Marketing news

• Nike launches Hypervenom 3 Reaction Generator to showcase goals and get reactions from athletes

  03-03-2017 19:58
  
  Nike has launched a new digital tool, the Hypervenom 3 Reaction Generator, that allows soccer players everywhere to showcase videos of their goals and receive unique responses from Nike’s professional athletes. The tool gives them fun videos to share on social media and ways to boast about their shot-taking prowess.
  To get their goals into the generator, players, coaches and fans can upload videos to the generator through Nike via their mobile phones. When they do, they can add automatic f
  
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• Hungry creatives: Be careful what you wish for

  03-03-2017 18:17
  
  Simple fact: Creatives moan about clients shitting on or watering down their ideas.
  We get pissed. I mean, really pissed. We spit venom and sling insults around. It’s no secret.
  Very few of us, however, stop, take a step back, and ask if we would follow through and make the work we truly want if there were no restrictions whatsoever.
  Of course, you might immediately think, 'that’s the best opportunity ever for a hungry creative! No rules! Fuck yeah!'
  Not so fast.
  Doing it yourself is
  
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• A new Viacom emerges as Nickelodeon begins the upfront season

  03-03-2017 17:59
  
  March has just begun but the TV upfront season is now underway. Nickelodeon kicked off the annual party-meets -resentation season with a beautiful event yesterday at New York City's Jazz at Lincoln Center. 
  Viacom's upfronts were infamous for their awkward opening shout outs to Philippe Dauman and Tom Dooley (the former CEOs) who would usually sit in the audience, stand up and awkwardly wave to everyone. This yearly occurrence, while in a corporate setting, definitely didn't
  
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• Facebook pushes menus over chit-chat as it updates Messengers bot features

  03-03-2017 17:20
  
  When Facebook doubled down on its Messenger chatbot feature last year many marketers were convinced that the social network had ushered in a new era of "conversational commerce," but Mark Zuckerberg's platform appears to be dialing back a bit. 
  Bots on Messenger has been updated, with Facebook announcing a rejig which pushes back on text speak within the service, instead encouraging users to interact with bots via clickable menus.
  Facebook has told bot creators that the new persis
  
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• Stranger Things’ David Harbour on social media, new fame and his SAG Awards speech

  03-03-2017 16:52
  
  David Harbour is well aware that his recent fame from the Netflix smash Stranger Thingsis hard earned and possibly fleeting. That didn't stop him, however, from being quite outspoken and passionate at the SAG Awards earlier this awards season, which launched him to perhaps greater notoriety, at least temporarily.
  Harbour addressed his newfound fame, the speech and how he communicates with fans on social media at a panel at Social Media Week (#SMWNYC) in New York on Thursday afternoon. The d
  
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• Stranger Things’ David Harbour on social media, new fame and communications

  03-03-2017 16:52
  
  David Harbour is well aware that his recent fame, due to the Netflix smash Stranger Things, is hard earned and possibly fleeting. That didn't stop him, however, from being quite outspoken and passionate at the SAG Awards earlier this awards season, which launched him to perhaps greater notoriety, at least temporarily.
   
  Harbour addressed his newfound fame, the speech and how he communicates with fans on social media at a panel at Social Media Week (#SMWNYC) in New York on Thursday afternoon
  
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• Nokia, Deliveroo & Mastercard: 5 things that mattered this week

  03-03-2017 16:07
  
  Snake please! Nokia relaunches its iconic 3310 phone
  Nokia was one of the stars of this week’s Mobile World Congress when it revealed it is bringing back its retro 3310 phone (equipped with an updated version of the classic Snake game) after demand from fans.
  However, the brand’s chief marketer Barry French admits he’s concerned the interest in the 3310 shows people “don’t understand who we are today” or how much Nokia has moved away from being a mobile phone
  
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• A SXSW 2017 wish list: Tacos, Snapagram and a presidential run

