Marketing news

• Ad of the Day: Canada’s Drug Free Kids has rolled out a chilling campaign to stop teens from high driving

  22-02-2017 23:57
  
  Canada’s Drug Free Kids has rolled out a harrowing PSA campaign that it hopes will make teens think twice about smoking marijuana before getting behind the wheel.
  The crux of the campaign is a two-minute film called “The Call That Comes After” that follows a fairly predictable story arc, at least as far as PSAs go. In the spot, a “goody two shoes” girl decides to get into the car with her crush even though he’s been smoking pot. While she’s texting in th
  
  Read more

• DishLatino, Havas Chicago celebrate America's Latinos in Sigue Haciéndola (Keep Pressing On) push

  22-02-2017 23:51
  
  DishLatino has turned to Havas Chicago, their agency of record since 2013, to create a campaign called Sigue Haciéndola (Keep Pressing On) to celebrate the millions of hardworking Latinos in the US who were created somewhere else, but are making it in America. 
  “Sigue Haciéndola is a celebration of the story common among many Hispanic Americans who left the familiarity of home to build a new life for their family in the US,” said Alfredo Rodrigu
  
  Read more

• Blis teams up with Unacast to augment location data

  22-02-2017 21:42
  
  Location data technology firm Blis has partnered with proximity platform Unacast, which it said operates the world's largest beacon network, to give brands what it called a greater understanding of who their customers are and how they behave on- and offline along the path to purchase.
  In a press release, Blis said these insights will improve attribution and empower brands to target consumers with more accurate and detailed location data.
  “Through our collaboration, Blis and Unacast will&he
  
  Read more

• HZDG hires Vicky Aloneftis to lead brand strategy and planning, makes other staffing moves

  22-02-2017 20:29
  
  Integrated creative agency HZDG, out of Rockville, Maryland, has made new hires and staff moves in response to the company’s recent account wins, including landing Relevent Sports.
  Vicky Aloneftis joins the agency as senior director, brand planning and strategy. A veteran of global agencies including Ogilvy & Mather and McCann, Aloneftis brings a wealth of experience to the independent agency, having overseen teams on global businesses including Siemens, BP, and American Express.
  
  Read more

• Advertisement

• Budweiser and Bud Light enable voice-based age verification

  22-02-2017 20:03
  
  Consumers tired of typing in their birthdays on booze sites are in luck: Anheuser-Busch In-Bev has enabled voice recognition technology for age verification on Budweiser.com and BudLight.com, allowing consumers to instead say their birthdays to access site content.
  Voice-based age verification is available to US-based visitors using Chrome on Android phones or for anyone using the desktop site on Chrome on Mac, Windows and Linux, the brand said. The technology will be implemented
  
  Read more

• Mike Harris appointed global chief strategy officer-technology of Gyro, will focus on HP account

  22-02-2017 19:40
  
  Gyro has appointed Mike Harris as global chief strategy officer-technology, the company announced today. In this newly created position, Harris will leverage his expertise for Gyro client HP.
  Most recently, Harris was global chief strategy officer at 180 where he led the creation of HP’s iconic “Keep Reinventing” platform.
  Throughout his career, Harris has worked at Goodby Silverstein & Partners and TBWA\Chiat\Day. He also co-founded 215McCann while serving as EVP
  
  Read more

• ESPN to turn ‘SportsCenter’ into digital content

  22-02-2017 19:40
  
  ESPN is taking its iconic “SportsCenter” brand in a new direction, by creating more original videos for digital and social. This content will be on ESPN.com and the mobile app — and will be distinct from the TV show. 
  According to ESPN, these digital clips could be the “SportsCenter” hosts working on a story away from their desks, behind-the-scenes sketches with athletes and celebrities visiting ESPN’s HQ in Bristol, CT, or short features on a specif
  
  Read more

• McDonald's and OMD UK team up with London Tube Map to curb commuter cravings

  22-02-2017 18:55
  
  A new Night Tube map has been launched to help hungry Londoners on the hunt for a midnight McDonald’s.
  The fast food giant and OMD UK teamed up with app developer Bappz to create an interactive map that guides travellers to their closest open restaurant. “We’re particularly excited about this unique and innovative campaign. It’s the first time McDonald’s has partnered with the London Tube Map and has been a long time in the making. We hope it brings a little bi
  
