Marketing news

• Marin’s Q4 revenues slumped 21% year-over-year

  28-02-2017 23:44
  
  Marin Software closed 2016 with quarterly revenues of $22.9m, down 21% from the period 12 months beforehand and missing earlier analyst forecasts, with the company attributing the downturn in its fortunes to client churn and softer spending habits of those that it was able to retain.  
  Net revenues for 2016 as a whole totaled $99.9m, a year-over-year decrease of 8%, when compared to $108.5m in 2015, according to the numbers released earlier today (February 28).
  GAAP gross profit was $14.5m
  
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• Why the president of PepsiCo's global beverage group fired a recruiter

  28-02-2017 23:14 via campaignlive.com
  
  Brands must fight "unconscious, built-in bias at every level," says the soft drink giant's Brad Jakeman
  
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• 'Supporting diversity starts at the college level': 8 questions with Terry City, SVP, brand partnerships at Dose Media

  28-02-2017 23:12
  
  Editor’s note: ThinkLA’s DIG (Diversity, Gender, Inclusion) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all.
  Terry City, SVP, brand partnerships at Dose Media
  Who was your role-model when you were younger? 
  My role model(s) when I was younger we
  
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• Snapchat is not just for millennials

  28-02-2017 23:02
  
  EMarketer finds that Snapchat’s growth has momentum in its favor, increasingly with generation X, with as much as 10% of its audience aged 45 and older, although Facebook-owned Instagram is likely to remain the larger of the two before 2021.  
  With Facebook well into its second decade, Snapchat is seemingly the social network of choice for the mobile-first generation, but that’s not necessarily a true reflection of its audience, according to research from eMarketer. 
  With S
  
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• New Orleans’ tourism arm holds 'Reverse Parade' in city to show solidarity with LGBTQ community

  28-02-2017 22:49
  
  Ahead of Mardi Gras celebrations, the New Orleans Tourism Marketing Corporation recently hosted a "Reverse Parade" to remind locals and tourists alike that the city stands with the LGBTQ community.
  Staged in partnership with agency 360i, the parade kicked off with members and supporters of the LGBTQ community walking backwards instead of forward when their accompanying music began to play at New Orleans' famous Bourbon and St. Ann streets. As they walked backwa
  
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• HP offers up a 80s-style "Computer Show" showcasing its modern printers, featuring present day tech luminaries

  28-02-2017 22:30
  
  In partnership with strategy and marketing innovation agency Giant Spoon and Sandwich Video, HP has revitalized the viral video series "Computer Show," creating its own episode of the beloved 80's-themed parody to discuss new printing innovation, PageWide technology.
  As the video begins, the host deadpanns, "Why would you ever need to print anything?" – that highlights HP's printer technology as ahead of its time. In a creative approach to B2B marketing, the show is comical
  
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• How auto makers and software companies will do battle for the soul of your car

  28-02-2017 20:23 via campaignlive.co.uk
  
  Connected car technology will soon be developed enough that the personality of a driver's car, but auto manufacturers won't give up control easily, said Nokia's Internet of Things marketing chief.
  
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• Crazy Good Turns podcast by former Home Depot execs highlight stories of worthy non-profits

  28-02-2017 20:23
  
  When most people retire, they think about relaxing on a beach, traveling and generally unwinding after a career of intensity. Most don’t think about starting a podcast that tells the stories of worthy non-profit businesses.
  Enter Brad Shaw and Frank Blake – two Home Depot C-level retirees who are bringing attention to great charitable causes around the nation through their Crazy Good Turns podcast. Now in its second season, the podcast – named for people who do good for others,
  
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• Microsoft reveals Netflix-style gaming service with Xbox Game Pass

  28-02-2017 19:37
  
  Microsoft has revealed that it will launch a Netflix-style gaming subscription service where users can play Xbox One and "backward compatible" Xbox 360 videogames.
  The 'Xbox Game Pass' will cost $9.99 per-month and will allow subscribers to “download games directly to a console and play them online as well as offline”, said head of Xbox, Phil Spencer, in a blog post.
  The service will launch later this spring and will offer “over 100 games,” including major titles Hal
  
