Marketing news

• MuslimGirl’s collection with Getty Images challenges stereotypes of Muslim women

  10-03-2017 22:51
  
  In an effort to represent Muslim women in a "fresh and contemporary light", Getty Images has partnered with MuslimGirl.com, the largest Muslim women's website in the US, to create a host of images that challenge stereotypes.
  Showing Muslim women taking selfies with friends, chatting on the phone and more, the images were created to challenge misconceptions of the Islamic community and better empower that community.
  Embed from Getty Images
   
  Founder and editor-in-chief of MuslimGir
  
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• What is the secret to increasing engagement with video ads on YouTube? Follow the ABCs laid out here

  10-03-2017 22:20
  
  YouTube says it has over one billion users and these consumers watch hundreds of millions of hours of content each day. But they also have plenty of options to avoid the content they don’t want to see.
  That’s in part why Mark McMaster, video product strategy lead at YouTube, said the first few moments of a YouTube video are “really, really important” at the recent C3 event in New York.
  He also said it’s worth noting people consume video differently on YouT
  
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• Google mines the value of storytelling

  10-03-2017 21:38
  
  Storytelling is essential, especially in the digital age, when capturing the attention of time-starved consumers is even more vital.
  Google is a company that is exceptional with data, and for Google’s creative director, Ben Jones, data can be used to find out how well stories do and how ads tell those stories.
  That’s what a discussion at SXSW on Sunday aims to uncover – the art and the data of storytelling in a time-crunched age. The talk, “From Six Words to Six Seco
  
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• Tinder has matched over 250,000 trans users since LGBT- friendly feature was introduced, reveals Sean Rad

  10-03-2017 20:53
  
  Tinder co-founder and chairman Sean Rad revealed that since the app introduced its LGBT-friendly upgrade in November, it has made over 250,000 matches. 
  Speaking on a panel at SXSW alongside Sarah Kate Ellis of Glaad and Zackary Drucker, an artist and producer on the TV series Transparent, Rad opened up about the reasons Tinder created the upgrade for its users and the impact it has had within Tinder, as well as on its user base. 
  Ellis revealed Tinder was working on the feature i
  
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• PubMatic overhauls marketing department with several key appointments

  10-03-2017 19:10
  
  Adtech outfit PubMatic has announced several key hires in its marketing department with the appointment of Phil Buxton as vice president of international marketing, along with three new director-level appointments to the team in the US and APAC.
  The appointments come as PubMatic mounts a charm offensive on the global market, with the company recently launching header bidding capabilities into the mobile app space, and earlier in the year it boasted of “record financial results.”
  Buxt
  
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• Celebrating CMOs with Cojones at SXSW

  10-03-2017 19:06
  
  The role of the chief marketing officer  continues its interesting evolution and, in some cases, revolution. Even just 10 years ago, the notion that a chief marketing officer would dip there toes in use about every corner of the business seemed a stretch.
  Today, however, chief marketing officer demands are many and intense — and The Cojones Award, in its fourth year at SXSW, celebrates the marketing leaders who are making a significant difference for their brands.
  Though the name
  
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• Northern & Shell moves into customised digital video with Iris.tv partnership

  10-03-2017 18:37 via campaignlive.co.uk
  
  Northern & Shell Media Group has signed a deal with US video tech company Iris.tv to enable customised digital video programming across its Express, Daily Star and OK! Magazine sites.
  
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• Why Fruit Shoot is shunning 'perfect' children for its first global ad

  10-03-2017 18:35 via campaignlive.co.uk
  
  Children are under an increasing amount of pressure - and advertising isn't helping, the brand marketing director for Robinson's Fruit Shoot has said.
  
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• Disney embraces Spotify with interactive Beauty and the Beast campaign

  10-03-2017 18:18
  
  Disney has launched an interactive ad campaign on Spotify around the upcoming release of the Beauty and The Beast live-action remake.
  Users of Spotify’s free tier will see video ads directing them to a Beauty and the Beast Castle hub, that links users to a room in the castle based upon their listening tastes on the service.
  Musical analysis will look to immerse users in the world of the movie, either selecting the Rose Room, the Ballroom, Belle’s Bedroom, the Beast’s Bedro
  
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• Netflix promotes Better Call Saul season 3 with Los Pollos Hermanos pop up at SXSW

  10-03-2017 17:47
  
  Netflix is promoting the third series of hit drama/comedy Better Call Saul by erecting a recreation of the famous Los Pollos Hermanos fast food restaurant which featured in its parent show, Breaking Bad at SXSW.
  The pop up restaurant is a recreation of the shell of the chicken restaurant chain run by Breaking Bad's villain Gus Fring who is set to return in the upcoming prequel series. 
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  It will be situated in the center of Austin, Texas throughout the run of the SXSW festival
  
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• Dave Buonaguidi replies to 'This is bullshit', an open letter to adland by a working mum

  10-03-2017 17:36 via campaignlive.co.uk
  
  Dave Buonaguidi, the chief creative officer at Crispin Porter & Bogusky London, replies to the letter writer who took a swipe at the returner scheme his agency has signed up to.
  
