Marketing news

• Kids become winning brand ambassadors for Mitsubishi safety features

  07-03-2017 23:26
  
  Kids in booster seats might not seem the most likely brand ambassadors for auto brands, but with its ongoing “Kids Talk Safety” campaign, Mitsubishi has a few budding stars to help tell their safety story.
  Mitsubishi might not be the first auto company to come to mind when you think advertising, but this campaign has pushed the brand into the social sphere and expanded into traditional 30-second spots, featuring imaginative kids talking up the safety benefits of the 2017 Mitsubishi O
  
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• Let’s make SXSW great again

  07-03-2017 22:49
  
  We all know the problems with SXSW. It’s too big, too loud, and too self-promotional.
  All that may be true, even if it is the critique most often hurled by those who don’t travel to Austin or think they know it all already.
  But this is also true: there’s no greater concentration of talent than at SXSW, and there’s no greater need for that talent to combine forces than right now.
  This is a time of unique challenges facing our politics and our collective industries. The sam
  
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• Amazon's Jeff Bezos reveals satellite operator Eutelsat as the first paying customer for his New Glenn rocket

  07-03-2017 22:22
  
  Blue Origin, the rocket company owned by Amazon founder and CEO Jeff Bezos, has signed Eutelsat Communications SA as its first customer for satellite launch services, Bezos announced today (March 7). Bezos and the chairman of this week’s Satellite 2017 conference, Jeffrey Hill, brought the Paris-based satellite operator’s CEO, Rodolphe Belmer, on stage as a surprise guest during today’s keynote chat, according to an article today in Geekwire.
  Blue Origin is developing a reusabl
  
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• Wikileaks claims Samsung smart TVs and other devices used by CIA to gather information on individuals

  07-03-2017 21:56
  
  WikiLeaks says the CIA used Samsung smart TVs to spy on consumers. 
  In a trove of documents released Tuesday, WikiLeaks included code that it says shows the CIA worked with U.K. intelligence officials to turn microphones in TVs into listening devices, according to CBS News.
  Samsung smart TVs have microphones so viewers can make voice commands, such as requests for movie recommendations. The commands typically aren’t transmitted outside the home unless users activate the feature. If th
  
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• Tourism Toronto promises 'different views' as it celebrates Drake, Pride weekend and the TTC in new ad

  07-03-2017 20:10
  
  Tourism Toronto has unveiled a new ad billing the city as "Canada's downtown" and showcasing its multiculturalism. 
  Titled 'The Views Are Different Here,' the hero video of the campaign speaks to both the physical views and the open-minded values that define Toronto.
  From native Drake to ballet dancers, the Toronto Transit Commission (TTC) to LGBT celebrations, the ad showcases a variety of attractions and reasons why people should visit.
  Andrew Weir, executive vice-president and chief
  
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• Selling out can free your creative inspiration, perhaps

  07-03-2017 19:20
  
  Selling out used to be what artists did when they lost their artistic integrity and decided that money was finally more important than their creations. It involved checking their egos and vision and kowtowing to ‘the man’, so to speak.
  Selling out these days is an art unto itself. Brands, business and artists all have vested interests in success, and artistry now doesn’t have to butt heads with industry.
  In today’s world, it’s not selling out if you love what you&rs
  
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• Publishers push for scale on platforms like Facebook, but dislike the loss of ownership

  07-03-2017 19:06
  
  In a preface to a report from the Tow Center for Digital Journalism at Columbia University that examined the relationship between news organizations and platform companies — including Apple, Facebook, Google and Snapchat — one statement addressed the issue publishers face as content is distributed across increasingly more platforms: “The question of who owns the user highlights the biggest tension at the heart of the relationship between publishers and platforms. Is a read
  
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• Marketers are increasingly turning away from last-click attribution

  07-03-2017 19:00
  
  Over half of all marketers (60%) will alter the way they reward their adtech partners, according to an AdRoll study, which also suggests that over 50% of participants plan to invest over half their online budgets in programmatic initiatives alone. 
  AdRoll’s Annual State of MarTech Industry Report released today (March 7), surveyed 1,000 US-based marketers asking them their priorities for the year ahead and found that over half will invest their budgets in programmatic initiatives, up
  
