Marketing news

• Yiannopoulos resigns from Brietbart as fallout from child sex abuse comments grows

  21-02-2017 23:43
  
  Brietbart Tech Editor – and alt-right darling – Milo Yiannopoulos announced his resignation from the conservative news organization at a press conference in New York on Tuesday (February 21).
  The move comes after a video posted over the weekend revealed Yiannopoulos making statements that appeared to condone pedophilia.
  In a statement on Facebook on Tuesday, Yiannopoulos wrote, “My experiences as a victim led me to believe I could say anything I wanted to on this subj
  
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• Milo Yiannopoulos resigns from Brietbart as fallout from child sex abuse comments grows

  21-02-2017 23:43
  
  Brietbart tech editor – and alt-right darling – Milo Yiannopoulos announced his resignation from the conservative news organization at a press conference in New York on Tuesday (21 February).
  The move comes after a video posted over the weekend revealed Yiannopoulos making statements that appeared to condone pedophilia.
  In a statement on Facebook on Tuesday, Yiannopoulos wrote, “My experiences as a victim led me to believe I could say anything I wanted to on this subj
  
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• News radio makes huge gains during election year and looks to keep momentum going

  21-02-2017 22:07
  
  In a recent post on its website, ratings giant and market research company Nielsen noted that this election season posted a huge spike for news radio formats. This may be no surprise, but the buzz for news radio is staying strong.
  While it may be premature to say that listenership will remain high, so far into 2017, there is still reason to believe that the current administration’s actions may lead people to stay active on the format.
  With radio still reaching 93% of US consumers each week
  
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• LatinWorks strengthens leadership team with new hire and executive moves

  21-02-2017 21:50
  
  LatinWorks, part of Omnicom Group, has strengthened its leadership team by hiring Leo Olper to the position of senior vice president and managing director, and elevating Christy Kranik to partner and chief client officer.
   
  A former executive at Leo Burnett, and co-founder of Havas’ Totality multicultural practice, Olper will be based in New York and will be responsible for bringing best-in-class account stewardship to a large portion of the agency’s client portfolio. He will al
  
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• Morrisons bakes up pie taster role for shamed Sutton FC goalkeeper following Sun Bet stunt

  21-02-2017 21:34
  
  UK supermarket Morrisons is tapping into a pie-based scandal at non-league football side Sutton FC, offering the club’s former reserve keeper an ambassadorial role.
  Forty-six-year-old Wayne Shaw is currently under investigation from the FA under allegations of illegal gambling all revolving around his half time meal, a greasy pie, dined upon during Arsenal's 2-0 FA Cup victory on Monday.
  While there's no illegality around the consumption of high-fat pastries during matches, bookmaker
  
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• Emma Watson's new fashion Instagram will feature only eco-friendly brands

  21-02-2017 21:16 via campaignlive.com
  
  Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts
  
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• Restaurant Brands, home of Burger King and Tim Hortons, will buy Popeyes for $1.8bn

  21-02-2017 21:06
  
  The company that owns Burger King and Tim Hortons restaurant chains has announced that it is adding Popeyes Louisiana Kitchen to its roster. 
  Restaurant Brands Inc. (RBI) reached an agreement with the Louisiana-style fried chicken chain Tuesday, adding a successful and highly-regarded food brand with strong customer loyalty. The move gives the company further reach into the global market, adding Popeyes’ 2,600-plus restaurants in the US and other countries to its existing po
  
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• See Seth Rogen's 'bananas' musical for Walmart's Oscars campaign

  21-02-2017 20:14 via campaignlive.com
  
  Adventure awaits in Antoine Fuqua spot, while Marc Forster film holds for Sunday debut.
  
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• Viewers stand to attention for 50 Shades Darker 360 video ads

  21-02-2017 19:59
  
  Universal Pictures has brought to a close an ad campaign encompassing 360 video and virtual reality elements for its movie 50 Shades Darker.
  The video content, placing viewers in a grand ballroom featured in the movie, saw considerable viewability uplift, hinting at the heightened engagement 360 videos can bring to brands. 
  The slot from Maxus Global and delivered by VR tech startup Omnivirt reportedly saw a 10 times uplift in engagement across mobile display placements in comparison to a c
  
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• CreativeRace appoints Steve Rowe as new design director

