Marketing news

Deutsche Telekom launches 'super-progressive' €450m European media review

19-02-2017 19:01 via campaignlive.co.uk

Deutsche Telekom has put its estimated €450m (£385m) media-buying account up for pitch as part of a radical review of its broader communications strategy across Europe.

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How Danish 'pound-store' Tiger broke free from its cheap and cheerful image

19-02-2017 13:25

According to YouGov, Aldi and Lidl are currently the UK’s most popular brands. But these two leading global discounters are not the only brands to successfully shift consumer perceptions towards low cost items.
In fact, some value brands have gone as far as creating partnerships with their upmarket cousins to attract new customers, such as Ikea's upcoming collaboration with Danish design brand, Hay, for a new line of furniture and homeware.
But is this mutton dressed up as lamb or are valu

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Apple shakes up its marketing to focus less on localisation of big brand ideas

19-02-2017 13:02

Apple has restructured its relationship with TBWA\Media Arts Lab that will see it spend less time trying to localise brand campaigns, and instead ramp up efforts on its regional and digital output.
According to AdWeek, Apple has been moving the big-budget global campaign work in-house over the past few years and has been using the agency’s regional teams in London and Tokyo, for instance, to translate that overarching campaign idea for local audiences.
However, moving forward it wants thos

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Bill Gates: Robots should pay taxes

19-02-2017 12:00

Microsoft founder Bill Gates has suggested that companies that use robots in place of human labour should pay some form of tax on the profits that automation derives.
In an interview with Quartz, Gates said: “Right now, the human worker who does, say, $50,000-worth of work in a factory, that income is taxed and you get income tax, social security tax, all those things. If a robot comes in to do the same thing, you’d think that we’d tax the robot at a similar level. You can&rsqu

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Google and Uber could help run UK’s high speed train line

19-02-2017 11:44

Google and Uber are being courted into buying minority stakes in a franchise that will serve the HS2 north-south train service.
According to The Times, the transport department is trying to make sure that by the time the rail line opens in 2026 - ending what will be one of Britain’s biggest single construction projects - it is future-proofed against new technologies, such as automated driving.
They want Google and Uber – in addition to other digital pioneers in sectors su

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