Marketing news

• Samsung talks up strength and resilience’ of the brand as it sets out plans for 5G and VR

  26-02-2017 23:50
  
  President of Samsung Electronics America announces the launch of its 5G networkSamsung joined the race for 5G at Mobile World Congress in Barcelona today (26 February) unveiling the launch of a commercial 5G network of products in early 2018, with UK trials starting this summer.
  It includes a 5G ‘radio base station’ and a home router that consumers can install themselves. Samsung’s chief executive, Tim Baxter, said its products would remove “the pain of expensive and time
  
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• Huawei targets 'new cosmopolitan' as it rapidly expands European marketing team

  26-02-2017 23:22 via campaignlive.co.uk
  
  Huawei is targeting a "new cosmopolitan" audience as it backs away from celebrities in its advertising and significantly increases the size its European marketing operations.
  
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• First brand-focused TV ad from the New York Times in a decade to air at the Oscars, President Trump tweets the Droga5 ad 'is bad.''

  26-02-2017 18:58
  
  The New York Times was hoping to start a dialogue with its new brand campaign from Droga5, however President Trump has weighed in three days after it launched to describe it as "bad".
  Donald Trump  posted a tweet slamming the Times’ ad campaign—which is focused on the importance of the truth, and independent journalists’ role in finding it—calling a TV spot  “bad” and implying it was a waste of resources.
  “For first time the
  
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• The Nokia 3310 is back as a ‘modern classic reimagined’

  26-02-2017 18:20
  
  HMD Global, the company that owns the rights to the Nokia brand in mobile phones, is bringing back the iconic 3310 in respond to demand from fans.
  At the end of an hour-long event at Mobile World Congress, HMD Global’s Arto Nummela teased the audience by pretending the much-rumoured launch wasn’t happening, only to unveil the new device on stage. However, he gave few details on specs in a brief introduction to the updated device.
  “Fans have been asking for it and so we decided
  
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• Nokia makes big moves into 5G and wearables as it looks to shake off past

  26-02-2017 17:10
  
  Nokia is hoping to kick off the ‘5G era’ with the unveiling of 5G First, a commercial offering for carriers eager to be the first to meet the demand for faster connectivity.
  Speaking at Mobile World Congress in Barcelona today (26 February), chief executive officer Rajeev Suri told the audience the 5G launch is “not hype but soon to come reality” as the noise around when the technology will be available to mobile phone operators and consumers increases.
  The commercial of
  
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• Exclusive: Samsung awards a different kind of filmmaker during the Oscars

  26-02-2017 16:45 via campaignlive.com
  
  The brand taps YouTuber Casey Neistat to give an acceptance speech for the selfie stick generation.
  
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• Brace yourself for a whole lot more mid-roll ads in Facebook videos

  26-02-2017 15:10
  
  Facebook has expanded its trial of in-stream video ads beyond Facebook Live - reportedly even testing mid-roll ads in videos from publishers as it seeks to better monetize the video content on its platform.
  According to Recode, Facebook is testing these ads with a small number of US publishers – letting publishers keep 55% of the revenue and retaining 45% for itself.
  Per Recode, the video must run for at least 20 seconds prior to the first in-stream ad and additional ads mus
  
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• Bayern Munich launch pay-TV platform

  26-02-2017 14:00
  
  German football club FC Bayern Munich have created their own linear TV channel in collaboration with their sponsor Deutsche Telekom.
  The FC Bayern.tv platform is set to launch on 27 February and will offer fans an array of club news and content in HD 24 hours per day.
  The pay-TV channel will cost €5.95 per month and will run across Telekom’s IPTV platform Entertain TV as well as the club's website and official app.
  “With FC Bayern.tv live, we are the first German club with
  
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• Raid Alerts app will help warn undocumented immigrants of impending raids

  26-02-2017 13:20
  
  A start up is creating an app to crowdsource information about immigration raids to provide alerts to help undocumented immigrants avoid them.
  The app is being developed by 27-year-old developer Celso Mireles, who like many of the 11 million plus undocumented immigrants living in the US, has lived in fear of surprise deportations.
  "The process is to crowdsource information [on raids] and verify it," Mireles told Motherboard. "If someone reports a raid, there has to be multiple verifications. Org
  
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• Calls emerge for break up of Unilever following failed Kraft Heinz takeover attempt

  26-02-2017 12:33
  
  One of Unilever's biggest shareholders is calling for the FMCG giant to be broken up following the failed takeover bid by US rival Kraft Heinz.
  The top 10 investor told the Times that Unilever's rejection of Kraft Heinz’s £115bn bid was the right call because it was too low and said it must now sell off some of its £10.6bn food empire so as to enhance the value” of its underperforming business.
  They added that the proposed deal represented a “watershed moment&r
  
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• Cadillac's Oscars ad calls for compassion and unity

  26-02-2017 11:40
  
  Cadillac is offering up a message of hope against the backdrop of the current contentious political climate in the US with its new ad which will debut during tonight's (26 February) Oscars.
  'Carry'  focuses poignant moments of compassion and understanding throughout history and emphasises that, despite the political unrest in the US, people will persevere and continue to help one another.   
  The 60-second spot pushes the message “While we’re not the same, we can be one
  
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