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• Formula One relaxes social media rules as new owners turn to fan engagement to rekindle excitement around the sport

  28-02-2017 18:57
  
  Social media regulations around Formula One have been relaxed as new owners Liberty Media look to strengthen the entertainment value around the sport and allow teams and drivers to engage more with fans.
  Contractual restrictions with the sport’s broadcast partners previously meant drivers and teams were prohibited from posting video content in and around the paddock area, however recent changes to social media regulations will now give fans and sponsors greater access to the sport.
  Pr
  
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• 'We need more standardized ways of defining privacy,' says Neustar officer Becky Burr

  28-02-2017 18:41
  
  With a recent fine slapped on TV manufacturer Vizio for collecting the viewing histories of millions of people without their consent,  the US Federal Trade Commission (FTC) is moving to ensure audiences know plenty more about how their data is being used.
  Last month the FTC published a staff report on how publishers track consumer data across devices. The conclusion was on the mind of Neustar chief privacy officer Becky Burr, whose company helps unify customer data sets across channels
  
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• 'We need more standardized ways of defining privacy'

  28-02-2017 18:41
  
  With a recent fine slapped on TV manufacturer Vizio for collecting the viewing histories of millions of people without their consent,  the US Federal Trade Commission (FTC) is moving to ensure audiences know plenty more about how their data is being used.
  Last month the FTC published a staff report on how publishers track consumer data across devices. The conclusion was on the mind of Neustar chief privacy officer Becky Burr, whose company helps unify customer data sets across channels
  
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• Women4Tech: 'Don't let men say Marissa Mayer is proof women can't do it'

  28-02-2017 18:33 via campaignlive.co.uk
  
  Women must not allow men to hold up perceived female failures such as Marissa Mayer as proof women are not up to business leadership roles, according to a Women4Tech panel at Mobile World Congress.
  
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• Mother partners Pippa Dunn for marketing joint venture

  28-02-2017 18:01 via campaignlive.co.uk
  
  Mother is launching a joint venture with senior marketer Pippa Dunn that will work with entrepreneurs and chief executives of innovative companies to establish and accelerate new brands.
  
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• Buchanan and Farnhill get wider roles in Publicis rejig

  28-02-2017 17:56 via campaignlive.co.uk
  
  Publicis UK has restructured its management team, promoting Karen Buchanan to chairman and Nick Farnhill to chief executive of Publicis London.
  
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• Havas revenue slows to 3.3% in 2016

  28-02-2017 17:53 via campaignlive.co.uk
  
  Havas Group was unable to match its double-digit growth of recent years after posting a 3.3% lift in global revenue for 2016, with the UK growth down to 1.6%.
  
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• Carlsberg kicks off global media pitch

  28-02-2017 17:51 via campaignlive.co.uk
  
  Carlsberg is reviewing its global media planning and buying requirements.
  
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• Sleek Machine powers ahead with WP Engine account to raise brand awareness

  28-02-2017 17:23
  
  Creative agency Sleek Machine has recently been hired by WP Engine, a WordPress digital experiences platform headquartered in Austin, Texas. The agency will aim to drive brand preference as WP Engine continues to position itself as the leading WordPress digital experience platform.
  In late 2016, Sleek Machine helped launch WP Engine’s first creative campaign in support of the company’s new positioning with a series of videos  illustrating the company’s purpose which i
  
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• Netflix CEO: Focus more on stories and less on screen size

  28-02-2017 17:22
  Netflix chief executive Reed Hastings says marketers should follow its lead and focus on incredible stories, characters that engage and story lines that are meaningful and funny as content becomes “less about the screen size”.
  Speaking at Mobile World Congress in Spain last night, he said: “We don’t design for mobile – there are people who are talking about that [in terms of] vertical video and maybe we will look at that some day, but we focus on stories you want t
  
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• The Sun and The Times enjoy online readership surge

  28-02-2017 17:07 via campaignlive.co.uk
  
  Digital surges for The Sun and The Times have helped News UK to a more dominant position in a newsbrand market experiencing slow British readership growth.
  
