Marketing news

• NBC uses drones and Facebook Live to report on east coast snow storm

  14-03-2017 23:48
  
  NBC News has been using drones and Facebook Live today to keep its viewers informed of developments around the winter storm that has hit the east coast of America. 
  Around three feet of snow is reported to have hit areas of the east coast, bringing traffic to a standstill and causing chaos at airports with thousands of flights being canceled as a result. 
  To report, the broadcaster has been using drones to provide aerial footage of the storm, while at the time of writing it had run sev
  
  Read more

• NYIAX promises to ‘take Wall Street to Maidson Avenue’ with Nasdaq-powered blockchain technology

  14-03-2017 23:00
  
  Nasdaq today (March 14) announced the launch of New York Interactive Advertising Exchange (NYIAX) what it claims is the world’s first exchange-based media trading platform to be powered by blockchain technology. 
  NYIAX claims it will allow media owners and buyers to buy, sell and re-trade premium advertising inventory, including futures options, on a guaranteed basis with increased transparency using the Nasdaq Financial Framework architecture. 
  This means that media owners shoul
  
  Read more

• Healthy food marketing and education are growing, but there is still a long way to go

  14-03-2017 22:57
  
  People today are more informed about food than ever in history. Through tough-fought legislation, changes to how food is labeled, sold and marketed, and the prevalence of cooking and food shows, the general public is far more food aware. But there is still much work to be done so people know more about the food they are eating and the nutrition they derive from that food.
  In the “Are we Becoming Nutrient ‘Dense’?” panel at SXSW, hosted by fresh-pressed juice company
  
  Read more

• 'Focus on character, not color': 8 questions with Rhonda Fortner, VP, RPA

  14-03-2017 22:04
  
  Editor’s note: ThinkLA’s DIG (Diversity, Inclusion, Gender) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all.
  Rhonda Fortner, VP, associate media director, RPA
  Who was your role-model when you were younger? 
  Coming from a long line of strong
  
  Read more

• Advertisement

• Rubicon Project announces CEO Frank Addante to step down with ex-Millennial Media chief Michael Barrett to take over

  14-03-2017 21:30
  
  Ahead of its quarterly earnings call later today (March 14) adtech outfit Rubicon Project has announced that chief executive Frank Addante will step down from the role, with ex-Millennial Media chief Michael Barrett as his replacement.
  Addante will remain as company chairman to "help Rubicon Project’s vision, strategy and thought leadership for the future", with the switch in leadership of the company coming a time of massive speculation over its future. 
  Barrett was pr
  
  Read more

• Pornhub gives a truck: Branded plows clear East Coast snow in Storm Stella stunt

  14-03-2017 19:48
  
  Irreverent porn website Pornhub is stealing more headlines with a  PR stunt in which it looks to help clear roads around Boston and New Jersey following storm Stella.
  As snowstorms batter the US East coast, the company is unleashing a team of branded plows – centered around the obligatory joke that it is offering help to anyone who “wants to get plowed,” reports Boston Magazine.
  The service, available in Boston and New Jersey, will roll out over two dozen vehicles cap
  
  Read more

• Movers and shakers: Channel 4, Grey London, Mondelez, IAB, MEC UK and more

  14-03-2017 19:37 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
  Read more

• Grey London shoots up billings rankings

  14-03-2017 19:22 via campaignlive.co.uk
  
  Grey London had the biggest proportional rise in billings in 2016 among the top ten ad agencies.
  
  Read more

• Advertisement

• Daren Rubins quits PHD to lead Lighthouse

  14-03-2017 19:17 via campaignlive.co.uk
  
  Daren Rubins has quit as chief executive of PHD to become chief executive of The Lighthouse Company.
  
  Read more

• Neil Christie promoted to global W&K network role

  14-03-2017 19:13 via campaignlive.co.uk
  
  Neil Christie, managing director at Wieden & Kennedy London, has been promoted to the global role of chief operating officer.
  
