Marketing news

• How brands like Jeep and Airbnb get their fans to do their marketing for them

  14-02-2017 23:15
  
  Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power.
  
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• Havas New York names Dan Goldstein chief strategy officer

  14-02-2017 22:57
  
  Havas New York has found the chief strategy officer it has been looking for, landing Dan Goldstein.
  Goldstein, formerly with TBWA\Chiat\Day, will report to Havas New York chief executive officer Laura Maness.
  Goldstein is charged with innovating and driving the overall strategic direction of Havas New York while leveraging the agency’s bespoke Village model and Together strategy to strengthen its core and further build out its competitive tools, advanced tech capabilities and IP.
  “Fr
  
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• DDB San Francisco expands its leadership team with two new hires

  14-02-2017 22:21
  
  DDB San Francisco, part of Omnicom Group Inc., announced  the appointment this week of Marla Ulrich as head of production, effective immediately.
  Ulrich brings 16 years of  experience  to her role and will be responsible for DDB San Francisco’s production model. Additionally, experienced Bay Area recruiter Denise Esterkyn joins DDB as head of talent. Both Ulrich and Esterkyn will be part of DDB San Francisco’s leadership team.
  These leadership appointments will fu
  
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• An easy online shopping experience can also yield a search boost

  14-02-2017 21:57
  
  Retailers gain search visibility by giving shoppers a seamless, generally ad-free experience in which they can easily find the products they want and check out fast. That’s according to a new study from SEO firm Searchmetrics, which identified the factors that e-commerce marketers should consider to help their sites perform better in Google US searches.
  Searchmetrics said the paper, E-Commerce Ranking Factors 2017: Ten Things E-Commerce Sites Need to Know to Rank on Google, is a
  
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• Canadians feel the most brand love from their banks, according to report

  14-02-2017 19:52
  
  While Valentine's Day is all about personal relationships, a Canadian study reports today that three quarters of Canadians also want relationships with the brands they buy. When it comes to relationship-building with the public, surprisingly Canada's banks are doing better than airlines, insurance companies, communications providers and sports teams in building that love with their customers.
  A national survey shows that 73% of respondents are interested in having relationships with the brands t
  
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• Facebook unveils dedicated set top video app and brings sound to autoplay videos on the news feed

  14-02-2017 19:43
  
  Facebook is looking to give users more "options" about how they consume content within its walls, unveiling a new dedicated video app for TV which will be rolled out on Apple TV, Amazon Fire devices and Samsung Smart TVs. 
  Announcing the news via a blog post, the social network's product manager Dana Sittler and engineering manager Alex Li said the app was a "new way to enjoy Facebook videos on a bigger screen."
  The long-rumoured service will let users to watch videos shared by their f
  
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• Content advertising slated to grow into a multi-billion dollar industry by 2020

  14-02-2017 19:12
  
  With a predicted growth rate of 32% year-over-year, and more than 2x the growth rate of digital advertising as a whole, the amount companies will spend on content advertising is slated to grow into a $50bn market by 2021 -- up from $12.8bn in 2016. According to a recent report, it will comprise 14% of all digital ad spend in 2017.Content advertising forecast
   
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  Content advertising is described as the amount of digital ad dollars spent by brands on content programs and at this rate
  
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• Snickers distributes Valentine’s cards to the ‘forgetful’ of Waterloo in interactive billboard campaign

  14-02-2017 18:36
  
  Mars’ Snickers is hoping to mediate any Valentine’s day faux pas today (14 February) with a billboard that doubles as a free card shop in London’s Waterloo.
  AMV BBDO has spun the brand’s ‘You’re not you [when you’re hungry]' campaign into ‘You’re forgetful when you’re hungry’ for a special OOH creative, which will run for three days outside the train station.
  The white lettering of ‘Forgetful’ on one of Primesight&rsqu
  
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• Domino’s invites couples to #ValenDineIn as it prepares for what could be biggest day for pizza deliveries

  14-02-2017 18:35
  
  Domino’s is rebranding the couple’s holiday to #ValenDineIn day to reward those who dine in with free pizza for two as its research suggests that the majority of couples are planning to stay in this Valentine’s Day.
  The pizza maker is inviting the public to join its ValenDine-in Day Facebook event, where it will reward one lucky couple with a ‘Box of Love’; a pizza goody-box for two.
  As part of its social media drive the brand has created a Snap Code that takes Snap
  
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• Why the £160,000 ‘Oscars goody bag’ could come with a five-figure debt