  03-03-2017 16:03
  
  Believe it or not, SXSW isn’t all taco trucks and BBQ. It’s essentially a getaway to inspirationville, population a TON of marketers, artists and other creative types who don’t only wear black (besides myself – I’ll wear any color as long as it’s black). 
  Roll your eyes and call me corny all you want, but hear me out. When you remove people from their everyday jobs and cities, give them the weekend and not-so-strict agendas that allow them the flexibility
  
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• Hello again Moto: Lenovo revives Motorola

  03-03-2017 15:55
  
  Lenovo has returned to prominence brands Moto, and Motorola in some markets, globally as a means of capitalising upon the recognition afforded by the retro brand.
  The Drum caught up with Jan Huckfeldt, vice president and chief marketing officer of Motorola, at MWC to see just where the Motorola piece fits into the Lenovo jigsaw.
  The Moto identity, batwings logo and sonic identity 'Hello Moto' has returned to the fold, in marketing and on products, contrasting with the announc
  
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• People on the move featuring Mashable, Mindshare, Formula One and more

  03-03-2017 15:30
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
  EMEA
  Farfetch Group
  Dame Natalie Massenet, founder of the Net-A-Porter Group and chairman of the British Fashion Council, will join the board of directors of the Farfetch Group, a rival online luxury fashion platform launched in 2008.
  Massenet will partner with founder and chief executive Jos
  
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• Thortful founder Andrew Pearce on why it pays to spend big on marketing

  03-03-2017 15:22
  
  Thortful CEO and co-founder Andrew PearceAndrew Pearce is proud to put his money where his mouth is. A serial entrepreneur who has founded four companies, including conference call brand Powwownow, he has seen the value time and again of allocating significant funds to marketing. This remains the case with his latest venture, online greetings card company Thortful, which is launching its first TV advert on Sunday (5th March).
  “When you’re starting up you have very little money, but w
  
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• Serial entrepreneur Andrew Pearce on why it pays to spend big on marketing

  03-03-2017 15:22
  
  Thortful CEO and co-founder Andrew PearceAndrew Pearce is proud to put his money where his mouth is. A serial entrepreneur who has founded four companies, including conference call brand Powwownow, he has seen the value time and again of allocating significant funds to marketing. This remains the case with his latest venture, online greetings card company Thortful, which is launching its first TV advert on Sunday (5th March).
  “When you’re starting up you have very little money, but w
  
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• Marketoonist on brand safety

  03-03-2017 15:08
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on brand safety appeared first on Marketing Week.
  
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• Nickelodeon International to deploy 'Social Squad' of influencers at Kids' Choice Awards

  03-03-2017 15:03
  
  If you’re a kid, you probably know Nickelodeon’s Kids' Choice Awards and the stars that slime their way through the orange carpet. But in 2017, Nickelodeon International is ramping up its social presence around the event even more by creating the “KCA Social Squad” filled with seven social influencers from around the world.
  New to the global influencer game, Nickelodeon International is looking to pair the live show and emulate the way that brands have partnered with infl
  
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• T-Mobile Austria ditches trained elephant ad after charity protest

  03-03-2017 14:21
  
  T-Mobile Austria has ditched an ad featuring a trained elephant in favour of a 3D animated one after the suffering of wild animals in entertainment was brought to light by a charity.
  Animal Defenders International (ADI) claim to have brought the issue to light, and the telecoms company has vowed not to use performing wild animals again.
  "T-Mobile Austria is committed to being a sustainable enterprise in all regards,” said Helmut Spudich, head of corporate communications and responsibility
  
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• The key sessions you should not miss at Marketing Week Live and the Insight Show

  03-03-2017 14:10
  
  Marketing Week Live and the Insight Show are back next week. Taking place at Kensington Olympia on the 8 and 9 March, the two events feature panels, keynotes and workshops delivered by some of the most learned folk in the marketing and insight industries. Tackling some of the biggest issues in marketing today and tomorrow, the shows deliver a heady mix of information, insight and inspiration that can help you become a better marketer and leader.
  Here are my picks of the sessions you simply cann
  