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• O2 sees improved conversion rates of up to 123% with Facebook Custom Audience ads

  10-03-2017 17:25 via campaignlive.co.uk
  
  New research on the effect of Facebook ad spend on sales has shown that O2's customer conversion rates improve by 16% to 123% when Custom Audience ad placements were used in combination with other digital channels such as affiliates, paid social and paid search.
  
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• Marvel to start advertising comic books on TV and in theatres

  10-03-2017 17:18
  
  Marvel Comics has announced that it is to start advertising its extensive catalogue of comic books before Marvel films and TV shows.
  The Disney-owned media group, this spring will look to attract a chunk of the superhero fans watching its properties as a means of “exciting and mobilising TV and film fans into local comic book shops and retailers”.
  While Marvel films and shows have long been advertised between the pages of the comic strips, the literature has been especially shy in ad
  
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• How RB is ‘closing the orgasm gap’ with Durex

  10-03-2017 17:06
  
  As an FMCG brand owner with £10bn in revenues, Reckitt Benckiser (RB) always has a lot going on, and for its marketers 2017 will be no different. The household and personal care company has new campaigns in the works for brands such as Durex and Scholl, organisational shifts towards zero-based budgeting and new innovation methods, and challenges to overcome in the shape of pressure from retailers.
  UK marketing director Becky Verano-Luri gave Marketing Week a run-down of RB’s major a
  
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• Champneys health spa appoints Zest to help reach a younger audience

  10-03-2017 16:55
  Champneys, the oldest health spa group in the UK offering more than 150 treatments, has appointed Zest The Agency to manage its PR account, in a plan to grow its number of spa locations and reach expanded markets and audiences.
  Zest has been tasked with extending the reach of traditional PR and building the recognition of the brand to reach new audiences.
  Champneys, which is owned by the Purdew family, continues to innovate and expand after buying and growing the UK’s first purpose-built h
  
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• Making the man-child matter: How Cap’n Crunch found its real audience

  10-03-2017 16:42
  
  If you're a certain kind of baby boomer, you may have enjoyed the relatively care-free 70s and 80s staying up ‘til all hours, larking about and hitting the kitchen cupboards around midnight on the hunt for chocolate bars, toast and jam and, in my case, huge bowls of cereal. I still have all the free merchandise today - playing cards, breakfast bowls, yo-yo's etc.
  But, of course I wasn't the target market - it was at least 15 years younger and running around in short trousers. But the noctu
  
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• Iris acquires pricing specialists Pricing Solutions to add to consultancy offering

  10-03-2017 16:27 via campaignlive.co.uk
  
  Iris has acquired Canadian-based Pricing Solutions in a move that will extend the network's global management consultancy capabilities into pricing strategy.
  
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• Sorrell calls out Google on 'lack of responsibility' for brand safety

  10-03-2017 16:24 via campaignlive.co.uk
  
  Sir Martin Sorrell, the chief executive of WPP, has hit out at Google for not taking responsibility for brand safety.
  
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• Michael Fassbender stars in Alien: Covenant short ‘Meet Walter’, showcasing the potential of synthetic androids

  10-03-2017 16:17
  
  20th Century Fox has released an artificial intelligence-themed short featuring Alien: Covenant’s Michael Fassbender android ‘Walter’.
  The ‘Meet Walter’ short is co-delivered by chipset company AMD, the official CPU/GPU partner for 'Alien: Covenant'. It will benefit from the association with the artificially intelligent synthetic humans.
  In the Alien cinematic universe,Walter represents the zenith of robotics... at a cost; he has been created by malevolent corporati
  
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• Marketoonist on big data promises

  10-03-2017 16:09
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on big data promises appeared first on Marketing Week.
  
