Marketing news

• AI and bots are changing the consumer conversation brand marketers claim

  11-03-2017 18:16
  
  Artificial intelligence and bots are still in the early stages, but for a group of brand representatives, utilizing these emerging technologies is simply about being where their customers are – and more and more, that involves being in their homes and on their phones.
   
  In a panel at SXSW, Talk to the Brand: AI, Bots and Conversational Marketing, the discussion centered around pushing forward their new bots and gauging the response to the technologies by their consumers.
   
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• Musical hackathons, chatbots and VR gigs: How Sony, Warner and more are fine-tuning innovation

  11-03-2017 14:00
  
  Imagine if by slipping on a virtual reality headset you could learn to play guitar with Mick Jagger, or stand at the side of the stage at Primavera watching Frank Ocean perform to a sold-out crowd. What about helping DJ Hardwell curate the playlist for his radio slot via a bot on Facebook Messenger?
  This is the future the music industry imagines for itself, and one it has started carving out with the help of startups. For a long time, the sector’s biggest players have been working out how
  
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• London-based spa startup behind 'sexist' tube ad bites back on Twitter

  11-03-2017 12:30
  
  A London-based startup has been swiping back at commuters online following a backlash over its tube campaign which was called out by some for being "sexist". 
  Mobile spa service USPAAH landed itself in hot water earlier this week thanks to a billboard it has been running in the UK capital's underground. The poster (above) featured a downtrodden looking man alongside text that read:  'Out with the guys ‘til 4am again…?! Keep her sweet with a spa mani/pedi at home.
  
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• Ticket bot ban will see touts face unlimited fines for bulk buying

  11-03-2017 11:10
  
  The UK government is set to announce a number of measures to crackdown on ticket touts, including making it illegal to use bots which bypass limits on the number of tickets a person can buy. 
  As first reported by the Guardian, the Department of Culture, Media and Spot (DCMS) is to announce a package of regulations designed to curb the power of the secondary ticketing industry. 
  The use of automated bots, which can buy tickets on bulk and relist them at a higher price almost immediately
  
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• International Women's Day: Voices from ad land

  11-03-2017 10:30
  
  The world celebrated International Women's Day (IWD) this week against the theme of 'Be Bold for Change'. The Drum caught up with people across the industry to find out what they think of the annual event, and if IWD still needs to exist. 
  Rebecca Rhodes and Sandra Peat of new women’s marketing agency SuperHuman
  "No-one is suggesting that women haven’t made progress in the new millennium - women are running countries, new media monoli
  
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• Inside Ericsson's plans to get in on the adtech game

  11-03-2017 00:54
  
  Ericsson turned heads this year at Mobile World Congress when the company, more commonly associated with telecoms network technology, lifted the lid on its plans to help telcos scale their first party data, and get in on the advertising game. The Drum sat down with an Ericsson spokesman to take a deeper dive on its proposition.   
  Accurate data at scale
  The project is not the Sweden-based outfit’s first foray into the mobile advertising game, with the company formerly helping tel
  
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