Marketing news

• MEC's Marla Kaplowitz chosen as new 4A's chief

  25-02-2017 19:26
  
  The American Association of Advertising Agencies – the 4A’s – has named Marla Kaplowitz the organization’s new president and chief executive officer.
  The trade association that represents the advertising agency business named Kaplowitz, CEO of MEC North America, unanimously by a 10-person selection committee comprised of 4A’s board members and let by 4A’s board chair Bill Koenigsberg.
  Kaplowitz, who has also worked at Ammirati Puris Lintas and DMB&B,
  
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• MBLM names Disney as the most intimate brand in 2017

  25-02-2017 17:22
  
  Based on emotions, MBLM revealed its Brand Intimacy 2017 Report which placed Disney at the top for the most intimate brand in the media & entertainment industry. The report ranked brand intimacy, loosely defined as the “paradigm that leverages and strengthens the emotional bonds between a person and a brand.” MBLM noted that emotions such as nostalgia, enhancement, fulfillment, indulgence, ritual and identity as characteristics that they looked at when determining a consumer&rsqu
  
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• Oscars 2017: And your bill for the evening is … $44m

  25-02-2017 16:00
  
  From courting voters to hiring red carpet, the Academy Awards are big business. Here’s what they cost, what they earn – and how much you need to spend to help secure victoryGetting on to the podium is the first and most difficult step for any film: the competition is intense, and getting more intense by the year. To pull your film out of the swirling mass of product, first, hire a specialist Oscar campaigner. They will have contacts and strategies to get to the Academy voters and &nd
  
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• Uber denies involvement in smear campaign against ex-employee Susan Fowler Rigetti

  25-02-2017 12:44
  
  Uber has denied allegations that it is behind a smear campaign against a former employee who published a scathing blog post alleging sexual harassment claims while working at the tech business over the course of a year.  
  Susan Fowler Rigetti, a former engineer for the business, revealed on Twitter that people were being asked to share “personal and intimate info” about her, causing many to conclude Uber was behind the queries.
  The assumption stems from the fact that the co
  
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• Apple probes ‘exploding’ iPhone video

  25-02-2017 11:50
  
  Apple is reportedly checking claims that a US woman’s iPhone 7 Plus “exploded” and caught fire.
  Brianna Olivas, 18, from Tuscon, Arizona said she was sleeping with the phone nearby when her boyfriend noticed smoke and a strange noise coming from the phone, reported the BBC. Once the phone was moved out of harm’s way, the couple took a video, which has subsequently gone viral, in which the device can clearly be seem erupting with smoke.
  Apple has replaced both the phone an
  
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• Unilever explains Kraft Heinz rejection

  25-02-2017 11:20
  
  Unilever has admitted that Kraft Heinz’s failed takeover $143bn takeover bid has been the catalyst for it to redouble efforts to deliver better returns, faster for shareholders.                                                                              
  Speaking out about the deal for the first t
  
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• Mobile World Congress 2017: What to do, who to see and where to party

  25-02-2017 10:30
  
  With Mobile World Congress upon us, The Drum takes a look at what's going on in Barcelona including the best keynotes, demos, and parties. 
  Over 100,000 people will descend on the Catalonian capital for Mobile World Congress next week, one of the biggest tech conferences of the year. Not for the faint-hearted, the five day event is notorious for its scale. The endless exhibition halls of Fira Gran Via are no mean feat, as attendees find themselves lost amid the weird and wonderful gadgets o
  
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• From concept to the silver screen: the real magic behind Fantastic Beasts and Where to Find Them

  25-02-2017 07:00
  
  There’s a lot of magic in Harry Potter prequel Fantastic Beasts and Where to Find Them, from the eponymous beasts to the secret community of witches and wizards in 1920s New York where the film is set. But unfortunately for us muggles (non-magical people) creating the visual effects to bring JK Rowling’s story to life didn’t come at the wave of a wand.
  The Drum met with one of the real life wizards behind the Oscar nominated film, Framestore creative director and VFX super
  
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• Oscar-nominated animation: An Academy member weighs in on the film’s campaigns

  25-02-2017 00:08
  
  Oscars Sunday is almost here, and with it comes that time of year that has actors and directors returning to talk shows and press tours to plug last year’s movies, stylists scrambling to find the dress that will make their client stand out (but not too much), and “for your consideration” ads adorning every Hollywood street corner.
  But how much impact does the often grueling and costly awards season campaigning actually have on how members of the Academy of Motion Pictures Arts
  
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