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• Soylent partners with Wieden+Kennedy and unveils new AI spokesperson

  07-03-2017 18:56
  
  Healthy food producer Soylent has partnered with Wieden+Kennedy for overall brand development, marketing strategy and product campaigns.
  W+K Lodge – a design engineering group within the agency that exists to shake up the way creativity works with technology – will be active in initiatives ranging from website and packaging design to media planning and creative direction, and in launching a new AI spokesperson.
  “Soylent believes in staying on the cutting edge of food technology
  
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• IPA names adland's 'game changers' from last 100 years

  07-03-2017 18:04 via campaignlive.co.uk
  
  The IPA has listed over 50 people who stand out as having a major influence on the UK advertising industry in the last century.
  
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• Omnicom UK senior leadership team now 48% female

  07-03-2017 17:58 via campaignlive.co.uk
  
  Omnicom Group has announced that 48% of its UK senior management team is made up of women.
  
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• 80% of women surveyed no longer trust brands they buy, report suggests

  07-03-2017 17:52
  
  Influencer company for women SheSpeaks set out to understand the impact of the trust deficit among women and brands, and of the 2,100 women nationwide who they surveyed, 80% claim to distrust the news media, citing "inadequate fact checking" and "political bias" as the primary causes, and 80% of women say they don't trust ads. The main reason brands are not trustworthy, according to 61% of women, is that they don't live up to the promises they make. 
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  "Persistent negativity in pol
  
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• Cher calls for judge to drop designer’s $5m typeface lawsuit

  07-03-2017 17:43
  
  Musician Cher is looking to dismiss a case in which a designer has accused her, Warner Bros. records and more of stealing his typography for her album ‘Closer to the Truth’.
  Graphic designer Moshik Nadav last year filed a complaint that Cher made use of his typrography (which is not protected by copyright) on the 2013 album ‘Closer to the Truth’ - an album which sold around half a million copies, according to the Hollywood Reporter.
  He claims that his Paris logo (pictured
  
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• Womens Equality Party appoints Now as lead creative agency

  07-03-2017 17:42 via campaignlive.co.uk
  
  The Women's Equality Party has confirmed Now as its long-term creative agency partner.
  
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• Sexy vodka ad banned by ASA

  07-03-2017 17:39 via campaignlive.co.uk
  
  Black Cow vodka, a version of the spirit distilled from milk, has had a trio of ads banned for linking alcohol with sex, and encouraging excessive drinking.
  
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• Microsoft's 'What's Next' campaign focuses on science and tech for women

  07-03-2017 17:14
  
   In honor of International Women's Day, Microsoft aims to build on the success of its outreach over the past two years and inject a sense of urgency and scale with its #MakeWhatsNext campaign.
  In the videos, Microsoft asks girls about the problems they are most passionate about solving, conveys their excitement about what they could achieve – ranging from finding solutions to climate change to curing cancer - and also the harsh reality: without the necessary STEM [Science, Technology,
  
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• Michael Jordan partners with his old college as Nike-owned brand expands into football

  07-03-2017 17:12
  
  NBA legend Michael Jordan has partnered with his old college in an apparel deal which will see the Jordan brand become the kit sponsor of the football team.  
  The University of North Carolina's Tar Heels will join the Jumpman family for the 2017 season with the Jordan brand-owned by Nike- supplying the team’s uniforms, training gear and footwear. The length and financial details of the deal were not disclosed. 
  Jordan, a graduate from the university, was present during half-time
  
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• Where I’m taking my platinum badge at SXSW, and why you should follow

  07-03-2017 17:09
  
  As an Austin native, I’ve grown up with South By (what we call it). Back when I first attended in 1991, a $25 wrist band got you into multiple venues downtown on 6th street to see bands you’d never heard of. The narrow scope focused you. Now that South By is a culture-marketing-tech mashup, you have to focus yourself. The key is deciding ahead of time what larger inspiration and meaning you intend to bring back, and planning out content dives accordingly.
  While you never know when yo
  
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• Charlie Sheen goes on a private binge and sleeps with seven people in Hostelworld ad

