Marketing news

• Constantly interrupted by men in the office? There's an app for that.

  06-03-2017 23:17 via campaignlive.com
  
  BETC Sao Paolo creates the 'Woman Interrupted' app to monitor 'manterrupting' at work
  
  Read more

• 360i has created a platform for women who can’t afford to participate in ‘A Day Without a Woman’ strike

  06-03-2017 21:49
  
  The organizers behind January’s successful Women’s March are honoring International Women’s Day this Wednesday, March 8 by asking women around the world to take the day off from paid and unpaid labor.
  Titled ‘A Day Without a Woman,’ the purpose of the protest is to show the enormous socioeconomic impact that women have on the world despite being subject to things like lower wages, discrimination and sexual harassment. However, the event has been on the receiving end
  
  Read more

• Small business to business video marketing can be as straightforward as shooting a melon

  06-03-2017 20:48
  
  Owning and operating a number of medium-small retail websites that sell items that are difficult to ask for in person posed a marketing challenge to its owner Tom Nardone of Troy, Michigan who runs PriveCo. Although he saw the potential of selling an item such as the inexpensive bulletproof vest online according to a recent Associated Press (AP) article, Nardone realized that he needed to reach a wider audience than he was getting at gun shows. He  began creating videos where he demons
  
  Read more

• Ve Interactive sees CEO-switch as part of funding round to relieve late payment crisis

  06-03-2017 20:38
  
  Under-fire Ve Interactive, a UK-based digital startup valued at over $1bn, has confirmed that its latest funding round has been accompanied by the exit of company co-founder David Brown from its chief executive role. Instead, he will act as a technology adviser, with Martin Tonnesen CEO of Aston Ventures to take over from the role. 
  The switch in company leadership, as well as its latest funding round (which still remains an undisclosed sum), comes after Ve Interactive struggled to pay its
  
  Read more

• Advertisement

• Getting past the AI hype at SXSW

  06-03-2017 20:08
  
  The prevailing winds of artificial intelligence (AI) are blowing towards that of a not-so-distant future rife with machines taking over and humans becoming more surplus than requirements. 
  AI’s hype machine, perpetuated in part by the media, has some notable surrogates who espouse the existential threat. Elon Musk, at a 2015 MIT symposium said, “With artificial intelligence we are summoning the demon.” Bill Gates confirmed Musk’s contention, saying in a Reddit AMA th
  
  Read more

• Sid Lee hires former Mother and TBWA\Media Arts Lab talent to fill senior creative roles

  06-03-2017 19:28
  
  Sid Lee is building out its Los Angeles creative team with the appointments of Daniel Soderstedt and Jonny Leicht. 
  The duo will work on the agency's The North Face account among many other projects and their hire marks a significant expansion for the firm's creative offering in LA. 
  Soderstedt is to take on the role of design director, having recently moved from New York for the post. He has over 12 years' experience in the industry and started his career at S
  
  Read more

• 5 trends taking over the ad world this week (and beyond)

  06-03-2017 19:00
  
  Lisa Utzschneider, Yahoo's chief revenue officer, gives her opinion on what's likely to be top of the agenda for marketers that are increasingly trying to get to grips with digital, as well as prove the efficacy of these efforts. The core components of this include: adtech; data; measuring success across platforms, and client services. 
  There’s no question that publishers and platforms are reshaping the media landscape. If you need proof, look no further than the hundreds of
  
  Read more

• John Lewis ramps up digital in-store experience with £4m mobile investment

  06-03-2017 18:26 via campaignlive.co.uk
  
  John Lewis is spending £4m on iPhones for 8,000 shop floor employees across 20 of its stores in a bid to strengthen its cross-channel consumer experience.
  
