Marketing news

• Stacy’s Pita Chips has rolled out limited-edition bags for Women’s History Month

  08-03-2017 23:00
  
  Stacy’s Pita Chips is honoring Women’s History Month with artsy limited-edition bags that pay homage to artwork and signs that women have created throughout history.  
  A limited number of bags, which were created in partnership with GS&P, are available for free at StacysStandsWithYou.com. For each person that registers to receive a bag, Stacy’s will make a $10 donation to Step Up, a nonprofit that helps young girls graduate from school through mentorship and after-scho
  
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• Mobile is not just a device, it is a lifestyle shift, claims P&G EMEA marketing exec

  08-03-2017 22:51
  
  Consumer consumption and the evolving demand for all things mobile go hand-in-hand, according to P&G EMEA marketing VP Sophie Blum, with the understanding that consumers are where the brands are, and advertisers must simply engage and interact with them face-to-face in the present context that matters to them most. At present, what matters to many consumers fits on their mobile device.
  “Mobile is not a device anymore – it’s a lifestyle shift,” says P&am
  
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• Giphy says GIFs – with a hard G – are the new emoji

  08-03-2017 21:56
  
  According to Giphy COO Adam Leibsohn, GIF is pronounced with a hard G – and it is the future of digital communication. Here’s why.
  “We’ve spent thousands of years trying to perfect language and trying to cram emotion into written text, but books are not made for screens,” Leibsohn said at Social Media Week in New York last week. “Now we all have phones [with screens that] can move around and see things, so why are we still using an outdated input?”
  
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• US Creative Work of the Week: FCB Six creates harrowing PSA for Canada’s Drug Free Kids

  08-03-2017 21:28
  
  Toronto’s FCB Six has created a powerful PSA for Canada’s Drug Free Kids to warn teens about the dangers of driving while high.
  The campaign – which was recently featured as The Drum's Ad of the Day – has also been voted by readers as US Creative Work of the Week.
  The centerpiece of the campaign is a two-minute film called The Call That Comes After. In the spot, a teenage girl decides to get into the car with her crush even though he’s been smoking po
  
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• How Blue Apron evangelizes the message it's more than food in a box

  08-03-2017 20:47
  
  Meal delivery service Blue Apron, which says it provides “perfectly portioned ingredients and step-by-step recipes”, is not the only game in town. In fact, just this week, seemingly invincible New England Patriots quarterback Tom Brady announced he is teaming with plant-based meal delivery service Purple Carrot on TB12 Performance Meals. And ex-con Martha Stewart has lent her name to a similar service with Marley Spoon. This, of course, doesn’t include additional play
  
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• ‘Do something that means something’: Exceptional Women of the World featuring Margaret Keene, ECD, MullenLowe LA

  08-03-2017 20:03
  
  Any great conversation about advertising in Southern California, on some level, has to include Lee Clow. This six-degrees thing seems to permeate the area - though for Margaret Keene, executive creative director at MullenLowe in Los Angeles, it squarely landed at one-degree of separation. The ad legend popped up on Keene’s TV screen when she was a teenager. Presenting storyboards to Porsche executives on a cable access channel (this was the mid-80s), Keene really liked the work, thoug
  
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• Facebook makes it easier to find 360-video with Samsung Gear VR app

  08-03-2017 19:45
  
  Facebook has been increasingly upping the ante on video and now the social network is making it easier for to surface 360-degree videos created within its walls. 
  The company has developed a new app for use with the Samsung Gear virtual reality headset called Facebook 360, which lets viewers to discover publicly-shared content. 
  Facebook claims that since rolling out support for 360-degree videos in 2015 more than 1m immersive videos and 25m 360-degree photos have been published by use
  
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• The Drum relaunches women’s leadership podcast with global scope

  08-03-2017 18:55
  
  The Drum, in celebration of International Women’s Day, has relaunched its women’s leadership podcast with a global scope.
  In line with The Drum’s global ambition, Exceptional Women of the World (EWOW) will hear stories from women across the globe and celebrate their lives, work and achievements.
  "I’m extremely excited about taking this show to a wider audience," said Doug Zanger, The Drum’s Americas editor and creator of the show. "The initial show, Exceptional Wome
  
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• Tough Mudder partners with ESPN's rights agency division to accelerate global TV deals

  08-03-2017 18:19
  
  Tough Mudder has appointed ESPN’s TV rights division to handle the international distribution of its broadcast video rights, as the competitive event series continues its global growth.
  ESPN Media Distribution will serve as the international distributor for Tough Mudder’s global digital and linear broadcast video rights for the 2017 and 2018 seasons.
  The programming includes the 24-hour extreme endurance event 'World’s Toughest Mudder' as well as the six-part series 'Toughest M
  
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• Chris Locke steps down as Publicis Media's UK trading chief

  08-03-2017 18:14 via campaignlive.co.uk
  
  Chris Locke is to leave Publicis Media as managing director of its trading arm in the UK after 27 years with the company.
  
