Marketing news

• Obama team flatly denies Trump claim that they 'wire tapped' conversations at Trump Tower

  04-03-2017 21:19
  
  President Trump yesterday  angrily accused former president Barack Obama of orchestrating a “Nixon/Watergate” plot to tap the phones at his Trump Tower headquarters last autumn  in the run-up to the election, the Washington Post reports. 
  While citing no evidence to support his explosive allegation, according to the Post, Trump said in a series of four tweets sent Saturday morning that Obama was “wire tapping” his New York offices before the
  
  Read more

• 'Appreciate any perceived challenges as opportunities': 8 questions with Chris Denson, Ignition Factory

  04-03-2017 14:00
  
  Editor’s note: ThinkLA’s DIG (Diversity, Gender, Inclusion) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all.
  Chris Denson, director, Ignition Factory
  Who was your role-model when you were younger?
  I'd have to say my mom. She grew up in the projects o
  
  Read more

• Driverless cars take to the streets of London – and no one notices

  04-03-2017 13:38
  
  They have been an inescapable fixture of futuregazing trends decks and every conference hall from CES to MWC, and now driverless cars are a reality on London’s roads.
  Over the last five days, Nissan has been quietly testing its new driverless cars on the streets of the capital – the first time anywhere in Europe that autonomous cars have been let loose on a dual carriageway.
  The modified Leaf electric cars were trialled on a complex route in East London, navigating stop signs, d
  
  Read more

• Ad of the Day: Daniel Craig and some puppies promote latest Omaze campaign

  04-03-2017 13:29
  
   
  James Bond start Daniel Craig has teamed with Aston Martin and a squad of labrador puppies to feature in this pretty witty advert to promote an Omaze experience in aid of the United Nations Mine Action Service. 
  The ad sees the actor promote the chance to be briefed by him in person before driving an Aston Martin designed by Craig - which he quantifies the value of by comparing to the number of cute puppies he is holding. 
  It's a nice touch that plays with his tough gu
  
  Read more

• Advertisement

• Accenture goes on the marketing charm offensive at MWC

  04-03-2017 12:32
  
  On the back of acquiring UK creative agency Karmarama and one of Germany’s leading digital agencies within the space of four months, Accenture Digital was on a mission at this year’s Mobile World Congress to show how it can be a single partner, not just a consultant, on big brand transformation briefs.
  Its appearance in Barcelona was part of an ongoing attempt to simplify what is an increasingly complicated business. Accenture Digital is just one of five businesses inside of Accentur
  
  Read more

• Amazon reveals how a typo was to blame for taking several major websites offline

  04-03-2017 12:30
  
  Amazon has said that a humble typo was to blame for several high-profile websites and services it hosts suffering downtime this week.
  The problems beset Amazon Web Services on Tuesday, resulting in services like Slack, Trello and Quora reporting outages or slowdown.
  Now it has emerged that human-error, a typo made during a routine debugging, was the cause of the issues.
  In an online statement, Amazon said: "The Amazon Simple Storage Service (S3) team was debugging an issue causing the S3 bi
  
  Read more

• Subscription services to face UK government clampdown over payment traps

  04-03-2017 11:48
  
  Subscription services that do not make it clear they will take regular payments at the end of a trial offer will be targeted in the budget next week.
  Chancellor Philip Hammond will set out plans to give consumers greater protection from so-called "subscription traps", which sting them with unexpected payments after a free or subsidised trial.
  Proposals include forcing companies to make small print shorter and more readable and giving customers more notice that a payment will be taken.
  The g
  
  Read more

• The emerging technologies getting us excited from MWC 2017

  04-03-2017 10:59
  
  This was my first time attending Mobile World Congress, and it was not what I expected.
  I've been aware of MWC for a long time but had previously chosen to follow developments from afar. This year, however, I decided to see for myself what was taking place and was surprised when what I saw transcended mobile and was more reflective of what I can only describe as a European CES.
  Sure, there are booths with hundreds of smartphone handsets on display, but the tendency is to walk straight past these
  
  Read more

• Advertisement

• Intruders gain entry to BBC's London studio during live broadcast

  04-03-2017 09:53
  
  The BBC is "urgently" investigating how five people gained unauthorised access to a studio in London during a live broadcast on Friday.
  The group entered the studio at Broadcasting House at around 19:30 GMT, while it was being used by the BBC News Channel.
  They were not seen or heard on screen and no one was hurt in the incident.
  The BBC’s own report said it was understood the intruders left of their own accord.
  A BBC spokeswoman said: “We take security very seriously and are urgentl
  
  Read more

• Arnold Schwarzennegger quits the Apprentice after tongue-lashing from Donald Trump

  04-03-2017 00:20
  
  Ex-California governor Arnold Schwarzenegger who replaced Donald Trump on  NBC’s Celebrity Apprentice is leaving the show. And in a statement he  suggests Donald Trump is the reason.
  “I loved every second of working with NBC and Mark Burnett. Everyone – from the celebrities to the crew to the marketing department – was a straight 10, and I would absolutely work with all of them again on a show that doesn’t have this baggage,” Schwarzenegger said in h
  
  Read more

• Arnold Schwarzenegger quits the Apprentice after tongue-lashing from Donald Trump

  04-03-2017 00:20
  
  Ex-California governor Arnold Schwarzenegger, who replaced Donald Trump on  NBC’s Celebrity Apprentice, is leaving the show. And in a statement he  suggests Donald Trump is the reason.
  “I loved every second of working with NBC and Mark Burnett. Everyone – from the celebrities to the crew to the marketing department – was a straight 10, and I would absolutely work with all of them again on a show that doesn’t have this baggage,” Schwarzenegger said in
  
  Read more

Follow @marketing_UKnws on Twitter!