Marketing news

• Inside Facebook's global effort to sell mobile video to advertisers

  17-03-2017 23:01 via campaignlive.com
  
  Six months after admitting it had misstated viewership stats, the social network is touting its products with emotional films aimed at media buyers and the creative community.
  
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• Havas Group chief Bolloré claims to have been unaware over decision to pull spend from Google in UK

  17-03-2017 21:39
  
  Havas Group chief executive Yannick Bolloré has denied any knowledge around the decision by Havas UK to pull spend out of Google. 
  Tweeting after it was revealed that Havas UK had made the choice to withhold spend with the search giant as a result of the revelations that brands were seeing their ads run against terrorist and extremist video content on YouTube, Bolloré wrote: "I was completely unaware of the decision of Havas UK with Google. I will investigate what ha
  
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• A fixer-upper rides the rapids in gorgeous short film from BETC

  17-03-2017 21:29 via campaignlive.com
  
  Home improvement store Leroy Merlin targets DIYers with improbably epic voyage
  
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• Jameson is celebrating St. Patrick’s Day with social giveaways, limited edition bottles

  17-03-2017 20:59
  
  On St. Patrick’s Day, Jameson Irish Whiskey is channeling its Irish spirit on social media and via giveaways.
  Agency 360i brought together Jameson and Fooji, an on-demand delivery app, to create a giveaway for a free Jameson t-shirt for those in New York, Boston or Philadelphia. With the hashtag #JamesonSPDSwag, those that saw one of the tweets could get their own swag within two hours.Still need #JamesonSPDSwag today? If you live in one of these cities, click for your last chance to win.
  
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• The screw tightens on Google as holding groups advise advertisers to reassess the risks

  17-03-2017 20:32
  
  The advertising walls are closing in on Google now the world's largest advertising groups are reassessing their relationship with the online behemoth following more revelations that ads are still appearing next to inappropriate content on YouTube.
  Havas and GroupM have warned the business, which is tipped to control 40% of the online ad market this year that stronger safeguards are needed to protect their clients. While ad misplacement is not a new issue, it has never been as top of mind for mar
  
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• ANA calls to break down walled gardens as survey reveals 90% of members favor independent audits

  17-03-2017 19:47
  
  The Association of National Advertisers (ANA) has called on so-called walled garden digital advertising platforms like Amazon, Foursquare, Instagram, LinkedIn, Pinterest, Snapchat and Twitter to allow independent audits by the Media Rating Council, an organization that says its mission is to “secure for the media industry and related users audience measurement that is valid, reliable and effective.”
  The call was made following a survey of ANA members in
  
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• AT&T kicks off second year of original content creation with Hello Lab

  17-03-2017 19:16
  
  For a second year, AT&T has kicked off Hello Lab, a slate of original content created for millennial and Gen Z viewers, in a partnership with Fullscreen Media’s Strategic Content Group. This year, in addition to social media distribution which garnered over 117 million views last year, the content will also be available on Directv Now.
  “AT&T Hello Lab engages younger audiences who expect a personal relationship with their media, and who are typically not reached through tradi
  
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• Havas UK pulls Google and YouTube adspend

  17-03-2017 19:07 via campaignlive.co.uk
  
  Havas UK has pulled its entire media spend from Google's display network and YouTube.
  
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• Paddy Power pins down first Snapchat geofilter with St Patrick’s Day Cheltenham creative

  17-03-2017 18:56
  
  In claiming a gambling sector first, Paddy Power has rolled out a Snapchat filter tied into St. Patrick's Day and the Cheltenham festival.
  Social media users in the UK and Ireland will be able to access the geofilters on Friday. A banner on the page reads ‘Happy St. Patrick’s Day’ while referencing the brand’s PR stunts.
  The geofilter was designed by the bookies’ in-house team, adding to its video contributions to the app under ‘thepaddypower’.
  M&ia
  
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• Deezer’s first global ad marks a shift in tone for the challenger as it outlines its vision for 'streaming 2.0'

  17-03-2017 17:25
  
  Deezer has changed the course of its creative, signalling a shift in tone and maturity for the business, but it's not quite done yet - the challenger brand also wants to build a super personalised service to bring its vision of “streaming 2.0” to life.
  Streaming is the music industry’s fastest-growing revenue source and while Spotify may be leading the market in terms of subscribers the speed at which the industry is growing means listeners are still ripe for the taking.
  Muscli
  