  Read more

• Scottish Rugby launches campaign to encourage more women to take up rugby

  14-03-2017 19:11
  
  Scottish Rugby is stepping up its efforts to encourage more women and girls to take up rugby with its #BeTheBestYou campaign.
  The initiative has been designed to change perceptions about women’s rugby and capitalise on its growing popularity in Scotland as a participation sport.
  It will be promoted throughout Scotland as a digitally led activation using video, digital creatives and social media interaction from players across the women’s game. The activations will encourage women and
  
  Read more

• Peugeot/Citroën owner calls £500m media pitch

  14-03-2017 19:08 via campaignlive.co.uk
  
  The owner of Peugeot and Citroën has launched an estimated £500m global media review.
  
  Read more

• Pitch update: Sky Sports, dairy trade, Red Cross, IOC, Vice

  14-03-2017 18:57 via campaignlive.co.uk
  
  Agencies compete for Sky Sports and dairy industry bodies hold pitches.
  
  Read more

• Ghost in the Shell releases personalised poster marketing campaign: some people abuse it

  14-03-2017 18:51
  
  The live action remake of the Ghost in the Shell anime will launch later this month (31 March) is kicking up its marketing drive with a stunt allowing fans to personalise posters based on the movie’s creative.
  Users can insert images and words into posters adhering to the motifs inspired by the ‘I am Major’ trailer (viewable above).
  However, it seems whenever brands give the internet the chance to customize creative (see Coke Gif the Feeling, Boaty McBoatFace, McDonald’s
  
  Read more

• Accenture Interactive looks to set up in-house trading desks for clients in threat to agencies

  14-03-2017 18:19 via campaignlive.co.uk
  
  Accenture Interactive is in talks to set up in-house media trading desks for a number of clients as the consulting giant's digital arm threatens to move further onto the ad industry's turf.
  
  Read more

• Judges unveiled for Masters of Marketing Awards

  14-03-2017 18:16
  
  Top marketers from BT, Walt Disney, News UK and Direct Line are among the jury for Marketing Week’s Masters of Marketing Awards.
  The Awards celebrate every aspect of a marketer’s job from strategy through to execution, while also rewarding excellence in key vertical sectors and in tackling some of the biggest issues and challenges brands face.
  Winners will be decided by a jury of senior marketers. Those taking part this year include BT’s chief brand officer Zaid Al-Qassab, Walt
  
  Read more

• As NASA seeks to put people on Mars circa the 2030s, Budweiser sets its sights on microgravity beer

  14-03-2017 18:15
  
  Budweiser wants to be the first beer on Mars and is researching how to develop a microgravity brew “so that when we make it to Mars, Bud will be ready,” the brand said in a release.
  Budweiser discussed this long-term ambition at SXSW on a panel with researchers and retired astronaut Clayton Anderson, who spent five months aboard the International Space Station in 2007, and talked about the challenges related to taking Budweiser to space.
  This includes environmental cha
  
  Read more

• Dentsu Aegis uses gaming to attract diverse talent

  14-03-2017 18:10 via campaignlive.co.uk
  
  Dentsu Aegis Network UK has started using mobile gaming as a means to recruit entry-level talent from diverse backgrounds.
  
  Read more

• Streamlining ad spend app takes a bite out of the hidden costs of marketing

  14-03-2017 18:04
  
  As the pressure to demonstrate the value of marketing grows, marketers are well aware that non-working advertising spend can take up more than 40% of the average advertising budget.
  Just as importantly, with more brands and agencies investing in channels like programmatic and social, the industry-wide rise in content costs is showing little sign of slowdown. 
  While brands look at the hidden cost of marketing, and working spend is factored into distribution and non-working spend includes the
  
  Read more

• The FA tackles ‘old-fashioned stereotypes’ around who can play football

  14-03-2017 18:03
  
  The Football Association (FA) is increasing its focus on women through its marketing activity as it admits there are still “old-fashioned stereotypes” to tackle.
  The company unveiled its new brand purpose ‘For All’ yesterday (13 March), alongside two short films and a series of case studies to create greater awareness of The FA’s role.
  The first film stars England Lioness defender, Casey Stoney. It documents her journey from being the only girl in her youth team to
  
  Read more

• Why some of the major brands have skipped SXSW this year

  14-03-2017 17:48
  
  March 10th was the start of the 31st edition of SXSW in Austin, a festival that has mastered bridging together the worlds of tech, film and music. Its humble beginnings started with staffers at The Austin Chronicle and a name that was inspired by Hitchcock’s movie, “North By Northwest.” Today, the festival boasts around 30,000 registrants and artist wristbands, helping boost the local economy north of a healthy $300m. The attendee count is misleading, as I am one of thousands w
  
  Read more

• Bolloré: Havas overhaul will be worth the pain

  14-03-2017 17:44 via campaignlive.co.uk
  
  Havas Group chief executive Yannick Bolloré sat down with Campaign to give details of the company's new approach merging creative and media.
  