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• Eurosport strengthens its digital business with investment in Play Sports Group

  28-02-2017 17:02
  
  Eurosport has invested in cycling network Play Sports Group as part of an ongoing push to strengthen its digital business and increase fan engagement around its core sports.
  The sports channel’s owner, Discovery Communications, acquired a 20% stake in the platform which last year reportedly reached more than 20 million cycling fans with content posted across YouTube, Facebook, Instagram and Snapchat profiles.
  The four-year old business publishes more than 1,100 videos a year which foc
  
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• Mars Chocolate global media chief Zander joins Teads

  28-02-2017 17:00 via campaignlive.co.uk
  
  Marc Zander, global media director for Mars Chocolate, has joined video advertising marketplace, Teads, as its global vice-president of client partnerships.
  
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• ITV 'Nightly Show' debut picks up 2.9m viewers

  28-02-2017 16:48 via campaignlive.co.uk
  
  The Nightly Show, ITV's tilt at a US-style late night talkshow, was watched by an average audience of 2.9 million viewers on its debut last night.
  
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• Production houses still best for directors, Gehrig says

  28-02-2017 16:40 via campaignlive.co.uk
  
  Production companies remain the best place to nurture directors despite the rise of agency production units, Kim Gehrig has suggested.
  
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• Why greater competition is more likely than acquisition for media agencies

  28-02-2017 16:37
  
  Since the recent Accenture acquisitions of Karmarama and SinnerSchrader there has been much speculation as to whether a similar deal might be struck in the media agency sector. After all, media agencies at first glance might seem closer bedfellows to management consultancies than creative agencies; both agency disciplines start from a foundation of insight but like consultancies, media agencies tend to focus more on their product in technology, systems and hard data.
  So why have we yet to see a
  
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• Visa, SAS, IBM, Cemex, and MoPub on reinventing customer and employee experiences at scale - The Drum at MWC

  28-02-2017 16:36
  
  The Drum has partnered with IBM iX to create a series of films during Mobile World Congress (MWC) exploring how mobile is driving disruption across businesses.
  On day two of MWC, The Drum spoke with Ashraf Hoseini, manager of mobile solutions and Electronic Flight Bag (EFB) administrator at Scandinavian Airlines (SAS), Gareth Mackown, partner and European mobile leader at IBM Global Business Services, Meridith Miller, head of commercial partnerships at MoPub, B
  
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• The Drum at MWC – Visa, SAS, IBM, Cemex, and MoPub on reinventing customer and employee experiences at scale

  28-02-2017 16:36
  
  The Drum has partnered with IBM iX to create a series of films during Mobile World Congress (MWC) exploring how mobile is driving disruption across businesses.
  On day two of MWC, The Drum spoke with Ashraf Hoseini, manager of mobile solutions and Electronic Flight Bag (EFB) administrator at Scandinavian Airlines (SAS), Gareth Mackown, partner and European mobile leader at IBM Global Business Services, Meridith Miller, head of commercial partnerships at MoPub, B
  
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• Karmarama hires Brian Williams to form ECD trio

  28-02-2017 16:34 via campaignlive.co.uk
  
  Karmarama is creating a triumvirate of executive creative directors to work under chief creative officer Nik Studzinski following the agency's acquisition by consulting giant Accenture.
  
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• Net-A-Porter founder Massenet joins Farfetch

  28-02-2017 16:21 via campaignlive.co.uk
  
  Dame Natalie Massenet, founder of the Net-A-Porter Group and chairman of the British Fashion Council, is joining The Farfetch Group's board of directors as non-executive co-chairman.
  
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• Creatives from Havas and Adobe seek new inspiration for 'positivity' project

  28-02-2017 16:21 via campaignlive.co.uk
  
  Four creatives from different countries are hoping to recruit more volunteers for their project to support a selection of real people who use creative thinking to improve their lives.
  
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• Tanya Joseph: Marketers must break into the innovation hot-house

  28-02-2017 16:14
  
  Photographer: Rehan JamilThe other day I had a coffee with a friend I haven’t seen for ages. He is an in-house lawyer at a large FMCG brand (I had better not name it or, come to think of it, him). He was very excited about a new product the company is going to be launching in the next few weeks.
  As he’s a lawyer you have to know him very well to detect high levels of excitement, but believe me he was excited. I think it was because it is a product aimed at women and, knowing my parti
  
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• Deliveroo launches first TV ad after appointing Fallon

  28-02-2017 16:09 via campaignlive.co.uk
  
  Deliveroo is today launching its first TV ad campaign after appointing Fallon London and MediaCom as its respective creative and media agencies.
  