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• Google Home Beauty and the Beast reminder sparks accusations of an ad invasion

  17-03-2017 17:19
  
  Smart home device Google Home has come under scrutiny in the media for seemingly promoting Disney movie Beauty and the Beast.
  Footage spread on Twitter (featured below) of the home assistant mentioning the movie’s release today (17 March) in its summary of users’ daily calendar.
  The news sparked fears that could could leverage the Home’s position in the centre of the home to deliver paid-for promotions, with the original commenter, Redditor CaptainCaptioni stating the following
  
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• Co-op Food helps daughter surprise her mum in Mother's Day campaign

  17-03-2017 16:54 via campaignlive.co.uk
  
  The Co-op Food has launched a Mother's Day campaign starring a real daughter and her mum to inspire people to make the event more special.
  
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• Havas Group UK halts YouTube and Google display ads to ensure brand safety isn't 'compromised'

  17-03-2017 16:28
  
  Havas Group UK is pausing all YouTube and Google Display Network ad spend until further notice, with chief executive and country manager Paul Frampton saying it has a "duty of care" to clients to ensure brand safety. 
  The advertising giant said it had taken the decision on behalf of its UK clients which include O2, Royal Mail, the BBC and Dominos. It will not pull investment from Google Search ads which are verified. 
  The decision comes weeks after an initial Times&
  
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• ‘Marketers aren’t the only ones taking a risk on advertising’

  17-03-2017 16:17
  
  Marketers spend considerable time in internal meetings discussing risk, so you know all about it. If you understand this, then you know how the value chain of advertising really works.
  So let’s start at the top with you, the client.
  You fight long and hard for ‘your’ marketing budgets. Even more so under zero-based budgeting.
  READ MORE: Zero-based budgeting – Critical to growth or a distraction?
  The uncertainties around spending money on most forms of marketing don’
  
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• Asos, Ted Baker & Durex: 5 things that mattered this week

  17-03-2017 16:08
  
  Durex wants to ‘close the orgasm gap’
  It has been more than six years since RB repositioned Durex with its ‘Love sex’ strapline following the acquisition of owner SSL, emphasising fun and intimacy rather than solely sexual health. The brand is now taking another step in the same direction with the launch of a range to “create a new orgasm category on shelf”.
  The products, including gels, condoms and toys, are being launched to support a wider brand purpose of
  
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• People on the move featuring: Yahoo, Aviva, AppNexus and more

  17-03-2017 15:59
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
  EUROPE 
  Channel 4 
  Channel 4 has confirmed that chief executive David Abraham will step down from the role by the end of 2017 after seven years at the helm.
  The broadcaster, seemingly prematurely, announced Abraham's departure in a tweet containing quotes relating to the decision fr
  
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• Robots, smart content and the Amazon Echo effect – a marketer’s takeaways from SXSW

  17-03-2017 15:54
  
  The South By Southwest (SXSW) festival is a whirlwind best described as “trying to drink from a firehose”. There is so much happening at any one moment you have a real fear of missing out.
  Even though this was my third visit, the challenge of navigating the schedule to ensure you find the gems while making time to meet some of the most brilliant minds in tech, digital and content creation can be overwhelming.
  These are my key take-outs from this year.
  Just because you
  
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• Adobe integrates TubeMogul acquisition with Advertising Cloud launch

  17-03-2017 15:53 via campaignlive.co.uk
  
  Adobe has launched an ad platform that combines its Media Optimizer offering with its new acquisition, TubeMogul.
  
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• Manchester City become first Premier League club to land sleeve sponsorship with Nexen Tire deal

  17-03-2017 15:43
  
  Manchester City have become the first Premier League club to make use of the new regulations allowing clubs to have sponsorship branding on their shirt sleeves after agreeing a deal with existing partner Nexen Tire.
  The Korean tire giant agreed a three-year deal with the club which will see its branding feature on Manchester City's playing kit for all league games from the start of the 2017/18 season and will include both the men's and women's team.
  "At Manchester City, we are always striving to
  
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• M&S cuts ties with Finsbury to bring PR in-house as it seeks greater efficiencies

  17-03-2017 15:32
  
  Marks and Spencer (M&S) has cut ties with its PR agency of four years, Finsbury, as it looks to bring the function in-house in a drive for greater efficiency in both cost and how the team works day-to-day.
  Finsbury has acted as M&S’s full-service PR firm for the past four years. After several months of discussions, the contract – reported to be worth in the region of £250,000 to £300,000 – will end at the end of the month.
  “We’ve had a great
  