  07-03-2017 17:03
  
  Hostelworld has enlisted Charlie Sheen to front its latest campaign, playing on the actor's unfavourable reputation to debunk common misconceptions about hostels.  A series of six short videos for the brand show the Platoon star engaging in scandals like "cooking up", "sleeping with seven people," and "beating a young traveller with a bat".
  Created by the company's agency of record Lucky Generals, the 'Clickbait Charlie' project gives a nod to the current furore surrounding fake news,
  
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• Sticker campaign addresses ‘unconscious gender bias’ at road crossings for International Women's Day

  07-03-2017 16:47
  
  An Australian lobby group is tackling gender perceptions at pedestrian crossings using stickers to make the public re-evaluate the ‘green man’.
  In Melbourne city centre, a trial scheme saw ten lights fitted with new crossing stickers featuring women as part of a 12 month trial, a timely scheme launched days before International Women’s Day (8 March).
  Martine Letts, the Committee of Melbourne’s chief executive, told ABC that the idea was to “install traffic
  
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• Watch: Kate Stanners on how to get more female creatives in advertising

  07-03-2017 16:45 via campaignlive.co.uk
  
  Kate Stanners, global chairwoman and chief creative officer of Saatchi & Saatchi, talks to Campaign on International Women's Day about how to recruit more female creatives in advertising.
  
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• Pitch update: Victoria's Secret, Max Factor, Rolls-Royce, Halfords, eBay

  07-03-2017 16:33 via campaignlive.co.uk
  
  Max Factor held pitches for its global creative account, while Victoria's Secret has been reviewing its performance marketing.
  
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• John Lewis rapped for 'unfair' Black Friday Apple Watch deal

  07-03-2017 16:28 via campaignlive.co.uk
  
  John Lewis has been reprimanded by the Advertising Standards Authority for making a reduced-price Apple Watch unavailable to buy over the Black Friday weekend in November, despite the item remaining in stock.
  
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• Candy Crush owner King calls ad pitch

  07-03-2017 16:27 via campaignlive.co.uk
  
  The owner of Candy Crush Saga is reviewing its global creative account following its 2015 sale to gaming giant Activision.
  
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• Spotify acquires audio recognition company Sonalytic for deeper song personalisation

  07-03-2017 16:25
  
  Audio streaming service Spotify has acquired a company that will enable it to construct more accurate playlists based on the listening habits of the user.
  For an undisclosed fee, the company has acquired a British audio recognition company that is less than a year old. It has patents including “identify individual songs, mixed content and short audio clips with unparalleled robustness and speed”.
  A statement from Spotify read: “We’re happy to announce that Sonalytic is jo
  
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• Facebook to include multi-device and multi-platform measurement in Business Manager

  07-03-2017 16:22 via campaignlive.co.uk
  
  Facebook has launched a new service that will allow brands to measure both reach and attribution of Facebook, Instagram and Audience Network alongside other publishers.
  
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• Agencies 'happy' with performance-related pay

  07-03-2017 16:21 via campaignlive.co.uk
  
  Two-thirds of ad agencies claim to be "happy" that their fees are linked to performance in a study of how they plan to future-proof themselves.
  
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• Publicis CEO on the power of giving brand ownership to customers

  07-03-2017 16:17
  
  Maurice Lévy speaking at today’s Viva Technology event.Publicis CEO Maurice Lévy says with or without Brexit, entrepreneurs will find their own way and that the success of a brand is down to ownership and the consumer being able to take charge.
  Speaking at a Publicis Groupe press conference on its upcoming Viva Technology event in Paris, Lévy today (7 March) highlighted the importance of startups dreaming big and not being afraid of losing ownership to consumers.For th
  
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• Financial Times launches online advertising charter

  07-03-2017 16:16 via campaignlive.co.uk
  
  The Financial Times has launched a commercial charter for its advertisers to guarantee online viewability, brand safety and pricing, and combat ad fraud.
  