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• Media Agency Group unveils brand refresh

  10-03-2017 16:08
  
  Independent media planning and buying agency Media Agency Group (MAG) has unveiled a visual rebrand, including a new website and updated logo, to support the agency’s recent growth.
  To accompany the new online identity, MAG’s offices have been given a makeover to better meet the needs of the agency’s growing team. A 360-degree tour, allowing virtual visitors to walk through the newly-transformed MAG HQ, is featured on the new website. 
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  John Kehoe, chief executiv
  
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• Nimbletank and Fortius Clinic streamline patient experience with launch of new app

  10-03-2017 15:59
  
  Fortius Clinic, the UK's leading private orthopaedic and sports injury group, has today announced the launch of a new patient app. This app aims to streamline the patient experience, allowing patients to take control of their own appointments, reminders, payments and more.
  The iOS app is designed to make every step of a patient’s journey as quick, efficient and simple as possible. Each Fortius patient will now be able to book new consultations, follow-ups, imaging appointments, and upload
  
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• Coke, John Lewis & a Guinness World Record: 5 things that mattered this week

  10-03-2017 15:59
  
  Coca-Cola reveals its ‘point of view’ on diversity in new adCoca-Cola has  unveiled the latest ad for its ‘Taste the Feeling’ campaign, which includes “a wink” to the company’s stance on diversity and inclusion.
  The ad shows a brother and a sister race to win the affection of the family pool boy by being the first to offer him a cold Coca-Cola, with the ad aiming to reflect different sexual preferences. Unfortunately for the siblings, their Mum was
  
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• Logic over freedom: how much choice does your customer really want?

  10-03-2017 15:50
  
  The term 'choice' is one that carries an air of positivity in a generation where freedom is focus. From food at different restaurants to the selection for browsing and purchasing online, the options are endless.
  However, true to our British roots, we find the opportunity of getting too involved slightly daunting (although we would never complain about it). And it turns out, too much choice can often confuse consumers and turn them away as potential buyers.
  Retail Ignition: The Future o
  
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• Campaign TV: Puma brings 'Do you' campaign to life

  10-03-2017 15:44 via campaignlive.co.uk
  
  Puma teamed up with youth marketing agency Urban Nerds to stage a 24-hour experiential hub on 9 March, designed as a platform for female empowerment.
  
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• Sorrell takes aim at Google for ‘clearly not doing enough’ about ad fraud

  10-03-2017 15:42
  
  Sir Martin Sorrell has taken aim at Google and Facebook, urging them to step up and “take responsibility” when it comes to measurement errors and ad fraud, as he believes the digital players are “clearly not doing enough”.
  Speaking at an IPA event today (10 March) about the future of advertising alongside Google’s UK managing director Ronan Harris and Channel 4’s CEO David Abraham, the WPP CEO said he disagreed with Google’s claims that it had managed t
  
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• Amazon doubles its digital advertising spends on originals as February wrapped up

  10-03-2017 15:30
  
  Amazon continued to ramp up in digital advertising as February came to an end. Here's the chart and full insights from MediaRadar. 
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  KEY FINDINGS: 
  Amazon more than doubled its digital presence over the past two weeks, advertising 18 shows on 75 sites. They focused most on BeFit, a fitness series which ran on 43 sites.
  Hulu continued its strong television advertising, running ads on 24 networks, predominantly advertising The Path, an original series. The series stars Aaron Pa
  
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• YouTube Red's 'Rhett & Link's Buddy System' takes the top spot as most popular digital series in the US

  10-03-2017 15:28
  
  For the first time YouTube Red is number one with Rhett & Link's Buddy System. Here are the full insights from Parrot Analytics. 
  For 23 Feburary to 1 March, 2017 - Top 5 Digital Original Series in the US and Average Demand Expressions™:
  Rhett & Link's Buddy System, YouTube Red:  8,680,674 
  Santa Clarita Diet, Netflix:  7,664,191 
  Stranger Things, Netflix: 7,385,275
  The Man In The High Castle, Amazon Video:  6,571,553 
  Orange Is The New
  
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• Amazon launches 'You Are Wanted' virtual reality experience for first German original show

  10-03-2017 15:26
  
  Prior to the debut of Amazon's very first German original series "You Are Wanted", Amazon Prime Video Germany launched a VR experience on Facebook that offers fans a chance to win tickets to an exclusive preview of the series. "You Are Wanted" premieres on March 17th and Amazon Prime Video Germany will host the preview on March 15 in Berlin.
  Für alle, die den #Serienstart nicht abwarten können: Hier könnt ihr Tickets für die Premiere in Berlin gewinnen! https://t.co/Bmi
  
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• One Black Bear cleans up in appointment to Triton's creative brief

  10-03-2017 15:24
  
  Birmingham’s One Black Bear has been appointed as lead creative agency by Nuneaton-based Triton Showers, following a three-way pitch. The move comes as this British brand looks to build on its market-leading position and increase its share of the category.
  Tina Simpson, marketing director at Triton Showers, commented: "We were really impressed with the calibre of the strategic planning and breadth of media knowledge that One Black Bear presented in the pitch. It was their understanding of
  