  21-02-2017 19:56
  
  Communications agency, CreativeRace, continues to develop the Leeds team by hiring Steve Rowe as design director who will be responsible for overseeing the design outputs for clients including ASDA, Greggs, DFS and Coral.
   Steve Rowe
   
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  Steve has over twenty years’ experience in the design industry with clients that include Mamas & Papas, Arla, Aldi, Cloetta, Barclays and Akzo Nobel.
  For the past four years, Steve held the role of creative director for Danish compan
  
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• Majority of 18-34 year olds have watched live video, almost all millennials consider it the norm

  21-02-2017 19:52
  
  In the US, it is estimated that 63% of US Internet users age 18 to 34 have watched live video - with the majority of young people feeling quite comfortable with live streaming video online, while older users now consider live video the norm.  
  Marketers have grappled with the vast potential of live video with and continue "experimenting with live video, even if they’re not yet sure how or if they’ll be able to monetize it,” said Paul Verna, analyst and author of eMarketer&
  
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• MailChimp explains why things like ‘FailChips’ and ‘SnailPrimps’ are all part of its first major campaign

  21-02-2017 19:31
  Despite having a name that's pretty easy to pronounce, MailChimp claims that the e-mail marketing platform has a history of people mispronouncing it (a claim that stems from an audio ad that ran in 2014 before the hit podcast "Serial" in which someone mispronounces the brand as "MailKimp").
  The company's oddball name is now the basis of an elaborate marketing campaign that the brand recently launched in partnership with Droga5. Over the past few months, MailChimp has been creating all
  
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• PebblePost appoints Marita Scarfi as CFO for west coast expansion

  21-02-2017 19:13
  
  Programmatic direct mail inventor PebblePost has named Marita Scarfi its new chief financial officer. In her role she will support the expansion of the company’s west coast office in San Francisco and ensure the company is fiscally ready for the current growth it is experiencing.
  Scarfi brings a successful 25-year record in operations and finance to PebblePost in numerous C-level roles at leading agencies. Previous to PebblePost, she was CFO at 72andSunny. Before that she held various role
  
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• Peer-to-peer car sharing company looks to AI to enhance its app

  21-02-2017 18:53
  
  Data management company Yhat is working with Turo, the car-sharing marketplace, to use AI provided by Yhat's ScienceOps to power its mobile applications.
  By leveraging Yhat's ScienceOps, Turo can embed pricing and product recommender algorithms directly into its car rental app. The AI enables data driven pricing and vehicle recommendations to people listing and renting cars using the app. Further, the app will aim to give the impression that it understands and anticipates use
  
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• ESI Media announce city-wide culinary festival with the London Evening Standard Food Month

  21-02-2017 18:52
  
  ESI Media has announced the launch of the London Evening Standard Food Month, a city-wide festival promoting the diversity of London’s food scene.
  The festival will encompass hundreds of events throughout June and will include contributions from chefs, restaurants, food trucks, cafes and bars. The centrepiece of the festival will be the Night Market, an outdoor dining experience in a London park featuring up to 50 restaurants, food trucks, bars and live entertainment.
  A number of UK and in
  
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• Google bows to third-party verification demands with YouTube now open to Media Ratings Council audit

  21-02-2017 18:43
  
  In a further sign of the digital sector’s biggest media owners bowing to ‘buyer power’, Google has agreed to have its campaign metrics accredited by third-party sources, following a recent similar move by the industry’s other ‘walled garden’ Facebook. 
  An announcement today (February 21) from Google revealed that DoubleVerify, Integral Ad Science and Moat will be able to independently verify whether ads  served on its video sharing site YouTube are a
  
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• Footballer resigns over piegate stunt for Sun betting website

  21-02-2017 18:41 via campaignlive.co.uk
  
  A footballer who was shown on camera eating a pie during a FA Cup match has been forced to resign after it was revealed he was taking part in a stunt for Sun Bets, The Sun's gambling website.
  
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• Gumtree relaunch boosts users by 24%

  21-02-2017 17:45 via campaignlive.co.uk
  
  Gumtree is on track to achieve its aim of becoming the biggest British digital brand in the UK after a relaunch last year boosted visitors by 24%.
  
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• Why Renault switched its media budget to target a wider pool of consumers

  21-02-2017 17:41 via campaignlive.co.uk
  
  Renault will put half of its media budget by 2019 into targeting consumers not actively looking for a car, up from just 10% currently.
  