  Read more

• Advertisement

• Moscow digital billboards advertise Jaguar to drivers with high end cars and incomes

  06-03-2017 18:02
  
  Brands are testing targeting consumers by the car they drive on the freeway in Moscow, using the quality of the motors to determine their wealth bracket among other factors.
  A machine learning camera, some distance ahead of the digital billboards are recognising the types of car approaching in advance and using the time to deliver a relevant ad upon their passing, a model which has been applied to Russian highways.
  The system operates under the same processes as targeted online ads, according to
  
  Read more

• Jose Cuervo’s latest ad encourages people to live in the moment since ‘Tomorrow is Overrated’

  06-03-2017 17:52
  
  Jose Cuervo has released a YOLO-esque campaign created by CP+B LA that the tequila brand hopes will appeal to those who like to live in the moment.
  Running under the new tagline ‘Tomorrow is Overrated,’ the campaign’s centerpiece is an apocalyptic two-minute video that features a group of bar goers who aren’t bothered by the chaos and destruction taking place outside of the bar’s doors.
  Instead of panicking when a TV newscaster proclaims that “the end of civil
  
  Read more

• In-house media buying on the up, but report warns it could knock the value of the world’s biggest ad networks

  06-03-2017 17:40
  
  Fresh research has indicated that a number of large brands are bringing media-buying in-house and warns that the trend could impact the value of some of the world’s largest holding groups.
  During a recent check in with industry contacts, Wall Street equities firm Pivotal Research found that 15 out of the Ad Age 200 marketers appear to have absorbed media purchasing capabilities for one or more business units, taking some functions out of the hands of holding companies.
  The trend, whic
  
  Read more

• California billboards promote tourism by showing the landscape behind the ads

  06-03-2017 17:30
  
  An artist is sprucing up California billboards by having them align with the local landscape if viewed from the right perspective.
  The installations, spotted by Adweek, were created to draw attention away from advertisements to the wider world, all part of a project called ‘Desert X’.
  The unique outdoor advertising drive has touched down in several places in California is promoted thusly on the dedicated website: “In a cinematic experience animated by driving along Gene Autry T
  
  Read more

• When is a hot chocolate not a hot chocolate? A marketing lesson from Stockwell Girl Guides

  06-03-2017 17:18
  
  Every Tuesday, for the last 10 years, I’ve left work on time (nearly on time), pulled on a blue hoodie, put on a heavy rucksack carrying all manner of things, and set off for Stockwell where I run a Girl Guide unit in a gloomy mouse filled church-hall.
  With years of experience, I think I’m a pretty good judge of what the girls will enjoy doing, and why they’ll enjoy it.
  So last week, we confidently set-off on a ‘Quest’, to find and take a selfie of three blue plaque
  
  Read more

• Jägermeister moves into radio but vows to ‘engage, not broadcast’

  06-03-2017 17:15
  
  Jägermeister has launched its own radio station in partnership with Soho Radio in a bid to reach more than 100 million consumers.
  Jäger Soho will be based in central London and forms part of the brand’s latest move in its JägerMusic Programme, which supports emerging and established artists.
  The one-year partnership is set to reach over 100 million consumers via the radio station’s listeners and Jägermeister UK’s amplification channels. It claims the partne
  
  Read more

• News UK: Marketers need to hold Facebook and Google to account

  06-03-2017 16:46
  
  Marketers need to be warier and demand more openness when it comes to digital metrics, says News UK’s chief marketing officer for The Times and Sunday Times Catherine Newman.
  Ad fraud and ad viewability are dominating the headlines this year, with Procter & Gamble’s chief brand officer Marc Pritchard recently urging the industry to clean up the “murky” media supply system. Digital giant Facebook has also landed in hot water after admitting it overestimated its digita
  
  Read more

• Ad of The Day: Mum, sister and brother race to impress the Pool Boy in Coca Cola's latest spot

  06-03-2017 16:14
  
  Coca-Cola's latest spot in its 'Taste the Feeling' campaign sees a mother, sister and brother all hoping to impress a handsome pool boy as the brand looks to celebrate inclusion and diversity. 
  The advert shows a brother and sister staring longingly out of their bedroom windows at the pool boy who is working up a thirst under the hot sun. The pair soon race to the fridge to grab a cold Coca-Cola and jump, fall and push one another to deliver the drink first. 
  However, unbeknown to
  