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• V Festival rebrands to reflect diverse headline acts

  10-03-2017 15:18
  
  Virgin V Festival has introduced a new logo and brand identity to reflect its diverse headline acts across different musical genres. 
  The new identity, created by Form, has been launched to coincide with the first stages of marketing for V Festival’s 22nd year and will roll out across marketing communications and onsite at the festival parks in August.
  The logo incorporates a set of bespoke letterforms alongside the Virgin V which has been integrated to work with the new dir
  
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• Eurostar’s new marketing boss wants to bring emotion to the ‘functional brand’

  10-03-2017 15:02
  
  Eurostar is synonymous with a certain type of travel – train journeys from London to Paris whether for business or pleasure.
  Yet Guillemette Jacob, the new UK marketing boss at Eurostar, is keen to show that the brand is much more than that. Speaking to Marketing Week, she says Eurostar is in a “very key moment in its history” after recent investments in its customer experience, including a £1bn revamp of its fleet and new lounge in Paris.
  “We want to make the most
  
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• Santander’s CMO believes advertisers must get ‘actively involved’ in digital issues

  10-03-2017 14:16
  
  Digital advertising has given marketers more opportunities to reach and target the right consumers with brand communications and content, but with it comes challenges around brand safety, ad fraud and transparency.
  Speaking on a panel about the ‘digital gold rush’ at ISBA’s annual conference, Keith Moor, chief marketing officer at Santander, said the fact the industry is still talking about these issues is a problem in itself and that advertisers need to “get active
  
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• The Marketing Academy on the 10 superpowers every leader needs

  10-03-2017 14:06
  
  The Marketing Academy’s annual Inspire Live event is taking place on 6 April and this year will look at the 10 superpowers every leader needs, from resilience to creativity, curiosity to trust.
  Back for its fourth year, the event will feature some of the leading names in marketing including Mark Brayton, director of customer engagement at Barclays, Geoff McDonald, a purpose consultant and former global VP at Unilever and 101’s founding partner Phil Rumbol.
  Marketing Week is a founde
  
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• The Marketing Academy Inspire event to focus on the 10 superpowers every leader needs

  10-03-2017 14:06
  
  The Marketing Academy’s annual Inspire Live event is taking place on 6 April and this year will look at the 10 superpowers every leader needs, from resilience to creativity, curiosity to trust.
  Back for its fourth year, the event will feature some of the leading names in marketing including Mark Brayton, director of customer engagement at Barclays, Geoff McDonald, a purpose consultant and former global VP at Unilever and 101’s founding partner Phil Rumbol.
  Marketing Week is a founde
  
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• Jason Goodman exits Albion: 'The death of the agency model is inevitable but it may take a century longer than I guessed'

  10-03-2017 13:53
  
  Founder of Albion and Tribal DDB Jason Goodman has left his final role within the advertising agency business, vacating his position as chairman of Albion to pursue a path he was already well-versed in - startups.
  Goodman told the Drum that after transitioning from chief executive to chairman, a move that followed the acquisition of the agency by KBS in 2014, the role became more like a non-exec one, as he began to focus on other areas. He’s now a few months into his entrepreneur in reside
  
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• Business on the Move: KFC, The Bank of Scotland, Women’s Equality Party

  10-03-2017 13:44
  
  KFC chose Mother as its creative agency for the UK, following a review launched in January, ending the brand’s 15-year relationship with BBH London.
  The Bank of Scotland has appointed Anomaly as its creative agency after a competitive pitch. The banking brand, which is part of the Lloyds Banking Group, has tasked Anomaly with a specific brief that focuses on driving innovation across all Bank of Scotland communications.
  Guinness has appointed R/GA London as its digital agency of recor
  
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• Patagonia and The North Face: saving the world one puffer jacket at a time – podcast

  10-03-2017 13:32
  
  The retail giants are not only competing to sell outdoor gear – they are rivals in the contest to sell the thrill of the wilderness to the urban masses Continue reading...
  
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• Review recap: Domino's, King and Dairy UK

  10-03-2017 13:24 via campaignlive.co.uk
  
  Campaign's weekly round-up of live account reviews across advertising and media.
  