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• NMA calls on government to investigate Google and Facebook over fake news

  08-03-2017 18:05 via campaignlive.co.uk
  
  The News Media Association has called for an investigation into Google, Facebook, and the digital advertising supply chain in a bid to combat fake news.
  
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• Ad of the Day: Malala, Ellen DeGeneres and Issa Rae star in YouTube’s International Women’s Day video

  08-03-2017 18:03
  
  YouTube has released a video for International Women’s Day to shine a spotlight on inspirational women.
  The video, created by Big Spaceship, features female vloggers who’ve made a name for themselves on the Google-owned video platform as well as famous women such as comedian Ellen DeGeneres and former secretary of state Condoleezza Rice.
  YouTube is encouraging people to share a video of a woman who inspires them along with the hashtag #HerVoiceisMyVoice.
  In a blog post, YouTube
  
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• Lego: Marketing is about more than creativity

  08-03-2017 18:01
  
  In order to progress in their careers, marketers must embrace their creative side but also “truly embrace” data as they are expected to demonstrate ‘unicorn’ qualities.
  Speaking on at Marketing Week Live today (8 March), Luis Navarrete Gomez, head of global search marketing at Lego Group, Julia Porter, board director at Origin Housing and Liz Curry, business planning and process manager at Comic Relief, agreed that marketers need to focus more on data and the technical s
  
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• Adidas' e-commerce business increases by 59% leading it to double 2020 target to €4bn

  08-03-2017 17:47
  
  Adidas achieved record sales of €19.3bn in 2016 thanks to a growth of almost 60% in its ecommerce business, leading the company to double its digital targets for 2020.
  The German sports brand unveiled its 2016 annual report today (8 March), revealing a 59% growth in its ecommerce business after sales hit the €1bn mark for the first time.
  Speaking at the annual results presentation chief executive, Kasper Rorsted, revealed the strong digital performance helped the company achieve an ove
  
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• TK Maxx and Homesense create the ‘Lolgorithm’ as part of Comic Relief’s ‘Make Your Laugh Matter’ campaign

  08-03-2017 17:44
  
  TK Maxx and Homesense have partnered to create the 'Lolgorithm' as part of Comic Relief's 'Make Your Laugh Matter' initiative.
  Dubbed the 'ultimate joke generator' the project comprises a microsite and a Facebook Messenger chatbot. The tech will guess a user's sense of humour dependent on their Facebook activity, or from their responses to three random questions, before serving up a gif or a one-liner designed to make them chuckle.
  Taster questions include: 'If you had a spaceship and could
  
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• Snapchat celebrates Rosa Parks, Marie Curie and Frida Kahlo with global International Women's Day Lenses

  08-03-2017 17:20
  
  Snapchat is raising awareness of International Women's Day with three Lenses celebrating some of history's best-known female figures. 
  The global initiative from the app has been designed to honor Rosa Parks, Marie Curie and Frida Kahlo and is running for 24 hours. 
  Users will be able to send a selfie overlayed with an animated sticker to celebrate the occasion. The Kahlo Lens lets Snapchatters don the artists' iconic flower crown and full brow anesthetic,
  
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• BBC: In a post-Brexit world Britain needs us more than ever

  08-03-2017 17:11
  
  The BBC believes it can unite a divided and diverse post-Brexit Britain by dialling up its creativity, personalisation and global ambition.
  Speaking at the Media & Telecoms 2017 conference in London last week (2 March), BBC deputy director general Anne Bulford underlined what she sees as the BBC’s crucial role in helping the UK forge a new global identity in an uncertain world.
  “In a fragmented UK it is the BBC’s role to represent the whole of the country and to reflect al
  
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• Where next? Read the leader from The Drum's final UK-only print edition before going global

