Marketing news

• Chance the Rapper says Apple paid him $500,000 for a two-week album exclusive

  19-03-2017 13:30
  
  Chance the Rapper has revealed that Apple paid him $500,000 to post his “Coloring Book” album on Apple Music exclusively for two weeks.
  After the two-week window the musician, who isn’t signed to a music label, was free to take his album anywhere, when he posted it on SoundCloud for free.
  The musician said he “needed the money” and that “artist can gain a lot from the streaming wars as long as they remain in control of their own product”.
  It’s the
  
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• Dawn French and Jennifer Saunders ‘turned down seven-figure sum’ to host Channel 4’s Bake Off

  19-03-2017 11:48
  
  Dawn French and Jennifer Saunders, the comedy duo behind the popular BBC show French and Saunders, were reportedly among the stars that turned down presenting roles on the new series of Great British Bake Off under Channel 4 ownership.
  According to the Mail On Sunday, the pair were “top of the list” to replace Mel and Sue, who stepped down as presenters when the format was sold to Channel 4.
  The baking show, formerly one of the BBC’s top properties, went to Channel 4 last
  
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• HSBC, Lloyds and RBS halt advertising on Google amid hate-funding row

  19-03-2017 10:45
  
  HSBC, Lloyds and Royal Bank of Scotland have become the latest brands to pull advertising from Google after a Times investigation this week revealed they had been inadvertently funding hate speech videos on YouTube.
  The latest revelation from The Times found that some of the world’s largest brands, ranging from HSBC, The Guardian and Sainsbury’s, as well as publicly-funded organisations like Transport for London and the BBC, had been advertising against hate preachers, anti-semites a
  
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