  Read more

• The cord cuts back: find out how at SXSW

  06-03-2017 15:57
  
  Thanks to the creativity and hard work of TV programming executive Francine Ricchi, I'll be moderating a panel called: "The Cord Cuts Back: The Future Of Cable TV." Join us at the Austin Convention Center Room 12AB on Sunday, March 12th at 12:30pm.
  There's never been a more important time to show why cable networks are thriving. With DIRECTV Now and YouTube TV, cable networks have never been more poised for the web.
  Here's the panel's description that will feature Tom Fishman (SVP Audience Devel
  
  Read more

• SXSW 2017: Hope versus reality

  06-03-2017 15:50
  
  It’s almost that time of year, when all types of marketers, brand, agency, ad tech, mar tech and publishing executives descend to the great state of Texas for a week of over-the-top experiences, panels and lavish “networking” events. Yes, I am talking about SXSW Interactive 2017.
  As a digitally progressive marketer, focusing both on current solutions, while keeping a close watch on the future, I am at a crossroads when it comes to identifying the value I receive from SXSW.
  Each
  
  Read more

• The Drum and One Minute Briefs want your Donald Trump spoof ads: There's a Chip Shop Award up for grabs

  06-03-2017 15:44
  
  The Drum is celebrating creativity without limits with One Minute Briefs and the Chip Shop Awards, by inviting artists, photoshoppers and ad pitchers to contribute to the Trump Creative Dump – an archive of all the top advertising and art inspired by Potus.
  Today (Monday 6 March), One Minute Briefs is giving contributors the chance to win a Microchip award, a sponsored Chip Shop Awards category. Simply contribute spoof ads for brands using #DonaldTrump @POTUS with @TheDrum @ChipShopAwards
  
  Read more

• Mobile World Congress: Is 2017's tech hitting the mark?

  06-03-2017 15:41
  
  Mobile World Congress, Earth's premier mobile event, brings together every global player even tangentially related to the industry. Staged at the Fira Via in Barcelona, the event itself is almost incomprehensibly vast.
  Nine aircraft hangars worth of stalls, stands, stages and exhibits provide over 100,000 visitors with more to see than is physically possible. My smartphone pedometer informs me that I covered over 34 miles over the four days, and I feel like I barely scratched the surface.
  That s
  
  Read more

• The Future of Audio: Better Voice, Deeper Personalization and Richer Immersion

  06-03-2017 15:11
  
  Spotify has launched an integrated marketing campaign to align with their Season 1 narrative—The Power of Audio.
  The campaign is anchored by a chaptered content series on the Spotify for Brands website, with content updates and promotion running through to the beginning of March.
  The content brings The Power of Audio to life through videos, consumer and expert interviews, creative tips, and ad effectiveness lab research commissioned from Nielsen. 
  What is The Power of Audio? &nbs
  
  Read more

• Gradient appoints Pauline Oudin managing director and partner

  06-03-2017 15:05
  
  Gradient, an experiential marketing agency for luxury, fashion and lifestyle brands, announced the appointment of Pauline Oudin to the role of managing director and partner.
  In the role, Oudin will be responsible for leading the fast growth of the agency and strengthening its strategic planning, content creation and distribution offerings, as well as its strategic partnerships and integrations that respond to a growing demand for premium brands to tell more impactful stories through unique exper
  
  Read more

• BBC wins rights to Women's World Cup 2019 as it looks to build on success of last tournament

  06-03-2017 14:48
  
  The BBC has acquired the broadcast rights to the 2019 Women's World Cup as the broadcaster looks to build on the strong viewing figures it enjoyed for the last tournament.
  The BBC will provide extensive coverage of every game in France across its television, radio and online platforms.
  "We're delighted the BBC will bring the biggest tournament in women's football to the widest possible audience," said director of BBC Sport Barbara Slater.
  "Women's football has grown significantly over the l
  
  Read more

• Mobile apps viewed as a best practice for SMBs, recent survey suggests

  06-03-2017 14:22
  
  Small and medium-sized businesses (SMBs) are moving rapidly toward adopting mobile apps, according to new research by Clutch, with  42% of SMBs having built their own mobile app.
  With SMBs increasingly viewing them as a worthwhile tool to improve business operations and return on investment, two-thirds (67%) of SMBs surveyed said they plan on having a mobile app by the end of 2017, a benchmark growth rate of over 50% over the course of the year. Small Business Apps
   
  Loading...
  Th
  
  Read more

• JWT London hands social channels over to private schoolgirls

  06-03-2017 14:20 via campaignlive.co.uk
  
  J Walter Thompson is putting its social channels in the hands of the four private schoolgirls who won its Young Tribes Day pitch contest in honour of International Women's Day.
  