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• Caliber appoints Rav Singh as global chief executive officer

  17-03-2017 15:29
  
  Caliber Interactive has named former Grayling chief operating officer Rav Singh its new global chief executive officer.
  Singh, who took up the position on 6 March, has been appointed to drive forward the strategic growth of the business which operates out of offices in London, Dubai and Edinburgh.
  He joins the team having previously held senior posts at MMD Corporate & Public Affairs, Grayling and Huntsworth, MHP Communications and most recently as chief operating officer at The Moment
  
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• George Osborne as Evening Standard editor: The appointment that stunned the paper's own newsroom

  17-03-2017 15:20
  
  ‘You cannot be serious!’ No, not the old John McEnroe quote, but the reaction of most of the journalistic profession and the editorial staff of the London Evening Standard, the paper George Osborne has been sensationally appointed to edit.
  Inside the newspaper – where senior deputy editor Ian Walker was the popular favourite for the job – incredulity reigned, together with the firm belief that it amounted to an ‘old pals’ act deal with his friend and confidant
  
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• Adidas chief casts doubt on TV ads: ‘digital engagement is key for us’

  17-03-2017 15:13
  
  TV ads are reportedly behind Adidas, according to the company’s chief executive Kasper Rorsted. Instead it looks to embrace platforms where younger consumers are more likely to be present.
  Speaking to CNBC on Wednesday, Rorsted championed mobile devices to reach the correct audience. "It's clear that the younger consumer engages with us predominately over the mobile device, digital engagement is key for us; you don't see any TV advertising anymore."
  He said that "all" the company&rsqu
  
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• Monopoly says RIP to the thimble, boot and wheelbarrow

  17-03-2017 15:00
  
  Board game Monopoly is adding three new tokens: A T-Rex, a rubber ducky and a penguin.
  They will join the Scottie dog, top hat, car, battleship and cat in the next generation of the game, which means the thimble and the boot – Monopoly tokens since the game’s inception in 1935 – and the wheelbarrow, which was added in the early 1950s, are being forced into retirement.
  That’s because the brand let fans vote on the tokens in an upcoming update. According to a rep, participa
  
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• Hulu promises personalization ‘unlike anything you’ve ever seen before’ for both viewers and advertisers with Live TV launch

  17-03-2017 14:37
  
  Ahead of the much anticipated launch of its Live TV service, Hulu will launch unprecedented levels of personalization for viewers, and it’s a level of service it hopes to extend to advertisers eager to tap into its audience, according to its vice president of sales Jim Keller.
  Speaking on stage this week at Beet Retreat, Keller said the OTT service would leverage its Video Genome purchase (a company it acquired in late 2016) to “reimagine” its video recommendation service. 
  
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• UBS marketing chief: when it comes to diversity, be the change you want to talk about

  17-03-2017 13:26 via campaignlive.co.uk
  
  UBS is talking about the barriers that women face in the latest stage of its brand campaign. But this would lack all credibility if it didn't have its own house in order, its group chief marketing officer said.
  
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• George Osborne's appointment as Evening Standard editor unleashes ruthless Twitter commentary

  17-03-2017 13:18
  
  MP George Osborne is now the editor of the Evening Standard. The newspaper with a legacy reaching back to 1827 has snapped up the politician and former chancellor for the top role.
  On the hire, Standard owner Evgeny Lebedev said: “I am proud to have an editor of such substance,” adding that Osborne “reinforces the Evening Standard’s standing and influence in London”.
  The media Twittersphere exploded at the news on Friday morning (17 March), with many somewhat b
  
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• Google under fire as brands pull advertising and ad industry demands action

  17-03-2017 13:11
  
  Google had admitted it could be doing more to ensure ad safety as a number of brands pull advertising from its sites and the ad industry demands Google “do more” to stop ads appearing next to extremist content.
  An ongoing investigation by The Times found that ads from brands including L’Oréal, the Guardian and the Cabinet Office had appeared next to extremist content. For example, a L’Oréal ad promoting the Prince’s Trust appeared on a video posted by
  
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• George Osborne to edit the London Evening Standard

  17-03-2017 13:11 via campaignlive.co.uk
  
  George Osborne, the former chancellor, will be the new editor of the London Evening Standard, taking over from Sarah Sands.
  
