Marketing news

• Press barred from White House press briefing causing media uproar

  24-02-2017 23:39
  
  Multiple news organizations and journalists that have irked President Trump were barred today from a White House press briefing, sparking outrage from those blocked out.
   
  CNN, the Huffington Post, the New York Times, Politico, BuzzFeed and the Los Angeles Times were among the news outlets barred from attending an off-camera, informal briefing by White House press secretary Sean Spicer.
   
  The BuzzFeed White House correspondent, Adrian Carrasquillo, tweeted that Breitbart News, the Wash
  
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• 'Be confident and never be afraid': 8 questions with Robert Holeman, Team One

  24-02-2017 22:50
  
  Editor’s note: ThinkLA’s DIG (Diversity, Gender, Inclusion) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all.
  Robert Holeman, digital asset coordinator, Team One
  Who was your role-model when you were younger?
  Growing up I admired my aunt Leslie. She w
  
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• Boston agency Sleek Machine hires Eric Freedman as chief strategy officer

  24-02-2017 22:07
  
  Eric Freedman joins creative agency Sleek Machine as its chief strategy officer, the company announced today.
  Freedman will oversee brand strategy, communications planning, consumer insights and analytics for Sleek Machine while also joining the agency’s leadership team in new business efforts and organic partnership growth.
  Most recently, Eric was SVP, sales, marketing and business development at Quantum Designs, a nutrition technology company. Prior to that, he was at the strategic brand
  
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• Publicis Brazil and Leo Burnett Tailor Made win strategy and creative duties for Brazilian bank Bradesco

  24-02-2017 20:07
  
  Brazilian bank Bradesco has appointed Publicis Brazil and Leo Burnett Tailor Made as creative and strategic partners.
  The two Publicis Communications agencies will now take on responsibilities that were previously held by WMcCann and Y&R, according to trade publication Meio & Mensagem.
  The appointments are the latest in a string of wins for Publicis in Brazil. Leo Burnett Tailor Made also won recently won Extra, a Brazilian retailer, in December.
  Sao Paulo-based agency DZP&T was rece
  
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• Do football fans only share when they are winning?

  24-02-2017 18:37
  
  In May 2016, Leicester City Football Club achieved something incredible. They became the fastest growing UK brand on Instagram.
  The club's fairytale Premier League campaign earned them the title of everybody’s second favourite team. Less than 10 months after being serenaded on the King Power Stadium pitch by Italian tenor Andrea Bocelli, Claudio Ranieri has been unceremoniously dumped by the club he led to the title. Leicester City’s power brokers lost the faith, but have their socia
  
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• Hyatt pushes for acceptance and inclusion in spot that will debut during Oscars

  24-02-2017 18:11
  
  Hyatt is kicking off a new global campaign this weekend with a 30-second spot that will air during the Academy Awards on Sunday.
  The ad, which marks the first time in nearly a decade that the hotel company is advertising the overarching “Hyatt” name in a television spot rather than one of its individual brands, is centered around the idea that travelers should embrace and try to understand the different cultures they visit rather than be fearful of them.
  Set to a rendition of “
  
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• And the Oscar goes to…La La Land, if Bing Predicts is right

  24-02-2017 18:09
  
  In what has become something of an annual tradition, Bing Predicts has looked into its crystal ball and determined the 89th Academy Awards on February 26 are going to be a very good night for La La Land.
  That’s because Bing analysis indicates the comedy-drama-musical should to take home statuettes for Best Picture, as well as Best Director, Best Original Screenplay, Best Cinematography, Best Original Score, Best Original Song and Best Production Design – in addition to Best
  
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• McLaren reveal new F1 automobile livery designed in collaboration with The Clearing