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• The key sessions you should not miss at Marketing Week Live and Insight

  03-03-2017 14:10
  
  Marketing Week Live and the Insight Show are back next week. Taking place at Kensington Olympia on the 8 and 9 March, the two events feature panels, keynotes and workshops delivered by some of the most learned folk in the marketing and insight industries. Tackling some of the biggest issues in marketing today and tomorrow, the shows deliver a heady mix of information, insight and inspiration that can help you become a better marketer and leader.
  Here are my picks of the sessions you simply cann
  
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• 'Learn the consumer profile of a group different than yourself': 8 questions with Crystal Marie Grant, MXM

  03-03-2017 14:00
  
  Editor’s note: ThinkLA’s DIG (Diversity, Gender, Inclusion) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all.
  Crystal Marie Grant, account manager, MXM
  Who was your role-model when you were younger?
  Growing up, I wanted to be like Captain Planet &ndas
  
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• How 11 brands are getting in on the 'zoom in on the nose' meme

  03-03-2017 13:41 via campaignlive.com
  
  "Zoom in" is the latest social media fad brands are trying to take advantage of.
  
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• WPP boss says Facebook measurement concerns are not affecting brand spending

  03-03-2017 13:39
  
  Although CMOs have said they are concerned about Facebook measurement after the social network admitted to errors and have implied they want to change spending patterns, this is not what is actually happening, according to WPP boss Sir Martin Sorrell.
  Speaking this morning (3 March) at an investor event following WPP’s full-year results, Sorrell said that while brands are worried about fakes news, brand safety and measurement, they are not showing any signs of shifting budgets.
  “I he
  
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• BT and Sky play down appetite for big budget Uefa Champions League TV rights as broadcasters lodge first bids

  03-03-2017 13:39
  
  BT boss, Gavin Patterson, has called for an end to the “rampant inflation” in price for football TV rights as the broadcaster begins its bidding war with rival Sky for the new Champions League contract and insists it does not need the exclusive rights to achieve its aims. 
  The telecom giant’s chief executive made the comments as the BT lodged its first-round bid for the next set of UK rights to the Uefa Champions League and Europa League competitions.
  BT Sport currently ho
  
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• Business on the Move: eBay, Deliveroo, Vera Wang and more

  03-03-2017 13:18
  
  EBay has picked VCCP as its lead creative agency in Europe as it embarks on the next stage of its "brand evolution".
  The announcement follows a competitive pitch during which the online marketplace sought out one agency to support across creative portfolios in the UK, Germany, France, Italy and Spain. The business said the appointment comes at a "key moment" in its global brand strategy.
  Deliveroo appointed Fallon London as its creative agency and MediaCom as its media agency. The appointme
  
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• ReFuel4 launches AI-driven Ad Analyser to predict performance of ad creative

  03-03-2017 13:07
  
  AI-driven creative platform ReFUEL4 has launched a new standalone product, Ad Analyzer, which allows advertisers and marketers to analyse and test future performance of ad creative.
  Utilising ReFUEL4’s award-winning AI engine, SHAKA, the Ad Analyzer provides scientifically-tested predictions to determine the potential performance of creative on Facebook and Instagram’s Ad auction platform.
  Advertisers simply click, drag and drop their Facebook and Instagram ad creative into ReFUEL4&r
  
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• Nintendo Switch: Reviewers are onboard, but there's still a mountain to scale to prove its relevance

  03-03-2017 12:53
  
  The Nintendo Switch has launched, and it could be Nintendo’s biggest gamble yet.
  The good news is that gaming reviews have been favourable; the bad news, from a business and marketing perspective, is that many people have remained doubtful – harking back to the recent failure of the Wii-U as a case in point that Nintendo has lost its way. But at a time where more and more people are entering the gaming sector, why can't this be Nintendo's most successful console?
  The gaming
  
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• Whose luxury breaks e-commerce team should be looking for a secret escape?