  08-03-2017 17:09
  
  The relentless march of technology – as well as the new ways of working it enables and the new tribes it has created – has often bred fear, distrust or simple apathy among the old guard. The next inevitability for that old guard, after some dying gasps, is often loss of influence, and the irredeemable fade into irrelevance.
  But not all are destined to be led down this particular garden path. Take Private Eye, for example – the 55 year-old magazine whose unapologetic anti-digita
  
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• Creative, marketing and digital salary survey 2017

  08-03-2017 17:06
  
  Our annual salary survey, supported by The Drum, continues to be read by the industry and is a tool that benchmarks salaries and trends in the creative, marketing and digital industries.
  This year the survey shows interesting insight across salaries and bonuses, job satisfaction, job security and gender differences. There are also some distinct trends across our key specialisms.
  Despite the political turbulence in the last year, such as Brexit and the US election, this has had a minimal impact o
  
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• Pritchard's transparency rallying cry 'will go down as seminal moment' for marketers

  08-03-2017 17:05 via campaignlive.co.uk
  
  Procter & Gamble chief marketing officer Marc Pritchard's recent rallying call for greater transparency in digital advertising was the topic on everyone's lips at the ISBA Conference in London today.
  
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• Thomas Cook on why apprenticeships are key to hiring digital marketers

  08-03-2017 16:46
  
  Hiring in the digital age is no easy thing according to Jamie Queen, marketing director at Thomas Cook, who says the company had to resort to offering marketing apprenticeships in September 2015 to keep up with the demands of a digital age.
  “Recruiting great marketing people out of university and into graduate schemes was proving challenging to us. There aren’t many digital marketing specific degrees,” Queens tells Marketing Week.
  “Regardless of who we brought in, t
  
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• Thomas Cook on apprenticeships and why they are key to hiring digital marketers

  08-03-2017 16:46
  
  Hiring in the digital age is no easy thing according to Jamie Queen, marketing director at Thomas Cook, who says the company had to resort to offering marketing apprenticeships in September 2015 to keep up with the demands of a digital age.
  “Recruiting great marketing people out of university and into graduate schemes was proving challenging to us. There aren’t many digital marketing specific degrees,” Queens tells Marketing Week.
  “Regardless of who we brought in, t
  
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• Why Brawny is plugging its ‘Strength Has No Gender’ message throughout Women’s History Month

  08-03-2017 16:32
  
  Last year, Brawny launched its “Strength Has No Gender” campaign on International Women’s Day with a series of videos that told the stories of women who have succeeded in professions that are traditionally dominated by males.
  The Georgia-Pacific brand has brought back the campaign again this year, this time not just for International Women's Day but for the whole of Women's History Month. Aside from four videos that feature women in STEM fields who have broken barriers –
  
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• Can more be done to encourage women into digital roles?

  08-03-2017 16:29
  
  Today is International Women’s Day – shining a spotlight on the achievements of women around the world and a chance for organisations across the globe to show support for women’s advancement.
  Working with a number of inspirational women in digital, who are spearheading digital strategies in major UK businesses, presented an opportunity to not only highlight their achievements but gather their opinions on what more can be done to encourage women into the industry.
  What makes Int
  
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• Zero clicks given: will predictive commerce kill off brands?

  08-03-2017 16:02
  
  What’s for dinner tonight? Even if you don’t know yet, Manhattan delivery-only restaurant service Maple might. Their data-powered kitchens use behavioural algorithms to plan the menus, forecast what ingredients to buy and tell the chefs what to cook. All before you’ve even opened their app.
  As more digital commerce experiences begin to use data to predict when and why consumers are likely to transact with them next, brands face a new challenge to hold onto consumer dialogu
  
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• Change, not talk, is what diversity needs

  08-03-2017 16:00 via campaignlive.co.uk
  
  Brands, ad agencies and media owners need to start creating meaningful change in gender diversity instead of just talking about it, industry leaders have said.
  
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• Turkey of the week: Labour Party "Tax dodgers" by Krow

  08-03-2017 15:56 via campaignlive.co.uk
  
  Omar Oakes was left unenthused by this attack on tax dodgers from Labour - Krow's second ad for the party.
  
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• Nike, Always and Pokémon boast YouTube ads most viewed by women

  08-03-2017 15:54
  
  Every year when International Women’s Day comes around brands look to connect with that valuable and sizeable demographic, however, smart brands forge connections with women all year round.
  YouTube serves as a great platform to roll out ads in the hope of 'going viral'.
  Following are the ten ads most watched by women in the last 12 months, measured across organic and paid views, watch time and audience retention by women. Always and Nike feature twice on the list.
  10. Secret Deodorant
  
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• Pick of the week: Time to Change "Be in your mate's corner" by Ogilvy & Mather London

  08-03-2017 15:49 via campaignlive.co.uk
  
  The Time to Change ad makes Maisie McCabe hopeful about future attitudes to mental health.
  