  Read more

• Mark Ritson: Believe it or not, Ivanka’s brand benefits from Trump’s presidency

  14-03-2017 17:27
  
  Ten years ago a young American entrepreneur and business school graduate took a gamble. Frustrated with jewellers who appeared to exclusively target male customers when promoting female jewellery, she set out to create a collection of rings, necklaces and bracelets that were inspired by and created for successful modern women who choose their own jewellery.
  A year later and the success of the initial business led her to extend her brand into women’s footwear, then accessories and finally f
  
  Read more

• Richard Denney to leave MullenLowe London

  14-03-2017 17:26 via campaignlive.co.uk
  
  Richard Denney, executive creative director at MullenLowe London, is leaving without a job to go to.
  
  Read more

• Quorn introduces new identity as it accelerates worldwide growth

  14-03-2017 17:24
  
  Quorn has taken another step to accelerate its growth across the globe with the introduction of a new packaging design and brand identity to broaden the appeal of the meat free brand. 
  Designed by Bulletproof, the new look is part of a wider £10m relaunch that has seen the brand target what it calls Healthy Discoverers- those looking for alternative healthy foods- without alienating its core consumer base. 
  The agency worked from a creative platform of ‘
  
  Read more

• SXSW diary: Not your momma's wearables

  14-03-2017 17:21 via campaignlive.co.uk
  
  Laura Jordan Bambach, chief creative officer at Mr President, continues to share her daily highlights from South by Southwest Interactive.
  
  Read more

• What the hell are ad people supposed to do at SXSW?

  14-03-2017 17:20
  
  There are reasons that literally THOUSANDS of marketers – and I – head to Austin every year for SXSW, even though we know the parties and panels will be crowded, internet connectivity sporadic, and rain inevitable: The festival is the annual pilgrimage of inspiration, the ultimate networking opportunity, and sets the foundation for the rest of the year’s marketing planning.
  SXSW is called a festival for a reason; it’s a curated collection of ideas, some of which will caus
  
  Read more

• Ted Baker's global campaign debuts 360º shoppable film

  14-03-2017 17:00 via campaignlive.co.uk
  
  For months now, Ted Baker has been teasing its Instagram following with clips offering glimpses of a soap-opera style sitcom, "Keeping up with the Bakers".
  
  Read more

• Let's bring back direct mail, and make it personal

  14-03-2017 16:58
  
  Marketing has seen a shift in tactic; podcasts and direct mail – approaches that had previously fallen out of favour – are making a resurgence. Is it nostalgia or the changing economic and political climate that is turning agencies’ heads backward, or is there something else at play?
  With so much noise in the market place in almost every industry, and concerns that budgets will tighten thanks to Brexit, brands want to talk to consumers on an individual basis
  
  Read more

• Openness and collaboration growing around mobile video creation claims Facebook creative shop's Rob Newlan

  14-03-2017 16:57
  
  Facebook's team of creative heads are tasked with engaging with both brands and agencies, to utilize Facebook Live to create authentic moments and connect with people. At the forefront of this collaboration is  Rob Newlan, Facebook creative shop EMEA director advised in a recent interview with BeetTV that  taking live feed and targeting people is  something far more businesses and brands could and should be doing. 
  "Sports brands are bringing themselves onto li
  
  Read more

• Brexit and threat of recession are keeping marketers awake at night

  14-03-2017 16:52 via campaignlive.co.uk
  
  As Theresa May prepares to trigger Article 50 imminently, Brexit has emerged as the biggest concern for the year ahead among UK marketers, according to a new report released by the Chartered Institute of Marketing.
  
  Read more

• David Abraham quits as Channel 4 chief executive after seven years

  14-03-2017 16:51 via campaignlive.co.uk
  
  David Abraham is to step down as chief executive of Channel 4 after seven years.
  