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• Ad of the Day: Johnny Vegas teams with online betting company Leo Vegas for comedic double ambassador spot

  21-02-2017 17:37
  
  Leo Vegas, the Swedish mobile gaming and online casino company has teamed with British comedian Johnny Vegas in a spot that shows the two brand ambassadors in a variety of comedic situations. 
  Launching tomorrow (22 February) the campaign aims to communicate that Leo Vegas is the 'king of mobile casino' because it has got more mobile games than anyone else, and therefore needs not one, but two brand ambassadors.
  The campaign, created by Now, shows the two Vegas brand ambassadors fulfilling
  
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• More countries join call for stricter production rules

  21-02-2017 17:35 via campaignlive.co.uk
  
  The debate around stricter guidelines for ad agency production arms has gathered steam as production companies in France, Germany and the US have pledged not to pitch against agencies' in-house divisions.
  
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• Alphabet CEO Eric Schmidt, Microsoft vice president Peggy Johnson and more announced as speakers for Publicis Groupe's Viva Technology

  21-02-2017 17:31
  
  Microsoft executive vice president Peggy Johnson and Daniel Zhang chief executive of Alibaba are both set attend Viva Technology in Paris as speakers in June. 
  The event, created to bring innovaters, tech-lovers and pioneers of the future together, holds a number of talks across six different stages as well as roundtables and workshops to focus on particular topics each from industry experts. 
  Joining Johnson and Schmidt is Tony Hsieh, who has held the position of chief executive
  
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• Change ads or risk being ignored, brands warned

  21-02-2017 17:17 via campaignlive.co.uk
  
  Vulnerable consumers are more likely to assume that advertising is not relevant to them and require campaigns developed specifically to combat their tendency to block out marketing, a new report by Smart Energy GB has warned.
  
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• Ad icons to promote 100 years of British advertising

  21-02-2017 17:10 via campaignlive.co.uk
  
  Jenny Green and Paul Ray, art director and deputy creative director at Chapter, have won the competition to design a campaign publicising the IPA's Festival of British Advertising, which launches in March at the Old Truman Brewery.
  
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• Unilever launches site to publicise roster agencies

  21-02-2017 17:01 via campaignlive.co.uk
  
  Unilever is aiming to drive the adoption of its preferred agencies by local teams with the creation of internal website The Agency List.
  
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• Step into my office: Wilson Fletcher on the role of digital services in driving commercial growth

  21-02-2017 16:54
  
  ‘Step into my Office’, is a series of interviews powered by The Future Factory and The Drum Network, which investigate the details behind the office door. The Future Factory is a lead generation and growth consultancy that spends one day per week working from their clients’ workplace, getting under the hood of agency life, ambitions and culture among all its idiosyncrasies and charm.
  This month Mark Wilson, founder of digital service  design agency Wilson Fletche
  
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• Haven seeks agency ahead of ad push

  21-02-2017 16:35 via campaignlive.co.uk
  
  Haven, the holiday company, is seeking an ad agency for strategy and creative work ahead of a new campaign.
  
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• Intrusive social ads should be avoided, experts say

  21-02-2017 16:28 via campaignlive.co.uk
  
  Brands should move away from intrusive ad formats regardless of the options offered by social media platforms, industry experts have said.
  
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• In defense of Facebook for advertisers

  21-02-2017 16:24
  
  Facebook seems to be resorting to ever more desperate attempts to engage consumers with ads.
  Whether it’s a shift to auto-playing sound on videos or launching standalone TV apps, the platform is grappling with how to have more impact with its product offering. This is at a time where there’s increased chatter in the marketing industry about the perceived lack of value Facebook is delivering to advertisers.
  The truth is, Facebook advertising can generate value for brands in several wa
  
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• Why YouTube’s move to ditch 30-second unskippable ads makes it ‘more powerful’

  21-02-2017 16:17
  
  YouTube’s move to no longer support 30-second ads that users can’t skip, highlights how the channel is moving away from its focus on attracting TV budgets, to up competition with Facebook and other online video sites.
  READ MORE: YouTube now wants to work with TV
  In a statement Google says it is committed to providing a better ad experience for users online and that the change will not affect shorter ads.
  “As part of that, we’ve decided to stop supporting 30-second unskip
  
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• ‘Marketers need to work harder’ insists Thinkbox CEO as brands drop diversity ads