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• People on the move featuring: Gradient, R/GA, Quiet Storm, Carmichael Lynch and more

  10-03-2017 13:17
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
  EMEA
  Happen Group 
  Happen Group has appointed former Havas Global chief operating officer Chris Paddington as new-executive director. 
  In his new role, Paddington will support the companys global network and work to build the growth of Happen's digital innovation, StarMaker. 
  C
  
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• Unilever Foundry head Jonathan Hammond on how startups can win over corporates

  10-03-2017 13:13
  
  As SxSW gets underway, Jonathan Hammond, head of Unilever Foundry, shares his top tips on how startups can engage with corporates and brand managers.
  Flights? Check. Airbnb? Check? Networking party invites? Check. Sounds like SxSW is on.
  SxSW has been a must-attend event for startups for years. More recently, it’s become the same for the world’s leading companies, creating a maelstrom of opportunity for the two sides to work together. 
  Three years into c
  
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• Formula One hires former World Rugby CCO, Murray Barnett, to lead the sport's commercial evolution

  10-03-2017 12:56
  
  Formula One has appointed former World Rugby chief commercial officer, Murray Barnett, to head up its international sponsorship operations as new owner Liberty Media continues to strengthen the sport’s commercial evolution.
  Barnett is expected to take up his new position on 25 April and will report to Formula One’s managing director of commercial operations, Sean Bratches.
  In his new role, Barnett will be tasked with leading the sport’s global sponsor sales division, targeting
  
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• PPI firm claims its John Cleese ads were blocked from TV for being ‘overtly denigratory of the banks’

  10-03-2017 12:53
  
  We Fight Any Claim claims its ads in which John Cleese calls out banks for their role in the misselling of PPI were not cleared by the ad watchdog because they denigrated bankers - the brand launched the series online, published two less insulting, but equally absurd, ads going on TV.
   
  Clearcast rates ads for clearance for TV broadcast in the UK but the brand claims some of its creative breached the group’s rules, ’advertisements must not be harmful or
  
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• MoFilm CEO: 'crowdsourced models could ‘cannibalise’ agency business'

  10-03-2017 12:53
  
  MoFilm, a ‘hybrid’ between a creative agency and a crowd-sourced production company, is disrupting the traditional agency model by promising brands high quality films faster and cheaper than any one agency can promise.
  Creative agencies have been under pressure to reinvent legacy models in recent years as technological advances have meant brands require much more content tailored for different channels, for less money, at speed.
  Crowdsourcing work from a bank of filmmakers could be s
  
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• Why Starbucks thinks ‘being everywhere’ works against the brand

  10-03-2017 12:47
  
  Starbucks has claimed its global dominance poses a challenge because it causes consumers to not associate the brand with quality coffee, which is why it is increasing its focus on Starbucks Reserve shops.
  Speaking at the UBS Global Consumer and Retail Conference yesterday (9 March), the company’s CFO Scott Maw says independent coffee shops are threatening to steal customers away by doing “what Starbucks has been so good at for so long”.
  “It’s that third place envir
  
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• Starbucks: ‘Being everywhere’ works against the brand

  10-03-2017 12:47
  
  Starbucks has claimed its global dominance poses a challenge because it causes consumers to not associate the brand with quality coffee, which is why it is increasing its focus on Starbucks Reserve shops.
  Speaking at the UBS Global Consumer and Retail Conference yesterday (9 March), the company’s CFO Scott Maw says independent coffee shops are threatening to steal customers away by doing “what Starbucks has been so good at for so long”.
  “It’s that third place envir
  
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• Aldi revamps logo

  10-03-2017 12:35 via campaignlive.co.uk
  
  Aldi, the German discount supermarket that has reshaped the UK grocery industry in recent years, has unveiled a refreshed logo.
  
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• B&M Bargains creates dog language ad to bark up some buzz during Crufts

  10-03-2017 12:21
  
  It is not unusual for retailers to tailor ads to different audiences, for instance global broadcasts often see redub ads in suitable regional languages, and now B&M Bargains has taken this one step further with an ad tailored to get the attention of dogs.
  The ad, created by Cheethem Bell with media handled by Carat Manchester, looks to cause a stir among dogs while highlighting the discount retailers aisle dedicated to all things canine.
  Two versions of the ad were created, one in English an
  
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• Why Sonos has to sell the disease before selling the cure

  10-03-2017 12:14 via campaignlive.co.uk
  
  Playing music out loud in the home has real mental health benefits. But first, people need to know that there's a problem to be solved, says the top brand executive at Sonos.
  
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• Mars on why diversity needs to be ‘flipped on its head’

  10-03-2017 12:09
  
  Mars’ vice-president of marketing Michele Oliver has urged brands to think differently about diversity by not seeing it as an afterthought, given its Maltesers brand grew 8% as a result of diversity-focused campaigns.
  Over the past year the chocolate brand has released multiple ads with diversity at their core. It won Channel 4’s ‘Superhumans Wanted’ competition in April, which saw it launch three ads featuring disabled people arou
  
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