  Read more

• Advertisement

• Drone package delivery gets a shot in the arm from UPS, Amazon

  22-02-2017 18:53
  
  UPS said it successfully tested a drone that launches from the roof of a vehicle, delivers a package and returns while the driver of said vehicle continues along a route to make a separate delivery. The package transport company said this is one possible role it sees for drones in the future – in part to help cut costs associated with rural delivery routes.
  UPS conducted the test on Monday (February 20) in Lithia, Florida with battery electric truck and drone developer Workhorse Group, whi
  
  Read more

• US Creative Work of the Week: Philly’s art museum launches campaign geared towards those who don’t have an artistic eye

  22-02-2017 18:33
  
  The Philadelphia Museum of Art wants Philly locals and tourists alike to know that you don’t have to know who Picasso is to enjoy the iconic museum’s collection of artwork.
  That’s why the museum’s latest campaign, created by Philly-based agency Brownstein Group, is geared towards people from all walks of life rather than art enthusiasts. According to Brownstein Group, the latest effort marks the first time in nearly a decade that the Philadelphia Art Museum has rolled out
  
  Read more

• #BreakingSocial: Steven Bartlett on why WhatsApp's Snapchat clone has come at the 'worst possible time'

  22-02-2017 18:15
  
  Social Chain chief executive Steve Bartlett thinks WhatApp's new Snapchat inspired ephemeral messaging service "couldn't have come at a worse time" for Snap given it's forthcoming multibillion dollar IPO. 
  The social media savvy marketer has been dishing out his views on everything from Twitter's results to Facebook's latest features in The Drum's #BreakingSocial series, and today he examines what WhatsApp's Status update mean's for Snap's future. 
  Pointing out that
  
  Read more

• Wybourn Estate prepares for a new green space thanks to The Drum Marketing Can Change the World awards

  22-02-2017 17:42
  
  Grow Sheffield, in partnership with Trees for Cities and with support from The Drum, will be working with local residents to transform Wybourn Estate in Sheffield with a new green space in the hope to improve community members' willingness to connect with nature.
  At the Marketing Can Change the World awards, The Drum promised to put its money where its mouth is by planting a fruit tree for every award winner on the evening resulting in over 30 fruit trees being donated and planted.
  Abundance co-
  
  Read more

• Vauxhall picks Mother for SUV launch campaign

  22-02-2017 17:41 via campaignlive.co.uk
  
  Vauxhall Motors has appointed Mother to create the launch campaign for its new SUV model, Crossland X, following a competitive pitch.
  
  Read more

• Lucky Generals sells majority stake to TBWA, founders to remain

  22-02-2017 17:19
  
  Lucky Generals has sold to TBWA for an undisclosed sum following several months of negotiations.
  The Omnicom agency will take a majority stake with the three founders - Helen Calcraft, Andy Nairn and Danny Brooke-Taylor – to remain in their existing roles and retaining a significant minority share in the company.
  The new structure will see TBWA form a sub-group in the UK, consisting of Lucky Generals and TBWA\London, where both will continue to operate as two separate brands.
  The agency sa
  
  Read more

• O2 renews naming rights for The O2 in Greenwich in 10-year deal

  22-02-2017 17:15 via campaignlive.co.uk
  
  O2 has renewed the naming rights for The O2, the world's most successful entertainment arena, in a ten-year partnership with the London venue.
  
  Read more

• UK ad-blocking levels stabilise at 22%

  22-02-2017 16:59 via campaignlive.co.uk
  
  IAB and YouGov believe the proportion of British adults who use the internet and are currently using ad-blocking software has stayed at 22% for the past year.
  
  Read more

• Creative Works 22 February winners including McCann, BBR Saatchi & Saatchi, Publicis New York and 180LA

  22-02-2017 16:49
  
  The winners of the latest Creative Works have been revealed in the 22 February issue of The Drum.
  Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Sean Faden, group creative director, Bailey Lauerman. 
  Creative Director's Choice 
  McCann: Verizon Fios 'Half House'Agency: McCann
  Client: Verizon Fios
  Date: January 2017Fios's latest spot tells the story of a family who, despite living in a "half house
  
  Read more

• Online businesses are TV's biggest spenders

  22-02-2017 16:15 via campaignlive.co.uk
  
  Online businesses, such as Amazon, Facebook, Google, Just Eat and Netflix, spent £639m on TV advertising last year, up 8% from 2015.
  