  Read more

• Cannes Lions MD Jose Papa: 'I challenge any festival to be as diverse as ours'

  06-03-2017 14:09 via campaignlive.com
  
  The recently appointed MD of Cannes Lions in an exclusive chat with Campaign India.
  
  Read more

• Coca-Cola reveals its ‘point of view’ on diversity and inclusion in new campaign

  06-03-2017 14:03
  
  Coca-Cola has unveiled the latest ad for its ‘Taste the Feeling’ campaign, including “a wink” to the company’s stance on diversity and inclusion.
  The ad shows a brother and a sister race to win the affection of the family pool boy by being the first to offer him a cold Coca-Cola. Unfortunately for them, their Mum was just a bit faster.
  It follows on from the ‘Brotherly Love’ ad, which came out early last year, and looks to deliver a “fresh”
  
  Read more

• You get what you pay for: The Times on the economics of online news

  06-03-2017 14:00
  
  The consensus among publishers is people value news but their willingness to pay for it is low. To crack this conundrum, The Times has not only got better at articulating its value but is placing greater significance on better serving the readers that care about its news, instead of chasing scale.
  It’s not a novel approach. However, much of its success is predicated on whether a publisher can parlay its print legacy into a digital proposition that people are willing to pay for. Where many
  
  Read more

• PepsiCo shakes up digital graduate recruitment with 'Go Trendsetter' challenge

  06-03-2017 13:22
  
  PepsiCo is shaking up the way it recruits graduates for its digital and insights teams, launching an online competition that could help people bag a position at the FMCG giant.
  Pinned around the concept that a big part food and drinks business is identifying the next big thing – be it goji berries or the paleo diet – the brand's 'Go Trendsetter' challenge will look to find the "next generation of international trendsetters".
  The digital graduate scheme is a one-year scheme based
  
  Read more

• UFC finds permanent home after agreeing venue deal with T-Mobile Arena

  06-03-2017 13:03
  
  The Ultimate Fighting Championship (UFC) has signed a multi-year deal to become the anchor tenant of the T-Mobile Arena, Las Vegas’ new crown jewel events venue.
  The mixed martial arts promotion company agreed to terms with venue owners, Las Vegas Arena Company – an entity majority owned by AEG and MGM Resorts International.
  Under the terms of the deal the UFC will hold at least four fights every year at the venue which it will share with newly established NHL franchise, Th
  
  Read more

• Deadpool 2 kick starts marketing machine with Logan trailer mocking Superman

  06-03-2017 12:51
  
  Fox has kickstarted the marketing campaign for the return of Marvel’s fourth-wall-breaking anti-hero Deadpool with the hope it will generate similar levels of buzz that saw it eventually crowned the highest earning R-Rated movie ever in the US.
  Deadpool 2’s surprise trailer ‘No Good Deed’ premiered during cinematic airings of Logan, Fox’s final movie with Hugh Jackman playing the Wolverine – which is on-par to overtake Ryan Reynold’s R-Rated Box Office r
  
  Read more

• Just how many people really are using adblockers? The truth is out there

  06-03-2017 12:41
  
  I’ll admit before I start that media research doesn’t really compare to the FBI’s X Files unit. We don’t get to investigate unsolvable, mysterious crimes and we don’t get to carry a gun but sometimes we do need to study data to help assemble the truth regarding an industry issue. In this case, that issue is adblocking.
  In February 2017, the IAB released that 22.1% of British adults online are using an adblocker. But it wasn’t quite that simple, because the res
  
  Read more

• Tesla to crowdsource video ads following 10-year-old fan letter submission

  06-03-2017 12:38
  
  Tesla is moving into advertising but is not opening its doors to agencies and marketers, instead the company is continuing its PR offensive by inviting fans to submit homemade YouTube video ads.
  Project Loveday, named after 10-year-old Bria Loveday who, in a letter suggested the contest, invites members of the public, over the next few months, to submit a video to the competition.
  @elonmusk Elon, my daughter wrote you a letter for a school project. She mailed it to Tesla, but I figured I'd paste
  