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• Pitch update: Sky Sports, National Trust, Halfords, Haven, Ferrero Rocher

  28-02-2017 16:03 via campaignlive.co.uk
  
  Sky Sports is holding chemistry meetings, while National Trust has shortlisted three agencies.
  
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• Net-A-Porter founder Natalie Massenet joins board of rival luxury marketplace Farfetch

  28-02-2017 15:58
  
  Dame Natalie Massenet, founder of the Net-A-Porter Group and chairman of the British Fashion Council, will join the board of directors of the Farfetch Group, a rival online luxury fashion platform launched in 2008.
  Massenet will partner with founder and chief executive José Neves to revolutionise the way consumers shop luxury fashion through technology. The two will be co-chairmans of the Farfetch Group.
  Massenet will have a particular focus on growing the global brand and strengthen
  
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• Let ‘multipliers’ multiply: developing the agency leaders of tomorrow

  28-02-2017 15:58
  
  At the end of last year, Simon Sinek posted a YouTube video to try and answer an often-asked question: why are millennials considered a ‘tough group to manage’?  Viewed over 5 million times to date, Sinek’s video clearly hit a note.  And he poses an interesting challenge to businesses to adapt and build the right environment and quality of leadership to enable young talent to thrive.
  Iris’s growth from 6 to 1,000 people in 14 offices worldwide in 17 years has be
  
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• Charlie Snow steps down from MullenLowe after 17 years

  28-02-2017 15:46 via campaignlive.co.uk
  
  Charlie Snow, the veteran chief strategy officer at MullenLowe Group UK who was at its predecessor DLKW from its inception, is leaving after 17 years.
  
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• Yorkshire Tea enlists celebs in biggest-ever campaign

  28-02-2017 15:40 via campaignlive.co.uk
  
  Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising.
  
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• UK Top Shazamed Ads: Samsung takes the top spot from Apple and McDonald's enters the chart

  28-02-2017 15:38
  
  Samsung has taken the top spot from Apple with it's 'Quality Assurance' ad showing the rigorous tests the new Galaxy has been put through following the controversy surrounding its explosive Note 7 model.Elsewhere there is only one new entry from McDonald's, which has nabbed a respectable eighth place.
  The one minute short from the food giant shows a range of people trying to order coffee from independent cafes but struggling with the names, prices and sizes on offer in order to promote the brand
  
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• Understanding buyer behavior in B2B points to more understanding of customers' social media habits

  28-02-2017 15:26
  
  Business-to-business (B2B) companies need to research and understand buyer behavior on social media before executing a social content marketing plan, which can be done through social insights, a recent report suggest.
  Startup advisor Jill Rowley explained in the report that mining social networks for signals is the backbone of understanding buyers. “Do the research to be relevant to your buyer and the entire buying committee. B2Bs should use social networks to find buyers,” she said.
  
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• Red Bull technology boss: Brand collaboration will unlock VR

  28-02-2017 15:01
  
  Red Bull’s chief technology officer has urged brands to partner and collaborate with each other if they want to unlock virtual reality’s (VR) potential, stressing that success will only come if experiences are shared. 
  The technology has been at the forefront of the marketing industry for some time, but its limitations and the scale at which it’s being adopted has proven to be a barrier to any great investment. 
  In fact, only this month did Red Bull Media House l
  
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• 'The Voice' France launches blind auditions in virtual reality

  28-02-2017 15:00
  
  With the launch of the MyTF1 VR app TF1 invites viewers to experience the "The Voice" blind auditions as coaches in virtual reality.
  With TF1's new 'MyTF1 VR' app, fans of "The Voice" can now immerse themselves into the show, take a seat in the famous red chair and experience the blind auditions in virtual reality. Season six of the French adaptation of "The Voice" premiered on February 18th, and fans can watch the new episodes in VR either live during the broadcast or on-demand. The app is avai
  