  24-02-2017 18:01
  
  The new Formula1 car, which was launched by McLaren earlier today (24 February), fashioned a newly developed pure breed McLaren livery, designed in collaboration with brand consultancy The Clearing.
  The choice of orange was inspired by McLaren’s history, as their first ever victory in 1968 was achieved in a car with a distinctive orange coat.
  Andy Howell, creative director and founder of The Clearing, said: “The new car livery is a significant shift away from the traditional coach li
  
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• Don’t call it a comeback: Bud Light re-enters the UK market after 16 years away

  24-02-2017 17:48
  
  Bud Light is forging a comeback in the UK, 16 years after the last attempt to introduce the US beer to the country ended in failure.
  The light beer goes on sale in shops and pubs across the UK tomorrow (25 February). It has a much lower ABV than normal Budweiser, at 3.5%, and just 27 calories per 100ml.
  The relaunch poses a somewhat unique marketing challenge to Andre Amaral, Bud Light’s senior brand manager. This is a brand with 63% awareness in the UK, according to Amaral, and 21% consi
  
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• Trump Creative Dump 2: publishing, print and posters inspired by POTUS

  24-02-2017 17:25
  
  Donald Trump's already controversial presidency has sparked a creative renaissance across arguably the most diverse group of protestors ever assembled to a common cause.
  The media, and most interestingly, the covers they've created signifying the new POTUS, have largely been united in their views while truly unique in their execution.
  As part of the Chip Shop Awards - the creative awards with no rules - The Drum is on the hunt for new creative work that makes Potus pout-
  
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• Highmark launches humorous campaign to encourage patients to really talk to their docs during physicals

  24-02-2017 17:18
  
  People often don’t ask the right questions, if any at all, when they go to the doctor. Highmark Inc., the fourth largest Blue Cross Blue Shield-affiliated health insurance provider in the US, is out to change the way people interact with their docs with a new ad campaign called “Ask the Doctor.”
   
  The campaign, done through Partners + Napier, includes digital banners, mobile ads, direct mail and TV spots. The spots, directed by Chris Hooper of L.A.-based Raucous Content, a
  
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• 'This Girl Can' returns with empowering campaign narrated by civil rights icon Maya Angelou

  24-02-2017 17:00
  
  ‘This Girl Can’ has returned to empower more women to overcome judgement and take up exercise with a new campaign featuring the work of iconic poet and civil rights activist Maya Angelou.
  The second installment of Sport England’s hugely successful campaign, which is estimated to have encouraged 2.8 million women to become more active, stays true to the original formula while incorporating new insights and messages.
  The new film for the campaign features a soundtrack playing alo
  
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• AOL Platforms adds geo-location mobile data with Adsquare

  24-02-2017 16:47 via campaignlive.co.uk
  
  AOL has signed a deal with mobile data exchange, Adsquare, that will plug location and purchase data for 12 markets into AOL's advertising platforms.
  
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• Digital and printed book series created to help generation Z fall in love with reading

  24-02-2017 16:44
  
  We Love Digital, a digital creative agency, has shaken up the screen-addicted childhood of the modern day by offering stimulating stories children can access through their love of tech.
  Epic Adventures combines digital and printed mediums with a storyline and characters, providing access to a platform with surreal reading material through an interactive digital experience. 
  James Easley, co-founder of We Love Digital, said of the project: “World Book Day seemed like the perf
  
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• Digital and printed book series created to help digital natives fall in love with reading

  24-02-2017 16:44
  
  We Love Digital, a digital creative agency, has shaken up the screen-addicted childhood of the modern day by offering stimulating stories children can access through their love of tech.
  Epic Adventures combines digital and printed mediums with a storyline and characters, providing access to a platform with surreal reading material through an interactive digital experience. 
  James Easley, co-founder of We Love Digital, said of the project: “World Book Day seemed like the perf
  
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• AB InBev: Bud Light will be Budweiser's 'kid brother'

  24-02-2017 16:43 via campaignlive.co.uk
  
  Bud Light will appeal to young drinkers seeking a lower-alcohol beer with a more contemporary image, according to AB InBev, which is making a second attempt to introduce the US's number one beer brand to the UK.
  