  21-02-2017 16:15
  
  Thinkbox CEO Lindsey Clay says it’s “a great shame” that many of the brands shortlisted for Channel 4’s ‘Superhumans Wanted’ competition have since decided not to run the campaigns pitched at promoting diversity.
  The competition, announced in April last year, offered the winning brand £1m of commercial airtime throughout the Rio Paralympics. Every pitch had to prominently feature disabled talent and issues. Channel 4 expected between 20 and 30 applicant
  
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• Pitch update: Dept for Transport, Center Parcs, NSPCC, eBay, Typhoo

  21-02-2017 16:13 via campaignlive.co.uk
  
  Four agencies have made it to the next stage of the NSPCC's fundraising review, while other shops pitched this week for eBay.
  
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• Google submits YouTube to Media Ratings Council audit

  21-02-2017 15:48 via campaignlive.co.uk
  
  Google has committed to having YouTube's metrics audited by the Media Rating Council.
  
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• Asda sales continues to drop but rate of decline slows

  21-02-2017 15:09 via campaignlive.co.uk
  
  Walmart-owned Asda has reported a tenth consecutive quarter where sales have dropped, albeit at a slower rate than in previous months.
  
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• Oreo’s latest gimmick lets fans virtually launch cookies into space via Google Earth

  21-02-2017 14:56
  
  Mondelez’s Oreo has rolled out a mobile game that lets fans of the cookie brand launch Oreos into space and watch them fall into glasses of milk all over the world.
  The game, which is part of the brand’s new “Oreo Dunk Challenge” campaign, begins by asking players to take a photo of an actual Oreo cookie. Once the photo has been taken and “cookie recognition” has taken place, the Oreo transforms into a digital version of itself. Players can then swing their ph
  
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• Asda points to ‘encouraging signs’ as its sales decline slows

  21-02-2017 14:36
  
  Asda saw sales [at stores open for over a year] fall by 2.9% in the three months to 31 December, with the latest decline marking Asda’s 10th straight quarter of falling sales. However, despite the latest fall, it says it is “encouraged” by the numbers.
  The numbers mark an improvement on the third quarter, in which Asda’s sales fell 5.8%, while the struggling supermarket giant claims to have enticed 140,000 extra customers through its doors over the fourth quarter.
  &ldquo
  
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• Shoppable ad startup Adimo raises £1m seed funding

  21-02-2017 14:29 via campaignlive.co.uk
  
  Glasgow-based marketing tech startup, Adimo, has closed a £1m seed financing round based off its work with Nestlé and PepsiCo.
  
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• B2B content marketers continue to find SEO rankings a challenge

  21-02-2017 14:25
  
  With nearly 80% of  content marketers saying that increasing their company's online visibility is their primary content marketing goal, a study suggests that for optimal SEO and content results, B2B marketers might want to re-think  the overuse of infographics and the actual quality of their content over quantity.content marketing
   
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  The study suggests that online visibility as it relates to search engine optimization (SEO), implies that to earn a spot on the first page
  
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• 'Misleading' auction websites rapped for unfair and confusing practices

  21-02-2017 13:58 via campaignlive.co.uk
  
  The Advertising Standards Authority has warned pay-per-bid auction websites about unfair practices that are confusing customers and leaving them out of pocket.
  
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• Watch: How Evening Standard's food festival is 'natural progression' for the brand

  21-02-2017 13:53 via campaignlive.co.uk
  
  The London Evening Standard's upcoming food festival in June is a "natural progression" for the newsbrand, parent ESI's strategy chief told Campaign.
  
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• EY on why shareholders come second when it comes to purposeful marketing

  21-02-2017 13:30
  
  EY - formerly Ernst & Young -  overhauled the brand two years ago and took an 'inside out' approach to marketing, believing that happy employees will make for a stronger bottom line. But too few brands are following suit despite the obvious economic and social benefits. 
  'Brand purpose' is a phrase increasingly espoused by marketers, claiming that companies need to show they are more than just money machines and actually stand for something in the wider world. And from immigration
  
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• A cross-garden view of the consumer: pipe dream or possibility?