  14-02-2017 18:28
  
  The bundle of luxury goods given to Academy Award nominees is an unofficial cash-in – and could mean a hefty tax bill for its recipientsPity the poor losing Oscar nominees at Hollywood’s opulent Dolby theatre later this month. Not only must they contend with the world’s gaze as somebody else heads up the famous steps to pick up the US film industry’s highest honour, but they may find themselves facing a whopping tax bill, too.Every year, nominees who fail to go home with
  
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• Why the £160,000 ‘Oscars goodie bag’ could come with a five-figure debt

  14-02-2017 18:28
  
  The bundle of luxury goods given to Academy Award nominees is an unofficial cash-in – and could mean a hefty tax bill for its recipientsPity the poor losing Oscar nominees at Hollywood’s opulent Dolby theatre later this month. Not only must they contend with the world’s gaze as somebody else heads up the famous steps to pick up the US film industry’s highest honour, but they may find themselves facing a whopping tax bill, too.Every year, nominees who fail to go home with
  
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• Hewlett Packard introduces Christian Slater as The Wolf; illustrates the importance of network security

  14-02-2017 18:20
  
  HP Inc. today introduced a new series in its efforts  to elevate awareness of the security risks facing businesses and consumers. With award winning actor Christian Slater and the premiere today of  HP Studios web series "The Wolf," the series highlights how corporate networks can be hacked  and what companies must do to protect themselves.
  In the series, Slater systematically hacks a company from the mailroom to the boardroom through overlooked vulnerabilities and poorly secured
  
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• Dentsu posts flat profits for 2016 but no mention of the year's crises

  14-02-2017 18:13
  
  Dentsu has posted a net profit of ¥83.5bn (£585.69m) for the year ending 31 December, 2016, only 0.5% up from 2015.
  
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• Carlsberg taps Mondelez’s ecommerce head Anja Lagodny as VP digital as it plots ‘step change’ in strategy

  14-02-2017 18:01
  
  Carlsberg has snapped up former Mondelez head of ecommerce for Europe as vice president of digital as the brewer continues to tackle the ‘big job’ of changing brand perceptions.
  Lagodny quietly joined the business at the end of last year and according to Carlsberg chief executie Cees 't Hart is “busy defining our future digital strategy”. This includes giving the brewer’s digital activity more coherence and alignment across its global commercial teams, and “bu
  
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• Vaping brand rapped by ASA for kid-friendly Christmas ads

  14-02-2017 17:39
  
  E-cigarette brand The Vapes has had a trio of billboard ads banned by the Advertising Standards Authority, after the watchdog ruled their cartoon imagery could appeal to children.
  
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• YouTube cancels PewDiePie original content and preferred ad status over anti-Semitic row

  14-02-2017 17:35
  
  YouTube star PewDiePie has been further abandoned by his corporate partners, with YouTube now cutting ties with the Swedish creator - the platform's most watched with around 40bn views.
  Earlier today, it emerged the artist had been dropped from the roster by Disney’s Maker Studios in response to a series of anti-Semitic videos he posted over the last few months, two of which were entitled ‘Death To All Jews’ and 'Hitler Did Absolutely Nothing Wrong'.
  Now, bereft of backing
  
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• Move over millennials – here comes gen real

  14-02-2017 17:28
  
  So-called 'gen real' (that’s generation Z to the unacquainted) currently constitutes 35% of the world’s population and will soon make up four in every 10 consumers in the world’s largest markets.
  They are wielding significant influence on the purchasing habits of tomorrow, and understanding them will be crucial for brands keen to drive engagement among a consumer group that is different from any other generation before it.
  Having grown up in a post 9/11 world defined by ever-pr
  
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• Mother launches standalone design agency in UK

  14-02-2017 17:28
  
  Mother is launching designated design unit Mother Design in the UK, a decade after it opened doors in New York.
  
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• Pitch update: Ocado, Halfords, National Trust, Costa, KFC

  14-02-2017 17:23
  
  Costa is reviewing agency submissions, while Ocado is on the hunt for its first media agency.
  
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• Ethical brands need more than point of difference

  14-02-2017 17:15
  
  Ethical brands need more than just a moral positioning if they are to avoid the ill fortunes of The Body Shop and The Co-Operative Bank, which are both looking for new ownership.
  
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• Agencies wait an average 86 days to be paid, up 20 days in three years

  14-02-2017 17:12
  
  Delays in compensation for work undertaken by agencies is at an all-time high despite increasing calls for the world’s biggest brands to treat suppliers fairly.
  Media finance company FastPay delved into 31,529 client-invoice payments from 2,392 different companies during the three years between January 2013 and August of 2016. It found that marketing providers are now waiting an average 86 days to be paid by clients, up from 66 days in 2013 while some 7.01% of invoices are only paid after
  
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• Martell calls pitch for UK advertising

  14-02-2017 17:07
  
  Martell, the 300-year-old cognac brand owned by Pernod Ricard, is reviewing its UK advertising ahead of an above-the-line marketing push.
  