  03-03-2017 12:45
  
  Love hurts, they say and in the wake of Valentine’s Day, there are sure to be a few hurt pockets as gifting has moved from flowers and a night out into several days away.
  With an increasing prevalence of the extreme Valentine’s practitioner, an industry that tends to benefit from this shift is the luxury break market. Following Valentine's Day we ask whether any of the leading players are in a position to maximise their returns.
  Despite the ‘niche’ positioning, the aggreg
  
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• Campaign TV: Behind the scenes of Lucky Generals' Yorkshire Tea campaign

  03-03-2017 12:43 via campaignlive.co.uk
  
  Campaign spoke to Lucky Generals and brand owner Taylors of Harrogate about the making of the new Yorkshire Tea ads.
  
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• Sony on how it ‘brings the best of Sony’ to every new smartphone

  03-03-2017 12:41
  
  Sony is bringing together technology from across the company for the launch of its premium smartphone, the Xperia XZ, as it looks to remind consumers how innovative the company is.
  The XZ phone will feature a Bravia screen with 4K technology, while the team that developed its Cyber Shot digital cameras delivered the super slow motion capture.
  Speaking to Marketing Week at Mobile World Congress, head of UK marketing Will Klug says: “We focus on making sure we are bringing the best of Sony
  
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• Sony on bringing the ‘best of the brand’ to its new smartphone

  03-03-2017 12:41
  
  Sony is bringing together technology from across the company for the launch of its premium smartphone, the Xperia XZ, as it looks to remind consumers how innovative the company is.
  The XZ phone will feature a Bravia screen with 4K technology, while the team that developed its Cyber Shot digital cameras delivered the super slow motion capture.
  Speaking to Marketing Week at Mobile World Congress, head of UK marketing Will Klug says: “We focus on making sure we are bringing the best of Sony
  
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• Sony on bringing the ‘best of Sony’ to its new smartphone

  03-03-2017 12:41
  
  Sony is bringing together technology from across the company for the launch of its premium smartphone, the Xperia XZ, as it looks to remind consumers how innovative the company is.
  The XZ phone will feature a Bravia screen with 4K technology, while the team that developed its Cyber Shot digital cameras delivered the super slow motion capture.
  Speaking to Marketing Week at Mobile World Congress, head of UK marketing Will Klug says: “We focus on making sure we are bringing the best of Sony
  
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• BT CEO admits brand trust has taken a hit after ‘turbulent’ few months

  03-03-2017 12:21
  
  Photo credit: Adam Liversage / BTBT has had a difficult few month. In January, the business was in the spotlight after an accounting scandal in Italy wiped £8bn off the stock market value of the company, while the quality of the BT OpenReach service was called into question in Ofcom’s Digital Communications Review (DCR) in 2016.
  And its CEO Gavin Patterson admits “not everything has been perfect”.
  “The past year has been a humbling experience for us all at BT. Too o
  
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• Why the marketing industry's obsession with innovation is making innovation old hat

  03-03-2017 12:17
  
  Over the years, I am sure many of you have received briefs from clients asking for ‘the wow factor’. But more recently, I am seeing a re-occurring theme, almost on a weekly basis. The briefs start by saying ‘we are an innovative brand’ and almost always include ‘our campaign needs to be innovative’. 
  The word ‘innovation’ is so overused it’s becoming ironic. And more to the point, what does it actually mean?
  Let me start by saying that i
  
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• Artist calls for SXSW boycott over deportation threat to curb unofficial shows

  03-03-2017 12:04
  
  South by Southwest is taking draconian measures to force international artists to desist from staging unofficial shows, by threatening to notify US immigration authorities at risk of immediate deportation, revoking their passports and denial of entry at US borders.
  The measures were first revealed in a tweet by artist Told Slant, who shared the contract he was asked to sign by SXSW alongside his decision to cancel a scheduled performance.
  After looking through this contract sent to me by sxsw I
  