  21-02-2017 13:30
  
  Alex Merwin, SpotX VP, international, explains possible alternatives to the industry's walled gardens when it comes to conducting successful cross-screen campaigns without sacrificing their first party data. 
  Much of the discourse around walled gardens – web giants with the power to match consumer identities across screens – comes with an us-versus-them mentality. Certainly, these digital media powerhouses, which account for around half of all digital ad spend, want to maintain
  
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• Samsung Marathon takes on videogame approach with runners collecting coins during the race

  21-02-2017 13:20
  
  Samsung has taken an innovative approach to its marathon title sponsorship by turning the course into a videogame-like event where runners collect virtual coins throughout which the brand will then donate as real money to charity.
  The electronics giant is the title sponsor of the Tel Aviv marathon in Israel, which takes place on 24 February, and is upping its involvement around the race with a marketing stunt inspired by iconic videogame platformers like Mario Bros and Sonic.
  As is the case
  
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• 80% of B2B companies overlook customer renewal messaging

  21-02-2017 13:20
  
  Nearly 80% of companies spend less than 30% of their time and budget on customer retention-focused messaging and content, according to a recent report  while 42% of respondents say their companies invest less than 10% of their marketing budgets on renewal messaging efforts.graphic
   
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  "These are alarming figures, especially given how many B2B companies are relying more on subscription or service models," said Tim Riesterer, chief strategy and research officer at Corpora
  
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• Experience that West Coast vibe: The artistry behind Tommy Hilfiger’s Tommyland fashion show

  21-02-2017 12:58
  
  Designed to reflect a “70s West Coast vibe” Tommy Hilfiger’s fashion show come mini-music festival took place earlier this month featuring a mix of festival rides, graffiti artists, food trucks and live music, underpinned by a visual toolkit created by Matt Lyon. The Drum caught up with the digital and mixed-media artist, to find out how he created the look for the fashion show extravaganza.
  What was the brief from Tommy Hilfiger, what did they want to achieve?
  When I was
  
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• Project Rio 2017 launch date at risk as internal wrangle between publishers rolls on

  21-02-2017 12:55
  
  Executives heading the joint publisher initiative negotiations have yet to file a report to the Competition and Markets Authority (CMA), as further issues arise around the viability of one joint sales house versus a number of smaller ones. 
  The cross-industry initiative, formerly known as Project Rio but now going by a different name internally as advised by lawyers, has faced problems deciding on the structure of the sales house which has held back any submission to regulators.
  It means it
  
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• Land Rover forced to cut ties with drink driving All Blacks star Dan Carter

  21-02-2017 12:46
  
  Former All Blacks fly-half Dan Carter has found himself dropped by Land Rover, bringing to an end one of the player’s most lucrative sponsorship deals.
  Carter received a drink driving charge in Paris last week, which he has since admitted was a “big mistake”. The auto brand was left with little choice but to bring the relationship, signed back in September to an end, unable to continue an association with a drink driver.
  As a result of being caught by police at double the legal
  
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• Vans highlights diverse meaning of its hallmark 'Off the Wall' ethos with global influencer campaign

  21-02-2017 12:41
  
  Vans is putting cultural influencers at the heart of its latest global campaign which seeks to showcase the diversity of its 'Off the Wall' tagline and position it as a broader lifestyle brand.
  Dubbed 'This Is Off the Wall' the creative taps into the stories of Vans professional athletes, artists, musicians and style purveyors who have personal histories with the brand.
  To demonstrate the breadth of activities and pursuits that help contribute to the company's culture and show it's about more th
  
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• Honest experimentation is the key to success with tech – not claimed expertise

  21-02-2017 12:32
  
  The older ones among you who, like me, were creating digital experiences and marketing campaigns in the late 90s will remember the animosity technology-based thinking used to receive.
  As a fresh faced 24-year-old, I recall a grizzled advertising type asking the client why the “web monkey intern” had turned up to an all agency creative meeting. Feel the burn, as the kids would say.
  Those words represented the contemporary sentiment around digital agencies and startups like Google &nda
  
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• Auditing firm Adloox becomes first European business to receive global MRC accreditation amid ad fraud storm

  21-02-2017 12:25
  
  Advertising auditing firm Adloox has become the first European tech company to be globally accredited by the Media Ratings Council (MRC) across all 30 of the measurement watchdog's categories of ad fraud.
  The accreditation verifies that Adloox can identify the hidden malpractice that is wasting advertisers over 40% of programmatic budgets, according to research that Adloox did with The&Partnership and M/Six last year which looked into the scale and impact of ad fraud on the industry.
  Th
  
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