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• Amazon’s Twitch VP of sales for Europe: ‘We now generate more ad revenue from non-gaming brands than gaming brands in the UK’

  07-03-2017 16:15
  
  Gaming advertisers aren’t the only ones on Twitch these days. Advertisers from the entertainment industry are also showing an interest, so much so that the live video game streaming platform claims it now “generates more advertising revenue from non-gaming brands” in the UK.
  If there was any ever doubt as to Twitch’s credentials as an emerging media force, the assertion that it is starting to make more money from mainstream brands goes some way to clearing it up. At least
  
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• Pepsi seeks better insight into consumer micro-trends

  07-03-2017 16:06 via campaignlive.co.uk
  
  The rapidly changing face of communication means that brands now need to be aware of "micro-trends" among consumers, PepsiCo's insights leader for Europe has said.
  
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• Global Mondelez marketer steps down

  07-03-2017 15:44 via campaignlive.co.uk
  
  One of Mondelez International's leading marketers is leaving the company.
  
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• More signs of move away from 'blanket ad-blocking'

  07-03-2017 15:40 via campaignlive.co.uk
  
  The future of ad-blocking has been called into question after some of those behind the software widened the scope of their businesses.
  
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• Brands shouldn’t ignore 4G opportunities in the rush to get on the 5G bandwagon

  07-03-2017 15:27
  
  Brands are quick to get excited about the possibilities that connected cars and homes, virtual reality, artificial intelligence and drones can offer, but all of this technology requires network capability. It is important, therefore, that brands think more about the business case for investing in any new technology and the capabilities required to avoid being blinded by the hype.
  One area to watch is the rush to 5G, which dominated the headlines at Mobile World Con
  
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• Marketers lack professional role models to inspire their careers

  07-03-2017 15:11
  
  Marketers lack professional role models to inspire them in their career, according to a new report.
  Axonn Media’s Gender in Marketing study, which polled almost 300 marketers, reveals that just three in 10 marketers (31%) have a professional role model.
  This is up slightly from 2015, when fewer than a quarter of marketers said they had professional role models.
  Female marketers are now more likely to have a role model, up from 24% in 2015 to 35% today – while only 24% of men have a
  
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• Vidyard adds LinkedIn CMO Shannon Stubo to board of directors

  07-03-2017 15:05
  
  Vidyard, a video platform for business out of Ontario, Canada, has named Shannon Stubo to its board of directors. Stubo is LinkedIn’s chief marketing officer and senior vice president of corporate communications. In her new role, she will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video.
   
  Over the last twenty years, Stubo has worked at some
  
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• Guinness appoints R/GA as digital agency of record

  07-03-2017 15:05 via campaignlive.co.uk
  
  Guinness, the stout brand owned by Diageo, has added R/GA London to its roster of agencies after a competitive pitch process.
  
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• "Mobile advertising remains a billion dollar opportunity, smaller digital agencies are moving quickly" says WPP chief Sorrell

  07-03-2017 15:00
  
  Despite years of promise, mobile advertising has still not developed in to a full-fledged advertiser medium, because inadequate technology is causing advertisers to hold back on spending, according to the boss of the world’s largest ad agency holding group, WPP chief executive Sir Martin Sorrell.
  Sorrell noted that agencies who claim the first thing they do is mobile may not be entirely accurate.  Speaking to Beet.tv, he also predicts a rising influence of smaller, digital agenci
  
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• 'Mobile advertising remains a billion dollar opportunity, smaller digital agencies are moving quickly' says WPP chief Sorrell

  07-03-2017 15:00
  
  Despite years of promise, mobile advertising has still not developed in to a full-fledged advertiser medium, because inadequate technology is causing advertisers to hold back on spending, according to the boss of the world’s largest ad agency holding group, WPP chief executive Sir Martin Sorrell.
  Sorrell noted that agencies who claim the first thing they do is mobile may not be entirely accurate.  Speaking to Beet.tv, he also predicts a rising influence of smaller, digital agenci
  
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• Movers and shakers: Publicis, Mindshare, Argos, Karmarama, O&M, Grey and more

  07-03-2017 14:59 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Retail brands help radio post record ad revenues

  07-03-2017 14:58 via campaignlive.co.uk
  
  Retail advertisers helped commercial radio record its highest-ever ad revenues in 2016, up 5.4% year on year to reach £645.8m.
  