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• Budget 2017: 5 things marketers should take away

  08-03-2017 15:33
  
  The economy is growing faster than predicted
  The independent Office for Budget Responsibility (OBR) has raised its economic growth expectations for this year. It now forecasts that the UK economy will grow by 2% this year, up from the 1.4% increase previously predicted.
  In 2018, growth will slow slightly to 1.6%, before rising again to 1.7% in 2019 and back at 2% in 2021. However those figures for 2019 and 2020 are downgrades from previous forecasts as the ONS casts doubt over growth after the
  
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• Domino's kicks off creative contest

  08-03-2017 15:25 via campaignlive.co.uk
  
  Domino's is reviewing its above-the-line business in the UK, with incumbent Iris declining to repitch.
  
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• Facebook share of video viewing drops, Thinkbox claims

  08-03-2017 15:20 via campaignlive.co.uk
  
  The proportion of time that Britons spent watching video on Facebook fell by a fifth last year as YouTube increased its share, according to research by Thinkbox.
  
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• Marketing is in crisis, warns BT brand chief

  08-03-2017 15:14 via campaignlive.co.uk
  
  The future of marketing is in an "existential crisis" because it remains under-invested and underprepared,BT's chief brand marketing officer Zaid Al-Qassab has warned.
  
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• Lloyds urges advertisers to challenge image banks on diversity

  08-03-2017 15:09
  
  Advertisers’ inability to find stock shots which display a range of diverse people is affecting their capacity to reflect modern Britain in their creative work.
  Speaking at Marketing Week Live today (8 March), Lloyds Banking Group director of marketing innovation and communication, Ros King, linked the inability to find imagery which authentically represents diversity in the UK with a general lack of inclusivity in advertising.“We, like most large-scale advertisers, use a number of
  
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• Dairy trade unites for marketing drive

  08-03-2017 15:02 via campaignlive.co.uk
  
  The dairy industry is coming together to plot an advertising campaign to combat the rise of dairy-free alternatives promoted by wellness bloggers.
  
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• Visa teams with Girl Starter to encourage female entrepreneurs to participate in its Everywhere Initiative

  08-03-2017 15:00
  
  Payments technology company Visa is jumping on what has become something of an International Women’s Day bandwagon by announcing its third annual Everywhere Initiative today (March 8).
  It will focus on female entrepreneurship in particular, as well as its sponsorship of Girl Starter, a technology company it says provides platforms to amplify girls in entrepreneurship and business leadership.
  In a release, Visa said it is helping “shine a light on women in technology by inviting
  
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• Marketers urged to embrace diversity on International Women’s Day

  08-03-2017 14:49
  
  In light of International Women’s Day, brands are being urged to embrace diversity when it comes to their advertising and senior members of staff.
  Outdoor campaign posters released today (8 March) by the Diversity in Marketing and Advertising Summit show the shocking statistics around women working in marketing and advertising.
  Only 11% of the world’s creative directors are women, with women in marketing director roles paid 17% less than men.
  Meanwhile, just 2% of ads portray women
  
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• How data driven creativity is changing advertising

  08-03-2017 14:47
  
  Creativity used to be a nebulous concept. Traditionally, creative departments spend weeks, sometimes even months, coming up with campaign and ad concepts guided primarily by subjective creative instinct.
  The dawn of technology and data science in the ad universe has completely changed the ballgame. Now, marketers are equipped with insights capable of informing every stage of the creative process from planning to execution. It’s no longer a “let’s get this out there and hope for
  
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• Caroline Pay joins Grey to form all-female creative leadership team

  08-03-2017 14:38 via campaignlive.co.uk
  
  Grey London has hired Caroline Pay to run its creative department alongside Vicki Maguire.
  
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• Caroline Pay joins all-female creative leadership team at Grey

  08-03-2017 14:38 via campaignlive.co.uk
  
  Grey London has hired Caroline Pay to run its creative department alongside Vicki Maguire.
  