  Read more

• We Fight Any Claim enlists John Cleese for its first marketing campaign

  22-02-2017 16:02
  
  John Cleese is stepping up as the face of We Fight Any Claim’s (WFAC) first ever marketing campaign.
  As part of WFAC’s mission to help those who have been mis-sold PPI, The Fawlty Towers comedian stars in the ad with a pair of stockings on his head, hinting at the fact PPI could be a form of robbery by banks with before explaining he simply “likes to wear women’s lingerie”.
  The campaign, created collaboratively by Certain and Beginning Middle End, was made with
  
  Read more

• IBM’s Caroline Taylor: Embrace what makes you different

  22-02-2017 15:57
  
  “I’m keen to lead by example and I’m very much a ‘roll up your sleeves’ marketing leader,” says Caroline Taylor OBE, vice-president of global marketing and communications for IBM sales and distribution.
  “The last thing I ever want to do is sit in an office looking at spreadsheets. It’s very important to be authentic, so I try to make sure I don’t get caught up in the idea of being a role model. It’s all about how you can prevent people
  
  Read more

• TBWA buys majority stake in Lucky Generals

  22-02-2017 15:40 via campaignlive.co.uk
  
  TBWA Worldwide has bought a majority stake in Lucky Generals, the independent creative agency launched by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor in 2013.
  
  Read more

• A year on from an agency and marketer overhaul, questions remain over Asda’s advertising

  22-02-2017 15:38
  
  It’s been a year since Asda appointed a new marketer in the shape of Andy Murray, who was quick to overhaul the retailer’s agency roster and promised to bring “leadership, creativity, and effectiveness” into its advertising. But, with sales now down for the 10th quarter in a row, questions remain over Asda’s marketing plans.
  Murray was flown in by Asda-owner Walmart – where he had been senior vice president of creative - after five consecutive quarters of nega
  
  Read more

• The status quo is no longer an option – do we need to say it again?

  22-02-2017 15:15
  
  “Don’t take ‘no’ for an answer. Not from the places you’re applying, not from your boss, not from your creatives, not from your developers, not from your clients.”
  That’s the advice given by Morgan Burrows, interactive producer at Crispin Porter + Bogusky and one of this year’s 50 under 30, when asked what words of wisdom she would offer someone entering marketing. It’s a resilience that seems to characterise each and every one of the 50 youn
  
  Read more

• US Creative Works: Featuring 360i, La Comunidad, Zambezi and more

  22-02-2017 15:00
  
  Welcome to The Drum's US Creative Works, in partnership with Workfront.
  As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
  To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, March 1.
  Carmichael Lynch: Jack
  
  Read more

• Keith Weed: We need comparable metrics in a digital world

  22-02-2017 14:47
  
  They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining real momentum on this industry-defining issue. I for one am having an increasing volume of engaged discussions with fellow advertisers such as Vodafone, agencies like WPP and Omnicom, media companies like Facebook and Google, and many more.However, recently I also had a rather confused co
  
  Read more

• Keeping your brand visible (and audible) in the age of Alexa

  22-02-2017 14:19
  
  Recently, I’ve been attending conferences and seminars where predictions for the year ahead are presented and debated.
  One prediction frequently discussed is the growth of voice-activated assistants like Amazon Echo and Google Home. Devices which are set to put millions of products just a few words away and potentially cut brands out of the conversation altogether. So will 2017 be the year we switch from tapping and typing on touch-screens to simply shouting commands at electrical applianc
  
  Read more

• Global will livestream Brits coverage on Instagram Stories for first time

  22-02-2017 14:00
  
  Global, owner of radio stations Capital, Heart and Classic FM, will livestream coverage of the Brit Awards 2017 on Instagram Stories for the first time, forming part of its cross-platform strategy that includes coverage on Snapchat and Facebook Live.
  Fans will be given live red carpet access to nominees and performers at this year’s Brit Awards via radio brand Capital’s Snapchat profile, CapitalOfficial, as well as its Instagram Stories page that goes by the same name.
  Other radio br
  
  Read more

• Marketoonist on ‘digital advertising and media transparency’

  22-02-2017 13:16
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on ‘digital advertising and media transparency’ appeared first on Marketing Week.
  