  Read more

• The North Face and rock band White Deninn release a rain-triggered single for Spotify

  14-03-2017 16:31
  
  Outdoor apparel company the North Face has blurred the lines between music and advertising by working with rock band White Demin to release a song on Spotify that is only available in locations where it is raining.
  Following up on Rimmel London’s branded music video featuring Cara Delevigne which put the product front and centre of the creative, the North Face is promoting its Apex Flex GTX waterproof jacket. It will feature during the live performance of the song at SXSW which will s
  
  Read more

• Aviva UK CEO: Marketing shouldn’t be the only function responsible for customers

  14-03-2017 16:07
  
  Andy Briggs has just been promoted from CEO of Aviva’s life insurance division to head its combined life, general and health insurance businesses.
  He has over 25 years’ experience working in finance and insurance having previously been CEO at Scottish Widows, the life business of Lloyds Banking Group and the Prudential Group’s Retirement Income business.
  While he works closely with marketing, he has never been a marketer. Here he shares his views of the discipline.
  Markete
  
  Read more

• Channel 4 chief executive David Abraham to step down this year

  14-03-2017 16:03
  
  Channel 4 has confirmed that chief executive David Abraham will step down from the role by the end of 2017 after years at the helm.
  The broadcaster, seemingly prematurely, announced Abraham's departure in a tweet containing quotes relating to the end of his seven year tenure from the man himself and Channel 4 chair Charles Gurassa.
  Strange way for @Channel4 to announce the departure of CEO David Abraham pic.twitter.com/f2GOiiQSXU
  — Benjamin Cohen (@benjamincohen) March 14, 2017
  The broadca
  
  Read more

• Will robots destroy human language?

  14-03-2017 16:00
  
  As consumers interact with AI like Alexa, Siri and Cortana – not to mention brand chatbots – more and more, human language will change. That was the topic of conversation at a recent panel during Social Media Week that asked in part whether technology will corrupt language.
  AI is also changing our relationship with technology, particularly among children who grow up with voice-enabled devices, and so the key for brands and marketers may very well be figuring out how to give
  
  Read more

• Channel 4 CEO David Abraham to step down after seven years

  14-03-2017 15:54
  
  UPDATED 15:23: Channel 4 has now confirmed the news. Abraham intends to step down from his role by the end of 2017 in order to develop personal plans to launch a media enterprise in 2018. David will remain in role until a new chief executive has been appointed and is in post.
  Channel 4 CEO and former marketer David Abraham is stepping down as chief executive after seven years.
  The announcement was made in a tweet by the Channel 4 press office this afternoon (14 March), but was deleted after 10 m
  
  Read more

• We-Vibe sued for tracking how its smart vibrators were used

  14-03-2017 15:46
  
  Sex-tech company We-Vibe is facing a class action lawsuit after the brand was found to be secretly gathering data on its users' sexual activity.
  The Canadian company produces sex toys, such as its smart vibrators, which can be controlled by partners though its smartphone app.
  Data tracked by the app has landed it in legal trouble though. According to the Guardian, We-Vib has been hit with a  $3m USD class action lawsuit from Illonois owners of its We-Vibe 4 Plus vib
  
  Read more

• Channel 4 launches world's first 360° video-on-demand ads

  14-03-2017 15:45 via campaignlive.co.uk
  
  Channel 4's commercial division 4Sales has launched what it says is the first ever 360° interactive ad format on its video-on-demand platform, All 4.
  
  Read more

• Are broadcasters missing an open goal? Fans find it easier to watch football for free on streaming sites

  14-03-2017 15:44
  
  There was no room for fairytales in the FA Cup quarter finals this year, as Lincoln City crashed out to Arsenal 5-0 and Millwall, for whom victory may not have been classed as a fairytale due to their "no one likes us, we don't care" attitude, lost 6-0 to Arsenal’s North London rivals Spurs.
  According to our analysis of Google search terms used during and in the lead up to the game, an awful lot of people wanted to share the fairytale with Lincoln, but not as many were keen to pay for the
  
  Read more

• Five cool things from SXSW: Starz, The Mummy VR experience, Mexico's 'tug of hope' and more

  14-03-2017 15:37
  
  As SXSW comes to a close for another year, some delegates from the marketing services sector offer their views on some of the cool stuff they saw while spending a few days around Austin, kicking off with Blend's Darcie Lamond.
  1. Behind the profusion of ideas and activity are the logistics, the passes and underlying technology. The conference is at first overwhelming, the sunglasses a nice reminder to relax and take in what you can. 
  Loading...
  2. “The Mummy” combines
  
