Marketing news

Turner and Snapchat create ‘Live Stories’ for March Madness

18-03-2017 22:02

For one of the biggest sports events of the year, Snapchat is taking its partnership with Turner, who holds the multimedia rights, to showcase March Madness. This event will kick off the two-year deal that the two companies signed to create “Live Stories” around events like college basketball for March Madness, college baseball for the College World Series and professional golf for the PGA Championship.
For March Madness, Snapchat will create “Our Stories” during t

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British Airways owner launches new budget longhaul brand Level

18-03-2017 12:52

International Airlines Group (IAG) is preparing to launch a new low cost longhaul airline brand called Level, as competition for cheap flights to far flung destinations heats up.
Flights will initially depart from Barcelona starting June to Los Angeles, San Francisco (Oakland), Buenos Aires and Punta Cana, but other European cities will be added in the future.
The Level fleet will consist of two new Airbus A330 aircraft branded in its own livery and fitted with 293 economy and 2

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News Corp chief weighs in on Havas decision to pause Google ad spend

18-03-2017 10:16

News Corp chief exec Robert Thomson has responded to the news that Havas UK is withdrawing ads from Google and YouTube, saying that advertisers “need to go back to basics to protect their brands from serious damage.”
Havas said yesterday (17 March) that it is pausing all YouTube and Google Display Network ad spend until further notice, with chief executive and country manager Paul Frampton saying it has a "duty of care" to clients to ensure brand safety.
Adding to the fire, Thom

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FT rebrands Weekend edition to drive readership

18-03-2017 09:54

The Financial Times has launched a refreshed FT Weekend today (18 March) backed by a global brand marketing campaign as it looks to bolster its readership.
The refresh includes a number of editorial changes. A redesigned front page, a redesigned FT Magazine, introducing a new ‘big’ interview that probes the private passions of public figures, a new weekly satirical column by political writer Henry Mance and a new FT Weekend video channel, FT Life, to launch in April.
The in

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Tuborg rebrands with renewed focus on music marketing, 'we needed to evolve' says brand chief

18-03-2017 09:40

Danish lager brand Tuborg has refreshed its identify and focus to leverage its heritage and the power of music in a new global campaign looking to connect with young adults, underlined by the ‘give pulse to the moment’ strapline.
Tuborg will remind consumers of its 1880 founding, but will evolve its brand building through music, particularly by bringing western music to new territories such as Eastern Europe through Greenfest.
On the back of new artist partnerships, negotia

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