  Read more

• We Are Social hires Guardian Lab's Alistair Campbell as first ECD in London

  22-02-2017 13:08
  
  We Are Social has hired its first executive creative director in London. 
  The social creative agency has tapped Guardian Labs' creative director Alistair Campbell for the role, which will see him lead the agency’s creative vision and "ensure its work sets the standard for creative social thinking globally". 
  Campbell began his career at St Luke’s, where he stayed for over a decade and has held creative director roles at Agency Republic and WCRS. Before Guardi
  
  Read more

• Hit Makers by Derek Thompson review – how things become popular

  22-02-2017 13:00
  
  Nothing actually ‘goes viral’, and consumers are both conservative and curious, argues this engaging cultural study
  On its first release, “Rock Around the Clock” was a flop. The impressionist painters were derided by the artistic establishment of the time. And Fifty Shades of Grey was originally a work of internet fan-fiction that was then put out by a tiny Australian publishing house, to no global acclaim. So how did what happened next happen next? This engagingly writte
  
  Read more

• Google still at odds with DTSG, despite claims of 'adtech funding terror'

  22-02-2017 13:00
  
  Shortcomings in the way agencies purchase media has flustered the industry amid the most recent ad misplacement furore, but perhaps the real issue lies with suppliers such as Google DoubleClick yet to adhere to industry standard safeguards in the UK?
  While many agencies are guilty of not knowing where their clients' ads will show, their efforts to know have been frustrated by suppliers that won’t sign up to safeguards even amid the current media transparency and online brand
  
  Read more

• Burberry and Mulberry most searched for brands during London Fashion Week

  22-02-2017 12:52 via campaignlive.co.uk
  While Burberry and Mulberry were the most searched for brands ahead of London Fashion Week, JW Anderson came out of nowhere to grab the third spot during the festival.
  
  Read more

• Mando managing director Ian Finch talks to The Drum Network about the digital agency's recent relocation

  22-02-2017 12:41
  
  In November, digital agency Mando relocated to the 4th floor of 5 St Paul’s Square in Liverpool from its base of nine years at Liverpool Science Park, where it had grown to over 50 staff. The office has been designed and completed by fit-out specialists Tétris-bluu.
  The Drum Network caught up with Mando managing director Ian Finch to talk about the move, the motivation behind it, and get his tips for other agencies considering relocation.
  What prompted the need for an office move?
  W
  
  Read more

• Campaign TV: How Cadbury is using music to enhance flavour

  22-02-2017 12:34 via campaignlive.co.uk
  
  Watch: Cadbury is set to continue its "Flavours" campaign across the next two months with a social media and out-of-home focus plus a partnership with Spotify.
  
  Read more

• ITV to move prime time production out of London

  22-02-2017 12:29 via campaignlive.co.uk
  
  ITV will bring all of its London staff together under one roof when it builds a new HQ on the site of its South Bank studios.
  
  Read more

• Facebook Messenger now has a straight-to-the-point Christian Grey chatbot who will sext users

  22-02-2017 12:26
  
  Creatives at PersonaBots.com have created a rather convincing Facebook Messenger chatbot, a close approximation of 50 Shades of Grey sadist, Christian Grey.
  The Facebook Messenger bot, first noticed by Digital Spy, will talk dirty with fans of the films, asking for trust and eventually unveiling his Red Room, where all the action goes down.
  Based on E.L. James' character and tying in with the launch of 50 Shades Darker, the bot is capable of heated conversations with Facebook users.
  The Dru
  
  Read more

• Hugo & Cat bolster senior creative team with appointment of Tim Bax

  22-02-2017 12:18
  
  Digital brand experience agency Hugo & Cat has recruited Tim Bax as associate creative director.
  Formerly head of creative at iCrossing, Bax will join the agency focusing on creating and ensuring quality content across all campaigns. Bax will be leading a team of copywriters and content creators.
  Bax’s expert storytelling skills and experience in short-form content formats will allow him to add narrative heft to a creative team, which is already strong in motion gra
  
  Read more

• Losing PINterest: Visa picks up speed in its plot to bridge the gap between brands and fintech

  22-02-2017 12:04
  
  From IoT to voice controlled payments, VR and connected automobiles: We take a look at Visa’s new Innovation Centre.
  In a corner of London’s Paddington, Visa is uncoupling itself from its plastic heritage and embracing the world of high-speed, human-centric fintech.
  Watch a video of the space below
   
  Loading...
  The change is happening at its new Innovation Centre at Sheldon Square – a hub which, along with its sister stations in the likes of Berlin, Tel Aviv and Sao P
  
