Marketing news

• The Movie Marketing Blog: The evolution of Matt Damon’s big head on movie posters

  18-02-2017 17:42
  
  Matt Damon is a big movie star. That’s not in doubt. While he worked regularly before then, he seriously broke out in 1997 with Good Will Hunting, which he starred in as well as wrote with friend Ben Affleck. And while he kept making starring appearances in movies like Rounders, The Talented Mr. Ripley and more he never seemed to be a bankable star on his own. He’s usually been part of an ensemble, a great cleanup hitter in a lineup featuring a wide array of stars.
  Damon stars in thi
  
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• Secondary ticketing sites accused of 'profiteering at the expense of teenage cancer sufferers'

  18-02-2017 13:13
  
  Secondary ticketing site Viagogo has been accused of “profiteering at the expense of teenage cancer sufferers” listing tickets for an Ed Sheeran charity concert at up to £5,000 a ticket. 
  In aid of the Teenage Cancer Trust, tickets for next month’s gig at the Royal Albert Hall have a face value of £49.50 to £110. However, on Viagogo tickets have been advertised for up to £5,000, with the most expensive ticket on the site at the moment listed at &pou
  
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• French officials launch legal action over Paris 2024 'Made for sharing' line

  18-02-2017 12:20
  
  French officials have criticised Paris’ 2024 Olympic bid campaign likening the ‘Made for sharing’ slogan to a “pizza promotion”. 
  The Académie française, the body charged with preserving the purity of the French language, has voiced is disapproval of the tagline claiming “it has already been used in other campaigns…notably for pizzas to share.” 
  Speaking via a statement, the body said: “Even though the bid committee p
  
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• Ad of the Day: Michael K. Williams asks 'Am I being typecast?' in thought-provoking The Atlantic film

  18-02-2017 11:46
  
  The Atlantic has unveiled its first brand campaign in over a decade featuring Michael K. Williams in his most thought-provoking role yet. 
  Famed for his portrayal of complex characters - including Omar in The Wire and Chalky White in Boardwalk Empire - the two and a half minute long film sees Williams play four different versions of himself as he questions ‘am I being typecast?’. 
  Created by Wieden & Kennedy New York, the ad tackles a variety of topical issues from race
  
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• ZTE cancels 'design our phone' project as crowdfunding efforts fall short

  18-02-2017 10:56
  
  Chinese phone brand ZTE has cancelled a crowdfunding initiative to create a smartphone designed by the public. 
  ‘Project CSX’ had 190 backers but was far off its $500,000 target with just $36,000 pledged so far. 
  The design promised to allow users to interact via voice control and eye tracking but analysts had been sceptical about the features. 
  According to the Kickstarter page, ZTE said it cancelled the project based on “feedback” but assured “this
  
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• US owners explore sale options for OOH giant Exterion with a $1bn price tag

  18-02-2017 01:16
  
  Exterion Media – the UK-based out-of-home (OOH) advertising outfit with some of the most lucrative contracts in Europe – is up for sale, with its US-based owners Platinum Equity reportedly asking for up to $1bn, according to reports. 
  The London Evening Standard today (February 17) carried a report alleging that “sale memorandums started landing on potential buyers’ desks in the past few days”, and claiming that its owners were asking for bids of up t
  
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• We all know their work: A history of Black professionals in iconic advertising

  18-02-2017 00:35
  
  February is Black History Month in the USA. It is an opportunity to highlight the contributions of Black Americans that are often excluded from the history books. There are programs, articles, books, speeches and shows about the contributions of Blacks in science, medicine, technology, business, politics and many other fields.
  Except advertising.
  To hear the industry tell it, Blacks don’t know about careers in advertising. And that would be okay if that it was true. However, it isn’t
  
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• Germany bans My Friend Cayla as parents are encouraged to destroy the doll – and could face prison time if they don’t comply

  18-02-2017 00:05
  
  It’s not every day the government calls on parents to destroy their children’s toys, but that’s exactly what has happened in Germany, where a connected toy has been likened to spy gear and banned over security and privacy concerns.
  According to the BBC, that’s because hackers can potentially use an unsecure Bluetooth device embedded in My Friend Cayla dolls to listen and talk to the children playing with them. Among other things.
  This Bluetooth vulnerability was the subje
  
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• German government bans My Friend Cayla as parents are encouraged to destroy the doll – and could face prison time if they don’t comply

  18-02-2017 00:05
  
  It’s not every day the government calls on parents to destroy their children’s toys, but that’s exactly what has happened in Germany, where a connected toy has been likened to spy gear and banned over security and privacy concerns.
  According to the BBC, that’s because hackers can potentially use an unsecure Bluetooth device embedded in My Friend Cayla dolls to listen and talk to the children playing with them. Among other things.
  This Bluetooth vulnerability was the subje
  
  Read more

• ESPN chooses Vivid Seats as new official ticket provider

  18-02-2017 00:04
  
  Sports powerhouse ESPN is partnering up with Vivid Seats, an online ticket marketplace. Through their relationship, Vivid Seats’ branding, links and promotions will be on ESPN’s platforms. This partnership breaks away from the relationship that ESPN and eBay’s StubHub had for all online ticket resales since 2007.
  "Vivid Seats' dedication and prioritization to serve sports fans fits well with ESPN's long-standing mission," said Eric Johnson, executive vice president, global
  
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