  Read more

• United Colors of Benetton on how it moved from driving social awareness to social change

  06-03-2017 12:35
  
  United Colors of Benetton is well known for its socially charged advertising campaigns, but the clothing brand has moved on from simply rolling out provocative posters and is focussing its efforts on driving real change, particularly when it comes to female empowerment.
  Today the Italian brand is launching a new global gender equality campaign to chime with International Women’s Day (8 March), marking the first time Benetton has rolled out a global initiative based on a local campaign.
  Cal
  
  Read more

• The highs and lows of brand activism

  06-03-2017 12:09
  
  As we celebrate International Women’s Day this week, chances are we’ll be standing alongside brands as much as people. 2017 is set to be the year that brand activism comes of age.
  Christian Sarkar and Phil Kotler have broken down brand activism into its component parts with their usual elegant simplicity and in doing have highlighted both the opportunities and risks that brands take when adopting an activist stance.
  They represent brand activism as being a natural evolution from corp
  
  Read more

• Evoluted completes takeover of rival city agency Reflow Studio to target new business sectors

  06-03-2017 11:57
  
  Sheffield-based digital agency Evoluted has completed the takeover of city rival Reflow Studio, a move which sees a 25% growth in the newly combined Evoluted team.
  Launched in 2006, Evoluted is now in its 11th year of trading offering web development, design and digital marketing services to clients that include Sheffield City Council, Pryor Marking, Bamboo Travel, Peak Indicators and Twinwoods Adventure.
  The acquisition of Reflow Studio is intended to help Evoluted to grow its client base into
  
  Read more

• FX buys New York Times ads around Jeff Sessions Russia gaffe to promote USSR spy thriller The Americans

  06-03-2017 11:39
  
  In the age of the digital marketplace, reactive brands can win the day juxtaposing their ads in news publications above relevant content.
  In this instance, FX has used the current furore around attorney general Jeff Sessions’s secretive meeting with the Russian ambassador to promote 'The Americans', a 1980s Cold War thriller portraying the trials and tribulations of two Russian sleeper agents in the US.
  FX looked to tap into the discourse around President Donald Trump’s connections t
  
  Read more

• Creative Work of the Week: Leo Vegas recruits Johnny Vegas for 'double brand ambassador' fun

  06-03-2017 11:36
  
  Leo Vegas, the Swedish mobile gaming and online casino company, has stormed to victory to be crowned our latest European Creative Work of the Week.
  With more mobile games than any other, Leo Vegas, naturally, needs not one, but two, brand ambassadors – enter British comedian Johnny Vegas.
  Created by Now, the campaign looks to reaffirm Leo Vegas’ position as the ‘king of mobile casino’ and shows both Johnny Vegas and Leo Vegas fulfilling their brand ambassador duties
  
  Read more

• Thinkbox TV Planning Awards' deadline approaches

  06-03-2017 11:35 via campaignlive.co.uk
  
  The 2017 Thinkbox TV Planning Awards, in partnership with Campaign, closes for entries this Friday, 10 March.
  
  Read more

• Facebook introduces ‘disputed’ label for fake news stories

  06-03-2017 11:22
  
  Facebook has finally begun rolling out a ‘disputed’ tag with which to label fake news stories amidst immense pressure to act over the propagation of fabricated stories and misinformation on the service.
  The belated effort will see suspect stories flagged by an exclamation mark warning sign alongside a message indicating that its contents have been disputed by fact checking websites.
  Such measures have already been dismissed as too little, too late however with commentators observing
  
  Read more

• Deadpool 2 teaser trailer lampoons Logan and Superman

  06-03-2017 11:22
  
  Ryan Reynolds’ foul-mouthed character takes aim at his fellow superheroes in a short film that also features Marvel great Stan LeeRyan Reynolds has returned as foul-mouthed superhero Deadpool in a tongue-in-cheek short film teasing the sequel to the self-aware comic book movie.Entitled No Good Deed, the short, which Reynolds launched online this weekend on YouTube, is currently showing in cinemas ahead of X-Men spin-off Logan. It uses the opportunity to take aim at Hugh Jackman’s gru
  