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• Mobile World Congress: Speakers from Telefónica, Mastercard and more share their previews

  24-02-2017 16:34
  
  The world is truly mobile, yet marketers are still struggling to fully understand the opportunities out there. Ahead of Mobile World Congress 2017, The Drum caught up with some of this year’s speakers to find out where they think mobile is taking us, and to get a sneak preview of what they’ll be discussing at the conference.
   
  Dan Rosen, global director of advertising, Telefónica 
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  At Mobile World Congress 2017 I will be talking about the role telecoms comp
  
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• The social tao of Trump: 10 things we can learn from the president's last 200 tweets

  24-02-2017 16:28
  
  President Donald Trump's @therealdonaldtrump Twitter account has become legendary for its ferocious style and seemingly ‘shoot- from-the-hip’ spontaneity.
  And in spite of the backlash from the public and both parties to his unconventional Twitter presence, he’s been getting millions of ‘favourites’ and ‘retweets’ since his 20 January inauguration. Those 144 characters are connecting with people.
  In fact, engagement with his personal account has skyr
  
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• Goal.com owner Perform Media introduces relevance to ePlayer video product

  24-02-2017 16:09
  
  Goal.com owner Perform Media is partnering with Suggestv to target its ePlayer product with contextually relevant video across its publisher partners, which includes Trinity Mirror, MailOnline and the Independent.
  Perform Media provides video to more than 500 publishers through its ePlayer platform, the largest sports video on demand platform in the world with over one billion streams a year in the UK.
  Its football news site Goal.com last year claimed the accolade of the most shared publish
  
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• Goal.com owner introduces relevance to ePlayer video product

  24-02-2017 16:09
  
  Goal.com owner Perform Media is partnering with Suggestv to target its ePlayer product with contextually relevant video across its publisher partners, which includes Trinity Mirror, MailOnline and the Independent.
  Perform Media provides video to more than 500 publishers through its ePlayer platform, the largest sports video on demand platform in the world with over one billion streams a year in the UK.
  Its football news site Goal.com last year claimed the accolade of the most shared publish
  
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• How sleek trailers, Hugh Jackman and Deadpool rumours helped drive Fox's Logan marketing campaign

  24-02-2017 15:35
  
  20th Century Fox has been widely and heavily promoting ‘Logan’, utilising the star-power of Hugh Jackman and clever trailer launches, hot on the heels of the widely-praised campaign that secured Ryan Reynold’s Deadpool as the top earning R-Rated movie ever made.
  The movie, loosely based on Mark Miller's Old Man Logan graphic novel, serves as the 10th entry in the X-Men franchise and the third standalone Wolverine flick. It is the first to move into R-Rated territory and is
  
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• Innovation Stories, brings the highlights of SXSW to London with speakers from RBS, Aardman, Domino's and top agencies

  24-02-2017 15:20
  
  London will host a SXSW cooldown session 'Innovation Stories' late in March to chew on the most prominent trends, learnings and technology to come out of the annual festival in Texas.
  Speakers attending the event at Digitas' Brick Lane Wednesday 29 March come from brands including RBS, Aardman, Domino's in addition to agency talent from the likes of Karmarama, We Are Social, Mr President, Ogilvy and more. The session has been split into four areas of interest: innovation stor
  
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• Former Coolpink CEO joins Ink Digital as client services director

  24-02-2017 15:17
  
  Mark Bower has joined Ink Digital as client services director, based at the agency’s Halifax headquarters.
  Formerly founder and chief executive of integrated marketing agency Coolpink, Bower joins on a full-time, permanent basis following his summer stint working as a consultant for Ink. In his new role, Bower manage the agency’s relationships with new and existing clients and help to further develop the Ink team and overall service offering.
  Bower said: "Having spent three years pos
  
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• BBC seeks next generation of Snapchat artists in campaign for new show Big Painting Challenge