  Read more

• The Oscars surpassed on price only by the Super Bowl for a 30 second slot

  22-02-2017 11:49
  
  The Oscars is the second most expensive ad buy in US media with the Academy now accepting a historically high number of placements to accommodate brand demand, according to research from Kantar.
  A 30 second spot for the show (26 February) is likely to set brands back anywhere between $1.9m-$2.0m, up from $1.72m in 2016, when it raised $115m in ad revenue. It is expected to emulate the feat in 2017, under the close eye of broadcaster ABC.
  Last year, the awards opened up to 80 commercials, up a qu
  
  Read more

• Stella Artois launches third year of 'Buy a lady a drink' campaign

  22-02-2017 11:49 via campaignlive.co.uk
  
  Stella Artois has once again signed up Matt Damon to appear in a pair of TV and cinema ads, created by Mother, to promote its partnership with water.org, the charity co-founded by Damon.
  
  Read more

• Rubicon Project president Greg Raifman joins executive exodus

  22-02-2017 11:49
  
  Greg Raifman, president of the Rubicon Project, has joined a wider executive exodus at the firm which has already seen six senior staff head for the exit door as the ad tech firm streamlines its business.
  The boardroom shake out will see Raifman remain on Rubicon’s board of directors but will cease management of its day to day business in light of a spate of job losses at the firm, most recently with 125 people axed in November and the closure of its Toronto office, announced in January.
  S
  
  Read more

• The impact of image-based posts on social media insight

  22-02-2017 11:48
  
  Oreo generates buzz on social media through memes and visual communicationMemes and gifs are dominating social feeds, the rise of which could cause problems for those using social media for insight, as words diminish and image-based conversations become the new form of communication.
  More than 80 million photos are uploaded each day to Instagram and users watch six billion videos on Snapchat every day, according to Brandwatch, while Twitter says more than 100 million gifs were sha
  
  Read more

• The effect of image-based posts on social media insight

  22-02-2017 11:48
  
  Oreo generates buzz on social media through memes and visual communicationMemes and gifs are dominating social feeds, the rise of which could cause problems for those using social media for insight, as words diminish and image-based conversations become the new form of communication.
  Over 80 million photos are uploaded each day to Instagram and users watch six billion videos on Snapchat every day, according to Brandwatch, while Twitter says more than 100 million gifs were shared o
  
  Read more

• Karmarama appoints strategy duo amid hiring spree

  22-02-2017 11:30 via campaignlive.co.uk
  
  Karmarama has hired Rob Chandler as strategy lead for data-driven content and Daniel Prestes as strategy director as the creative agency builds further following its acquisition by Accenture.
  
  Read more

• ‘Fake news’ study pins down definition and identification

  22-02-2017 11:19
  
  With so-called ‘fake news’ on the tip of the tongue of seemingly every politician and social media user at the moment the team at NewsWhip have pulled together a new initiative to more full define the term and its implications for the uninitiated.
  In doing so the phenomenon is boiled down to the creation of any ‘news stories without any basis in fact’ and goes onto explain how journalists and editors can play their part in addressing its insidious march online.
  To help ac
  
  Read more

• Turkey of the week: The London Dungeon "Dark Valentine"

  22-02-2017 11:11 via campaignlive.co.uk
  
  Omar Oakes is not impressed by this crass Valentine's Day social media campaign, which comprised deliberately provocative statements about dead prostitutes, sexually transmitted diseases and Jack the Ripper.
  
  Read more

• WhatsApp Status delivers another 'kick in the teeth' for Snapchat

  22-02-2017 11:10 via campaignlive.co.uk
  
  Facebook has been steadily incorporating more Snapchat-like features into its platforms. The latest, WhatsApp Status, could seriously limit Snapchat's growth in developing countries.
  
  Read more

• Mark Ritson: Unilever resisting takeover is a win for responsible business

  22-02-2017 11:08
  
  This may sound a bit weird but I was genuinely chuffed when Kraft Heinz’s proposed deal to buy Unilever fell through this week. I’ve never worked for Unilever, don’t know anyone who works there and don’t really have much passion for their products.
  But what I do have, in increasing amounts, is an appreciation for the company and the way it does business. Specifically, I like very much how it handles brands and the egalitarian manner in which it manages its tax
  
  Read more

• Pick of the week: Hula Hoops "Sorry! I've got my hands full" by BMB

  22-02-2017 11:05 via campaignlive.co.uk
  
  Gurjit Degun feels nostalgic watching the Hula Hoops ad.
  
  Read more

Follow @marketing_UKnws on Twitter!