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• WPP warns against up-front discounts used by agencies to secure ad spend

  03-03-2017 12:00
  
  WPP has unveiled its preliminary results, posting a 26% rise in pre-tax profits and has slammed those agencies pursuing account wins "at any cost". 
  Commenting on wider trends in the industry, the holding group said in a statement to investors: "Competition is fierce and as image in trade magazines, in particular, is crucial to many, account wins at any cost are paramount."
  The advertising giant said there has been several examples of major groups being prepared to offer clients up-fro
  
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• Wins this week: EBay, Deliveroo, Vimto

  03-03-2017 11:35 via campaignlive.co.uk
  
  Campaign's weekly round-up of advertising and media account moves
  
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• Brands use tech to help endangered animals in 'March for giants' campaign

  03-03-2017 11:30 via campaignlive.co.uk
  
  A herd of 3D digital elephants created by 18 Feet & Rising will march across the world to end the slaughter of endangered animals in Africa.
  
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• Starry eyed Amazon chief Jeff Bezos reveals Earth-Moon shipping plans

  03-03-2017 11:18
  
  Amazon may have begun making aerial deliveries for Prime customer’s courtesy of its aerial delivery drones but when it comes to future shipping it seems even the sky may not be the limit.
  Ambitious boss Jeff Bezos is raising his sights to the Moon as he dreams of establishing human colonies with ready access to Earth-bound goods and services, prompting him to instruct his private space travel firm, Blue Origin, to investigate ways of establishing a trade link to earth’s satellite.
  A
  
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• How austerity-fatigued consumers will spend in post-price rise Britain

  03-03-2017 11:16
  
  Coffee, Marmite, fish fingers and Walkers crisps – nothing appears to be safe from the Brexit-themed price rise. With an unfortunate mix of uncertainty and inflation expected to make the pound in our pocket feel much lighter in 2017, many people fear a sharp downturn in consumer spending could hurt brands.
  It raises the question: what do consumers actually do when there are price rises?
  Convention says that when inflation increases, you pull back on your spend. You cut back on the non-esse
  
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• What are the implications of Instagram’s new album feature for marketers?

  03-03-2017 11:00
  
  Instagram’s new album feature, which lets users share up to 10 photos and videos per post, has got people talking. Nobody more so, perhaps, than the marketing community which is already pondering the implications for brands, influencers and users.
  The feature, much like the photo ad carousel launched back in 2015, enables users to swipe for additional content where they can see the icon.
  “This is an exciting opportunity for influencers to share a richer creative experience previously
  
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• Spotify crosses 50 million paid subscriber milestone amid breakneck expansion

  03-03-2017 10:45
  
  Spotify has achieved a significant milestone in its push to build its subscriber base with news that it has crossed the 50 million paid subscriber mark following growth of 25% in just six months.
  The latest figures cement the music streaming service’s dominance in the sector with an audience far greater than its nearest rival, Apple Music, fueling speculation that it may be tempted to pursue a flotation on the stock market.
  Spotify’s breakneck growth stems from its decision to forego
  
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• EBay chooses VCCP as lead creative agency for Europe

  03-03-2017 10:20 via campaignlive.co.uk
  
  EBay has appointed VCCP as its lead creative agency following a competitive pitch.
  