  24-02-2017 15:17
  
  BBC One’s new show Big Painting Challenge, not to be mistaken for its 2015 show by the same name, has changed tact and is seeking the next generation of Snapchat artists in a new campaign that forms part of the broadcaster’s move to woo a millennial audience.
  The weekly show, produced by BBC Studios, will put ten amateur contestants through a six-week artistic boot-camp before crowning eventually a winner.
  Each week a Snapchat artist will set a challenge to followers of the BBC
  
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• Ffitch to step down as Telegraph advertising chief after a year

  24-02-2017 15:11 via campaignlive.co.uk
  
  Robert Ffitch is to step down as director of advertising revenues at Telegraph Media Group after only a year in the role.
  
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• Nils Leonard launches eco-friendly coffee brand

  24-02-2017 14:49 via campaignlive.co.uk
  
  Nils Leonard, the former chairman and chief creative officer of Grey London, has launched a coffee brand that aims to shake up the coffee capsule market.
  
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• New hires at FCB Chicago mark growing client list at agency

  24-02-2017 14:31
  
  In light of new business wins, FCB Chicago has announced eight new creative hires joining the agency including SVP, group creative director Julia DeVos, who will be running all healthcare accounts, including Biovertiv, Janssen and Allergan.
  DeVos brings three decades of experience, having worked on brands including Discover Card, Budweiser, Frito Lay, and Kraft.
  Reporting under DeVos is Jon Clarke, senior copywriter on Invega Trinza, with agency experience at mcgarrybowen, Wunderman and Ogilvy,
  
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• Sainsbury’s taps celebrities to front #fooddancing social campaign

  24-02-2017 14:22
  
  Sainsbury’s has worked with creative agency Gravity Road to inject some celebrity status into its #fooddancing campaign, marking the supermarket's return to celebrity-fronted ads after a six-year hiatus.
  The new films see a collection of athletes and TV stars dancing as they cook to the tune ‘Food Dancing (Yum Yum Yum)’ by UK artist MysDiggi, written for the campaign.
  The films are fronted by Olympians Tom Daley and Ellie Simmons, Bake Off winner Selasi Gbormittah and Strictly
  
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• People on the move featuring Refinery29, PebblePost, We Are Social

  24-02-2017 14:18
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
  EMEA
  ​Verizon 
  US telecom giant Verizon is to take its creative work in-house after hiring Apple’s former global group creative director, Andrew McKechnie, to serve as its first chief creative officer.
  McKechnie has been parachuted in to help give Verizon an edge in
  
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• Lancôme champions power and diversity of women in latest campaign

  24-02-2017 13:47
  
  French cosmetics brand Lancôme is focusing on the power and diversity of women in its latest campaign to mark the extension of its foundation range.
  The 40 Shades, 40 Powers campaign introduces consumers to 40 completely different women who are successful and challenging the status quo in their lives. It looks at people like TV presenter Sophie Morgan, innovator and founder of Nubian Skin Ade Hassan, and Joanne Sui, a civil engineer for the Thames Tideway Tunnel, in an attempt to celebrate
  
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• Unilever & L’Oréal: 5 things that mattered this week

  24-02-2017 13:44
  
  Unilever puts an end to Kraft Heinz merger speculation
  Kraft Heinz’s proposed multi-billion-pound deal to buy Unilever fell through this week, with Marketing Week columnist Mark Ritson very happy with the outcome.
  He said Unilever’s socially-minded stance was at odds with how Kraft Heinz does business. “In the era of ‘ROI marketing’ it’s very easy to see everything purely as a matter of profit,” explained Ritson.
  “Perhaps from that point of view t
  
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• As Nokia's 3310 returns, has the mobile phone revolution come to an end?