  Read more

• Aviva’s Jan Gooding named president of Market Research Society

  14-03-2017 15:17
  
  Aviva’s global inclusion officer Jan Gooding has been named the next president of the Market Research Society (MRS), taking over from Dame Dianne Thompson.
  Gooding has served at Aviva since 2008 when she joined as marketing operations director before becoming group brand director.  In January, she began a new role as global inclusion director, spearheading the company’s commitment to fostering a more inclusive culture and ultimately more diverse workplace across the gr
  
  Read more

• The Thames river health highlighted in new art installation

  14-03-2017 15:00
  
  The state of the Thames will be put under the spotlight this week when a new art installation will reflect the river's health in real-time. 
  Called ‘Thames Pulse’, the installation, launched by MEC UK and the London waterways charity Thames21, will be projected on to Sea Containers building on the south bank to raise awareness about the condition of the Thames and to support Thames21 in its mission of protecting it and other London rivers.
  MEC enlisted Jason Bruges Stu
  
  Read more

• Agencies shouldn’t reinvent the (revenue) wheel

  14-03-2017 13:48
  
  I am getting tired of the whole discussion around the demise of revenue for agencies; the cruise ship versus the speed boat metaphor. What do they even mean? I can understand that a speed boat is able to pivot quicker than a cruise ship but that is because it needs to.If someone on the speed boat needs to turn around and go in a different direction, they will. Not everyone in a cruise ship needs to pivot. Send the key people off in a lifeboat or up in a helicopter for a better view. Don’t
  
  Read more

• Thomas Barta: Being late makes marketers look like overwhelmed leaders

  14-03-2017 13:16
  
  It was one of those baffling days. I was giving a closing keynote speech at a conference, but the event ran late and my slot was pushed back by an hour. The following leadership dinner talk started late too, because the marketing team hadn’t left the office on time.
  There is probably a reason why no language knows the term ‘punctual like a marketer’. But why are marketers always late? Is it the system? The people? And, for marketers, does being late actually matter? Let’s
  
  Read more

• What’s a brand got to do to be ethical these days?

  14-03-2017 13:12
  
  The rise of the conscious consumer has been increasing rapidly over the past years, forcing brands to re-evaluate their ethical stance and to incorporate purpose and CSR into their approach. But is this now enough in the modern day to gain consumers’ trust?
  Even in the past few weeks, we’ve seen brands like The Body Shop and The Co-operative Bank, who were seen as the epitome of ethical behaviour in business, reporting poor business performances. Perhaps just having ethical credentia
  
  Read more

• Why Cosabella replaced its agency with AI and will never go back to humans

  14-03-2017 13:09 via campaignlive.co.uk
  
  In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased is revenue by 155%.
  
  Read more

• 'The data available for programmatic B2B pales in comparison to what’s available for B2C'

  14-03-2017 13:00
  
  The Drum recently up with Jason Abbate, director of interactions at global B2B agency Stein IAS to see how he addresses client concerns over transparency and how the agency is working out B2B programmatic solutions, including overcoming the challenges of limited data resources for trade marketers.
  How do you use programmatic in the campaigns you create for your B2B clients?
  There are multiple ways that we are incorporate programmatic into our buys. We run programs through our DSP [demand-side pl
  
  Read more

• Step into my office: Return on Digital on why being a Northern agency is so brilliant

  14-03-2017 12:34
  
  'Step into my office', a new series of interviews powered by The Future Factory and The Drum Network, focuses on the challenges and the opportunities facing agencies this year.  We will be taking a sneak peek into the lives of agencies, how they work, what their motivations are and what their thoughts are on the current state of the industry.
  We spoke to Guy Levine, managing director at Manchester based agency Return on Digital who discusses marketing agencies developing their own soft
  
  Read more

• Yannick Bolloré on the new Havas Village and merging creative and media

  14-03-2017 12:31 via campaignlive.co.uk
  
  Yannick Bolloré, global chief executive of Havas Group, talked to Campaign at the launch party for the Havas Village in King's Cross, London.
  
  Read more

Follow @marketing_UKnws on Twitter!