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• Bitcoin valuation surpasses that of gold for first time

  03-03-2017 10:13
  
  Bitcoin’s valuation has crossed a significant psychological threshold with the digital currency now worth more than an ounce of gold for the first time.
  The symbolic leapfrog occurred on Thursday when a single Bitcoin unit reached $1,268, topping the comparable figure of $1,233 for a troy ounce of gold, a landmark which analysts attribute to surging demand from China.
  Bitcoin’s fortunes have fluctuated wildly in recent times amidst a succession of security scares, including a mammoth
  
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• WPP sees full-year profits rise courtesy of the pound’s depreciation and acquisitions

  03-03-2017 09:53
  
  WPP has brushed aside Brexit fears to post healthy 26% rise in pre-tax profits to £1.8bn, flattered by the recent devaluation of the pound on international currency markets and an acquisitions spree.
  This strong showing was underscored by a heady 16% rise in billings to £55.2bn and a healthy 17.6% rise in revenues to £14.3bn with universal trading growth across all  regions from Asia-Pacific to Africa and the Middle East.
  Not all is rosy in the WPP garden, however, with a
  
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• STV’s readies itself for Indy Ref 2 as it reveals 2016 full year results

  03-03-2017 09:30
  
  STV has highlighted ongoing political uncertainty, amplified by increasingly clarion calls warning of an impending second referendum on Scottish independence, as a cloud hanging over its medium-term prospects.
  Despite reporting a 3% revenue growth to £120.4m for 2016, worries over a possible constitutional crisis clouded an otherwise strong set of financial results. 
  Operating profit however fell by 3% to £19.7m although the broadcaster's digital growth saws digital revenues ris
  
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• STV highlights uncertainties around prospect of IndyRef2 as it reveals 2016 full year results

  03-03-2017 09:30
  
  STV has highlighted ongoing political uncertainty, amplified by increasingly clarion calls warning of an impending second referendum on Scottish independence, as a cloud hanging over its medium-term prospects, while reporting 3% revenue growth to £120.4m for 2016. 
  Other uncertainties such as the regulatory environment and an ever in flux advertising market were also cited in the annul results statement. 
  STV also revealed that its operating profit fell by 3% to £19.7m alth
  
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• Pilgrims Choice and Kerrygold maker goes Above+Beyond with creative agency appointment

  03-03-2017 09:20
  
  Pilgrims Choice, the makers of brands such as Pilgrim's Choice and Kerrygold, has appointed Above+Beyond as its lead creative agency having parted ways with Karmarama earlier this year.
  Following a four-way competitive pitch, the London independent creative shop will take on responsibility for the provision of strategic creative services across both brands in the UK.  Mike Harper, director of marketing for Oruna, said: "We’re on a mission to drive loyalty to our brands and put so
  
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• Mindshare appoints Joanna Lyall to new MD role

  03-03-2017 09:14 via campaignlive.co.uk
  
  Mindshare has promoted chief commercial officer Joanna Lyall to be the media agency's first UK managing director in four years.
  
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• M&C Saatchi's MacLennan: It's the age of the independent

  03-03-2017 09:12 via campaignlive.co.uk
  
  The worldwide chief executive of M&C Saatchi says today's economic, political and social climate represents a significant challenge for the large agency networks.
  
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• Snap closes first trading day up 44% valuing it at $28bn

  03-03-2017 08:16 via campaignlive.co.uk
  
  Despite the doubts expressed by investors, Snap has closed its first trading day at $24.48 (£19.96), up 44% giving it a market capitalisation value of $28.33bn.
  
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• Snap closes first trading day up 44% at $28bn

  03-03-2017 08:16 via campaignlive.co.uk
  
  Despite the doubts expressed by investors, Snap has closed its first trading day at $24.48 (£19.96), up 44% giving it a market capitalisation value of $28.33bn.
  
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• Line’s AI assistant central to plans to become ‘Asia’s leading cloud AI platform’

  03-03-2017 05:47
  
  Line launched its first AI assistant Clova at Mobile World Congress this week, stating that the tool will be core to its plans to become the biggest AI platform in Asia Pacific.
  “AI is our most important project at Line, and represents a paradigm shift as dramatic as the rise of the smartphone a decade ago,” said Line Corp CEO Takeshi Idezawa. “The Clova platform allows Line’s existing services to interconnect, moving users post-touch, post-display, and even post-Smart-Po
  
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