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• Facebook quietly announces its intention to shake up digital marketing

  08-03-2017 14:30
  
  I won’t blame you for not being an avid reader of Facebook’s ‘Measurement FYI’ blog, nor for not paying much attention to its latest update simply entitled ‘Expanding Measurement to More Advertisers’, but make no mistake this is a big moment in the history of digital marketing. On the back foot after six months of measurement and viewability challenges, Facebook is coming out swinging, and it's willing to take on all comers in the process.
  What once began
  
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• Women’s Equality Party appoints Now as creative agency

  08-03-2017 14:28
  
  The Women's Equality Party has parted ways with Cheil and appointed Now as its long-term creative agency. 
  One of the agency's first tasks for the party, which was founded in 2015, will be to support the its campaign in the Liverpool City Region Mayoral race, where its candidate Tabitha Morton is the only woman in the race.
  Catherine Riley, head of communications at WEP, said: “After lots of conversations with lots of agencies, I have found there to be a brilliant and produc
  
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• Vizeum is biggest riser in agency billings rankings

  08-03-2017 14:27 via campaignlive.co.uk
  
  Vizeum, the Dentsu Aegis Network agency, had the greatest proportional increase in billings of the top ten media agencies in 2016.
  
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• Absolut Vodka bottles reimagined as world leaders

  08-03-2017 13:55
  
  Creative agency The Jubilee Red has reimagined the design of Absolut Vodka bottles to reflect both the aesthetic and messaging of prominent politicians.
  The packaging concepts, spotted by Design Taxi, have taken shot at Putin, Jong Un, Trump, Clinton and Duterte.
  On the Absolut drive, the agency said: “Most of the time, you would deem what the politicians in your mind and your mind is set on it.
  "The ‘face’ of the politician is already set in your mind, isn't it? Absolut bottle
  
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• OMG chief urges women to 'step out of their comfort zones' to succeed

  08-03-2017 13:37 via campaignlive.co.uk
  
  Women need to step out of their comfort zones and embrace leadership roles and new challenges, according to Philippa Brown, UK chief executive at Omnicom Media Group.
  
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• Direct Line and Trinity Mirror on why ‘neurodiversity’ is crucial

  08-03-2017 13:34
  
  Direct Line’s marketing director Mark Evans has warned that marketing is becoming too much to do with the left part of marketers’ brains, which prioritises logic and skills such as mathematics.
  Speaking on a panel at Marketing Week Live today (8 March), Evans said that while it is great more top-tier brands are prioritising diversity internally, there needs to be the same focus on neurodiversity and ensuring there’s a balance between creatives and number crunchers.
  He explaine
  
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• Direct Line and Trinity Mirror on ‘neurodiversity’ and why it is crucial

  08-03-2017 13:34
  
  Direct Line’s marketing director Mark Evans has warned that marketing is becoming too much to do with the left part of marketers’ brains, which prioritises logic and skills such as mathematics.
  Speaking on a panel at Marketing Week Live today (8 March), Evans said that while it is great more top-tier brands are prioritising diversity internally, there needs to be the same focus on neurodiversity and ensuring there’s a balance between creatives and number crunchers.
  He explaine
  
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• Rubicon Project shakes up EMEA leadership team following mass restructure

  08-03-2017 13:22
  
  Rubicon Project has announced its new EMEA leadership team as part of a mass restructure at the adtech outfit that has seen several high-profile executives leave the company.
  James Brown, formerly Rubicon Project’s managing director of UK, Ireland & Nordics, has been named managing director of EMEA. He will report directly to Joe Prusz, global head of revenue.
  Steve Wing, previously VP of global business development & strategic partnerships, will take up Brown’s role as MD of
  
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• Facebook’s measurement shakedown continues with phase out of Atlas brand and verification deal with Meetrics

  08-03-2017 13:20
  
  Facebook has signaled it is taking the final steps to dissolve its Atlas platform into the wider business with the launch of a new tool called Advanced Measurement which will be added to its Business Manager platform. 
  The move from the social giant comes amid heightened pressure from brand marketers to improve what metrics it offers, and also comes as the company has inked a deal with European ad verification firm Meetrics around viewability.
  Facebook purchased ad tech firm Atlas from Micr
  
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• Netflix and Choose: Interactive narratives in the works at Netflix

  08-03-2017 13:19
  
  Netflix has confirmed it is working on a 'Choose your Own Adventure' format that would add a new dynamic to its content, giving viewers the ability to see their choices play out in their favourite shows.
  Looking to further disrupt the space, the company may allow viewers to select outcomes from branching narratives, like a choose your own adventure book (pictured), or more contemproary alternatives like the branching narratives offered by Telltale Studios in video games based on the Walking
  
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