, Media.net, Sonobi and Sortable.
  Header bidding has grown in popularity due to its more transparent nature and ability to increase revenue
  
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• Dixons Carphone on tackling unconscious bias and rejecting ‘macho culture’

  22-03-2017 18:21
  
  Dixons Carphone is on a mission to create a team as diverse as possible, as the brand says it has been “proven beyond any reasonable doubt” that inclusivity improves the quality of decision-making and the outcome for the customer.
  Speaking at a session at Advertising Week Europe today (22 March) around business transformation, the brand’s CEO of services, Feilim Mackle, said he dislikes “boysy and macho culture”, and instead is looking to create a team that is both
  
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• IPA unveils startup toolkit as it encourages agencies to foster ‘better working relationship’ with innovators

  22-03-2017 18:10
  
  The Institute for Practitioners in Advertising (IPA) has unveiled a 10-point pledge which agencies can sign up to and share with startups to demonstrate their commitment to “an open, fair, and jointly beneficial partnership”. 
  The best practice guide was revealed today (22 March) during Advertising Week Europe and is endorsed by the advertising body. It has been compiled by a range of industry luminaries including Lawrence Weber, managing partner innovation at Karmarama, Da
  
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• Tesco post-Brexit and budget clash with Heineken sees Sol, Amstel and Tiger pulled from shelves

  22-03-2017 17:44
  
  Retailer Tesco has lost a slew of premium beers from its aisles amid an argument with the Heineken group about the pricing of its goods.
  Following the Brexit price inflation and chancellor Phillip Hammond’s most recent budget, the Guardian’s reporting that the brewer attempted to raise the prices of its goods to reflect currency fluctuations.
  Echoing Unilever’s ‘MartmiteGate’ with the supermarket last year, Tesco reportedly refused to accept a price surge ad verbati
  
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• US Creative Work of the Week: Man carries weight of the world in poignant State Farm ad about volunteering

  22-03-2017 17:29
  
  For years, State Farm has been touting itself as an insurance company that’s akin to a good neighbor. Now, the company is taking its message one step further by asking people to embody its “good neighbor” spirit and volunteer in their own local communities. 
  The insurance giant is kicking off this drive with a TV spot called “The Following” that features a man who can’t seem to shake the sadness he feels when he sees a subway poster for a rescue dog that
  
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• YouTube: ‘Our gaming audience is older and more female than most advertisers think’

  22-03-2017 17:17
  
  Advertisers are still likely to tar gamers with stereotypes as old as the medium itself. Should they continue to use these common myths to decide where they spend their budgets, then they are doing so at the expense of a YouTube audience that is, on average, likely to be older and more diverse than they believe, according to one of the platform’s top gaming executives.
  Images of slothful geeks camped out in their bedrooms, mindlessly shooting virtual zombies, couldn’t be further from
  
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• Instagram, Amazon add features to make shopping easier

  22-03-2017 17:10
  
  Both Amazon and Instagram are flexing their muscles in the shopping sphere.
  Amazon has created, “Outfit Compare,” a feature for US Prime members to give them fashion advice. When using the feature, a user sends two different outfit images and the service uses fit, color, style and trend to pick the best outfit.
  According to Amazon, a team of fashion experts mark the photos with a 'style scale' and give them a ranking from 'Definitely Pick This One!' to 'We Like This Better' to '
  
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• F1’s commercial overhaul starts with marketing push around VIP packages for race weekends

  22-03-2017 17:08
  
  Formula One has partnered with sports event travel specialist, QuintEvents, for a new marketing push around its events as part of the commercial overhaul being driven by the sport’s new owners Liberty Media.
  The F1 Experiences ticket and travel package program is promising fans unparalleled access during race weekends with experiences such as track tours, pit-lane walks and meet and greets.
  The packages, which will start at $800, have several offerings including grandstand seats, hosp
  
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• 'Speak up for what you want': 8 questions with Royce Hall, Thrillist

  22-03-2017 17:00
  
  Editor’s note: ThinkLA’s DIG (Diversity, Inclusion, Gender) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all.
  Royce Hall, VP, West Coast sales and solutions, Thrillist
  ​Who was your role-model when you were younger?
  I really looked up to my pare
  
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• Moneysupermarket is back with a new ad - and it's zanier than ever

  22-03-2017 15:45 via campaignlive.co.uk
  
  Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign.
  
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• When you hear these words, it’s time to fire your agency

  22-03-2017 15:17
  
  Being client-centered is something many agencies say but few truly live up to. Listen carefully to what your agency may be telling you. If as a client you’ve heard any one of these – worse yet if you’ve heard several – you’re probably in need of a change.
  1. “We need more time.” When an agency says this it means they were busy on other assignments and put your work on the back burner. Your relegation to second-tier status is a symptom of bigger issues. Y
  
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• Vox Pop: Brand marketing stunts to remember (Part 3)

  22-03-2017 15:00
  
  Beer giant Budweiser has just launched its new campaign at SXSW which involves a push to be the first human product to be consumed when man eventually steps foot on Mars.
  As scientists search for life on Mars and plot a way for people to live there in the future, Budweiser is hard at work figuring out how to make life in space a little more fun by developing a beer made just for the Red Planet.
  We asked our Drum Network members what their favourite brand marketing stunts have been in t
  