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• Man accused of murder calls for Amazon Alexa recordings to prove his innocence

  07-03-2017 14:58
  
  Amazon has released audio recorded by its smart speaker Echo and home assistant Alexa, as potentially crucial evidence in an Arkansas murder case at the behest of the defendant and owner of the device.
  With the home assistant always on and attuned to what people in the household are saying, one man has reached out to the company to provide the court with his home's recordings. The AP reports James Andrew Bates stands accused of first degree murder of a Victor Collins, a man found dead in the acc
  
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• Ad of the Day: The IPA celebrates 100 years of British ads by putting modern twist on classic spots

  07-03-2017 14:38
  
  From the Smash Martians adventures to Coca-Cola's 'Hilltop' spot some ads are unforgettable. So, to mark the IPA'S Festival of British Advertising it has unveiled 'The Ad of Ads' putting a twist on TV classics. 
  Featuring a host of familiar characters the spot has been created by Studio Sixty Billion and Mill+, bringing together some of the best-known commercials from the past 40 years together in a colourful, celebratory film. 
  Using flash techniques the team behind the film have adde
  
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• Amazon’s Twitch on why brands should see it as the ‘Gogglebox of live streaming’

  07-03-2017 14:24
  
  Twitch links up its most popular influencers to promote brands such as DuracellWhen Amazon splashed out $970m (£585m) to acquire Twitch back in August 2014 more than a few eyebrows were raised. Twitch, which also comes in app form, is an online platform that allows gamers to watch live streams of other gamers playing games. It works by connecting directly to their Xbox, PlayStation or mobile gaming platforms and recording the action live. A good idea, sure, but not something that necessari
  
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• Salesforce and IBM ink AI partnership, pairing Watson and Einstein platforms

  07-03-2017 14:00
  
  Salesforce has unveiled a partnership with IBM which will see Watson plug into its artificial intelligence platform Einstein, leveraging the strengths of Watson's customer insight within the software.
  The companies will integrate Einstein’s analytic capabilities with real-time Watson findings such as local shopping patterns, weather and retail industry data.
  "The combination of Einstein and Watson will make businesses smarter and our customers more successful," said Marc&nbs
  
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• The Sunday Times names Radio Times’ Ben Preston as executive editor

  07-03-2017 13:54
  
  Radio Times’ editor Ben Preston is leaving the magazine after eight years to rejoin newspaper The Sunday Times as an executive editor later in the year.
  Preston formerly worked at the The Times for 15 years as deputy editor, a title he left in 2008. 
  The move comes as the newspaper prepares to redesign later this month.
  Bob Tyrer will remain as an executive editor alongside Ben Preston.
  Martin Ivens, editor of The Sunday Times, said: "Ben is a hugely respected and versatile edito
  
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• Radio Times editor Ben Preston joins The Sunday Times

  07-03-2017 13:47 via campaignlive.co.uk
  
  Radio Times editor Ben Preston is returning to the Murdoch fold as an executive editor of The Sunday Times.
  
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• International Women’s Day: F*ck off brands

  07-03-2017 13:38
  
  It is always a danger entering into the equality debate as a white male but it’s one I continue to feel strongly about. 
  While some of my colleagues are perplexed by the point of International Women’s Day, I think it better to have an event that talks about how far we’ve come and where need to get to rather than ignore the fact that there are still parts of the gender quality debate that need to be addressed. However, once again we are in danger of seeing an important
  
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• Publicis’ Lévy invokes the language of dreams to launch first post-Brexit Viva Technology event: ‘Successful startups dream without borders’

  07-03-2017 13:24
  
  Maurice Lévy, the outgoing chief executive of Publicis Groupe, has voiced an optimistic view of Brexit’s implications on UK startups, calling on new business owners to “dream without borders” at the launch of Viva Technology 2017.
  This morning (7 March) saw Lévy announce Publicis’ startup event will return to the French capital for a second year on 15-17 June (“Cannes [Lions] starts in Paris,” he declared). The experience aims to be a &ldquo
  
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• Buoyant supermarket sales fend off Brexit blues

  07-03-2017 12:59 via campaignlive.co.uk
  
  Supermarket sales grew at their fastest rate for two-and-a-half years in the 12 weeks to 26 February, the latest Kantar data shows, with almost every major retailer enjoying a bump in sales.
  
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