  24-02-2017 13:33
  
  With reports that Nokia will this weekend revive its iconic 3310 model, one of the best-selling phones of all time having shifted over 126 million units since its launch in 2000, you could be forgiven for thinking that the nostalgia that has led to a revival of vinyl records is about to hit the mobile handset market.
  The rumours coincide with a slowing of the hitherto rapid progress of phone technology. Apple has only really managed variations of the same theme with successive ’upgraded&rs
  
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• Airbnb admits it is 'very difficult' to partner with, but is eyeing more long-term brand collabs this year

  24-02-2017 13:29
  
  Forging a partnership with Airbnb is incredibly difficult, its own EMEA marketing director has admitted. But looking ahead, it wants to establish more long-term and “meaningful” relationships with like-minded brands, starting with Nike.
  Airbnb has earned a reputation for its impressive brand collaborations, be it the Art Institute of Chicago to enable guests to stay in a recreation of Van Gogh's Bedroom or teaming up with global aid agency International Rescue Com
  
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• Facebook: If a brand partnership is purely transactional it will fail

  24-02-2017 13:11
  
  If a brand partnership is based purely on maximising transactional gains it will almost certainly fail, according to Facebook’s marketing director for business in Europe Philippa Snare.
  Speaking today (24 February) on a panel at an event hosted by digital ad agency Wunderman, Snare reflected on business partnerships that went wrong during her tenure as Microsoft’s UK CMO.
  And she advised: “A successful partnership must be based on all the parties sharing similar values.
  &ldquo
  
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• ‘This Girl Can’ launches TV ad as it aims to ‘normalise’ women doing exercise

  24-02-2017 13:02
  
  Sport England has released the TV ad for the second push of its ‘This Girl Can’ campaign as it looks to further close the gap between the proportion of men and women doing sport.
  The campaign, created by FCB Inferno, will air on television today (24 February). Like the previous ad, it features ‘real’ women alongside the voice of iconic poet Maya Angelou and her poem ‘Phenomenal Woman’.
  Sport England says the gender gap in terms of sport participation is comin
  
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• SpotX buffs up with hires from Millennial Media, Yahoo and Tremor

  24-02-2017 12:54
  
  Video inventory management firm SpotX has made a slew of new European hires to strengthen its product and services in the region.
  It has hired Natalie Stanley as demand facilitation director, Tom Purcell as client development manager and Hannah Asante as demand operations coordinator. The three will advise buyers, including brands, their agencies and demand-side platforms (DSPs), on inventory in the SpotX platform.
  The trio will report to Ian Harman who joined in 2016 as head of demand for the U
  
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• ‘Free movement of data is key post-Brexit’

  24-02-2017 12:47
  
  Data organisations including the Information Commissioners Office and Direct Marketing Association (DMA) will “bang the drum” to ensure the UK has free movement of data with other countries after Brexit, the Information Commissioner Elizabeth Denham has told marketers.
  Speaking at the DMA’s Data Protection conference in London today (24 February) Denham said that even if the UK government decides to repeal or replace EU data laws after leaving the bloc, the country will need t
  
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• The Drum's Search Awards judges on the medium's resurgence, Google, and where budgets are headed in 2017

  24-02-2017 12:20
  
  Ahead of  the Search Awards deadline (3 March), The Drum caught up with a few of this year's judges on some of the industry's key topics. 
  Paul Mead, founder and chairman at VCCP Media, Oscar Romero, head of biddable (International) at Starcom Mediavest Performics, Jonathan Beeston, board director and advisor at Croud and Daniel Gilbert, chief executive at Brainlabs Digital offer their views. 
  How has the search market been disrupted and who in your opinion are the main disru
  
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• Ad-blocker Shine becomes ad verification service Rainbow

  24-02-2017 12:11 via campaignlive.co.uk
  
  Controversial ad-blocking firm Shine Technologies has unexpectedly launched and advertising service and renamed itself Rainbow.
  