  Read more

• BT outbids Sky for Champions League TV rights and promises free highlights on social media

  06-03-2017 11:15
  
  BT has outbid Sky to retain the exclusive broadcast rights to the Uefa Champions League and the Europa League competitions in a new deal that sees ITV lose its highlights programme with BT Sport showing clips for free on social media. 
  The telecoms giant's three-year deal with Uefa will run until the end of the 2020/21 season and is reportedly worth £1.82bn, representing a 30% hike from the £897m it paid to secure coverage from 2015 until 2018.
  As part o
  
  Read more

• Kellogg’s on representing ‘modern Britain’

  06-03-2017 10:44
  
  Where does the Corn Flakes marketing team look for new sources of creativity?
  Kellogg’s Corn Flakes is an iconic UK brand. Therefore we thought it important that our next campaign represented current modern Britain, and looking forward versus a nostalgic look back. We worked with Leo Burnett to create something that was fresh, new and ultimately different from what we have done before. We are always listening to insights from our customers and consumers because we want to talk to our core
  
  Read more

• Brands must retain their empathy as automation accelerates

  06-03-2017 10:37
  
  Ever feel as though the joy has been sucked from your job? The once fun, creative aspects of your marketing role – the things you signed up for in the first place – are now handed off to data specialists, algorithms and machines. Technology is on its inevitable march and you are starting to feel as obsolete as the old fax machine in the corner of the office…
  This scenario may seem overly pessimistic, but it is one that more and more marketers are confronting as automation see
  
  Read more

• Review recap: Carlsberg, Russell & Bromley

  06-03-2017 09:44 via campaignlive.co.uk
  
  Campaign's weekly round-up of live account reviews across advertising and media
  
  Read more

• Coca-Cola's creative use of AI, Facebook's dislike button, The Drum Arms & more: Editor's Overview

  06-03-2017 09:38
  
  Coca-Cola and the 'can AI ever be creative?' debate 
  Last week we ran a story on Coca-Cola's use of an algorithm to help create its new ad campaign. 
  Mariano Bosaz, Coca-Cola’s global senior digital director admitted that arguably the worlds most famous brand was running an experiment using AI to push the boundaries of its tech innovation. 
  Now this has led to a few creatives on social media slating the idea and Coke's ambitions. I'm not so fast to judge. 
  Maybe it will
  
  Read more

• ITV wins free retransmission battle

  06-03-2017 09:27 via campaignlive.co.uk
  
  ITV has won a court battle over retransmission fees that could set up a similar battle with Virgin Media later this year.
  
  Read more

• New York Times to draw reporters' tweets into print edition

  06-03-2017 09:23
  
  The New York Times is to begin panning for nuggets of journalistic gold contained within its reporters Twitter feeds for publication in its print edition – although, strangely, they still won’t be anywhere to be found on the NYT website and app.
  An effort to bring its journalists closer to their readers, the move is also a recognition of the increasing role played by the medium when it comes to breaking news and commentary.
  To do so, the New York Times is overhauling its second and t
  
  Read more

• Peugeot owner agrees €2.2bn deal to buy Vauxhall

  06-03-2017 09:17 via campaignlive.co.uk
  
  PSA Group, the owner of Peugeot and Citroen, has agreed a €2.2bn (£1.9bn) deal to buy General Motors' European operation, which includes British car brand Vauxhall.
  
  Read more

• Snapchat, AI and Sky: Everything that matters this morning

  06-03-2017 09:00
  
  Retail sales decline for first time in five years
  Non-food sales declined by 0.4 per cent in the quarter to February for the first time since November 2011, according to the retail sales monitor reported by the British Retail Consortium (BRC) and KPMG.
  It’s another indication that consumer spending is slowing. GfK’s monthly consumer confidence index shows that British consumers are moving away from making major purchases as concerns about the economy hit confidence amid warnings tha
  
  Read more

Follow @marketing_UKnws on Twitter!