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• Facebook launches header bidding to create a ‘safer environment’ for programmatic

  22-03-2017 15:00
  
  Facebook has put its backing to header bidding, an advanced programmatic bidding technique that is said to be more profitable for publishers and brands.
  Header bidding works by allowing publishers to offer inventory to multiple ad exchanges simultaneously before making the final call to ad servers such as DoubleClick.
  According to Yoav Arnstein, head of audience network for Facebook in EMEA, by allowing multiple demand sources to bid on the same inventory simultaneously, the result means publish
  
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• Why brands need to transform to win

  22-03-2017 14:40
  
  The panel is taking place on the Shutterstock Stage at Advertising Week Europe from 2pm, when this video will start.The post Why brands need to transform to win appeared first on Marketing Week.
  
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• Are we entering a 'post-bank' era?

  22-03-2017 14:30
  
  Two exciting trends emerge from the whirlwind of 2016 to make their mark on the advertising world:  the ongoing rise of technology and the slow but steady demise of spin. In a ‘post-truth’ world, customers are demanding authenticity in advertising. Increasingly tech  savvy, they  want it delivered in 140 characters or less.
  These  trends can appear contradictory on the surface – even more so for those advertising financial products and  services. Accord
  
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• Facebook begins discrediting fake news with false Irish slavery story

  22-03-2017 14:23
  
  Facebook has begun rolling out its new feature created to combat the spread of fake news after warnings appeared around an article claiming thousands of Irish people were taken to the US as slaves.
  The tool, which the social media company outlined in December, has been implemented in some regions, including San Francisco.
  With the help of users and five independent fact checkers- ABC News, AP, FactCheck.org, Politifact and Snopes- Facebook now alerts users attempted to share fake news artic
  
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• Coca-Cola says its marketing is about more than just ‘big budgets’

  22-03-2017 14:22
  
  Coca-Cola says despite common perceptions, the company is not all about “big marketing budgets” as it claims it still has a lot to learn from startups.
  Speaking on a panel at the Youth Marketing Summit this morning (22 March), the soft drink giant’s new marketing director for the UK and Ireland Aedamar Howlett explained how the business is “much broader than people are aware”.
  “We have a lot to learn from startup and development brands. I worked on launch
  
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• Coca-Cola on why its marketing is about more than just ‘big budgets’

  22-03-2017 14:22
  
  Coca-Cola says despite common perceptions, the company is not all about “big marketing budgets” as it claims it still has a lot to learn from startups.
  Speaking on a panel at the Youth Marketing Summit this morning (22 March), the soft drink giant’s new marketing director for the UK and Ireland Aedamar Howlett explained how the business is “much broader than people are aware”.
  “We have a lot to learn from startup and development brands. I worked on launch
  
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• A fall back to the bunker isn’t a viable social strategy

  22-03-2017 14:07
  
  Social media is a weapon for advertisers and marketers, so why aren’t financial services up in arms about it? Banking brand C-suites must embrace the social battle once and for all.
  For too long financial services has denounced social media. Fear (manifested from a recent history of financial failings, imposed fines, enforced regulatory change, greater oversight from government and, of course, the well documented bailouts) caused all-time high consumer mistrust. Media honed ‘Fleet St
  
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• A new dawn, a new day: but are the banks feeling good?

  22-03-2017 13:59
  
  Not only is there economic and governmental insecurity in the world – now, for financial services, there is also a legislative insecurity. There are changes afoot that will supposedly change banking for the better. But are the brands feeling good?
  Nina Simone’s Feeling Good is a great song and would make a great company anthem, but I’d bet my bottom dollar that right now no bank in their right mind would choose it as theirs. The new EU directives and regulations being introduce
  
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• Krispy Kreme's Angel Grove store threatened in augmented reality Power Rangers experience

  22-03-2017 13:49
  
  Glazed doughnut specialists Krispy Kreme has entered into a promotional partnership with Lionsgate for the release of the upcoming release of Saban’s Power Rangers.
  Underlining the partnership is the outlet’s first ever digital shop, located in the fictional city of Angel Grove where the movie is set.
  The experience is packed with Easter Eggs to the movie and showcases the new line of special edition Power Rangers doughnuts, available in the US and Canada for a limited time.Power Ran
  
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• Hyundai renews presence on Piccadilly Lights

  22-03-2017 13:30 via campaignlive.co.uk
  
  Hyundai has confirmed it will maintain its presence on the huge advertising screen in London's Piccadilly Circus, which was switched off in January for a major redevelopment.
  
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• Shop Direct hands Dentsu Aegis Network media business

  22-03-2017 13:27
  
  Online retailer Shop Direct has handed the marketing and media comms for its brands including Very.co.uk, VeryExclusive.co.uk, Littlewoods.com and LittlewoodsIreland.ie to a single partner - Dentsu Aegis Network.
  The move represents a major consolidation of its media buying agencies extending Dentsu’s Vizeum and Amplifi’s handling of media planning, buying and partnerships. Additionally, Amplifi handles programmatic, Fetch is on mobile, marketing effectiveness comes fr
  
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• David Gandy urges advertisers to reappraise masculinity

  22-03-2017 13:20 via campaignlive.co.uk
  
  Model David Gandy has urged brands to embrace a broad definition of masculinity and the fact that men are open to a wide range of fashion role models.
  