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• Ad-blocker Shine becomes ad network Rainbow

  24-02-2017 12:11 via campaignlive.co.uk
  
  Controversial ad-blocking firm Shine Technologies has unexpectedly launched and advertising service and renamed itself Rainbow.
  
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• Amazon cites First Amendment right to free speech in attempt to have Echo warrant dismissed

  24-02-2017 11:18
  
  Amazon has escalated its bid to have a search warrant for voice recordings held on an Echo device owned by a murder suspect dismissed – by arguing that protections afforded by the First Amendment for free speech extend to users Alexa requests and its responses.
  The extraordinary case revolves around suspected murderer James Andrew Bates, who also happened to be an early adopter of technology with an Amazon Echo in his possession amongst other gadgets.
  Investigators believe this device coul
  
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• Trump’s chief strategist vows to fight the media ‘every day’ until 2020

  24-02-2017 10:39
  
  President Donald Trump’s chief strategist Steve Bannon has escalated his war of words with the media by vowing that ‘Every day is going to be a fight’, indicating that the White House’s confrontational stance against the media will only intensify through to 2020.
  Bannon’s remarks come amid an ongoing feud with the press over reports of feuding and dysfunctional government within Washington and the chaotic implementation of tighter immigration curbs.
  The former Breit
  
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• Wins this week: Ladbrokes Coral, Vauxhall, Superdrug

  24-02-2017 10:26 via campaignlive.co.uk
  
  Campaign's weekly round-up of account moves across advertising and media.
  
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• Jamie to relaunch as taller magazine targeting 'urban female foodies'

  24-02-2017 10:06 via campaignlive.co.uk
  
  Hearst has unveiled a new look for Jamie Oliver's monthly magazine since picking up the content publishing account last year.
  
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• Disney owned Maker Studios confirms wave of cutbacks

  24-02-2017 10:06
  
  Disney is to axe around 80 jobs at its Maker Studios video unit and scale back its network of creators, which at one time included as many as 60,000 across a variety of different brands. 
  Acquired by Disney for $675m in 2014 the division has planned a major shake-up of its creative team and talent since being merged with Disney Consumer Products and Interactive Media last December, furthering an earlier bout of lay-offs from July.
  This will see the entertainment giant allow the contracts of
  
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• Google sues Uber after accusing its self-driving car rival of industrial espionage

  24-02-2017 09:34
  
  Google has taken Uber to court alleging that the ride hailing service had stolen trade secrets and technology pertaining to its self-driving car initiative in order to further its own goals in the sector.
  The case revolves around Waymo, Google’s self-driving car project, and Otto - co-founded by former Waymo manager Anthony Levandowski and subsequently purchased by Uber last year in a $700m transaction.
  Whilst cross-pollination of talent and ideas is common in the sector, Google alleges th
  
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• Ogilvy Philippines confirms employee death

  24-02-2017 09:17 via campaignlive.co.uk
  
  Passing of Mark Dehasa reignites debate about industry work pressures.
  
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• Shine Technologies pivots to become an opt-in consumer service called Rainbow and launches first ad campaign

  24-02-2017 09:00
  
  In what amounts to one of the more major pivots in the digital sector, Shine Technologies – a company entrenched in the ongoing adblocking debate – is to rebrand as Rainbow. It will cease its carte blanche adblocking services to mobile operators and begin generating revenue from the media industry, as it moves offer “a better ad experience for consumers”. 
  Billing itself “the guardian of the consumer experience”, Rainbow will offer those in the
  
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• Google's driverless car project Waymo sues Uber for stealing its tech

  24-02-2017 08:59 via campaignlive.co.uk
  
  Waymo, the self-driving car division of Google parent Alphabet, is suing Uber over an alleged theft of trade secrets, patent infringement of its sensor technology and unfair competition.
  
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• John Lewis to cut hundreds of jobs

  24-02-2017 08:42 via campaignlive.co.uk
  
  John Lewis will cut almost eight hundred jobs from two of its in-store services, the retailer has said.
  
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