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• Netflix is making it easier to leave show reviews: thumbs up - or down

  17-03-2017 13:03
  
  Netflix is looking to streamline how viewers rate its content in the hope it will encourage more people to leave feedback on its shows.
  Currently the video streaming company employs a five-star system, but is now looking at a binary thumbs up or down. Research into the nuances of the system (A-B testing) showed that the thumbs, also employed by YouTube, lead to twice as many ratings being left.
  By taking some of the friction out of the decision making process the company hopes to garner more rev
  
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• Spotify Europe VP: ‘when other walled gardens say no to data questions, we say yes’

  17-03-2017 13:00
  
  Spotify’s charm offensive on the advertising industry is gathering pace, with its vice-president for Europe pitching it as a far more collaborative partner when it comes to data compared to other technology platforms.
  Speaking at an IAB event, the streaming service’s top executive Marco Bertozzi in Europe set out its stool for a business keen to exploit what he calls the “ringing death knell” for cookie-based targeting. Where Facebook, Google and Amazon have forged busine
  
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• Guinness plans to be ‘the most popular beer in the world’ but it can’t rely on TV to get there

  17-03-2017 13:00
  
  Guiness is working on a plan to become 'the biggest beer brand in the world' through social and digital channels in the hope that it can be become a brand that people want to try rather than one they just respect.
  The Diageo-owned stout last week appointed R/GA as its digital agency of record to help increase activity in the social and digital space to realise its growth ambitions globally as it wakes up to the fact that high spend TV campaigns aren’t enough to propel the brand to the top.
  
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• 'Doubt No More' creative featuring LeBron James is a rally cry for Kia and D&G

  17-03-2017 13:00
  
  Kia, as a brand, has had its ups and downs, but has never forgotten about who they are — a challenger with the requisite spirit.New work that breaks today, from David&Goliath (D&G), has captured the essence of the challenger , features one of their most prominent endorsers, LeBron James and includes a new theme, 'Doubt No More'.
  The spot, 'rain', could be misperceived as a commercial for the NBA Finals, but the idea is quickly apparent; that the world is full of doub
  
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• Vox pop: Brand marketing stunts to remember (Part 1)

  17-03-2017 12:55
  
  Beer giants Budweiser have just launched their new campaign at SXSW which involves them pushing to be the first human product to be consumed when man eventually steps foot on Mars. As scientists search for life on Mars and plot a way for people to live there in the future, Budweiser is hard at work figuring out how to make life in space a little more fun by developing a beer made just for the Red Planet.
  We asked our Drum Network members what their favourite brand marketing stunts have been
  
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• George Osborne named Evening Standard editor, replacing Sarah Sands

  17-03-2017 12:35
  
  Former chancellor and Conservative MP George Osborne has been named the new editor of the Evening Standard.
  In the surprise announcement today (17 March), the owner of the free London daily Evgeny Lebedev said that Osborne - who will remain an MP - was "someone of huge political achievement, and economic and cultural authority".
  “Once he put himself forward for the position, he was the obvious choice,” said Lebedev. “I am proud to have an editor of such substance, who rein
  
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• Wins this week: Vodafone, Nytol and Virgin Money

  17-03-2017 12:26 via campaignlive.co.uk
  
  Campaign's weekly roundup of account moves across advertising and media
  
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• Ad of the Day: Berocca looks to energise the nation with a body popping chameleon

  17-03-2017 12:21
  
  Berocca has introduced a new brand character in the form of ‘Roccy’ the chameleon as part of a £3m campaign to communicate how the brand can help combat tiredness and fatigue.
  The TV ad by J. Walter Thompson London and directed by Diarmid Harrison Murray at MPC Creative shows a chameleon dancing to the sound of Panjabi MC – bringing to life 'the thrill of feeling energised' that vitamin B1 and B2 in Berocca delivers. 
  Paul Rizzello, creative director a
  
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• Uber riders get exclusive Manchester United content

  17-03-2017 12:18 via campaignlive.co.uk
  
  Uber riders in 200 cities will get to view exclusive videos as part of the company's global partnership with Manchester United.
  
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• Pete Picton to depart Mirror Online

  17-03-2017 11:48 via campaignlive.co.uk
  
  Pete Picton, the editorial director of the Mirror Online, is leaving in September to study for a masters degree.
  