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• New customer acquisition is the top priority for brands in 2017

  22-03-2017 13:17
  
  A new report produced by Bynder, leading data asset management solution, has uncovered the top priorities, goals and ways marketing teams will be managing themselves in 2017. The state of branding uncovered research carried out through a survey of 562 global brand managers and chief marketing officers on the challenges they face day to day, their priorities for the year ahead, the future and their approach to technology.
  The report provides branding and marketing professionals insights into
  
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• WCRS beats three to Green Flag brief

  22-03-2017 13:10 via campaignlive.co.uk
  
  Green Flag, Direct Line Group's breakdown recovery service, has appointed WCRS as its lead creative agency.
  
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• Lidl UK's marketing boss on why it’s not in a rush to ditch its ‘special’ discounter crown

  22-03-2017 13:07
  
  Lidl’s top marketer in the UK tells The Drum that she’s “not offended” by the ‘German discounter’ label, despite the brand becoming firmly established in the mainstream British consciousness, as it launches the next phase of its ‘anti-advocate’ ad campaign. 
  Claire Farrant’s hesitance to disassociate from the ‘discounter’ term might come as a surprise given the seismic shift in the UK grocery market. Seemingly cementing its p
  
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• Marketoonist on one-to-one marketing

  22-03-2017 13:06
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on one-to-one marketing appeared first on Marketing Week.
  
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• Sanofi calls €900m global media pitch

  22-03-2017 13:03 via campaignlive.co.uk
  
  Sanofi, the French-owned pharmaceuticals giant, has launched a review of its estimated €900m global media business.
  
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• 'People can hear the truth', says Matthew Freud as he takes a swipe at Uber

  22-03-2017 12:48 via campaignlive.co.uk
  
  PR legend Matthew Freud made a rare appearance on stage yesterday for a live interview with PRWeek UK editor-in- chief, Danny Rogers. The session was called 'Harnessing fame for the greater good.'
  
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• MPC responds to growing demand for furry ad stars

  22-03-2017 12:48 via campaignlive.co.uk
  
  The people who brought the furry stars of The Jungle Book and John Lewis "Buster the Boxer" to life are launching a division dedicated to creature development.
  
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• Brands missing out as impatient consumers click-off, claims Google

  22-03-2017 12:39 via campaignlive.co.uk
  
  Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned.
  
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• Independent posts growth a year after print closure

  22-03-2017 12:32 via campaignlive.co.uk
  
  The Independent has increased its commercial revenue by 50% year on year since dropping its print product 12 months ago.
  
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• Tesco slashes range of Heineken products

  22-03-2017 12:30 via campaignlive.co.uk
  
  Tesco has stopped selling a large range of brands and pack sizes from Heineken in a move that could signal friction over Brexit-driven price rises.
  
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• Uber shrugs off weeks of turmoil to notch up its biggest ever week for US journeys

  22-03-2017 11:38
  
  Ride hailing app Uber has shrugged off weeks of debilitating headlines surrounding the governance of its business by posting an emphatic surge in US trips, propelling it to its greatest volume of journeys over any one week period.
  In a bid to draw a line under a slew of executive departures, allegations of sexism and Uber boss Travis Kalanick’s run in with one of his own drivers Uber’s head of operations in the US and Canada said: ”In fact, in our most mature country, we’
  
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• Pitch update: Costa, National Trust, Halfords

  22-03-2017 11:23 via campaignlive.co.uk
  
  Agencies compete for Halfords while Mother pulls out of the race.
  
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• Shop Direct consolidates media into Dentsu Aegis Network

  22-03-2017 11:10 via campaignlive.co.uk
  
  Shop Direct, which owns Very.co.uk, has consolidated its media business into Dentsu Aegis Network following a closed pitch process.
  
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• Media minister warned of conflict of interest after Osborne appointed Evening Standard editor

  22-03-2017 11:01
  
  Media minister Matthew Hancock has been warned by opposition MPs that he faces a conflict of interest over his role as press regulator following the appointment of his former boss, George Osborne, as editor of the Evening Standard.
  Labour deputy leader and shadow culture secretary Tom Watson has asked Hancock to excuse himself from policy discussions relating to the title and its commercial interests as a result, or even consider a transfer to another post.
  In a letter Watson wrote, he said: &ld
  
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• People stand as the unifier between devices and metrics, says Facebook director of marketing science

  22-03-2017 10:52
  
  Digital metrics have blossomed with the proliferation of devices, with each device having a metric of their own, yet such siloed measurements are not telling the full story, says Georges Mao, director of marketing science, Facebook APAC.
  Speaking at Agoda Outside’s - an undertaking from Agoda.com that focuses on exchanging ideas, research and information - first event on big data, Mao notes that every medium has a proxy for evaluating the success and development of their metrics.
  “If
  
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