Marketing news

• SNL mocks political ads from Super Bowl LI with bruising Cheetos sketch

  12-02-2017 21:06
  
  See ad agency 'Murphy + Kennedy' pitch cringe-worthy ideas that may hit a little too close to home.
  
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• Nike uses the power of sport to take a stand for equality in new campaign

  12-02-2017 18:33
  
  “Worth should outshine color.”
   
  That simple phrase is the basis for Nike’s new campaign that speaks up for equality. The Equality campaign encourages people to take the fairness and respect they see on the court, pitch, playing field and other sporting venues to translate them off the field.
   
  Equality is centered on using Nike’s voice and the power of sport to inspire people to take action in their communities, with Nike leading by example. The sports shoe and
  
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• Ad of the Day: Two refugees, generations apart, tell their story in new Unicef film

  12-02-2017 13:32
  
  Unicef has released a new film presenting the parallel stories of a young Syrian refugee and a World War II child refugee in a stark illustration of the challenges that refugee children continue to face.
  The two-minute film, created by 180 Amsterdam, switches between the stories of Ahmed, 12, from Damascus in Syria, and Harry, 92, from Berlin, Germany.
  During the film, the two tell their individual stories of being forced to flee their homes and their  journeys in search of safety. Des
  
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• The top ideas shaping design this year

  12-02-2017 13:21
  
  From empathy to 'invisible interactions' some of the top names in design have predicted the ideas that will shape design in 2017. 
  Ahead of The Drum's Design Awards we caught up with some of the judges to find out what ideas will change the world of design this year, and how brands must react to stand out in such a crowded space.
  Hana Tanimura, senior designer, Google Creative Lab
  Traditionally, design has been synonymous with some kind of visual output. But that is changing quickly, and I
  
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• Myspace top breached website in 2016

  12-02-2017 12:51
  
  The social media site of yesteryear, Myspace, is topping headlines once again after a report by Forrester revealed it was the most breached website in 2016. 
  As many as 427 million customer records were stolen by hackers last year, usurping ecommerce giant Alibaba with 99 million records stolen. Forrester excluded Yahoo's breach as figures could not be confirmed. 
  The report said that 75 percent of customer records stolen belonged to just five incidents, according to CSO
  
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• Jaguar Land Rover pulls ads amid 'terror funding' investigations

  12-02-2017 11:28
  
  Jaguar Land Rover has ceased all digital advertising in the UK after an investigation revealed it was funding terror organisations without knowledge. 
  According to reports the car marque's programmatic ads were among a number of other brands indirectly paying Islamic extremists, white supremacists and pornographers, Driving.co.uk reports. 
  In a statement to the website Jaguar Land Rover said: “Jaguar Land Rover is very concerned by reports that advertising featuring our
  
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• 'A quarter' of all digital advertising expenditure goes on fraud, according to estimates

  12-02-2017 10:39
  
  Bots are reportedly causing advertisers 'billions' of pounds a year, amounting to a quarter of all digital advertising falling in the hands of fraud. 
  According to The Telegraph, criminals use "armies" of hijacked computers to mimic humans browsing. Such computers create fake websites and watch as many as 300 million video there per day. An estimated 70% of online adverts are never seen by humans, the paper reports. 
  “Bots are rampant and ad fraud is at its highest ever
  
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