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• NBA Development League to be renamed the NBA Gatorade League

  14-02-2017 17:06
  
  The NBA is allowing sponsorship on its jerseys for the first time starting next season, and now the pro basketball league is letting its minor league be renamed by a sports drink.
  The NBA Development League (NBA D-League) is getting a name change to the NBA Gatorade League (NBA G-League). The deal with Gatorade and the NBA is part of a multi-year expanded partnership, marking the first time a US professional sports league has named an entitlement partner. This marks the second big NBA news in a
  
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• How media agencies are ripping off clients and media owners

  14-02-2017 17:00
  
  Are we ripping everyone off? Sam Garrity, managing director at digital marketing agency RocketMill, explains what’s happening in our media industry.
  The media industry is not what it used to be. We have created one where agencies are allowed to receive large undisclosed revenues. This is revenue that clients do not know about and that doesn’t make its way to media owners. The behaviour required to maximise these revenues results in client briefs being executed without an objective mi
  
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• Pernod Ricard CEO talks 'hometainment', transparency and traceability

  14-02-2017 16:53
  
  Pernod Ricard is investing in producing more content and programmatic systems in-house as its chief executive today warned the industry that brands can not rely on third parties to know their customers.
  
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• OMD scoops Uber media brief

  14-02-2017 16:53
  
  Uber, the taxi app, has appointed OMD to its international media account, including in the UK, Russia and France, after a competitive pitch.
  
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• MG OMD scoops Uber media brief

  14-02-2017 16:53
  
  Uber, the taxi app, has appointed Manning Gottlieb OMD to its international media account, includingin the UK, Russia and France, after a competitive pitch.
  
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• ITV hunts creative agency to handle secret project

  14-02-2017 16:47
  
  ITV is speaking to advertising and CRM agencies ahead of a pitch for a new service.
  
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• Publicis.Sapient launches The Community in London

  14-02-2017 16:19
  
  Publicis.Sapient's creative agency The Community is launching in the UK, led by SapientRazorfish executive creative director Mark Hunter in the same role.
  
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• Creative Work of the Week: Booking.com puts its 14,000 employees centre stage with 'One Mission' film

  14-02-2017 16:12
  
  Booking.com has offered a glimpse into its unique, fun and inspiring culture with its latest film winning The Drum’s European Creative Work of the Week title in the process.
  Co-created by Dutch creative studio Cloudfactory, ‘One Mission’ features footage shot by Booking.com employees using Go Pro cameras after the company encouraged its 14,000 employees to document their year of travel.
  The resulting film features over 190 countries all shot from Booking.com employees’ un
  
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• Ed Warren departs Creature of London

  14-02-2017 16:07
  
  Ed Warren, a founder of Creature of London, is leaving to "pursue opportunities in the world of entertainment".
  
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• Publicis merges shopper agencies under Arc brand

  14-02-2017 16:03
  
  Publicis Communications is merging its shopper marketing entities Arc, Vivid Brand and Saatchi & Saatchi X.
  
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• Creativebrief urges brands to add diversity to criteria

  14-02-2017 15:58
  
  Creativebrief is encouraging brands to consider diversity in their agency teams by asking them to add it into their selection criteria.
  
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• Half of Brits won't spend for love, but a fifth are spoiling their pets

  14-02-2017 15:50
  
  More than half of Brits do not plan to buy gifts for their loved ones today, a report claims, while those that are may be spending on their pets instead instead of people.
  
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• Jaguar Land Rover calls global media review and resumes online advertising

  14-02-2017 15:46
  
  Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising, has called a global media planning and buying review.
  
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• Movers and shakers: Saatchi & Saatchi, Karmarama, Primesight, Turner, RSA Films and more

  14-02-2017 15:28
  
  Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Pernod Ricard CEO details its media supply chain crackdown as it looks to be less reliant on third parties

  14-02-2017 15:27
  
  As P&G begins to review all of its agency contracts in 2017 to exert greater control over the quality of its media strategy, Pernod Ricard is hoping that its own efforts to internalise digital media buying and soon its content production will be enough to achieve clearer transparency and exert more direct control.
  Speaking to The Drum earlier today at the Pernod Ricard half year results, chief executive Alexandre Ricard said that comments made by P&
  
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• The rise in request for proposals: Marketing in the age of accelerations

  14-02-2017 15:04
  
  Undertaking a new project can be a painful part of a marketer’s job. Sifting through dozens of potential agencies, processing Request For Proposals (RFP) that can take longer than the work itself, sitting through long, ambitious pitches from agencies you know full well you’ll never work with. No wonder, then, that so many brands opt to stay with their established agency networks, no matter how overpriced or unsuited to the p
  