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• Comic Relief launches a digital swear jar with the help of Bill Nighy and James Corden

  17-03-2017 11:47
  
  Comic Relief has launched its first digital Swear Jar in the form of a voice recognition mobile app with the help of a host of celebrities including Renee Zellweger, Catherine Tate and Colin Firth. 
  The app, created by Grey London, uses Google's latest technology to recognise when a person or group swears. To find out, the user simply donates to Comic Relief through the app and is given a session in which it will tally the profanity of the group and publish it to the 'wall of shame' to comp
  
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• Google tells brands and agencies: We hear you loud and clear on ad safety

  17-03-2017 11:32 via campaignlive.co.uk
  
  Google can and will do more to protect advertisers from appearing next to controversial content, its UK managing director Ronan Harris has stated a blog post.
  
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• SXSW diary: nothing feels radical anymore

  17-03-2017 11:05 via campaignlive.co.uk
  
  Laura Jordan Bambach, chief creative officer at Mr President, is sharing her daily highlights from South by Southwest Interactive.
  
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• Netflix wins first Broadcasting Press Guild Award

  17-03-2017 11:00 via campaignlive.co.uk
  
  Netflix won its first Broadcasting Press Guild Award today as The Crown picked up the award for Best Online First/Streaming in a ceremony dominated by TV drama.
  
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• YouTube closes in on female employment milestone with women approaching one third of staff

  17-03-2017 10:35
  
  YouTube is close to hitting an important milestone in its quest for parity between the sexes after revealing that close to one third of its total workforce are now women.
  Many of the gains have been made since the elevation of Susan Wojcicki to the role of chief executive, who has seen the proportion of women rise from 24 to 30 per cent under her watch, although she concedes that there is still ‘a lot of work to do’.
  Writing in Vanity Fair, Wojicki said: “Fortunately, there is
  
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• St Patrick's Day roundup: Activity from brands including Guinness, Bulmers and KFC

  17-03-2017 10:27 via campaignlive.co.uk
  
  Guinness, Bulmers and Paddy Power are among the brands rolling out St Patrick's Day-themed work.
  
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• EU institutions serve one month ultimatum to Facebook, Google & Twitter over illegal terms of service

  17-03-2017 10:09
  
  EU consumer protection agencies have come together to serve notice to Facebook, Google and Twitter to amend their controversial terms of service within a month, which contravene consumer protection law, under threat of possible fines.
  All three US tech giants are said to have held ‘constructive’ talks with authorities but as yet no consensus has been reached to break the impasse, which first came to a head in December when a letter was issued to the trio advising them that their term
  
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• Singapore telco StarHub launches new innovation and operations centre Hubtricity

  17-03-2017 10:07
  
  Singapore telco StarHub launched new innovation and operations centre, Hubtricity, to monitor fixed, mobile and pay TV networks and services.
  These offerings will be monitored on how they are performing via customer responses via real-time call centre and social media analytics. This is with an aim to reduce response times to service disruption, which seems to take a leaf out of a recent survey stating the importance of response times to APAC consumers.
  Having such monitoring capabilities allow
  
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• Government and Guardian take action action against Google and YouTube over extremist ad links

  17-03-2017 09:44
  
  The Guardian has taken the dramatic step of canceling all advertising on Google and YouTube in protest at the placement of its membership ads in proximity to extremist material hosted by the search giant - following hot on the heels of the UK government demanding an explanation as to why public campaigns are also popping up alongside extremist material.
  Horrified staff at the newspaper took the decision to sever all ties in response to the ‘completely unacceptable’ misuse of their ad
  
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• Publicis.Sapient sets out plans for SapientRazorfish

  17-03-2017 09:21 via campaignlive.co.uk
  
  SapientRazorfish will focus on "digital transformation" by helping clients with digital business strategy, customer experience, data, marketing, IT and commerce.
  
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• Unilever, Ford and Yamaha Motors agree to Vietnamese ban on YouTube and Facebook advertising

  17-03-2017 09:16
  
  Unilever, Ford and Yamaha Motor are some of the brands that have agreed to halt advertising on social media websites including YouTube and Facebook, after the government held a meeting to put pressure on brands.
  The Vietnamese government has taken issue with some of the content on social media sites that it deems to be ‘illegal’, because it ignores rules forbidding anti-government content.
  Reuters reported that a meeting was held in Hanoi, Vietnam on Thursday with brands and the info
  
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