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• Goal.com launches weekly Facebook Live show as it steps up commercialisation on the platform

  28-02-2017 14:44
  
  Football media platform Goal.com has launched a new interactive chat show exclusively on Facebook Live featuring a full studio production sponsorship from deodorant brand Sure.
  The Studs Up show will air every Thursday at 8pm (GMT) live from London’s Gfinity e-sports arena and will be hosted by Rory Jennings, best known for his work on YouTube, alongside Mock the Week’s Nathan Caton and CapitalXtra DJ and presenter Emma Conybeare.
  Produced by Goal’s in-house team the show will
  
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• 'We failed the Academy,' PwC apologises for Best Picture mix-up at the Oscars pointing the finger of blame at consultant Brian Cullinan

  28-02-2017 14:32
  
  PricewaterhouseCoopers (PwC) has singled out accountant Brian Cullinan for the “series of mistakes” which led to the wrong Best Picture winner being announced at Sunday night’s Oscars.
  Described as the “biggest blunder in Oscars history” sparking 6,000 social media mentions in a single minute, La La Land was wrongly awarded Best Picture at the 89th Academy Awards culminating in chaotic scenes on stage the film’s producer, Jordan Horowitz, realised mid-speech t
  
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• Russell & Bromley hunts digital agency

  28-02-2017 14:26 via campaignlive.co.uk
  
  Russell & Bromley, the 137-year-old retailer whose shoes are a favourite of Theresa May, is looking for a digital agency to help grow its ecommerce business.
  
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• Can TBWA help Lucky Generals deliver on its promise?

  28-02-2017 14:25
  
  For all the fanfare around Lucky Generals’ deal with TBWA, it’s a union bedeviled by how its status as a separate brand within the network agency could resuscitate a TBWA\London that is a fraction of the size it could be.
  The agreement, which sees TBWA acquire a 60% in the creative shop, seems unlikely to address that issue – at least for now. Keeping Lucky Generals as a separate brand seems unlikely to have been TBWA’s objective going into discussions but once it became
  
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• Ideas4Ordsall cultural project receives video and online boost from Cuckoo

  28-02-2017 14:19
  
  Ideas4Ordsall, an academic project based in the Ordsall area in Salford, Greater Manchester, is working with local design, digital and brand agency Cuckoo to support local organisations and individuals to develop their own ideas for cultural activities.
  In support of Ideas4Ordsall, Cuckoo approached and collaborated with video and film production company Brickhouse Productions to deliver 10 emotive films, telling the story of individuals involved. These include: Amber Sanchez, an artist displayi
  
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• Don't give marketers all your ideas, Leonard says

  28-02-2017 14:15 via campaignlive.co.uk
  
  Nils Leonard, former chairman and chief creative officer of Grey London, has called on the advertising industry to be more entrepreneurial, as he unveils his own coffee brand.
  
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• Twitter refocuses on live video as it battles a downward trend following 2016 $400m loss

  28-02-2017 13:58
  
  Expect to see more live video in your Twitter feed as a strategy to combat a downward trend, with the company reporting a loss of more than $400m in the last year, according to its annual 10-K report released this week. 
  Going forward, Twitter plans to grow its video presence in an effort to reach new users and potential buyers according to Geekwire.  While it said in the annual report that it still isn’t making money off Periscope, the move taps into a bigger shift on social med
  
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• Social media becoming less ‘fun’ for consumers and brands need to go back to basics, says study

  28-02-2017 13:55
  
  Fresh data on the way consumers interact with social media platforms has revealed that many view social as a way to promote themselves, rather than as a destination for fun and entertainment. 
  IPG Mediabrands-owned agency UM has released the ninth annual findings from its global social media tracker, Wave. 52,000 people in 78 countries were surveyed, and the results have been presented in tandem with the analysis of over 60m online consumer interactions and emotional profiling.
  Th
  
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• 'We are not having an imperialist approach': Cheil's Global CCO

  28-02-2017 13:31 via campaignlive.com
  
  For an agency that grew up in the 21st century, it is not about geographic replication, says Cheil's global CCO, Malcolm Poynton.
  
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