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• Modop announces partnership with eSports talent agency APE

  14-02-2017 15:04
  
  LA-based digital advertising agency Modop has announced a new partnership with the Agency for Professional Esports (APE), a talent agency for professional eSports players.modop
   
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  Under the new partnership, Modop will utilize APE's client roster to facilitate brand activations and create engaging campaigns that expand brands’ messaging and outreach to the audiences of eSports influencers.
  “Professional gamers are the next generation of athletes. Children whose par
  
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• Kitcatt Nohr founders kick off £8.5m High Court case against Publicis Groupe

  14-02-2017 14:52
  
  The founders of Kitcatt Nohr Alexander Shaw are suing Publicis Groupe for up to £8.5m over its 2011 purchase of the independent agency.
  
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• Ad Council and NFL team up for latest 'Love Has No Labels' campaign

  14-02-2017 14:45
  
  The Ad Council’s groundbreaking 'Love Has No Labels' campaign is back for a third year with a video that puts an American pastime front and center: the kiss cam.
  The video, which was filmed during the NFL Pro Bowl at Orlando’s Camping World Stadium last month, features a kiss cam scanning the crowd to find couples to feature on the jumbotron. The camera initially lands on a man and a woman, but surprises the crowd when it quickly readjusts to feature two men who embrace and kiss.
  Thr
  
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• Thomson Reuters joins Jaguar and halts programmatic ads in wake of brands 'funding' terrorism report

  14-02-2017 14:37
  
  Thomson Reuters is following in the footsteps of other big brands like Jaguar and halting programmatic ads in wake of an investigation which revealed household names were inadvertently funding extremism. 
  ​"Thomson Reuters has taken immediate action to investigate and resolve this matter, and has suspended elements of the programmatic digital advertising activities within the business unit responsible while a further review takes place," a spokesperson said in a statement. 
  The m
  
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• Thomson Reuters halts programmatic ads in wake of brands 'funding' terrorism report

  14-02-2017 14:37
  
  Thomson Reuters is halting some programmatic ads in wake of an investigation which revealed household names were inadvertently funding extremism. The news comes as other household names like Jaguar are doing the same. 
  ​"Thomson Reuters has taken immediate action to investigate and resolve this matter, and has suspended elements of the programmatic digital advertising activities within the business unit responsible while a further review takes place," a spokesperson said in
  
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• Pernod Ricard: ‘You cannot rely on third parties to know your consumers’

  14-02-2017 14:32
  
  Pernod Ricard has moved to take media buying, programmatic and data collection in-house, as it believes having direct consumer relationships is “the way forward”.
  The company’s CEO Alexandre Ricard said during its half-year results meeting this morning (14 February) that it has been making lots of changes to the way it works with agencies.
  The spirits company, which sells brands such as Absolut Vodka, Ballantine’s and Chivas Regal, is taking its media buying in-house, pa
  
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• More than half of millennial males rely on live streaming over cable for news, entertainment

  14-02-2017 14:23
  
  Millennial men have a unique set of viewing habits with more than half no longer paying for cable packages in light of new streaming services, while more than one in four respondents claiming they plan to upgrade their internet speed this year, according to research from Videology.
  The preference for streaming services is so strong that 75% of those surveyed said they would rather give up cable than streaming and that 61% of those use their connected TV, computer or mobile device for streaming.&
  
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• Should brands be pulling digital ad spend over ‘funding terror’ claims?

  14-02-2017 13:35
  
  Brands including Jaguar Land Rover, Sandals and Marie Curie have pulled back on some digital ad spend in the wake of an investigation by The Times that claimed their ads were appearing next to content by extremists, pornographers and white supremacists.
  According to The Times, Jaguar Land Rover “stopped all UK digital advertising activity” on Friday (10 February), although this has now resumed after “new safeguards” were put in place. Sandals also instigated a ban that &
  
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• UGC is performing better than brand posts on Facebook

  14-02-2017 13:28
  
  An uptick in political conversation isn't the only thing changing Facebook.
  
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• Snickers empathizes with Adele after Grammys flub

  14-02-2017 13:11
  
  After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.
  
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• Mobile lovers get sexually adventurous with their handsets in oddball OnePlus 3T ad

  14-02-2017 13:11
  
  OnePlus has subverted the standard barrage of thematic Valentine’s Day ads, showing consumers 'talking dirty' to, and eventually, 'making out 'with their smartphones.
  To promote the OnePlus 3T, a graphic one and a half minute video tasked numerous actors with confessing their love for their phones with topical lines like “You just don’t quit. All night, and the next day,” “You’re so powerful,” and “you look so good in leather”.Woman licks One
  
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